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Audience: Bartender/Mixologist clear filter
Monday, March 24
 

10:00am PDT

Mastering Hospitality Marketing: Inside Wynn Nightlife’s Playbook
Monday March 24, 2025 10:00am - 12:00pm PDT
Intrigue Nightclub, Wynn Las Vegas
Register Here
Exclusive Add-On Experience During Registration, transportation included
Bus departs 9:30am from Main Entrance, LVCC
Arrives back to LVCC by 12:30pm

Get an exclusive, behind-the-scenes look at how Wynn Nightlife builds and markets one of the most successful nightlife brands in Las Vegas. Whether you run a bar, restaurant, or hospitality venue, this masterclass will show you how branding, digital marketing, and data-driven strategies can transform your business and help you stand out in a competitive market. 

What You'll Learn: 
  • How to position your brand for success in a crowded market 
  • Insider marketing strategies from one of the most recognized nightlife brands in the world 
  • How to use data to drive customer engagement & loyalty 
  • Behind-the-scenes look at a major campaign launch from concept to execution 
  • Emerging trends & challenges in hospitality marketing 

EXPERIENCE BREAKDOWN 
  • Welcome with Wynn Nightlife visuals & brand history 
  • Complimentary drinks & exclusive Wynn Nightlife gift bag 
Masterclass at Intrigue Nightclub (10:30 AM - 12:00 PM) 
  • The Evolution of Hospitality Marketing – How consumer behavior and digital trends have changed marketing 
  • Branding & Storytelling – How Wynn Nightlife creates a premium experience through strategic marketing 
  • Social Media & Digital Influence – How to leverage influencers, content, and targeted ads for maximum reach 
  • Behind-the-Scenes of a Residency Campaign – Step-by-step breakdown of launching a high-profile entertainment event 
  • Data-Driven Decision Making – How to measure success and optimize your marketing strategies 
  • Q&A with Emilio Gonzales – Interactive discussion to answer your biggest marketing challenges 
Departure (12:00 PM) 
Speakers
avatar for Emilio Gonzales

Emilio Gonzales

Executive Marketing Director, Wynn Nightlife
Monday March 24, 2025 10:00am - 12:00pm PDT
Intrigue Nightclub, Wynn Las Vegas
  Offsite Trainings/Tours - Add Separate

11:00am PDT

Mixology Training I: Break Away from the Mainstream Cocktail Trends, Go for Iconic!
Monday March 24, 2025 11:00am - 1:00pm PDT
Southern Glazers Wine & Spirits
Register Here
Limited capacity & transportation is provided! Additional registration add-on item and fees apply to attend. Add to any registration pass.

In recent years, many bars have embraced trends such as high-end glassware, craft ice, homemade ingredients, and elaborate garnishes. However, some of the world's most iconic bars have achieved lasting success without adhering to these mainstream practices. This masterclass will explore how to establish your own timeless trends, ensuring your bar remains distinctive and memorable for years to come.

Key Takeaways:
  1. Understand the limitations of following mainstream cocktail trends.
  2. Discover strategies to develop unique and enduring bar concepts.
  3. Learn from case studies of iconic bars that have set their own standards.
Bus Schedule:
10:30am - Bus departs from Las Vegas Convention Center to Southern Glazer's Wine & Spirits
11:00am-1:00pm –Mixology Training
1:30pm - Bus arrives back at Las Vegas Convention Center

Speakers
avatar for Livio Lauro

Livio Lauro

Director of Mixology and Spirits Education, Southern Glazer's Wine & Spirits of Nevada
Livio Lauro is a renowned figure in the beverage industry, currently serving as the Director of Mixology and Spirits Education at Southern Glazer's Wine & Spirits of Nevada. With over two decades of experience, Livio has been instrumental in shaping modern mixology trends and educating... Read More →
Monday March 24, 2025 11:00am - 1:00pm PDT
Southern Glazers Wine & Spirits
  Offsite Trainings/Tours - Add Separate, Mixology Training - Add on Item

2:30pm PDT

Mixology Training II: Pre-batching Is a Godsend!
Monday March 24, 2025 2:30pm - 4:30pm PDT
Southern Glazers Wine & Spirits
Register Here
Limited capacity & transportation is provided! Additional registration add-on item and fees apply to attend. Add to any registration pass.

