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Monday, March 24
 

1:00pm PDT

"Good Ideas" that Cost You Money
Monday March 24, 2025 1:00pm - 1:45pm PDT
TBA
Register Here
Not all promotions lead to profit—some can cost you more than they bring in. Using real-life examples like Red Lobster’s “Endless Shrimp” promotion, this session will help you design food and cocktail events that resonate with guests while avoiding financial pitfalls.
In this session:
  • Identify the common pitfalls in promotions that cost time and money.
  • Use case studies to understand the risks of poorly planned events.
  • Learn how to create effective promotions that connect with your audience.
  • Project and manage budgets for events and promotions.
  • Engage with brands for sponsorship opportunities and boost your marketing efforts.
Speakers
avatar for Jacob Trevino

Jacob Trevino

Owner/CEO, Gorilla Cinema Presents
Jacob Trevino, Founder and CEO of Gorilla Cinema Presents has specialized in bar consulting and developing cocktail programs for the past 18 years. He is the owner and managing operator of The Overlook Lodge (ranked by Playboy Magazine and USA Today as one of the top bars in the United... Read More →
Monday March 24, 2025 1:00pm - 1:45pm PDT
TBA
  Conference Session

1:00pm PDT

Empowering Culinary Talent from the Grassroots
Monday March 24, 2025 1:00pm - 1:45pm PDT
TBA
Register Here
This session delves into the key challenges chefs encounter at the grassroots level and provides practical strategies for building a solid foundation for lasting success. Drawing from real-life experiences and case studies, attendees will gain valuable insights into mentorship, resourcefulness, and balancing culinary and business skills.
Participants will address:
  • Overcoming common grassroots challenges faced by chefs
  • The role of mentorship in career growth and development
  • Tips for being resourceful in a demanding industry
  • Strategies for maintaining work-life balance
  • The importance of mastering both culinary and business skills for long-term success







Speakers
avatar for Kayla Robinson

Kayla Robinson

Chef Owner/Operator, Commander N Beef
Monday March 24, 2025 1:00pm - 1:45pm PDT
TBA
  Conference Session

1:00pm PDT

How to Create a Luxury Beverage Program on a Value Budget
Monday March 24, 2025 1:00pm - 1:45pm PDT
TBA
Register Here
In an ever-changing economic landscape, it's crucial to balance cutting costs with delivering a premium guest experience. Join me as I share strategies that not only meet but exceed guest expectations while driving profitability.

  • Create perceived value through memorable guest experiences.
  • Define and strengthen your brand identity.
  • Assess and manage risks to optimize menu offerings.
  • Implement cost-saving strategies without compromising quality.
Speakers
avatar for Majdi Kayyali

Majdi Kayyali

Corporate Vice President of F&B, Gila River Resorts & Casinos
Majdi Kayyali began his 15-year career in food & beverage in Charlotte, NC before moving to Phoenix, AZ in 2017. In the thriving foodie city, he assisted in managing F&B programs at the esteemed Arizona Biltmore, a Waldorf Astoria Resort. He then transitioned to open Maple & Ash... Read More →
Monday March 24, 2025 1:00pm - 1:45pm PDT
TBA
  Conference Session

1:00pm PDT

Integrated Brand Experiences
Monday March 24, 2025 1:00pm - 1:45pm PDT
TBA
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Speakers
avatar for Christopher Sayegh

Christopher Sayegh

CEO, The Herbal Chef / Sayegh Hospitality
Chris Sayegh is the Founder and CEO of The Herbal Chef™ and Sayegh Hospitality which has become known as the worlds leading Plant Medicine Hospitality platform.  Sayegh was a passionate science and biology student of UC Santa Cruz  who turned to the chemistry of food plant medicine... Read More →
Monday March 24, 2025 1:00pm - 1:45pm PDT
TBA
  Conference Session

1:00pm PDT

People Want to Work—Just Not for You: Strategies to Revitalize Your Workplace
Monday March 24, 2025 1:00pm - 1:45pm PDT
TBA
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In today's hospitality industry, the old ways of recruiting and leading teams aren't enough. This session will equip you with strategies to attract top talent, foster loyalty, and become the kind of leader people want to work for. Learn how to move beyond outdated practices and create a culture that retains the best of the best.
Participants will: 
  • Discover nearly free methods that have kept teams fully staffed for over a decade.
  • Learn how to inspire team members to stay long-term and build a lasting bond with your brand.
  • Identify personal triggers and learn techniques to prevent small issues from disrupting your leadership.
  • Uncover the key traits that will make you a leader employees want to follow, driving success and engagement.
Speakers
avatar for Robbie Jester

Robbie Jester

Chef/Owner, InJest Events
A lifelong restaurant brat, Chef Robbie Jester has held every position in restaurants front and back of the house. From catering and restaurants to meal prep and fine dining Chef Robbie has experience in many genres and formats of hospitality. He brings all of that experience to the... Read More →
Monday March 24, 2025 1:00pm - 1:45pm PDT
TBA
  Conference Session

1:00pm PDT

Pour Smarter, Not Harder: Tech Solutions to Smooth Out the Rush
Monday March 24, 2025 1:00pm - 1:45pm PDT
TBA
Let’s be real—tech is supposed to help, not slow you down. One technology expert went behind the stick to better understand exactly how bar tech impacts the day-to-day operation. The result? It’s clear that the right tech partner understands what it’s like to work a busy shift and what it takes to help you run a smoother operation.

