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Monday, March 24
 

10:00am PDT

Mastering Hospitality Marketing: Inside Wynn Nightlife’s Playbook
Monday March 24, 2025 10:00am - 12:00pm PDT
Exclusive Add-On Experience During Registration, transportation included
Bus departs 9:30am from Main Entrance, LVCC
Arrives back to LVCC by 12:30pm

Get an exclusive, behind-the-scenes look at how Wynn Nightlife builds and markets one of the most successful nightlife brands in Las Vegas. Whether you run a bar, restaurant, or hospitality venue, this masterclass will show you how branding, digital marketing, and data-driven strategies can transform your business and help you stand out in a competitive market. 

What You'll Learn: 
  • How to position your brand for success in a crowded market 
  • Insider marketing strategies from one of the most recognized nightlife brands in the world 
  • How to use data to drive customer engagement & loyalty 
  • Behind-the-scenes look at a major campaign launch from concept to execution 
  • Emerging trends & challenges in hospitality marketing 

EXPERIENCE BREAKDOWN 
  • Welcome with Wynn Nightlife visuals & brand history 
  • Complimentary drinks & exclusive Wynn Nightlife gift bag 
Masterclass at Intrigue Nightclub (10:30 AM - 12:00 PM) 
  • The Evolution of Hospitality Marketing – How consumer behavior and digital trends have changed marketing 
  • Branding & Storytelling – How Wynn Nightlife creates a premium experience through strategic marketing 
  • Social Media & Digital Influence – How to leverage influencers, content, and targeted ads for maximum reach 
  • Behind-the-Scenes of a Residency Campaign – Step-by-step breakdown of launching a high-profile entertainment event 
  • Data-Driven Decision Making – How to measure success and optimize your marketing strategies 
  • Q&A with Emilio Gonzales – Interactive discussion to answer your biggest marketing challenges 
Departure (12:00 PM) 
Speakers
avatar for Emilio Gonzales

Emilio Gonzales

Executive Marketing Director, Wynn Nightlife
Monday March 24, 2025 10:00am - 12:00pm PDT
Intrigue Nightclub, Wynn Las Vegas

10:00am PDT

SOLD OUT! Wynn Restaurant Back of House Tour
Monday March 24, 2025 10:00am - 12:00pm PDT
Limited capacity & transportation is provided! Additional registration add-on item and fees apply to attend. Add to any registration pass.

This is a “can’t miss opportunity” for owners and operators to get a behind-the-scenes look at some of Vegas’ most acclaimed venues. Visit several of the world’s leading restaurants inside Wynn during this expansive tour and get an insider’s look at the operations from reservations and seating process, to food and beverage offerings and strategy, to staffing, training and more. You’re sure to leave with insights and inspiration to bring back to your operation!

Tour will cover
  1. Delilah
  2. Wing Lei
  3. Mizumi
Bus Schedule:
9:30am - Bus departs from Las Vegas Convention Center to Wynn
10:00am-12:00pm –Wynn Restaurant Tour
12:15pm - Bus arrives back at Las Vegas Convention Center
Monday March 24, 2025 10:00am - 12:00pm PDT
Wynn Las Vegas

11:00am PDT

Mixology Training I: Break Away from the Mainstream Cocktail Trends, Go for Iconic!
Monday March 24, 2025 11:00am - 1:00pm PDT
Limited capacity & transportation is provided! Additional registration add-on item and fees apply to attend. Add to any registration pass.

In recent years, many bars have embraced trends such as high-end glassware, craft ice, homemade ingredients, and elaborate garnishes. However, some of the world's most iconic bars have achieved lasting success without adhering to these mainstream practices. This masterclass will explore how to establish your own timeless trends, ensuring your bar remains distinctive and memorable for years to come.

Key Takeaways:
  1. Understand the limitations of following mainstream cocktail trends.
  2. Discover strategies to develop unique and enduring bar concepts.
  3. Learn from case studies of iconic bars that have set their own standards.
Bus Schedule:
10:30am - Bus departs from Las Vegas Convention Center to Southern Glazer's Wine & Spirits
11:00am-1:00pm –Mixology Training
1:30pm - Bus arrives back at Las Vegas Convention Center

Speakers
avatar for Livio Lauro

Livio Lauro

Director of Mixology and Spirits Education, Southern Glazer's Wine & Spirits of Nevada
Livio Lauro is a renowned figure in the beverage industry, currently serving as the Director of Mixology and Spirits Education at Southern Glazer's Wine & Spirits of Nevada. With over two decades of experience, Livio has been instrumental in shaping modern mixology trends and educating... Read More →
Monday March 24, 2025 11:00am - 1:00pm PDT
Southern Glazers Wine & Spirits

1:00pm PDT

SOLD OUT! TAO Las Vegas Back of House Tour
Monday March 24, 2025 1:00pm - 3:00pm PDT
Limited capacity & transportation is provided! Additional registration add-on item and fees apply to attend. Add to any registration pass.

Add this exclusive behind-the-scenes tour to your Bar & Restaurant Expo experience for an insider look at Tao's four venues: Tao Restaurant, Tao Lounge, Tao Nightclub, and Tao Beach Dayclub. Explore the unique ambiance of each space and learn how they deliver exceptional guest experiences—from fine dining and training processes to high-energy nightlife and dayclub operations. Roundtrip transportation is included.

Bus Schedule:
12:30pm - Bus departs from South Hall Las Vegas Convention Center to Tao
1:00pm-3:00pm Tao Tour
3:15pm - Bus returns to South Hall Las Vegas Convention Center

Monday March 24, 2025 1:00pm - 3:00pm PDT
Tao Las Vegas

1:00pm PDT

SOLD OUT! Wynn Nightlife Tour
Monday March 24, 2025 1:00pm - 4:00pm PDT
Limited capacity & transportation is provided! Additional registration add-on item and fees apply to attend. Add to any registration pass.

