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Monday, March 24
 

9:00am PDT

WS1 Beyond the Basics: Cultivating a Hospitality Mindset
Monday March 24, 2025 9:00am - 12:00pm PDT
In this advanced workshop, bar and restaurant owners will learn how to elevate their operations by fostering a true hospitality mindset within their teams. Going beyond basic customer service, this session focuses on creating a guest-first culture that drives loyalty, satisfaction, and long-term business success. Learn how to instill a sense of purpose in every interaction, empowering your staff to exceed guest expectations and deliver memorable experiences. This workshop will provide actionable strategies to build a culture that prioritizes genuine hospitality at every touchpoint.
• Develop and communicate core values that emphasize hospitality in every aspect of your business.
• Train staff to anticipate guest needs and personalize service accordingly.
• Implement regular feedback loops to ensure continuous improvement in guest interactions.
• Foster a culture of empathy and empowerment, enabling your team to handle challenging situations gracefully.
• Create recognition programs that reward employees for embodying the hospitality mindset and going above and beyond for guests.

**SESSION AVAILABLE ONLY WITH DELUXE PASS**

Speakers
avatar for Christopher Melly

Christopher Melly

Director of Operations, Fox Restaurant Concepts
Monday March 24, 2025 9:00am - 12:00pm PDT
Room #219/220
  Workshop

2:00pm PDT

Panel: Marketing That Moves the Needle: Q&A with Industry Experts
Monday March 24, 2025 2:00pm - 2:45pm PDT
In this interactive Q&A session, top marketing experts will share insights on how to create marketing strategies that drive measurable results. Learn how to craft campaigns that resonate with your target audience and increase brand visibility. Get answers to your most pressing marketing questions and walk away with actionable strategies.
Attendees will: 
  • Hear expert advice on developing impactful marketing campaigns.
  • Discover the most effective channels for reaching your target audience.
  • Learn how to measure the ROI of your marketing efforts.
  • Explore innovative ways to engage guests through social media and digital platforms.
  • Gain insights on brand-building strategies that foster long-term loyalty.
Moderators
avatar for David Ciancio

David Ciancio

Co-Founder & CMO, Handcraft Burgers & Brew
Rev is a New York City restaurant owner and knows exactly how hard it is to operate and brand a hospitality business.He is a hospitality marketing consultant, customer and technology evangelist at Branded Strategic Hospitality, with more than 20 years experience in B2B digital marketing... Read More →
Speakers
avatar for Andrew Corbett

Andrew Corbett

Owner/Partner, WKND Hospitality
Andrew Corbett is an entrepreneur based out of Windsor, Ontario Canada and is a partner in numerous Hospitality Properties in South Western Ontario. Andrew has been in the entertainment business since he was 14 years old and opened his first venue at the age of 22 with his business... Read More →
avatar for Danni Eickenhorst

Danni Eickenhorst

CEO, HuSTL Hospitality
Danni Eickenhorst is the CEO of HuSTL Hospitality and co-owner of Steve's Hot Dogs, Steve's Meltdown, and The Fountain restaurants in St. Louis, Missouri.Danni's background is in non-profit marketing and community outreach work, and for that reason, the focus on community bleeds into... Read More →
Monday March 24, 2025 2:00pm - 2:45pm PDT
Room #233
  Conference Session

3:00pm PDT

Levelling Up With Google
Monday March 24, 2025 3:00pm - 3:45pm PDT
Join Chief Marketing Strategist and Coach Maria Elena Duron for a hands-on session that equips business owners with actionable strategies to enhance their online visibility and attract more customers. Learn how to optimize your search rankings, leverage free tools from Google, and thrive in the digital landscape.
Attendees will:
  • Master the basics of SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) to boost online presence.
  • Learn how to use Google Search Console and Google Analytics to improve search rankings and streamline visibility.
  • Discover how a properly optimized Google Business Profile can generate 7x more clicks.
  • Explore free features in Google Merchant Center and Google Ads to maximize online reach.
  • Gain practical tips to implement these tools effectively for long-term digital success.