In this session, you’ll hear from the owners and operators on how working with a tech partner who truly gets the day-to-day grind can help you run a smoother operation. Learn how cutting down on clicks and speeding up order times can make a world of difference for your team and your guests. We’ll walk you through real ways technology can solve the everyday challenges your bar faces, so you can get back to what matters most: boosting your bottom line while building community.
Monday March 24, 2025 1:00pm - 1:45pm PDT
TBA
  Conference Session

2:00pm PDT

Building a Bar Empire Without Food
Monday March 24, 2025 2:00pm - 2:45pm PDT
TBA
Register Here
Discover the secrets to running a successful bar without the need for a food menu. This session will teach you how to maximize alcohol sales, elevate guest experiences, and hit financial targets while operating a "bar-only" business.
  • Learn the pros of having zero food.
  • Drive alcohol sales and promotions when that’s the only product you sell.
  • Focus and excel at guest experience with a "bar-only" mentality.
  • Understand the financial standards you should be targeting with a zero-food model.
Speakers
avatar for Bob Deck

Bob Deck

Managing Partner, 4 Entertainment Group (4EG)
Bob Deck is a managing partner at Four Entertainment Group (4EG), a privately held hospitality company with over 25 unique bar concepts across Cincinnati, Chicago, Columbus, and Naples. Founded in 2001 by four partners, 4EG acquires, develops, and manages a diverse portfolio of exceptional... Read More →
Monday March 24, 2025 2:00pm - 2:45pm PDT
TBA
  Conference Session

2:00pm PDT

Creating a Welcoming Atmosphere: The Impact of Ambience and Design on Guest Experience
Monday March 24, 2025 2:00pm - 2:45pm PDT
TBA
Register Here
Transform your venue into a destination by mastering the art of ambience. Learn how design, lighting, and sound can create a welcoming atmosphere that enhances guest experience and increases revenue.

  • Optimize design elements to set the right mood.
  • Use lighting and music to influence guest behavior.
  • Create an ambiance that drives repeat business.
  • Incorporate décor that aligns with your brand.
  • Maximize comfort and guest satisfaction with thoughtful design choices.
Speakers
avatar for Howard Weiss

Howard Weiss

Senior Vice President of Entertainment & Sponsorships, Vai Global Development - Vai Resort
Howard S. Weiss is an experienced Entertainment & Hospitality Executive. Howard iscurrently the Senior Vice President of Entertainment & Sponsorships @ VAI Resort inGlendale Arizona20 + year professional skilled in Entertainment Bookings, Ticketing, Promotions,Marketing, Nightlife... Read More →
Monday March 24, 2025 2:00pm - 2:45pm PDT
TBA
  Conference Session

2:00pm PDT

Panel: Managing Your Beverage Program & Bar Staff
Monday March 24, 2025 2:00pm - 2:45pm PDT
TBA
Register Here
Join industry experts to explore the challenges and best practices of running a successful beverage program while managing your bar staff efficiently.

  • Balance beverage costs and quality to maximize profits.
  • Discover staff management techniques to improve performance.
  • Ensure your beverage program aligns with guest expectations.
  • Reduce waste and streamline inventory management.
  • Keep your team engaged while maintaining operational efficiency.
Moderators
avatar for Chad Michael George

Chad Michael George

Founder, Proof Productions
Chad Michael George is a Denver-based hospitality veteran and the founder of Proof Productions and the Director of Community Development at Bars.com. He is also the President Colorado Bartenders Guild and the Treasurer of EatDenver. Born and raised in St. Louis, he moved to Denver... Read More →
Speakers
avatar for Fritz Brogan

Fritz Brogan

Co-Founder, Mission Group
Fritz Brogan began his hospitality career as a college bouncer and bartender. He is a graduate of Georgetown University and the Georgetown University Law Center and served on the University's Board of Governors and on the board of Hoyas Unlimited. He is a Trustee of the Federal City... Read More →
Monday March 24, 2025 2:00pm - 2:45pm PDT
TBA
  Conference Session

2:00pm PDT

Panel: Marketing That Moves the Needle: Q&A with Industry Experts
Monday March 24, 2025 2:00pm - 2:45pm PDT
TBA
Register Here
In this interactive Q&A session, top marketing experts will share insights on how to create marketing strategies that drive measurable results. Learn how to craft campaigns that resonate with your target audience and increase brand visibility. Get answers to your most pressing marketing questions and walk away with actionable strategies.
Attendees will: 
  • Hear expert advice on developing impactful marketing campaigns.
  • Discover the most effective channels for reaching your target audience.
  • Learn how to measure the ROI of your marketing efforts.
  • Explore innovative ways to engage guests through social media and digital platforms.
  • Gain insights on brand-building strategies that foster long-term loyalty.
Moderators
avatar for David Ciancio

David Ciancio

Co-Founder & CMO, Handcraft Burgers & Brew
Rev is a New York City restaurant owner and knows exactly how hard it is to operate and brand a hospitality business.He is a hospitality marketing consultant, customer and technology evangelist at Branded Strategic Hospitality, with more than 20 years experience in B2B digital marketing... Read More →
Speakers
avatar for Danni Eickenhorst

Danni Eickenhorst

CEO, HuSTL Hospitality
Danni Eickenhorst is the CEO of HuSTL Hospitality and co-owner of Steve's Hot Dogs, Steve's Meltdown, and The Fountain restaurants in St. Louis, Missouri.Danni's background is in non-profit marketing and community outreach work, and for that reason, the focus on community bleeds into... Read More →
Monday March 24, 2025 2:00pm - 2:45pm PDT
TBA
  Conference Session

2:00pm PDT

Scalable Menu Strategies: Designing Menus for Growth and Consistency Across Multiple Locations
Monday March 24, 2025 2:00pm - 2:45pm PDT
TBA
Register Here
Learn how to craft a menu that not only delights customers but can also be scaled easily as your business expands. Consistency and creativity go hand-in-hand in this strategic session.