Experience Wynn nightlife like no one has before. Stroll behind the velvet ropes of Las Vegas most celebrated venues within the impressive Wynn and Encore Properties and see Encore Beach Club, and XS Nightclub.

Wynn and Encore can boast the most celebrated nightlife and day life experiences in Las Vegas. These unique clubs feature the hottest entertainment, cutting edge technology and the most luxurious spaces that have put our resort on the map as the ultimate party destination. World-renowned performers, celebrities, and party-goers alike clamor to be part of the action at XS and Encore Beach Club. Intrigue adds an air of mystery, seduction and the unexpected featuring a 14,000-square-foot space that makes the most of indoor and outdoor revelry with attractive waterside scenery.

Bus Schedule:
12:30pm - Bus departs from Las Vegas Convention Center to Wynn
1:00pm-4:00pm –Wynn Nightlife Tour
4:15pm - Bus arrives back at Las Vegas Convention Center

Tour will cover
  • Wynn Nightlife including Intrigue, XS, Encore Beach Club
  • How lines work and VIP entrances
  • Security
  • DJ/ Lighting booths
  • How we staff each venue
  • Capacity
  • Special Events and how they are operated in each venue
  • VIP Tables/Rooms
  • Marketing and Promotions
  • Uniqueness of each venue
  • Gaming in venues
  • Q&A
Monday March 24, 2025 1:00pm - 4:00pm PDT
Wynn Las Vegas

1:00pm PDT

Start Up Essentials: Bar & Restaurant Bootcamp
Monday March 24, 2025 1:00pm - 5:00pm PDT
Bar & Restaurant Expo Presents: The Startup Essentials Bootcamp
Turn your dream of owning a venue into reality with this hands-on, no-nonsense bootcamp led by Maverick Theory.
Join us for an in-depth, high-energy bootcamp designed for hospitality operators eager to elevate their ventures. Led by industry experts, this session will tackle the most pressing questions in concept development, marketing, operations, and scaling, with actionable takeaways for every attendee.

Schedule Overview30 Minutes – Bootcamp Overview
Presenter: Michael Tipps
Michael Tipps will kick off the session with a comprehensive roadmap of the BRE Bootcamp. Learn what makes this industry unique and discover the key insights you’ll gain throughout the day.

45 Minutes – Concept Development: Building a Brand That Stands Out
In a market crowded with options, how do you make your concept unforgettable? Michael Tipps will share his secrets for creating an extraordinary brand and debunking conventional wisdom to surprise and delight your guests.

45 Minutes – Marketing & Site Selection
Presenter: Michael Sullivan
Michael Sullivan will guide attendees through the critical process of site selection and how to leverage your location to attract your ideal guest. From pinpointing the perfect spot to crafting a marketing strategy that converts, this session is packed with insights.

45 Minutes – Beverage & Culinary: Crafting a Purposeful Menu
Presenters: David Foss & Chef Daniel Eddy
Whether you’re building a cocktail menu, a culinary program, or both, this session explores how to create a harmonious menu that keeps guests coming back. David Foss and Chef Daniel Eddy will share their proven strategies for purposeful F&B offerings that work for any venue.

45 Minutes – Operations: Creating a Remarkable Guest Experience
Presenter: Nesha Abarno
The guest journey starts long before they step through your doors. Nesha Abarno will reveal the behind-the-scenes magic that ensures every guest touchpoint is remarkable, leaving them eager to share their experience.

45 Minutes – Operations & Scaling: Building a Team for Success
Presenter: Chris Melly
From your first hire to building a scalable operation, Chris Melly will outline how to develop resilient teams, retain top talent, and create continuity for long-term growth.

This bootcamp is your chance to learn directly from industry leaders, ask your burning questions, and leave with strategies you can immediately implement in your business. Don't miss this opportunity to network, learn, and take your hospitality venture to the next level!
Sponsored By:
Speakers
avatar for Paul Reilly

Paul Reilly

Culinary Director, Propietor, Coperta
Paul C Reilly grew up in New York’s Hudson Valley and has been working in kitchens since he was fourteen. Paul is the culinary director and proprietor of beast + bottle group managing award winning concepts in Denver, Coloradobeast + bottle group began in 2013, and has since become... Read More →
avatar for Michael Tipps

Michael Tipps

Founder, Maverick Theory
Michael Tipps has over 30 years of experience working, managing, and consulting in all facets of the hospitality world (throughout all positions, and most venue types including hotels, restaurants, bars, nightclubs, and fast service). Michael Tipps’s Career started in Hospitality... Read More →
avatar for Daniel Eddy

Daniel Eddy

Owner operator, Winner
Daniel Eddy, the owner and operator of WINNER, has built a remarkable career rooted in hisdiverse culinary upbringing and passion for community-focused dining. Born in New York Cityand raised in Nicaragua and East Harlem, Eddy's early experiences with traditional Nicaraguancuisine... Read More →
avatar for Christopher Melly

Christopher Melly

Director of Operations, Fox Restaurant Concepts
avatar for Nesha Arbano

Nesha Arbano

Event Producer, Duke and Van Deusen
Nesha Abarno is a dynamic leader in the hospitality and event industries with over 20 years of experience. Renowned for managing top-tier restaurants and producing high-stakes events, she has expertly helmed iconic venues like La Esquina and Beauty & Essex NYC, both celebrated for... Read More →
CP

Carson Parker

Director, Founder, +Plus Collective
Carson is a visionary architect with a passion for crafting immersive Hospitality experiences. His expertise in blending aesthetics and functionality has transformed spaces. With a Masters in Architecture from SCAD and a background in award-winning design studios, Edell brings a unique... Read More →

Monday March 24, 2025 1:00pm - 5:00pm PDT
Room #229/230
  Conference Session, Bootcamp - Add on Item