Pre-batching cocktails was once viewed with skepticism but has now become an invaluable technique for busy bars. It ensures consistency in flavor and presentation, allowing bartenders to engage more with guests. This masterclass will delve into various pre-batching methods and help you identify the most suitable approach for your establishment, ultimately saving time and reducing costs.

Key Takeaways:
  1. Explore the evolution of pre-batching in the bar industry.
  2. Learn different pre-batching techniques and their applications.
  3. Assess the benefits of pre-batching in terms of efficiency and guest satisfaction.
Bus Schedule:
2:00pm - Bus departs from Las Vegas Convention Center to Southern Glazer's Wine & Spirits
2:30pm-4:30pm –Mixology Training
5:00pm - Bus arrives back at Las Vegas Convention Center

Speakers
avatar for Livio Lauro

Livio Lauro

Director of Mixology and Spirits Education, Southern Glazer's Wine & Spirits of Nevada
Livio Lauro is a renowned figure in the beverage industry, currently serving as the Director of Mixology and Spirits Education at Southern Glazer's Wine & Spirits of Nevada. With over two decades of experience, Livio has been instrumental in shaping modern mixology trends and educating... Read More →
Monday March 24, 2025 2:30pm - 4:30pm PDT
Southern Glazers Wine & Spirits
  Offsite Trainings/Tours - Add Separate, Mixology Training - Add on Item
 
Tuesday, March 25
 

10:00am PDT

Industry Excellence, Industry Impact and Supplier Awards Ceremony
Tuesday March 25, 2025 10:00am - 10:45am PDT
Room #222/223
Register Here
Industry Excellence Awards
Recognizing the best of the best in hospitality, the Bar & Restaurant Expo Industry Excellence Awards honor outstanding individuals and venues that are making a significant impact on the industry. This is your chance to nominate those who embody excellence and innovation.

Award Categories
Individual Awards
  1. Bartender of the Year
  2. Chef of the Year
  3. Community Leadership Award
  4. Industry Impact
Venue Awards
  1. NEW! Design of the Year
  2. Bar of the Year
  3. Restaurant of the Year
  4. Best Hospitality Training Program
  5. Best Cocktail Program

Supplier Awards
These prestigious awards aim to honor industry trailblazers who have redefined the bar and restaurant landscape with their exceptional products and solution

Categories
  1. Best Alcoholic Beverage
  2. Best Food Product/Producer
  3. Best Non-Alcoholic Product or Mixer
  4. Best Entertainment Product
  5. Best Equipment, Tool, or Bar Supply
  6. Best Technology Product
  7. Best Décor or Furniture Product
Tuesday March 25, 2025 10:00am - 10:45am PDT
Room #222/223
  Conference Session, Award Ceremony

10:45am PDT

Beyond the Bar. Empowering Hospitality Pros—Inside & Out
Tuesday March 25, 2025 10:45am - 11:45am PDT
Room #222/223
Register Here
Join industry experts Art Sutley Phil Wills, Mia Mastroianni and a special celebrity guest for an engaging and dynamic session on the power of empowerment in the hospitality industry. This panel will explore how to empower your staff, management, and ownership to foster growth, success, and a positive work culture—both inside and outside the four walls of your business. In this interactive session, our panelists will share real-life experiences, industry insights, and
actionable strategies to help you:
• Empower your staff by creating a supportive, inclusive environment where they can
    thrive both personally and professionally.
• Inspire management with leadership tools that encourage self-growth, emotional
   intelligence, and effective conflict resolution.
• Strengthen ownership by cultivating an empowering culture that drives business success
   and personal growth for leaders.
Expect to walk away with practical tips and fresh ideas to implement in your business, as well as
the opportunity to engage directly with our panelists during a Q&A session. Whether you're an
owner, manager, or part of the front-line team, this session is designed to help you elevate your
role and your business to the next level.
Don’t miss out! Come ready with your burning questions and get the tools you need to
empower yourself and your team.
Speakers
avatar for Mia Mastroianni