  • Design menus that work across multiple locations.
  • Ensure consistency in taste, presentation, and delivery.
  • Scale recipes and kitchen processes for growth.
  • Keep your brand identity intact while expanding.
  • Use data to inform menu adjustments and innovations.
Monday March 24, 2025 2:00pm - 2:45pm PDT
TBA
  Conference Session

3:00pm PDT

2024 Drink Trends to Boost Revenue and Enhance Guest Experience
Monday March 24, 2025 3:00pm - 3:45pm PDT
TBA
Register Here
Trends without data are just noise, but data-backed insights drive real results. In this session, Adam Teeter, CEO of VinePair, will share proprietary trend data that reveals what’s hot in the drinks world. Learn which cocktails to feature, where to focus in wine and beer, and how to stand out from the competition.
  • Identify the key drink trends that actually matter.
  • Discover high-impact drinks and categories to add to your menu now.
  • Plan for seasonal spikes in drink preferences.
  • Understand data-driven insights for optimizing your beverage offerings.
  • Gain a competitive edge with exclusive trend insights from the industry’s top publication.
Speakers
avatar for Adam Teeter

Adam Teeter

CEO, VinePair
Adam Teeter is the co-founder and CEO of VinePair. Together with his CoFounder Josh Malin, they have grown VinePair into the most read, watched and listened to media outlet focused on the world of drinks and drinks culture in America. He is also co-host of the publication's flagship... Read More →
Monday March 24, 2025 3:00pm - 3:45pm PDT
TBA
  Conference Session

3:00pm PDT

Engage and Energize Your Multigenerational Team: From Boomers to Gen Z
Monday March 24, 2025 3:00pm - 3:45pm PDT
TBA
Register Here
Successfully manage and motivate a diverse workforce by understanding different generations' communication and training needs. This session will help you create harmony and high performance across your team.
Session participants will learn how to:
  • Tailor communication styles to suit different generations.
  • Implement training programs that engage all age groups.
  • Foster collaboration and reduce generational tension.
  • Motivate and energize employees across the board.
  • Develop leadership skills that bridge generational gaps.
Speakers
avatar for Jen Jackson

Jen Jackson

Enterprise Beverage Manager, Thompson Restaurants
Jen Jackson is an accomplished beverage manager with extensive experience in the food and beverage industry, specializing in bar management and restaurant creation. With over 25 years in the beverage industry, Jen has developed a deep understanding of beverage selection, customer... Read More →
Monday March 24, 2025 3:00pm - 3:45pm PDT
TBA
  Conference Session

3:00pm PDT

Levelling Up With Google
Monday March 24, 2025 3:00pm - 3:45pm PDT
TBA
Register Here
Join Chief Marketing Strategist and Coach Maria Elena Duron for a hands-on session that equips business owners with actionable strategies to enhance their online visibility and attract more customers. Learn how to optimize your search rankings, leverage free tools from Google, and thrive in the digital landscape.
Attendees will:
  • Master the basics of SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) to boost online presence.
  • Learn how to use Google Search Console and Google Analytics to improve search rankings and streamline visibility.
  • Discover how a properly optimized Google Business Profile can generate 7x more clicks.
  • Explore free features in Google Merchant Center and Google Ads to maximize online reach.
  • Gain practical tips to implement these tools effectively for long-term digital success.



Speakers
avatar for Maria Elena Duron

Maria Elena Duron

Business Growth with Google Coach, K.L.I. Brand
In the fast-paced world of bars and restaurants, being found online isn’t just a bonus—it’s how you keep you getting found fast by customers and your business thriving. Maria Elena knows exactly how to make that happen. With years of experience helping over 12,400 small businesses... Read More →
Monday March 24, 2025 3:00pm - 3:45pm PDT
TBA
  Conference Session

3:00pm PDT

Owners & Chefs: Who Owns the Kitchen?
Monday March 24, 2025 3:00pm - 3:45pm PDT
TBA
Register Here
The age old question which came first the chicken or the egg.. or in this case... the owner or the chef..
Immerse yourself in a classroom like no other, chef Brian Duffy, the "Kitchen Muse'' is here to discuss the current issues that are plaguing our industry & we're not talking about food cost or labor cost, it's the chef's domain..
  • Understand the balance between an owner's business requirements and a chef's creative domain.
  • Highlight the need for chefs to excel not only in culinary arts but also in finance, organization, costing, inventory, and labor management.
  • Engage in a raw and direct conversation about setting expectations for chefs and kitchen managers.
  • Learn strategies to bridge the gap between creativity and business acumen in the kitchen.
Speakers
avatar for Brian Duffy

Brian Duffy

Owner, Duffified Experience Group
Monday March 24, 2025 3:00pm - 3:45pm PDT
TBA
  Conference Session

3:00pm PDT

Unleashing Epic Experiences: Engaging Employees, Social Media, and Interactive Guest Magic for Bars and Restaurants
Monday March 24, 2025 3:00pm - 3:45pm PDT
TBA
Register Here
Learn how to turn negative guest experiences into positive outcomes with expert service recovery strategies. This session will teach you how to handle complaints in a way that builds loyalty and enhances your reputation.