2:00pm PDT

Owner/Operator Masterclass: Scaling for Profit and Making Your Restaurant Work for You
Monday March 24, 2025 2:00pm - 3:30pm PDT
Are you truly owning your restaurant or bar? Do you have the systems in place to scale, or are you getting bogged down in daily tasks that don’t move the needle?
In the fast-paced hospitality industry, real success comes from mastering ownership—not just of your business, but of your time, your team, and your future. My Ownership Masterclass is designed to equip you with the actionable tools and mindset needed to take full control and drive your business forward TODAY!
In this game-changing session, you’ll learn how to:
  • Build and Implement Scalable Systems: Develop workflows and Standard Operating Procedures (SOPs) that streamline operations and allow you to focus on strategic growth.
  • Prioritize What Truly Matters: Learn to triage your workload, distinguishing between what you can do and what you should do to maximize impact.
  • Instill Core Values that Drive Performance: Create a values-driven culture that aligns your team with the mission, ensuring every decision and action contributes to your success and how to fix those that do not.
  • Focus on What Moves the Needle: Identify the key activities you need to do, to drive results and delegate or systematize the rest, freeing you up to lead effectively.
This masterclass is your opportunity to step into true ownership, creating a business that thrives because you’ve designed it to. Take control, scale with intention.
Claim Your Spot Now and Start Owning Your Future.
Speakers
avatar for Mike Bausch

Mike Bausch

Owner, Andolini's Worldwide and The Unsliced Restaurant System
Mike Bausch is the owner of Andolini's Pizzeria, a concept of Andolini’s Worldwide, named one of the "Top 10 Pizzerias in America" based solely on reviews by TripAdvisor, CNN, Buzzfeed, and USA Today. Business.org named Andolini's as the "most recommended restaurant" in Tulsa and... Read More →
Monday March 24, 2025 2:00pm - 3:30pm PDT
Room #231/232
  Master Class

2:30pm PDT

Mixology Training II: Pre-batching Is a Godsend!
Monday March 24, 2025 2:30pm - 4:30pm PDT
Limited capacity & transportation is provided! Additional registration add-on item and fees apply to attend. Add to any registration pass.

Pre-batching cocktails was once viewed with skepticism but has now become an invaluable technique for busy bars. It ensures consistency in flavor and presentation, allowing bartenders to engage more with guests. This masterclass will delve into various pre-batching methods and help you identify the most suitable approach for your establishment, ultimately saving time and reducing costs.

Key Takeaways:
  1. Explore the evolution of pre-batching in the bar industry.
  2. Learn different pre-batching techniques and their applications.
  3. Assess the benefits of pre-batching in terms of efficiency and guest satisfaction.
Bus Schedule:
2:00pm - Bus departs from Las Vegas Convention Center to Southern Glazer's Wine & Spirits
2:30pm-4:30pm –Mixology Training
5:00pm - Bus arrives back at Las Vegas Convention Center

Speakers
avatar for Livio Lauro

Livio Lauro

Director of Mixology and Spirits Education, Southern Glazer's Wine & Spirits of Nevada
Livio Lauro is a renowned figure in the beverage industry, currently serving as the Director of Mixology and Spirits Education at Southern Glazer's Wine & Spirits of Nevada. With over two decades of experience, Livio has been instrumental in shaping modern mixology trends and educating... Read More →
Monday March 24, 2025 2:30pm - 4:30pm PDT
Southern Glazers Wine & Spirits

3:00pm PDT

Engage and Energize Your Multigenerational Team: From Boomers to Gen Z
Monday March 24, 2025 3:00pm - 3:45pm PDT
Successfully manage and motivate a diverse workforce by understanding different generations' communication and training needs. This session will help you create harmony and high performance across your team.
Session participants will learn how to:
  • Tailor communication styles to suit different generations.
  • Implement training programs that engage all age groups.
  • Foster collaboration and reduce generational tension.
  • Motivate and energize employees across the board.
  • Develop leadership skills that bridge generational gaps.
Speakers
avatar for Jen Jackson

Jen Jackson

Enterprise Beverage Manager, Thompson Restaurants
Jen Jackson is an accomplished beverage manager with extensive experience in the food and beverage industry, specializing in bar management and restaurant creation. With over 25 years in the beverage industry, Jen has developed a deep understanding of beverage selection, customer... Read More →
Monday March 24, 2025 3:00pm - 3:45pm PDT
Room #219/220

4:00pm PDT

Bar Efficiencies to Boost Profits by 50%
Monday March 24, 2025 4:00pm - 4:45pm PDT
This session dives into creating an efficient, revenue-boosting, and customer-focused bar environment. Attendees will discover how strategic layouts and data-driven decisions can enhance service speed, improve workflow, and elevate guest satisfaction. With practical, actionable steps, the session provides a roadmap for implementing impactful changes that streamline behind-the-bar operations.
Attendees Will:
  • Discover layout strategies to maximize revenue and improve service speed.
  • Learn tips to optimize space and functionality for smoother bar operations.
  • Gain insights on using data to identify high-impact changes.
  • Explore steps for implementing small, manageable improvements that make a difference.
  • Receive practical advice for creating an efficient and guest-centered bar environment.
Speakers
avatar for Hailey Workman

Hailey Workman

Bar Manager, Nightingale Cocktail
Hailey Workman is an accomplished general manager at Nightingale Cocktail in Des Moines, where she has led the team for over a decade. With 18 years of diverse experience in the hospitality industry—including roles in waitressing, bartending, menu creation, and large event management—Hailey... Read More →
Monday March 24, 2025 4:00pm - 4:45pm PDT
Room #222