Mia Mastroianni

Beverage/Hospitality Consultant, Consultant as seen on Bar Rescue USA
With over 20 years of experience in the service industry from Boston to Los Angeles and beyond, Mia Mastroianni became one of the founding bartenders of Soho House West Hollywood; the private members-only club where she remained a well-respected and often requested mixologist for... Read More →
avatar for Arthur Sutley

Arthur Sutley

Owner, The Resident Boulevardier
Art Sutley, the hospitality expert known as The Resident Boulevardier, has been in the restaurant/bar space for over 20 years. As an educator in the industry, he speaks at many of the top restaurants and spirits trade shows globally.  In addition to this, he is traveling both locally... Read More →
avatar for Phil Wills

Phil Wills

Hospitality Expert, The Spirits in Motion
Phil Wills is a celebrated mixologist, television personality, and hospitality consultant, best known as a dynamic mixology expert and co-host of the hit TV show Bar Rescue. With over two decades of hands-on experience in the hospitality industry, Phil has become a leading authority... Read More →
Tuesday March 25, 2025 10:45am - 11:45am PDT
Room #222/223
  Conference Session, General Session - Open to All!

12:30pm PDT

Generational Dynamics in Hospitality: Adapting to Future-Focused Shifts in Work and Culture
Tuesday March 25, 2025 12:30pm - 12:55pm PDT
Spotlight Stage, Expo Floor
Register Here
Speakers
avatar for Colleen Mcleod Garner

Colleen Mcleod Garner

Advisory Board Member, Cecilia.AI
Colleen is a futurist and industry innovator specializing in driving future-forward initiatives across thefood, beverages, and hospitality sectors. She serves as an Advisory Board Member for Cecilia.ai, the World'sfirst interactive robotic bartender, where she explores innovative... Read More →
Tuesday March 25, 2025 12:30pm - 12:55pm PDT
Spotlight Stage, Expo Floor
  Spotlight Stage Talk, Spotlight Stage Future Proof Experience

1:00pm PDT

Changing The Mindset – How the Modern Guest is Influencing Change
Tuesday March 25, 2025 1:00pm - 1:25pm PDT
Spotlight Stage, Expo Floor
Speakers
avatar for Scot Turner

Scot Turner

Founder & Managing Director, Auden Hospitality
Scot Turner has lived and breathed hospitality his entire career. From luxury hotels to independent restaurants, his drive to challenge convention has powered projects in 14 countries, working with iconic brands and chefs such as Dorchester Collection, Alain Ducasse, and China Grill... Read More →
Tuesday March 25, 2025 1:00pm - 1:25pm PDT
Spotlight Stage, Expo Floor
  Spotlight Stage Talk, Spotlight Stage Future Proof Experience

1:00pm PDT

F&B Innovation Center Demo with Chef Tori Lubekci
Tuesday March 25, 2025 1:00pm - 1:30pm PDT
FBIC Stage, 2nd floor Expo Hall
Register Here
Vegan Pulled "Pork"
Roasted maitake mushrooms, charred vegetable slaw, remoulade & pickled stuff, micro amaranth & bulls blood
Speakers
avatar for Tori Lubecki

Tori Lubecki

Vegan Chef
Tuesday March 25, 2025 1:00pm - 1:30pm PDT
FBIC Stage, 2nd floor Expo Hall
  Expo Hall - Open to All!, F&B Innovation Center Demo