  • Master techniques for addressing guest complaints.
  • Turn unhappy customers into loyal patrons.
  • Implement service recovery protocols that work.
  • Train staff to handle difficult situations professionally.
  • Use feedback to improve operations and guest satisfaction.
Speakers
avatar for Jennifer Behm-Lazzarini

Jennifer Behm-Lazzarini

Chef/Owner, Red Fin 2.0 + The Lucky Rabitt Culinary Creations
Jennifer Behm-Lazzarini brings a culinary edge that bar and nightclub owners will find invaluable. A celebrated chef and TEDx alumni speaker, Jennifer’s journey through entrepreneurship and the culinary arts has equipped her with a battle-hardened recipe for success in fast-paced... Read More →
Monday March 24, 2025 3:00pm - 3:45pm PDT
TBA
  Conference Session

4:00pm PDT

Bar Efficiencies to Boost Profits by 50%
Monday March 24, 2025 4:00pm - 4:45pm PDT
TBA
Register Here
This session dives into creating an efficient, revenue-boosting, and customer-focused bar environment. Attendees will discover how strategic layouts and data-driven decisions can enhance service speed, improve workflow, and elevate guest satisfaction. With practical, actionable steps, the session provides a roadmap for implementing impactful changes that streamline behind-the-bar operations.
Attendees Will:
  • Discover layout strategies to maximize revenue and improve service speed.
  • Learn tips to optimize space and functionality for smoother bar operations.
  • Gain insights on using data to identify high-impact changes.
  • Explore steps for implementing small, manageable improvements that make a difference.
  • Receive practical advice for creating an efficient and guest-centered bar environment.
Speakers
avatar for Hailey Workman

Hailey Workman

Bar Manager, Nightingale Cocktail
Hailey Workman is an accomplished general manager at Nightingale Cocktail in Des Moines, where she has led the team for over a decade. With 18 years of diverse experience in the hospitality industry—including roles in waitressing, bartending, menu creation, and large event management—Hailey... Read More →
Monday March 24, 2025 4:00pm - 4:45pm PDT
TBA
  Conference Session

4:00pm PDT

Flavor Trends Panel
Monday March 24, 2025 4:00pm - 4:45pm PDT
TBA
Register Here
Explore the latest flavor trends shaping the bar and restaurant industry with expert insights from a panel of industry leaders. Learn how to stay ahead of the curve and incorporate these trends into your menu.

  • Discover trending flavors that attract customers.
  • Learn how to incorporate new flavors into your menu.
  • Balance innovation with guest preferences.
  • Understand consumer demand for bold and unique tastes.
  • Work with suppliers to source trendy ingredients.
Speakers
avatar for Brian Duffy

Brian Duffy

Owner, Duffified Experience Group
Monday March 24, 2025 4:00pm - 4:45pm PDT
TBA
  Conference Session

4:00pm PDT

Panel: Concept-Driven Growth: Aligning New Revenue Streams That Fit Your F&B Offerings
Monday March 24, 2025 4:00pm - 4:45pm PDT
TBA
Register Here
Expand your business with new revenue streams that complement your existing concept. Learn how to identify and implement growth opportunities that align with your brand and operations.

  • Identify new revenue streams that fit your concept.
  • Expand without compromising your brand identity.
  • Use market research to guide growth decisions.
  • Align new offerings with guest preferences.
  • Leverage partnerships to create innovative revenue opportunities.
Speakers
avatar for Natassia Lacerda

Natassia Lacerda

Director Of Operations And Business Development, Creme de la Creme Enterprises
Tassia is an accomplished mobile bar owner with over 25 years of experience in the food and beverage industry. Known for her engaging presence as a TV personality on the hit show “Bar Rescue,” she has built a reputation for assisting with the transformation of  struggling bars... Read More →
avatar for Daniel Eddy

Daniel Eddy

Owner operator, Winner
Daniel Eddy, the owner and operator of WINNER, has built a remarkable career rooted in hisdiverse culinary upbringing and passion for community-focused dining. Born in New York Cityand raised in Nicaragua and East Harlem, Eddy's early experiences with traditional Nicaraguancuisine... Read More →
Monday March 24, 2025 4:00pm - 4:45pm PDT
TBA
  Conference Session

4:00pm PDT

Panel: Cultivating a Legacy Mindset: Strategies for Engaging Gen Z in Hospitality
Monday March 24, 2025 4:00pm - 4:45pm PDT
TBA
Register Here
In the face of rapid change in the hospitality industry, maintaining a legacy mindset is crucial for long-term success. This panel features experienced operators discussing how to define and communicate your unique core values, instill them during onboarding, and leverage them to foster customer loyalty. Additionally, we will explore the influence of artificial intelligence, immersive learning technologies, and Generation Z on the future of hospitality, providing actionable strategies for attracting and retaining top talent.
Participants will: 
  • Learn how to identify and articulate the unique values that differentiate your business.
  • Discover methods to instill these values in your team from the very beginning.
  • Understand how a legacy mindset can cultivate long-term customer relationships.
  • Explore how AI and immersive learning can enhance training and operations.
  • Gain strategies for attracting and retaining top talent from the emerging workforce.

Speakers
avatar for Beth Hussey

Beth Hussey

Founder / Restaurateur, Shifty and Hazel's
Beth Hussey, a 35-year veteran of the restaurant industry, is a passionate advocate for cultivating a legacy mindset through innovative workforce development. She founded Shifty in 2020, a subscription-as-a-service mobile application designed to revolutionize how the service industry... Read More →
avatar for Brian Connors

Brian Connors

Professor, Salve Regina University
Brian P. Connors is a visionary leader and industry innovator with over two decades of expertise in hospitality, higher education, and business development. As Managing Partner of Connors Davis Hospitality, LLC, Brian has been instrumental in developing transformative strategies and... Read More →
avatar for Meaghan Dorman

Meaghan Dorman

Bar Director/Partner, Raines Law Room & Dear Irving
Meaghan Dorman is currently the Bar Director & partner of New York City’s Raines Law Room (2009), Raines Law Room at the William (2014), Dear Irving (2014) and Dear Irving on Hudson (2019).  The bars have become essential cocktail stops in NYC, and received recognition from World’s... Read More →
Monday March 24, 2025 4:00pm - 4:45pm PDT
TBA
  Conference Session