4:00pm PDT

The Luxury Mindset: Understanding How Iconic Brands Drive Max Profits
Monday March 24, 2025 4:00pm - 4:45pm PDT
What would compel a prospective customer to go out of their way to try your food, or even pay a premium to dine with you? Imagine doubling your prices and still having people line up to order. Too many restaurants remain undifferentiated in a crowded "commodity" market, but by drawing inspiration from iconic brands like Hermès, Bentley, and Krug, you can create a product that people truly crave. This session will show you how to cultivate a brand that builds raving fans and sets your restaurant apart.
Key Takeaways:
  • Identify what makes your brand unique and worth a premium price.
  • Learn how to create experiences that customers actively seek out and prioritize.
  • Discover how luxury brands cultivate desire and loyalty among customers.
  • Develop strategies to transform your offerings from commodities to craveable experiences.
  • Build a loyal customer base by applying principles from the world’s most exclusive brands.
Speakers
avatar for Chip Klose

Chip Klose

Restaurant Coach, Restaurant Strategy
Chip Klose is the host of the Restaurant Strategy podcast, author of The Restaurant Marketing Mindset, and founder of the P3 Mastermind. He has an MBA in Food Marketing from Saint Joseph’s University and over 25 years of operational experience. His mission is to help independent... Read More →
Monday March 24, 2025 4:00pm - 4:45pm PDT
Room #233

6:00pm PDT

Welcome Kickoff Party - Open to All!
Monday March 24, 2025 6:00pm - 8:30pm PDT
Dive into Bar & Restaurant Expo with a splash at the Welcome Kickoff Party at The Pool at SAHARA Las Vegas! Join your fellow attendees for an evening of fun, networking, and great vibes in a stunning poolside setting. Best of all, this party is included with all passes—don’t miss out on starting the event with a bang!

Bring your I.D. and show your badge or registration email confirmation at the door.

Monday March 24, 2025 6:00pm - 8:30pm PDT
The Pool at Sahara 2535 S Las Vegas Blvd, Las Vegas, NV 89109

9:00pm PDT

Industry Afterparty I at XS Nightclub
Monday March 24, 2025 9:00pm - 11:00pm PDT
Join fellow bar and restaurant professionals for an unforgettable night of networking at the iconic XS Nightclub! Mix, mingle, and make connections with industry leaders and peers in a lively, upscale setting. Don't miss out on the ultimate after-hours experience—where deals are made, and the drinks keep flowing.

Includes free admission and complimentary beverages provided by our sponsors.

Helpful Tips:

Private Bar & Restaurant Expo Hours: 9pm-11pm
Bring your I.D. and show your badge or registration email confirmation at the door.
For XS Nightclub dress code, click here.

Monday March 24, 2025 9:00pm - 11:00pm PDT
XS Nightclub, Wynn Las Vegas 3131 Las Vegas Blvd S, Las Vegas, NV 89109
 
Tuesday, March 25
 

9:10am PDT

Industry Keynote: Unreasonable Hospitality – Pursuing Perfection in F&B
Tuesday March 25, 2025 9:10am - 10:00am PDT
Will Guidara, the renowned restaurateur, author, and co-producer of FX’s hit series The Bear, has redefined what it means to deliver exceptional hospitality. As the former co-owner of Eleven Madison Park, Guidara’s more-is-more philosophy turned the restaurant into a three-Michelin-starred, World’s Best Restaurant winner. His groundbreaking approach—centered on creating a deep sense of belonging— also became a major influence on The Bear’s portrayal of hospitality.

In this keynote, Guidara shares his journey from running one of the world’s top restaurants to shaping one of television’s most celebrated depictions of the industry. He’ll dive into the lessons from his book, Unreasonable Hospitality, and offer actionable insights on team culture, guest experience, and scaling hospitality with heart. Whether you’re looking to elevate your business, empower your team, or create unforgettable moments, this session delivers exclusive wisdom from an industry visionary who has influenced both real-life and on-screen hospitality.

Sponsored By: Blaze
Speakers
avatar for Will Guidara

Will Guidara

Author NY Times Bestseller Unreasonable Hospitality, Former Co-Owner Eleven Madison Park
Will Guidara is the author of The NY Times Bestseller Unreasonable Hospitality, which chronicles the lessons in service and leadership he has learned over the course of his career in restaurants. He is the former co-owner Eleven Madison Park, which under his leadership received four... Read More →

Tuesday March 25, 2025 9:10am - 10:00am PDT
Room #222/223

10:00am PDT

Industry Excellence, Industry Impact and Supplier Awards Ceremony
Tuesday March 25, 2025 10:00am - 10:45am PDT
Industry Excellence Awards
Recognizing the best of the best in hospitality, the Bar & Restaurant Expo Industry Excellence Awards honor outstanding individuals and venues that are making a significant impact on the industry. This is your chance to nominate those who embody excellence and innovation.

Award Categories
Individual Awards
  1. Bartender of the Year
  2. Chef of the Year
  3. Community Leadership Award
  4. Industry Impact
Venue Awards
  1. NEW! Design of the Year
  2. Bar of the Year
  3. Restaurant of the Year
  4. Best Hospitality Training Program
  5. Best Cocktail Program

Supplier Awards

These prestigious awards aim to honor industry trailblazers who have redefined the bar and restaurant landscape with their exceptional products and solution

Categories
  1. Best Alcoholic Beverage
  2. Best Food Product/Producer
  3. Best Non-Alcoholic Product or Mixer
  4. Best Entertainment Product
  5. Best Equipment, Tool, or Bar Supply
  6. Best Technology Product
  7. Best Décor or Furniture Product
Tuesday March 25, 2025 10:00am - 10:45am PDT
Room #222/223