1:00pm PDT

Bartender Masterclass: Navigating Leadership Behind the Bar – Preparing for Success as a Lead Bartender
Tuesday March 25, 2025 1:00pm - 2:30pm PDT
Room #233
Stepping into the role of lead or head bartender is a pivotal career decision that can unlock exciting growth opportunities. In this two-part masterclass, you'll learn how to evaluate and prepare for this leadership position thoughtfully and strategically. We'll also dive into the often-overlooked but essential skill of listening, equipping you with tools to lead effectively, resolve conflicts, and build stronger relationships with colleagues and guests alike. This session will set you up for success not only as a bartender but as a respected leader in the hospitality industry.
Speakers
avatar for Tim Weigel

Tim Weigel

Mixologist, Timbo Slice Bartending
Award-winning mixologist Tim Weigel has over 20 years of experience in the hospitality industry. Born and raised in Mandan, North Dakota, the cocktail connoisseur knew at an early age that he wanted to be behind the bar. In 2009, he was on the ARIA Resort & Casino opening bartender... Read More →
Tuesday March 25, 2025 1:00pm - 2:30pm PDT
Room #233
  Master Class

1:45pm PDT

F&B Innovation Center Demo with Chef Kayla Robison
Tuesday March 25, 2025 1:45pm - 2:15pm PDT
FBIC Stage, 2nd floor Expo Hall
Register Here
Filipino Fried Chicken Lollipops
Kare-kare sauce and pickled papaya slaw
Speakers
avatar for Kayla Robison

Kayla Robison

Chef Owner/Operator, Commander N Beef LLC.
Tuesday March 25, 2025 1:45pm - 2:15pm PDT
FBIC Stage, 2nd floor Expo Hall
  Expo Hall - Open to All!, F&B Innovation Center Demo

2:30pm PDT

F&B Innovation Center Demo with Chef Aaron Fish
Tuesday March 25, 2025 2:30pm - 3:00pm PDT
FBIC Stage, 2nd floor Expo Hall
Register Here
Miso Mac and Cheese
Beet kimchi, micro wasabi & furikake & garlic crunch
Speakers
avatar for Aaron Fish

Aaron Fish

Executive Chef, Eat Good Group
Originally from Sonoma County, CA, Aaron Fish moved to the Pacific Northwest in 2008 and never looked back. As the Chef of Eat Good Group, he collaborates with Spiceology on content and recipe development, helps plan and operate Crave NW!, and has appeared on Food Network. A dedicated... Read More →
Tuesday March 25, 2025 2:30pm - 3:00pm PDT
FBIC Stage, 2nd floor Expo Hall
  Expo Hall - Open to All!, F&B Innovation Center Demo

3:30pm PDT

Elevate your Cocktails with Agar
Tuesday March 25, 2025 3:30pm - 4:00pm PDT
Cocktail Clubhouse, 1st Floor Expo Hall
In Les vergers Boiron’s cocktail-focused class, Philip Khandehrish, Senior National Beverage Ambassador, will explore three distinct techniques to elevate mixology utilizing agar and our frozen and shelf-stable fruit purees.

Agar fluid gel adds smooth yet structured texture, perfect for innovative garnishes or layered drinks. Agar caviar, small flavor spheres that deliver intense fruit flavor, add a playful twist to cocktails. Lastly, agar foam provides a stable, airy topping that enhances both the presentation and sensory experience of a fruit-focused beverage.

Les vergers Boiron has been the industry leader in premium frozen and ambient fruit purees for over 80 years. With a portfolio of 50+ fruit flavors, most of which have no sugar added, we offer a range of fruit solutions to provide beverage professionals with creativity at their fingertips. Taste matters, which is why Les vergers Boiron focuses on the fruit, and sources the very best from around the world to deliver unparalleled flavor and consistency.
Speakers
avatar for Philip Khandehrish

Philip Khandehrish

National Bar Ambassador, Les verger Boiron
Tuesday March 25, 2025 3:30pm - 4:00pm PDT
Cocktail Clubhouse, 1st Floor Expo Hall
  Expo Hall - Open to All!