4:00pm PDT

Sip, Serve, Impress: Mastering Memorable Beverage Rituals
Monday March 24, 2025 4:00pm - 4:45pm PDT
Register Here
Discover how thoughtful pouring and serving rituals can transform a guest's experience and elevate your beverage program. From iconic traditions like the Guinness pour to creative pairings like soda with nuts or a Tajín-rimmed Dos Equis, this session will showcase how these rituals leave lasting impressions. Gain practical insights to implement these techniques and create unforgettable moments for your customers.
Key Takeaways:
  • Understand the impact of unique serving rituals on customer satisfaction and loyalty.
  • Learn best practices for executing iconic beverage rituals, such as proper Guinness pouring or Corona with lime.
  • Explore creative serving ideas like pairing beverages with complementary snacks or unique glassware.
  • Discover how serving rituals can align with and enhance your brand identity.
  • Gain actionable tips to train staff and seamlessly incorporate these practices into your operation.
Moderators
avatar for Peter Camps

Peter Camps

Sr. Mgr. Quality & Education - Brewmaster, Heineken USA
Peter Camps, born and raised in Diest, Belgium where he grew up in the family furniture business.In 1987, he made a leap of faith when he decided to build a career in the beer business and started his apprenticeship at the brewery “De Kluis” in Hoegaarden.After an extensive training... Read More →
Monday March 24, 2025 4:00pm - 4:45pm PDT
  Conference Session

4:00pm PDT

The Luxury Mindset: Understanding How Iconic Brands Drive Max Profits
Monday March 24, 2025 4:00pm - 4:45pm PDT
Register Here
What would compel a prospective customer to go out of their way to try your food, or even pay a premium to dine with you? Imagine doubling your prices and still having people line up to order. Too many restaurants remain undifferentiated in a crowded "commodity" market, but by drawing inspiration from iconic brands like Hermès, Bentley, and Krug, you can create a product that people truly crave. This session will show you how to cultivate a brand that builds raving fans and sets your restaurant apart.
Key Takeaways:
  • Identify what makes your brand unique and worth a premium price.
  • Learn how to create experiences that customers actively seek out and prioritize.
  • Discover how luxury brands cultivate desire and loyalty among customers.
  • Develop strategies to transform your offerings from commodities to craveable experiences.
  • Build a loyal customer base by applying principles from the world’s most exclusive brands.
Speakers
avatar for Chip Klose

Chip Klose

Restaurant Coach, Restaurant Strategy
Chip Klose is the host of the Restaurant Strategy podcast, author of The Restaurant Marketing Mindset, and founder of the P3 Mastermind. He has an MBA in Food Marketing from Saint Joseph’s University and over 25 years of operational experience. His mission is to help independent... Read More →
Monday March 24, 2025 4:00pm - 4:45pm PDT
  Conference Session
 
Tuesday, March 25
 

1:00pm PDT

Building an Enduring Brand: Expanding, Protecting, and Growing Your Hospitality Presence
Tuesday March 25, 2025 1:00pm - 1:45pm PDT
TBA
Register Here
Learn key strategies to create a strong hospitality brand that grows beyond its initial concept and stands the test of time. This session covers how to expand, legally protect, and leverage your brand's assets for long-term growth.
  • Conduct trademark searches and navigate registration to legally protect your brand from the start.
  • Expand your brand into new revenue streams like TV, CPGs, and cookbooks.
  • Transition from a single concept to a multi-concept hospitality group.
  • Secure your brand’s assets through intellectual property (IP) strategies.
  • Use cease-and-desist letters and litigation to prevent brand infringement and ensure ongoing success.


Speakers
avatar for Hamutal Lieberman

Hamutal Lieberman

Partner & Chair of Trademark Group, Helbraun & Levey LLP
Hamutal is a Partner & the Chair of the Trademark Group at Helbraun & Levey LLP, a full-service hospitality law firm in New York City. She regularly counsels clients on trademark matters including trademark searches, applications, and prosecutions. Hamutal also assists clients with... Read More →
Tuesday March 25, 2025 1:00pm - 1:45pm PDT
TBA
  Conference Session

1:00pm PDT

Elevating Guest Service: Unlocking Sales and Profit Potential
Tuesday March 25, 2025 1:00pm - 1:45pm PDT
TBA
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Guest service is the backbone of any successful food and beverage operation. Learn how exceptional service impacts sales, profitability, and customer loyalty. This session will cover key strategies for fostering a service-driven culture that enhances guest satisfaction and drives long-term success.
Participants will learn:
  • The direct link between guest service and increased sales/profitability
  • How high-quality service builds trust, loyalty, and repeat business
  • Strategies for creating personalized guest experiences that drive upselling
  • The role of a positive service environment in improving operational efficiency
  • Best practices for training and empowering teams to deliver exceptional service
Speakers
avatar for Timura Jackson

Timura Jackson

Director of Hospitality Operations, Highway West Vacations
With over two decades of distinguished leadership in hospitality, Timura Jackson is renowned for his strategic vision and transformative impact across diverse operational landscapes. His career reflects an unwavering commitment to excellence in guest experiences, team development... Read More →
Tuesday March 25, 2025 1:00pm - 1:45pm PDT
TBA
  Conference Session

1:00pm PDT

New Pour, New Profits: Capturing Revenue and Customers with No & Low Alcohol Programs
Tuesday March 25, 2025 1:00pm - 1:45pm PDT
TBA
Register Here
In this panel, top operators will discuss strategies for capitalizing on the growing demand for low and no-alcohol beverages. Learn how to innovate your beverage program while maintaining profitability and guest satisfaction. Gain insights on how to curate menus that appeal to a wider demographic and reflect current industry trends.
Attendees will: 
  • Explore the latest consumer preferences for low/no alcohol options.
  • Learn about successful strategies for marketing and promoting these offerings.
  • Discover how to maintain profitability while adjusting your beverage program.
  • Understand the importance of staff training to ensure quality and consistency.
  • Hear real-world success stories from operators who have excelled in this category.
Tuesday March 25, 2025 1:00pm - 1:45pm PDT
TBA
  Conference Session

2:00pm PDT

Data-Driven Decisions: Using Analytics to Shape Your Beverage Marketing Strategy
Tuesday March 25, 2025 2:00pm - 2:45pm PDT
TBA
Register Here
Unlock the power of data to drive your marketing strategy and make smarter decisions for your bar or restaurant. In this session, you’ll learn how to leverage analytics to target the right customers, optimize your promotions, and maximize your marketing ROI.