10:45am PDT

Beyond the Bar. Empowering Hospitality Pros—Inside & Out
Tuesday March 25, 2025 10:45am - 11:45am PDT
Join industry experts Art Sutley Phil Wills, Mia Mastroianni and a special celebrity guest for an engaging and dynamic session on the power of empowerment in the hospitality industry. This panel will explore how to empower your staff, management, and ownership to foster growth, success, and a positive work culture—both inside and outside the four walls of your business. In this interactive session, our panelists will share real-life experiences, industry insights, and
actionable strategies to help you:
• Empower your staff by creating a supportive, inclusive environment where they can
    thrive both personally and professionally.
• Inspire management with leadership tools that encourage self-growth, emotional
   intelligence, and effective conflict resolution.
• Strengthen ownership by cultivating an empowering culture that drives business success
   and personal growth for leaders.
Expect to walk away with practical tips and fresh ideas to implement in your business, as well as
the opportunity to engage directly with our panelists during a Q&A session. Whether you're an
owner, manager, or part of the front-line team, this session is designed to help you elevate your
role and your business to the next level.
Don’t miss out! Come ready with your burning questions and get the tools you need to
empower yourself and your team.
Speakers
avatar for Mia Mastroianni

Mia Mastroianni

Beverage/Hospitality Consultant, Consultant as seen on Bar Rescue USA
With over 20 years of experience in the service industry from Boston to Los Angeles and beyond, Mia Mastroianni became one of the founding bartenders of Soho House West Hollywood; the private members-only club where she remained a well-respected and often requested mixologist for... Read More →
avatar for Arthur Sutley

Arthur Sutley

Owner, The Resident Boulevardier
Art Sutley, the hospitality expert known as The Resident Boulevardier, has been in the restaurant/bar space for over 20 years. As an educator in the industry, he speaks at many of the top restaurants and spirits trade shows globally.  In addition to this, he is traveling both locally... Read More →
avatar for Phil Wills

Phil Wills

Hospitality Expert, The Spirits in Motion
Phil Wills is a celebrated mixologist, television personality, and hospitality consultant, best known as a dynamic mixology expert and co-host of the hit TV show Bar Rescue. With over two decades of hands-on experience in the hospitality industry, Phil has become a leading authority... Read More →
Tuesday March 25, 2025 10:45am - 11:45am PDT
Room #222/223

11:45am PDT

Red Carpet & Ribbon Cutting Ceremony
Tuesday March 25, 2025 11:45am - 12:00pm PDT
Join the industry as we officially open the Expo Hall! Sponsored by Rodeo de las Aguas Tequila

Tuesday March 25, 2025 11:45am - 12:00pm PDT
Las Vegas Convention Center, South Hall

12:00pm PDT

Expo Hall - Open to All!
Tuesday March 25, 2025 12:00pm - 6:00pm PDT
Explore the dynamic Bar & Restaurant Expo Hall, where innovation meets opportunity! Discover the latest products, services, and solutions that can take your business to the next level. With access and complimentary samples included in all registration passes, this is your chance to taste, test, and connect with top industry suppliers.
Tuesday March 25, 2025 12:00pm - 6:00pm PDT
Las Vegas Convention Center, South Hall

12:30pm PDT

Generational Dynamics in Hospitality: Adapting to Future-Focused Shifts in Work and Culture
Tuesday March 25, 2025 12:30pm - 12:55pm PDT
Speakers
avatar for Colleen Mcleod Garner

Colleen Mcleod Garner

Advisory Board Member, Cecilia.AI
Colleen is a futurist and industry innovator specializing in driving future-forward initiatives across thefood, beverages, and hospitality sectors. She serves as an Advisory Board Member for Cecilia.ai, the World'sfirst interactive robotic bartender, where she explores innovative... Read More →
Tuesday March 25, 2025 12:30pm - 12:55pm PDT
Spotlight Stage, Expo Floor

1:00pm PDT

Changing The Mindset – How the Modern Guest is Influencing Change
Tuesday March 25, 2025 1:00pm - 1:25pm PDT
Speakers
avatar for Scot Turner

Scot Turner

Founder & Managing Director, Auden Hospitality
Scot Turner has lived and breathed hospitality his entire career. From luxury hotels to independent restaurants, his drive to challenge convention has powered projects in 14 countries, working with iconic brands and chefs such as Dorchester Collection, Alain Ducasse, and China Grill... Read More →
Tuesday March 25, 2025 1:00pm - 1:25pm PDT
Spotlight Stage, Expo Floor

1:00pm PDT

F&B Innovation Center Demo with Chef Tori Lubekci
Tuesday March 25, 2025 1:00pm - 1:30pm PDT
Vegan Pulled "Pork"
Roasted maitake mushrooms, charred vegetable slaw, remoulade & pickled stuff, micro amaranth & bulls blood
Speakers
avatar for Tori Lubecki

Tori Lubecki

Vegan Chef
Tuesday March 25, 2025 1:00pm - 1:30pm PDT
FBIC Stage, 2nd floor Expo Hall

1:00pm PDT

Building an Enduring Brand: Expanding, Protecting, and Growing Your Hospitality Presence
Tuesday March 25, 2025 1:00pm - 1:45pm PDT
Learn key strategies to create a strong hospitality brand that grows beyond its initial concept and stands the test of time. This session covers how to expand, legally protect, and leverage your brand's assets for long-term growth.
  • Conduct trademark searches and navigate registration to legally protect your brand from the start.
  • Expand your brand into new revenue streams like TV, CPGs, and cookbooks.
  • Transition from a single concept to a multi-concept hospitality group.
  • Secure your brand’s assets through intellectual property (IP) strategies.
  • Use cease-and-desist letters and litigation to prevent brand infringement and ensure ongoing success.
Sponsored by:
Speakers
avatar for Hamutal Lieberman

Hamutal Lieberman

Partner & Chair of Trademark Group, Helbraun & Levey LLP
Hamutal is a Partner & the Chair of the Trademark Group at Helbraun & Levey LLP, a full-service hospitality law firm in New York City. She regularly counsels clients on trademark matters including trademark searches, applications, and prosecutions. Hamutal also assists clients with... Read More →