4:00pm PDT

F&B Innovation Center Demo with Chef Brian Duffy
Tuesday March 25, 2025 4:00pm - 4:30pm PDT
FBIC Stage, 2nd floor Expo Hall
Register Here
Duck Fat Fries
Toasted mustard seed demi glace, cheese curd, queso bravo dip, pink peppercorn & popcorn shoots
Speakers
avatar for Brian Duffy

Brian Duffy

Owner, Duffified Experience Group
Tuesday March 25, 2025 4:00pm - 4:30pm PDT
FBIC Stage, 2nd floor Expo Hall
  Expo Hall - Open to All!, F&B Innovation Center Demo

4:00pm PDT

First Timer's Meet and Greet
Tuesday March 25, 2025 4:00pm - 6:00pm PDT
Cocktail Clubhouse, 1st Floor Expo Hall
Attending the show for the first time? Don't miss our First-Timer's Meet-Up, designed just for you! Connect with fellow professionals, share experiences, and mingle with our esteemed Advisory Board of industry experts who are eager to offer insights and guidance. This is your chance to build valuable relationships and kick off your show experience with confidence!

Speakers
avatar for Mia Mastroianni

Mia Mastroianni

Beverage/Hospitality Consultant, Consultant as seen on Bar Rescue USA
With over 20 years of experience in the service industry from Boston to Los Angeles and beyond, Mia Mastroianni became one of the founding bartenders of Soho House West Hollywood; the private members-only club where she remained a well-respected and often requested mixologist for... Read More →
Tuesday March 25, 2025 4:00pm - 6:00pm PDT
Cocktail Clubhouse, 1st Floor Expo Hall
  Networking, Networking Meet-up

4:30pm PDT

Live Menu Read with Chef Brian Duffy - Bring Your Menu!
Tuesday March 25, 2025 4:30pm - 5:30pm PDT
FBIC Stage, 2nd floor Expo Hall
Register Here
Bring your menu! It’s time to talk about your menu. What are your offerings? How creative are you? Join Chef Duffy for an eye-opening session as he breaks down menus looking for opportunities to improve food offerings, kitchen operations, and guest experience.
Speakers
avatar for Brian Duffy

Brian Duffy

Owner, Duffified Experience Group
Tuesday March 25, 2025 4:30pm - 5:30pm PDT
FBIC Stage, 2nd floor Expo Hall
  Expo Hall - Open to All!, F&B Innovation Center Demo
 
Wednesday, March 26
 

12:30pm PDT

F&B Innovation Center Demo with Chef Tim Witcher
Wednesday March 26, 2025 12:30pm - 1:00pm PDT
FBIC Stage, 2nd floor Expo Hall
Register Here
Buttermilk Fried Donuts & Dips
Sea salt caramel, pickled raspberry, white chocolate, espresso milk chocolate
Speakers
avatar for Tim Witcher

Tim Witcher

Owner, The Wing Kitchen
Wednesday March 26, 2025 12:30pm - 1:00pm PDT
FBIC Stage, 2nd floor Expo Hall
  Expo Hall - Open to All!, F&B Innovation Center Demo

1:00pm PDT

The Consumers' Impact on 2025 Food Away from Home Industry Forecast
Wednesday March 26, 2025 1:00pm - 1:25pm PDT
Spotlight Stage, Expo Floor
A new President, a cautious consumer, and an unsteady economy all could have an impact on operator spending in 2025. To separate the hype from reality, get the latest segment growth projections for 2025, including the why behind the numbers.       
Speakers
avatar for Charlie McConnell

Charlie McConnell

Vice President of Industry Insights, Research, and Education, IFMA The Food Away from Home Association
In his role with IFMA The Food Away from Home Association, Charlie ensures that members and the larger ecosystem stay informed of the industry's state and the changes happening. Additionally, he leads the training pillar of the Association, having taught Foodservice Fundamentals over... Read More →
avatar for Phil Kafarakis