Speakers
avatar for Maria Elena Duron

Maria Elena Duron

Business Growth with Google Coach, K.L.I. Brand
In the fast-paced world of bars and restaurants, being found online isn’t just a bonus—it’s how you keep you getting found fast by customers and your business thriving. Maria Elena knows exactly how to make that happen. With years of experience helping over 12,400 small businesses... Read More →
Monday March 24, 2025 3:00pm - 3:45pm PDT
Room #233
  Conference Session

3:00pm PDT

Owners & Chefs: Who Owns the Kitchen?
Monday March 24, 2025 3:00pm - 3:45pm PDT
The age old question which came first the chicken or the egg.. or in this case... the owner or the chef..
Immerse yourself in a classroom like no other, chef Brian Duffy, the "Kitchen Muse'' is here to discuss the current issues that are plaguing our industry & we're not talking about food cost or labor cost, it's the chef's domain..
  • Understand the balance between an owner's business requirements and a chef's creative domain.
  • Highlight the need for chefs to excel not only in culinary arts but also in finance, organization, costing, inventory, and labor management.
  • Engage in a raw and direct conversation about setting expectations for chefs and kitchen managers.
  • Learn strategies to bridge the gap between creativity and business acumen in the kitchen.
Sponsored by: 
Speakers
avatar for Brian Duffy

Brian Duffy

Owner, Duffified Experience Group

Monday March 24, 2025 3:00pm - 3:45pm PDT
Room #221
  Conference Session

3:00pm PDT

Unleashing Epic Experiences: Engaging Employees, Social Media, and Interactive Guest Magic for Bars and Restaurants
Monday March 24, 2025 3:00pm - 3:45pm PDT
Learn how to turn negative guest experiences into positive outcomes with expert service recovery strategies. This session will teach you how to handle complaints in a way that builds loyalty and enhances your reputation.

  • Master techniques for addressing guest complaints.
  • Turn unhappy customers into loyal patrons.
  • Implement service recovery protocols that work.
  • Train staff to handle difficult situations professionally.
  • Use feedback to improve operations and guest satisfaction.
Speakers
avatar for Jennifer Behm-Lazzarini

Jennifer Behm-Lazzarini

Chef/Owner, Red Fin 2.0 + The Lucky Rabitt Culinary Creations
Jennifer Behm-Lazzarini brings a culinary edge that bar and nightclub owners will find invaluable. A celebrated chef and TEDx alumni speaker, Jennifer’s journey through entrepreneurship and the culinary arts has equipped her with a battle-hardened recipe for success in fast-paced... Read More →
Monday March 24, 2025 3:00pm - 3:45pm PDT
Room #226/227
 
Tuesday, March 25
 

1:00pm PDT

Elevating Guest Service: Unlocking Sales and Profit Potential
Tuesday March 25, 2025 1:00pm - 1:45pm PDT
Guest service is the backbone of any successful food and beverage operation. Learn how exceptional service impacts sales, profitability, and customer loyalty. This session will cover key strategies for fostering a service-driven culture that enhances guest satisfaction and drives long-term success.
Participants will learn:
  • The direct link between guest service and increased sales/profitability
  • How high-quality service builds trust, loyalty, and repeat business
  • Strategies for creating personalized guest experiences that drive upselling
  • The role of a positive service environment in improving operational efficiency
  • Best practices for training and empowering teams to deliver exceptional service
Speakers
avatar for Timura Jackson

Timura Jackson

Director of Hospitality Operations, Highway West Vacations
With over two decades of distinguished leadership in hospitality, Timura Jackson is renowned for his strategic vision and transformative impact across diverse operational landscapes. His career reflects an unwavering commitment to excellence in guest experiences, team development... Read More →
Tuesday March 25, 2025 1:00pm - 1:45pm PDT
Room #226/227

2:00pm PDT

Data-Driven Decisions: Using Analytics to Shape Your Beverage Marketing Strategy
Tuesday March 25, 2025 2:00pm - 2:45pm PDT
Unlock the power of data to drive your marketing strategy and make smarter decisions for your bar or restaurant. In this session, you’ll learn how to leverage analytics to target the right customers, optimize your promotions, and maximize your marketing ROI.