Tuesday March 25, 2025 1:00pm - 1:45pm PDT
Room #224/225

1:00pm PDT

Craft, Culture, and Capital: Scaling a Hospitality Business with Purpose
Tuesday March 25, 2025 1:00pm - 1:45pm PDT
Scaling a hospitality business in today’s market requires more than just great food and drinks—it demands operational discipline, strategic expansion, and financial acumen. In this session, we’ll explore how Gin & Luck, the company behind Death & Co, grew from a single New York cocktail bar into a nationally recognized, multi-revenue stream brand. Attendees will gain insights into scalable business models, developer-funded growth, licensing opportunities, and brand-driven revenue diversification to expand without massive capital outlays.
Attendees will: 
  • Understand the fundamentals of scalable hospitality business models.
  • Explore developer-funded expansion and licensing as growth strategies.
  • Learn how to diversify revenue streams beyond brick-and-mortar locations.
  • Identify financial strategies to increase margins and fund sustainable growth.
  • Gain real-world insights from a successful multi-location hospitality brand.
Speakers
avatar for David Kaplan

David Kaplan

CEO, Gin & Luck
In the summer of 2006, at 24 years old, David opened Death & Company, a cocktail bar in the East Village of Manhattan. In the years that followed, David, along with Alex Day, founded Proprietors LLC, a hospitality consulting and management company which has opened over 50 bars and... Read More →
Tuesday March 25, 2025 1:00pm - 1:45pm PDT
Room #231/232
  Conference Session

1:00pm PDT

Elevating Guest Service: Unlocking Sales and Profit Potential
Tuesday March 25, 2025 1:00pm - 1:45pm PDT
Guest service is the backbone of any successful food and beverage operation. Learn how exceptional service impacts sales, profitability, and customer loyalty. This session will cover key strategies for fostering a service-driven culture that enhances guest satisfaction and drives long-term success.
Participants will learn:
  • The direct link between guest service and increased sales/profitability
  • How high-quality service builds trust, loyalty, and repeat business
  • Strategies for creating personalized guest experiences that drive upselling
  • The role of a positive service environment in improving operational efficiency
  • Best practices for training and empowering teams to deliver exceptional service
Speakers
avatar for Timura Jackson

Timura Jackson

Director of Hospitality Operations, Highway West Vacations
With over two decades of distinguished leadership in hospitality, Timura Jackson is renowned for his strategic vision and transformative impact across diverse operational landscapes. His career reflects an unwavering commitment to excellence in guest experiences, team development... Read More →
Tuesday March 25, 2025 1:00pm - 1:45pm PDT
Room #226/227

1:45pm PDT

F&B Innovation Center Demo with Chef Kayla Robison
Tuesday March 25, 2025 1:45pm - 2:15pm PDT
Filipino Fried Chicken Lollipops
Kare-kare sauce and pickled papaya slaw
Speakers
avatar for Kayla Robison

Kayla Robison

Chef Owner/Operator, Commander N Beef LLC.
Tuesday March 25, 2025 1:45pm - 2:15pm PDT
FBIC Stage, 2nd floor Expo Hall

2:30pm PDT

F&B Innovation Center Demo with Chef Aaron Fish
Tuesday March 25, 2025 2:30pm - 3:00pm PDT
Miso Mac and Cheese
Beet kimchi, micro wasabi & furikake & garlic crunch
Speakers
avatar for Aaron Fish

Aaron Fish

Executive Chef, Eat Good Group
Originally from Sonoma County, CA, Aaron Fish moved to the Pacific Northwest in 2008 and never looked back. As the Chef of Eat Good Group, he collaborates with Spiceology on content and recipe development, helps plan and operate Crave NW!, and has appeared on Food Network. A dedicated... Read More →
Tuesday March 25, 2025 2:30pm - 3:00pm PDT
FBIC Stage, 2nd floor Expo Hall

2:45pm PDT

Chef Masterclass: Menu Engineering: Back of House Insights for Crafting Profitable Dishes
Tuesday March 25, 2025 2:45pm - 4:15pm PDT
Details Coming Soon!

Speakers
avatar for Adrianne Calvo

Adrianne Calvo

Chef/ Author/ Restaurateur/ TV Host, Maximum Flavor
Chef Adrianne Calvo is an award-winning Miami based restaurateur, cookbook author,Emmy-nominated YouTube show host and podcaster known for her signature “Maximum Flavor” style. Her highly-acclaimed restaurants, Chef Adrianne’s Vineyard Restaurant and Bar andCracked by Chef Adrianne... Read More →
Tuesday March 25, 2025 2:45pm - 4:15pm PDT
Room #233
  Master Class

3:00pm PDT

Culture as Currency: Building a Business Model for Success
Tuesday March 25, 2025 3:00pm - 3:45pm PDT
Speakers
avatar for Steve Palmer

Steve Palmer

Founder and Chief Vision Officer, The Indigo Road Hospitality Group
Best-selling author, TedX speaker, James Beard semifinalist, industry leader, mental health advocate, restaurateur, and more, Steve Palmer is founder, managing partner and most significantly, chief vision officer, of the nationally recognized Indigo Road Hospitality Group (IRHG... Read More →
Tuesday March 25, 2025 3:00pm - 3:45pm PDT
Room #221

3:00pm PDT

Digital Dining: The Social-First Blueprint for Modern Hospitality Marketing
Tuesday March 25, 2025 3:00pm - 3:45pm PDT
The digital marketing landscape is complex, and it's time to simplify. Join Alexa Pence—serial entrepreneur, CEO of Saltshine Creative, and former hospitality global director—for a dynamic crash course on building a holistic digital strategy that propels your brand into a league of its own. Explore the key tools and common pitfalls that differentiate brands that make noise from those that generate hype. 
In this session you will:
  • Uncover how digital marketing in hospitality has evolved and where it's headed.
  • Engage in exercises to re-position your unique selling proposition and define what makes your brand shine.
  • Explore The Saltshine Framework—a holistic, social-first strategy to propel your commercial initiatives.
  • Learn the psychology behind effective influencer campaigns and how to optimize ROI.
  • Identify the key elements of partnerships that amplify impact and drive growth.
Speakers
avatar for Alexa Pence