Phil Kafarakis

President & CEO, IFMA The Food Away from Home Association
Phil Kafarakis is a global food industry executive with more than 40 years of leadership experience in food manufacturing, as well as managing non-profit food industry associations. Currently, Phil serves as President & CEO of IFMA The Food Away from Home Association, a U.S. trade... Read More →
Wednesday March 26, 2025 1:00pm - 1:25pm PDT
Spotlight Stage, Expo Floor
  Spotlight Stage Talk, Spotlight Stage Future Proof Experience

1:15pm PDT

F&B Innovation Center Demo with Chef Nick Liberato
Wednesday March 26, 2025 1:15pm - 1:45pm PDT
FBIC Stage, 2nd floor Expo Hall
Register Here
Duck Confit Tostada
Avocado, burnt onion powder, micro cilantro, micro epazote & chicharrónes
Speakers
avatar for Nick Liberato

Nick Liberato

The Borscht Belt Delicatessen, Owner/Chef
Wednesday March 26, 2025 1:15pm - 1:45pm PDT
FBIC Stage, 2nd floor Expo Hall
  Expo Hall - Open to All!, F&B Innovation Center Demo

2:00pm PDT

F&B Innovation Center Demo with Chef Bobby Marcotte
Wednesday March 26, 2025 2:00pm - 2:30pm PDT
FBIC Stage, 2nd floor Expo Hall
Register Here
Duck Duck Cuban
Honey-rubbed duck breast, spiced confit duck, aged gouda, guajillo cran mostarda, pickled fennel & cukes
Speakers
avatar for Bobby

Bobby "The Butcher" Marcotte

Founder, Grindhouse Meat Company
Wednesday March 26, 2025 2:00pm - 2:30pm PDT
FBIC Stage, 2nd floor Expo Hall
  Expo Hall - Open to All!, F&B Innovation Center Demo

2:00pm PDT

Under 30s Meet-up: Tomorrow's leaders, grow your network!
Wednesday March 26, 2025 2:00pm - 3:00pm PDT
Cocktail Clubhouse, 1st Floor Expo Hall
Register Here
Navigating your career in the bar and restaurant industry? You’re not alone. Join our Under 30s Meet-up, hosted by Art Sutley and featuring members of our distinguished Advisory Board, to connect with fellow young professionals and industry leaders who "get it". Whether you're figuring out your next move, looking to expand your network, or just want to swap experiences, this is your space to talk, learn, and grow in a casual environment.
Speakers
avatar for Arthur Sutley

Arthur Sutley

Owner, The Resident Boulevardier
Art Sutley, the hospitality expert known as The Resident Boulevardier, has been in the restaurant/bar space for over 20 years. As an educator in the industry, he speaks at many of the top restaurants and spirits trade shows globally.  In addition to this, he is traveling both locally... Read More →
Wednesday March 26, 2025 2:00pm - 3:00pm PDT
Cocktail Clubhouse, 1st Floor Expo Hall
  Networking, Networking Meet-up

2:45pm PDT

Live Menu Read with Chef Brian Duffy
Wednesday March 26, 2025 2:45pm - 4:30pm PDT
FBIC Stage, 2nd floor Expo Hall
Register Here
It’s time to talk about your menu. What are your offerings? How creative are you? Join Chef Duffy for an eye-opening session as he breaks down menus looking for opportunities to improve food offerings, kitchen operations, and guest experience.
Speakers
avatar for Brian Duffy

Brian Duffy

Owner, Duffified Experience Group
Wednesday March 26, 2025 2:45pm - 4:30pm PDT
FBIC Stage, 2nd floor Expo Hall
  Expo Hall - Open to All!, F&B Innovation Center Demo

10:30pm PDT

The Studio at Hakkasan - Open to All!
Wednesday March 26, 2025 10:30pm - 11:59pm PDT
Hakkasan Nightclub, MGM Grand Hotel & Casino
Register Here
Complimentary admission when you show your badge at the door 10:30pm-1:00am

Wednesday March 26, 2025 10:30pm - 11:59pm PDT
Hakkasan Nightclub, MGM Grand Hotel & Casino
  Networking, Badge Perk - Open to All!
 
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Cocktail Clubhouse, 1st Floor Expo Hall
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