About me
Over the last 20+ years, Jim has helped to fuel the growth of a leading national restaurant brand, consulted with hundreds of other restaurants to navigate the ever changing restaurant industry, and is the managing partner at Le Crocodile by Rob Feenie, a french fine dining restaurant in Vancouver BC, Canada.
Jim has worked alongside small, medium and large restaurant companies across North America order to help them understand new concepts like how employee well-being affects the overall business model, and how to measure workload in order to prevent burnout and lower turnover.
His encouragement for leaders to “see things differently” has been instrumental in the strategy and execution of several successful businesses.
Everything comes back to people for Jim, and he believes that our industry needs to stick together in order to survive. Through his work with strategic partners, as well as his own growing team his goal is to make the restaurant industry a strongly desired place for people to continue to find both their first job, and their dream job.
Jim is confident that there is a new way forward for the industry, and is on a mission to improve the career experience for the next generation of hospitality professionals.
He believes that there are more simple ways to look at the business model, and that by looking through a new lens, industry leaders will be able to more easily attract and retain people, while also making the financial side of the business less stressful.
Along with the day to day practicing of these philosophies at Le Crocodile, he is also the author of "Bold Operations - Building the Foundation of Strategic Excellence in Restaurants", in which he shares his strategies around people first leadership in restaurants, and how to dramatically improve profit without raising prices or cutting harder.
All in all he is motivated to “Think Differently”, “Protect People”, “Change Restaurants” and believes that there is a better, brighter future ahead for the restaurant industry.