Alexa Pence

CEO & Co-Founder, Saltshine Creative
With a career that began in traditional print magazine and evolved into cutting-edge digital marketing in Honolulu, Alexa Pence embodies the spirit of innovation and adaptability. As a young serial entrepreneur, she has built a long and diverse career, blending her passion for storytelling... Read More →
Tuesday March 25, 2025 3:00pm - 3:45pm PDT
Room #226/227
  Conference Session

3:15pm PDT

Future Stars of Culinary - JWU Land O' Lakes Showdown!
Tuesday March 25, 2025 3:15pm - 3:45pm PDT
Watch (3) Johnson & Wales culinary students battle it out for the tastiest use of Land O'Lakes cheese. Taste them all and help choose the winner!
Tuesday March 25, 2025 3:15pm - 3:45pm PDT
FBIC Stage, 2nd floor Expo Hall

4:00pm PDT

F&B Innovation Center Demo with Chef Brian Duffy
Tuesday March 25, 2025 4:00pm - 4:30pm PDT
Duck Fat Fries
Toasted mustard seed demi glace, cheese curd, queso bravo dip, pink peppercorn & popcorn shoots
Speakers
avatar for Brian Duffy

Brian Duffy

Owner, Duffified Experience Group
Tuesday March 25, 2025 4:00pm - 4:30pm PDT
FBIC Stage, 2nd floor Expo Hall

4:30pm PDT

Live Menu Read with Chef Brian Duffy - Bring Your Menu!
Tuesday March 25, 2025 4:30pm - 5:30pm PDT
Bring your menu! It’s time to talk about your menu. What are your offerings? How creative are you? Join Chef Duffy for an eye-opening session as he breaks down menus looking for opportunities to improve food offerings, kitchen operations, and guest experience.
Speakers
avatar for Brian Duffy

Brian Duffy

Owner, Duffified Experience Group
Tuesday March 25, 2025 4:30pm - 5:30pm PDT
FBIC Stage, 2nd floor Expo Hall

9:00pm PDT

Industry Afterparty II at OMNIA Nightclub
Tuesday March 25, 2025 9:00pm - 11:00pm PDT
Cap off your Bar & Restaurant Expo experience with an epic night at OMNIA Nightclub! Connect with fellow attendees, build valuable relationships, and unwind in one of the hottest nightlife venues. This is where business meets pleasure—don’t miss out!

Includes free admission and complimentary beverages provided by our sponsors.

Helpful Tips:
Private Bar & Restaurant Expo Hours: 9pm-11pm
Bring your I.D. and show your badge or registration email confirmation at the door.
For OMNIA Nightclub dress code, click here.

Tuesday March 25, 2025 9:00pm - 11:00pm PDT
OMNIA Nightclub, Caesars Palace 3570 S Las Vegas Blvd, Las Vegas, NV 89109
 
Wednesday, March 26
 

12:00pm PDT

Expo Hall - Open to All!
Wednesday March 26, 2025 12:00pm - 5:00pm PDT
Explore the dynamic Bar & Restaurant Expo Hall, where innovation meets opportunity! Discover the latest products, services, and solutions that can take your business to the next level. With access and complimentary samples included in all registration passes, this is your chance to taste, test, and connect with top industry suppliers.
Wednesday March 26, 2025 12:00pm - 5:00pm PDT
Las Vegas Convention Center, South Hall

12:30pm PDT

Beyond the Bank: Crowdfunding Lightning Round
Wednesday March 26, 2025 12:30pm - 12:55pm PDT
Raising capital in hospitality is changing fast—are you keeping up? In this fast-paced, no-fluff session, I’ll break down how Gin & Luck has raised $12M+ through Reg CF, Reg D, and two Reg A offerings, unlocking non-traditional funding to fuel expansion without giving up control.

We’ll dive into equity crowdfunding, private placements, and developer-backed deals, showing how these tools can work together to build a capital stack that maximizes growth while minimizing risk. Whether you’re looking to open your next location, expand a multi-unit operation, or future-proof your funding strategy, this session will give you real-world insights, practical takeaways, and a roadmap to raising the right capital—on your terms.
Speakers
avatar for David Kaplan

David Kaplan

CEO, Gin & Luck
In the summer of 2006, at 24 years old, David opened Death & Company, a cocktail bar in the East Village of Manhattan. In the years that followed, David, along with Alex Day, founded Proprietors LLC, a hospitality consulting and management company which has opened over 50 bars and... Read More →
Wednesday March 26, 2025 12:30pm - 12:55pm PDT
Spotlight Stage, Expo Floor

12:30pm PDT

F&B Innovation Center Demo with Chef Tim Witcher
Wednesday March 26, 2025 12:30pm - 1:00pm PDT
Buttermilk Fried Donuts & Dips
Sea salt caramel, pickled raspberry, white chocolate, espresso milk chocolate
Speakers
avatar for Tim Witcher

Tim Witcher

Owner, The Wing Kitchen
Wednesday March 26, 2025 12:30pm - 1:00pm PDT
FBIC Stage, 2nd floor Expo Hall

1:00pm PDT

The Consumers' Impact on 2025 Food Away from Home Industry Forecast
Wednesday March 26, 2025 1:00pm - 1:25pm PDT
A new President, a cautious consumer, and an unsteady economy all could have an impact on operator spending in 2025. To separate the hype from reality, get the latest segment growth projections for 2025, including the why behind the numbers.       
Speakers
avatar for Charlie McConnell