  • Identify metrics that matter for your business.
  • Learn how to track customer behavior and preferences.
  • Use data to create personalized, effective marketing campaigns.
  • Optimize your promotions for better reach and engagement.
  • Make informed decisions that boost sales and customer loyalty.
Speakers
avatar for Matt Crompton

Matt Crompton

VP Beverage Alcohol On Premise (Americas), NielsenIQ
With 15+ years of experience working with Beverage Alcohol clients, Matt is an expert in all things On Premise. He has managed and provided consultancy for some of the largest Beverage Alcohol manufacturers across Europe and the Americas, helping his clients to build On premise strategies... Read More →
Tuesday March 25, 2025 2:00pm - 2:45pm PDT
TBA
  Conference Session

2:00pm PDT

Thriving Through Change: Industry Insights for Bar, Restaurant, and F&B Owners
Tuesday March 25, 2025 2:00pm - 2:45pm PDT
TBA
Register Here
Join top industry leaders as they explore the challenges and opportunities shaping the future of food and beverage operations. This panel will offer actionable insights on tackling labor shortages, managing costs, adapting to shifting consumer demands, and leveraging technology to enhance guest experiences. Walk away with strategies to navigate today’s hurdles and position your business for long-term success.
Attendees will gain: 
  • Proven methods for retaining top talent and building a resilient workforce.
  • Strategies to manage rising costs without compromising quality or guest experience.
  • Insights into shifting consumer preferences and how to adapt effectively.
  • Best practices for collaborating with suppliers to drive mutual success.
  • How to integrate technology to optimize operations and improve guest engagement.

Tuesday March 25, 2025 2:00pm - 2:45pm PDT
TBA
  Conference Session

2:00pm PDT

Transformational Hospitality- Transforming Transactions Into Human Connection
Tuesday March 25, 2025 2:00pm - 2:45pm PDT
TBA
Register Here
This session delves into the art of crafting world-class guest experiences by fostering genuine human connections. Industry expert Monte Silva will share strategies to elevate guest interactions, followed by an interactive Q&A where he’ll coach attendees on implementing practical solutions to real-life challenges. Leave with actionable insights to create memorable, loyalty-building guest experiences.
Participants will learn to:
  • Define your business’s unique approach to guest interactions and hospitality.
  • Understand and exceed guest expectations to create standout experiences.
  • Build and motivate a high-performance team dedicated to delivering exceptional service.
  • Implement strategies that enhance guest satisfaction and foster repeat visits.
  • Develop a culture of meaningful connection that turns guests into loyal advocates.






Speakers
avatar for Monte Silva

Monte Silva

Secret Sandwich Society, Director of Operations, Monte Silva Coaching, Owner/Coach
Monte has 25 years of executive leadership experience in the Hospitality industry. Prior to that, he started his career like many, as a dishwasher. He worked through all of the front of house and back of house hourly positions and into management. 2 years into his restaurant management... Read More →
Tuesday March 25, 2025 2:00pm - 2:45pm PDT
TBA
  Conference Session

3:00pm PDT

Culture as Currency: Building a Business Model for Success
Tuesday March 25, 2025 3:00pm - 3:45pm PDT
TBA
Register Here
Speakers
avatar for Steve Palmer

Steve Palmer

Founder and Chief Vision Officer, The Indigo Road Hospitality Group
Best-selling author, TedX speaker, James Beard semifinalist, industry leader, mental health advocate, restaurateur, and more, Steve Palmer is founder, managing partner and most significantly, chief vision officer, of the nationally recognized Indigo Road Hospitality Group (IRHG... Read More →
Tuesday March 25, 2025 3:00pm - 3:45pm PDT
TBA
  Conference Session

3:00pm PDT

Maximize Profitability with Advanced Financial Management
Tuesday March 25, 2025 3:00pm - 3:45pm PDT
TBA
Register Here
Advanced financial management is essential for maximizing profitability in the hospitality industry. This session will teach you how to analyze profit and loss (P&L) statements to identify key areas for cost control and revenue growth. Learn advanced techniques for managing financial performance and driving long-term profitability.
Participants will: 
  • Understand the critical components of a P&L statement.
  • Identify cost-saving opportunities and revenue growth strategies.
  • Use financial data to make informed operational decisions.
  • Implement controls to reduce costs without sacrificing quality.
  • Monitor financial performance to continuously improve profitability.
Speakers
avatar for Obadiah Ostergard

Obadiah Ostergard

CEO, Vine Hospitality
With over 20 years as a top hospitality executive, Obadiah Ostergard began his journey in the culinary industry as Executive Chef at Gaylord’s in Kauai, Hawaii. He subsequently relocated to Wilmington, Delaware to run Executive Catering for MBNA.While in Delaware, he co-owned and... Read More →
Tuesday March 25, 2025 3:00pm - 3:45pm PDT
TBA
  Conference Session

4:00pm PDT

FOH as Brand Ambassadors: Elevating Your Venue’s Reputation
Tuesday March 25, 2025 4:00pm - 4:45pm PDT
TBA
Register Here
Your front-of-house team plays a crucial role in representing your brand and delivering exceptional guest experiences. This session will teach you how to empower your FOH staff to act as brand ambassadors, elevating your venue’s reputation. Learn strategies for training and motivating your team to deliver top-notch service that aligns with your brand values.