  • Identify metrics that matter for your business.
  • Learn how to track customer behavior and preferences.
  • Use data to create personalized, effective marketing campaigns.
  • Optimize your promotions for better reach and engagement.
  • Make informed decisions that boost sales and customer loyalty.
Speakers
avatar for Matt Crompton

Matt Crompton

VP Beverage Alcohol On Premise (Americas), NielsenIQ
With 15+ years of experience working with Beverage Alcohol clients, Matt is an expert in all things On Premise. He has managed and provided consultancy for some of the largest Beverage Alcohol manufacturers across Europe and the Americas, helping his clients to build On premise strategies... Read More →
Tuesday March 25, 2025 2:00pm - 2:45pm PDT
Room #221
  Conference Session

3:00pm PDT

Maximize Profitability with Advanced Financial Management
Tuesday March 25, 2025 3:00pm - 3:45pm PDT
Advanced financial management is essential for maximizing profitability in the hospitality industry. This session will teach you how to analyze profit and loss (P&L) statements to identify key areas for cost control and revenue growth. Learn advanced techniques for managing financial performance and driving long-term profitability.
Participants will: 
  • Understand the critical components of a P&L statement.
  • Identify cost-saving opportunities and revenue growth strategies.
  • Use financial data to make informed operational decisions.
  • Implement controls to reduce costs without sacrificing quality.
  • Monitor financial performance to continuously improve profitability.
Speakers
avatar for Adam Hegsted

Adam Hegsted

Owner, Eat Good Group
Adam Hegsted (born January 18, 1980) is an American chef, TV host, and restaurateur.[1] He is the chef/owner of Eat Good Group, which operates restaurants, eateries, and kitchens that include Francaise, De Espana, Gilded Unicorn, Yards Bruncheon, baba Spokane, Republic Kitchen + Taphouse... Read More →

Tuesday March 25, 2025 3:00pm - 3:45pm PDT
Room #224/225
  Conference Session
 
Wednesday, March 26
 

1:00pm PDT

Bar & Restaurant Triage: Tailored Solutions for Established Venues and Scaling Operations
Wednesday March 26, 2025 1:00pm - 3:00pm PDT
Designed specifically for established independent restaurants and multi-unit operators with 2-25 units, this session tackles the unique challenges for established businesses or those currently in an active scale-up phase.
This 2-hour "triage" session is tailored for those facing specific business challenges or actively scaling up operations.
After brief introductions and opening remarks, three industry consultants will provide targeted insights on these key areas: People & Staffing, Operations & Financials, and Digital & Social Media Marketing, focusing on solutions that drive growth and streamline operations.
Choose from these breakout discussions to gain one-on-one coaching that addresses your current challenge or questions. Get ready to leave with tailored, actionable insights to help you scale effectively and enhance your business’s long-term success. Attendees can move from table to table once they have received the feedback they need.

What to Do When You Arrive:
Join a Table: Choose from one of the three breakout discussions:
  • People & Staffing – Hiring, retention, and team performance
  • Operations & Financials – Cost control, profit drivers, and operational efficiency
  • Digital & Social Media Marketing – Building engagement and driving sales online
Engage at Your Own Pace: Ask your question if you have one — or just listen in to the small group discussion.
Move Freely: Once you’ve received the feedback you need, you’re welcome to switch to another table or continue the conversation.
Take Action: Leave with tailored, actionable strategies to scale your business effectively.
Speakers
avatar for Chip Klose

Chip Klose

Restaurant Coach, Restaurant Strategy
Chip Klose is the host of the Restaurant Strategy podcast, author of The Restaurant Marketing Mindset, and founder of the P3 Mastermind. He has an MBA in Food Marketing from Saint Joseph’s University and over 25 years of operational experience. His mission is to help independent... Read More →
avatar for Monte Silva

Monte Silva

CEO, Ten Tables Hospitality
Monte has 25 years of executive leadership experience in the Hospitality industry. Prior to that, he started his career like many, as a dishwasher. He worked through all of the front of house and back of house hourly positions and into management. 2 years into his restaurant management... Read More →
avatar for Kenneth Kneif

Kenneth Kneif

Managing Director, Hospitality Resource Group
Kenneth has accumulated more than 30 years of experience in the hospitality industry, stemming from his passion for cooking as a child. He has operated a successful hospitality and management consulting company, Hospitality Resource Group, for the past 15 years. Kenneth's expertise... Read More →
Wednesday March 26, 2025 1:00pm - 3:00pm PDT
Room #233
  Conference Session, Business Triage
 

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