Charlie McConnell

Vice President of Industry Insights, Research, and Education, IFMA The Food Away from Home Association
In his role with IFMA The Food Away from Home Association, Charlie ensures that members and the larger ecosystem stay informed of the industry's state and the changes happening. Additionally, he leads the training pillar of the Association, having taught Foodservice Fundamentals over... Read More →
avatar for Phil Kafarakis

Phil Kafarakis

President & CEO, IFMA The Food Away from Home Association
Phil Kafarakis is a global food industry executive with more than 40 years of leadership experience in food manufacturing, as well as managing non-profit food industry associations. Currently, Phil serves as President & CEO of IFMA The Food Away from Home Association, a U.S. trade... Read More →
Wednesday March 26, 2025 1:00pm - 1:25pm PDT
Spotlight Stage, Expo Floor

1:15pm PDT

F&B Innovation Center Demo with Chef Nick Liberato
Wednesday March 26, 2025 1:15pm - 1:45pm PDT
Duck Confit Tostada
Avocado, burnt onion powder, micro cilantro, micro epazote & chicharrónes
Speakers
avatar for Nick Liberato

Nick Liberato

The Borscht Belt Delicatessen, Owner/Chef
Wednesday March 26, 2025 1:15pm - 1:45pm PDT
FBIC Stage, 2nd floor Expo Hall

1:30pm PDT

USBG Shake It Up National Final - Flair
Wednesday March 26, 2025 1:30pm - 3:30pm PDT
Access to watch the Shake It Up Competition is included in all registration passes.

Bar & Restaurant Expo is the official location for the United States Bartenders' Guild (USBG) National Cocktail Competition.

Get ready to witness the cocktail event of the year – the electrifying USBG Shake It Up Competition that will have you on the edge of your seats!

Watch this thrilling competition as the most talented bartenders go head-to-head in a battle of creativity, speed, and skill. Witness mind-blowing cocktail concoctions that push the boundaries of what you thought a drink could be.

Support the bartender community and cheer on the National Finalists in both the Classic and Flair Division!

Spotlight Stage, Future Proof Experience
Wednesday March 26, 2025 1:30pm - 3:30pm PDT
Spotlight Stage, Expo Floor

2:00pm PDT

F&B Innovation Center Demo with Chef Bobby Marcotte
Wednesday March 26, 2025 2:00pm - 2:30pm PDT
Duck Duck Cuban
Honey-rubbed duck breast, spiced confit duck, aged gouda, guajillo cran mostarda, pickled fennel & cukes
Speakers
avatar for Bobby

Bobby "The Butcher" Marcotte

Founder, Grindhouse Meat Company
Wednesday March 26, 2025 2:00pm - 2:30pm PDT
FBIC Stage, 2nd floor Expo Hall

2:00pm PDT

Acing the Bar Exam: A Legal Survival Guide for Bar and Restaurant Operators.
Wednesday March 26, 2025 2:00pm - 2:45pm PDT
Join a veteran bar operator and lawyer for a concise overview of the legal factors that can shape the long-term success of your business. This session covers critical topics like business formation, property acquisition, licensing, and compliance, offering actionable insights for navigating the complex legal challenges of the hospitality industry.
Session participants will: 
  • Understand the key legal considerations for starting and structuring a hospitality business.
  • Learn strategies for property acquisition and lease negotiations.
  • Gain insights into licensing and compliance requirements for bar and restaurant operations.
  • Identify common legal pitfalls and how to mitigate risks effectively.
  • Equip yourself with practical knowledge to address legal challenges at any stage of business growth.
Sponsored by:
Speakers
avatar for George Qualley

George Qualley

Operating Partner/ Partner, Nightingale Cocktail /Qualley Law, P.L.C.
George Qualley is a distinguished attorney and entrepreneur based in Des Moines, Iowa. He studied Political Science and swam competitively at the University of Nebraska - Lincoln before earning his Juris Doctorate and MBA from Drake University and Drake Law School. Licensed to practice... Read More →

Wednesday March 26, 2025 2:00pm - 2:45pm PDT
Room #224/225

2:00pm PDT

Under 30s Meet-up: Tomorrow's leaders, grow your network!
Wednesday March 26, 2025 2:00pm - 3:00pm PDT
Navigating your career in the bar and restaurant industry? You’re not alone. Join our Under 30s Meet-up, hosted by Art Sutley and featuring members of our distinguished Advisory Board, to connect with fellow young professionals and industry leaders who "get it". Whether you're figuring out your next move, looking to expand your network, or just want to swap experiences, this is your space to talk, learn, and grow in a casual environment.
Speakers
avatar for Arthur Sutley

Arthur Sutley

Owner, The Resident Boulevardier
Art Sutley, the hospitality expert known as The Resident Boulevardier, has been in the restaurant/bar space for over 20 years. As an educator in the industry, he speaks at many of the top restaurants and spirits trade shows globally.  In addition to this, he is traveling both locally... Read More →
Wednesday March 26, 2025 2:00pm - 3:00pm PDT
Cocktail Clubhouse, 1st Floor Expo Hall

2:45pm PDT

Live Menu Read with Chef Brian Duffy
Wednesday March 26, 2025 2:45pm - 4:30pm PDT
It’s time to talk about your menu. What are your offerings? How creative are you? Join Chef Duffy for an eye-opening session as he breaks down menus looking for opportunities to improve food offerings, kitchen operations, and guest experience.
Speakers
avatar for Brian Duffy

Brian Duffy

Owner, Duffified Experience Group
Wednesday March 26, 2025 2:45pm - 4:30pm PDT
FBIC Stage, 2nd floor Expo Hall

10:30pm PDT

The Studio at Hakkasan - Open to All!
Wednesday March 26, 2025 10:30pm - 11:59pm PDT
Complimentary admission when you show your badge at the door 10:30pm-1:00am

Wednesday March 26, 2025 10:30pm - 11:59pm PDT
Hakkasan Nightclub, MGM Grand Hotel & Casino
 

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