Train FOH staff to embody and communicate your brand values.
Create a culture of hospitality that fosters guest loyalty and satisfaction.
Empower staff to provide personalized, memorable experiences for guests.
Develop a recognition and reward system to keep your team motivated.
Monitor guest feedback to ensure consistent, high-quality service delivery.
Tuesday March 25, 2025 4:00pm - 4:45pm PDT
TBA
  Conference Session

4:00pm PDT

Never Lead Alone Again: 5 Keys to Build Back Your Team & Your Time
Tuesday March 25, 2025 4:00pm - 4:45pm PDT
TBA
Register Here
Discover the five essential traits every leader needs to rebuild their team and reclaim their time. This session focuses on overcoming the soft skill regression many managers experienced during the pandemic, helping you create a culture of not just goal setting, but goal achieving. By the end, you'll have actionable steps to transform your team into a high-performing, cohesive unit.
Participants will learn to: 
  • Build a productive team through the power of relationships.
  • Identify and develop the unique strengths of each team member.
  • Overcome fears and concerns that hinder leadership effectiveness.
  • Create a management pattern that fosters continuous team growth.
  • Implement actionable steps to turn business goals into achieved results from Day 1.
Speakers
avatar for Jason Brooks

Jason Brooks

Founder/CEO, HospiVation
Jason Brooks has over 30 years of experience in the hospitality industry in multiple leadership roles with 6 of the Top 100 hospitality brands today. Jason coaches business owners, operators, & executives in the art of not just goal setting, but goal getting. He also teaches managers... Read More →
Tuesday March 25, 2025 4:00pm - 4:45pm PDT
TBA
  Conference Session

4:00pm PDT

Panel: Preparing for Franchising: Is Your Concept Ready to Scale?
Tuesday March 25, 2025 4:00pm - 4:45pm PDT
TBA
Register Here
Learn the essential steps to position your business for franchising success. This session covers financial planning, startup requirements, and proven strategies for scaling while attracting your first franchisees.
Participants will: 
  • Understand how to define and communicate your market positioning to stand out.
  • Assess the financial viability of your concept and set realistic goals.
  • Learn the actual costs and considerations for launching a franchise company.
  • Explore strategies for scaling your franchise while maintaining operational excellence.
  • Discover effective methods to recruit and onboard your first franchisees.
 
Moderators
avatar for Jonathan Weathington

Jonathan Weathington

CEO, Shuckin' Shack Oyster Bar
Jonathan serves as the CEO of Shuckin Shack Oyster Bar, a fresh seafood and cold beer concept out of Wilmington, NC, which has expanded to include locations in six states. He’s been featured on the cover of FSR Magazine, appeared on Good Morning America, quoted and featured in numerous... Read More →
Tuesday March 25, 2025 4:00pm - 4:45pm PDT
TBA
  Conference Session
 
Wednesday, March 26
 

1:00pm PDT

Fusing Marketing, Charity, and Competition in the Hospitality Industry
Wednesday March 26, 2025 1:00pm - 1:45pm PDT
TBA
Register Here
Learn how to create an engaging industry night that boosts sales during slow months, fosters community support, and adds excitement with friendly competition. This session will guide you in setting up a successful event that unites hospitality workers and gives back to the hospitality community while building lasting relationships with local businesses and suppliers.
Participants will learn:
  • How to organize a competition that attracts hospitality professionals and builds camaraderie.
  • Effective strategies for marketing the event on social media to maximize attendance.
  • Techniques to engage the community and ensure long-term participation.
  • How to partner with suppliers and local businesses for sponsorship and support.
  • Key steps to manage high volumes and optimize your venue for a seamless, successful event.

Speakers
avatar for Michael R Lopez

Michael R Lopez

DJ/Producer, Master Mixx Pro Dj's AZ / Knife Fight Tucson AZ
Michael Lopez has been on the decks longer than most people can remember.  Playing along side of some of the best in and on Radio Stations, Clubs, and Venues from San Diego to Miami, Dj Michael Bignut Lopez has played and seen it all. A well respected DJ in the 520 and 619, Michael... Read More →
avatar for Michael Elefante

Michael Elefante

Co-Creator, Tucson Knife Fight
Chef Michael Elefante is a Tucson native who grew up in the kitchen helping his father and grandfather make pasta, pizza and sauce. In order to gain more experience in the culinary world, Chef Elefante joined the culinary team at The Ritz Carlton Dove Mountain in 2010. He moved up... Read More →
avatar for Gary Hickey

Gary Hickey

Co-founder, Tucson Knife Fight
Tucson knife fight is a local community cooking contest that raises funds for food service employees. But also injects over $80,000 in local revenue every year.
Wednesday March 26, 2025 1:00pm - 1:45pm PDT
TBA
  Conference Session

1:00pm PDT

Hospitality Heroes: Engaging Your Front of House for Outstanding Guest Experiences
Wednesday March 26, 2025 1:00pm - 1:45pm PDT
TBA
Register Here
This session highlights the vital role front-of-house staff play in crafting memorable guest experiences. Gain actionable strategies to energize and empower your team, ensuring they deliver exceptional service that transforms first-time visitors into loyal patrons.
Participants will know how to: 
  • Empower staff to make on-the-spot decisions that enhance guest experiences.
  • Build a culture of recognition that celebrates outstanding service and teamwork.
  • Enhance training focusing on soft skills like empathy and conflict resolution.
  • Personalize guest interactions by remembering preferences and special occasions.
  • Foster a feedback-driven environment to encourage continuous improvement.
Moderators
avatar for Nesha Arbano

Nesha Arbano

Event Producer, Duke and Van Deusen
Nesha Abarno is a dynamic leader in the hospitality and event industries with over 20 years of experience. Renowned for managing top-tier restaurants and producing high-stakes events, she has expertly helmed iconic venues like La Esquina and Beauty & Essex NYC, both celebrated for... Read More →
Speakers
avatar for Christopher McFadden

Christopher McFadden

Founder & Hospitality Career Coach, The McFadden Group
Christopher brings over 25 years of experience in restaurant management and sommelier roles, primarily on Canada’s West Coast, giving him a deep and confident understanding of the hospitality industry's needs.  In 2022, he returned to his hometown of Burlington, Ontario, with his... Read More →
Wednesday March 26, 2025 1:00pm - 1:45pm PDT
TBA
  Conference Session

1:00pm PDT

The Pricing Paradox: Balancing Cost Control and Revenue Growth in Bars and Restaurants
Wednesday March 26, 2025 1:00pm - 1:45pm PDT
TBA
Register Here
Striking the right balance between managing costs and driving revenue is one of the most challenging aspects of running a successful bar or restaurant. This session dives into actionable strategies for pricing menus effectively, maintaining profitability, and staying competitive in an ever-evolving market. Gain the tools to optimize pricing while enhancing guest satisfaction and loyalty.
Participants will: 
  • Learn how menu pricing influences customer perception and drives purchasing decisions.
  • Explore tactics for managing food, beverage, and labor costs while maintaining high standards.
  • Discover how to strategically price and structure menus to increase profitability and guide guest choices.
  • Leverage industry data and consumer behavior insights to stay ahead of pricing shifts.
  • Design promotions that align with your pricing strategy and attract repeat business.

Speakers
avatar for Alexander Fletcher

Alexander Fletcher

Owner, Shaken and Stirred Hospitality
Alex Fletcher is the owner of Shaken And Stirred Hospitality and formerly served as the national beverage director and head of sustainability for Hospitality Alliance. With over 20 years of experience in the hospitality sector, Alex has focused on positivity, sustainability, creativity... Read More →
Wednesday March 26, 2025 1:00pm - 1:45pm PDT
TBA
  Conference Session

2:00pm PDT

Acing the Bar Exam: A Legal Survival Guide for Bar and Restaurant Operators.
Wednesday March 26, 2025 2:00pm - 2:45pm PDT
Join a veteran bar operator and lawyer for a concise overview of the legal factors that can shape the long-term success of your business. This session covers critical topics like business formation, property acquisition, licensing, and compliance, offering actionable insights for navigating the complex legal challenges of the hospitality industry.
Session participants will: 
  • Understand the key legal considerations for starting and structuring a hospitality business.
  • Learn strategies for property acquisition and lease negotiations.
  • Gain insights into licensing and compliance requirements for bar and restaurant operations.
  • Identify common legal pitfalls and how to mitigate risks effectively.
  • Equip yourself with practical knowledge to address legal challenges at any stage of business growth.


Speakers
avatar for George Qualley

George Qualley

Operating Partner/ Partner, Nightingale Cocktail /Qualley Law, P.L.C.
George Qualley is a distinguished attorney and entrepreneur based in Des Moines, Iowa. He studied Political Science and swam competitively at the University of Nebraska - Lincoln before earning his Juris Doctorate and MBA from Drake University and Drake Law School. Licensed to practice... Read More →
Wednesday March 26, 2025 2:00pm - 2:45pm PDT
  Conference Session

2:00pm PDT

Local Market Leadership: Strategies for Building a Strong Community Presence
Wednesday March 26, 2025 2:00pm - 2:45pm PDT
TBA
Register Here
Become a local leader by building meaningful connections with your community. This session will help you develop strategies to strengthen your brand’s presence and foster loyalty in your local market.

Learn how to engage with your community to build lasting relationships.
Discover strategies for supporting and collaborating with local businesses.
Position your venue as a cornerstone of your neighborhood.
Utilize local events and partnerships to enhance visibility.
Build a loyal customer base through authentic community involvement.
Wednesday March 26, 2025 2:00pm - 2:45pm PDT
TBA
  Conference Session

2:00pm PDT

The Impact of People-First Leadership on the Restaurant Business Model
Wednesday March 26, 2025 2:00pm - 2:45pm PDT
TBA
Explore how adopting a people-first approach can transform your restaurant's business model by fostering loyalty, increasing productivity, and enhancing customer experiences. This session dives into actionable strategies that link employee satisfaction with financial success, paving the way for long-term growth in the industry.
Participants will learn to:
  • Empower employees by creating a supportive environment that encourages ownership and excellence in their roles.
  • Build trust to form a foundation for team resilience and long-term business stability.
  • Understand the connection between employee well-being and customer experience, focusing on mutual benefits.
  • Gain insights on structuring training programs that increase competency, reduce turnover, and align with company values.
  • Learn to achieve profitability through people-centric practices that improve morale, retention, and revenue.
Speakers
avatar for Jim Taylor

Jim Taylor

Managing Partner/Founder, Le Crocodile by Rob Feenie/Benchmark Sixty Restaurant Services
Over the last 20+ years, Jim has helped to fuel the growth of a leading national restaurant brand, consulted with hundreds of other restaurants to navigate the ever changing restaurant industry, and is the managing partner at Le Crocodile by Rob Feenie, a french fine dining restaurant... Read More →
Wednesday March 26, 2025 2:00pm - 2:45pm PDT
TBA
  Conference Session