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Sunday, March 23
 

10:30pm PDT

Industry Night at Marquee - Open to All!
Sunday March 23, 2025 10:30pm - Monday March 24, 2025 1:00am PDT
Perk for all early arrivals! Join us for an exclusive Industry Night at Marquee on Sunday with free admission. Don’t miss this chance to kick off your expo experience with fellow industry pros at one of the hottest spots in town!

Helpful Tips:
Bring your I.D. and show your badge or registration email confirmation at the door.
For Marquee Nightclub dress code, click here.

Sunday March 23, 2025 10:30pm - Monday March 24, 2025 1:00am PDT
Marquee, The Cosmopolitan 3708 S Las Vegas Blvd, Las Vegas, NV 89109
 
Monday, March 24
 

9:00am PDT

WS3 The Business of Beverage: Operational Essentials for Success
Monday March 24, 2025 9:00am - 12:00pm PDT
In this workshop, participants will gain a comprehensive understanding of key strategies for managing beverage operations. From mastering cocktail pricing and controlling labor costs to navigating the complexities of single-unit versus multi-location bars, this session will provide the tools needed to streamline operations and drive growth. Participants will also learn how to create effective Standard Operating Procedures (SOPs), analyze market trends, and build strategic partnerships to strengthen their brand.
What participants can expect to learn:
  • Pricing cocktails and managing labor costs effectively
  • Handling operations for single versus multi-location bars
  • Developing SOPs to streamline processes
  • Understanding market demands and customer preferences
  • Forming smart partnerships for business growth

**SESSION AVAILABLE ONLY WITH DELUXE PASS**
Speakers
avatar for Amy Racine

Amy Racine

Beverage Director, JF Restaurants
Amy Racine is Beverage Director and Partner of JF Restaurants (JFR), Michelin-starred Chef John Fraser’s New York City-based, full-service hospitality group that operates creative F&B concepts across America. She is responsible for leading cocktail creation, curating unique wine... Read More →
Monday March 24, 2025 9:00am - 12:00pm PDT
Room #222
  Workshop

9:00am PDT

WS4 Mastering Bar & Restaurant Accounting for Operational Success
Monday March 24, 2025 9:00am - 12:00pm PDT
You’ve done the hard work, opened your business, and successfully promoted it and the sales are coming in.  But how do you make it profitable?  This seminar will take a deep dive into basic and advanced restaurant accounting helping to ensure you run a profitable business.  Participants will learn the art of calculating, controlling, recording, and profiting from the numbers that every successful operation needs to know.  The purpose of this seminar will be to familiarize operators not only with the three most important costs affecting an operation (the Prime Numbers: Food Cost, Labor Cost, and Beverage Cost) but also with the entire P & L statement, balance sheets, and budgeting.  All operators know (or should know) the importance of these numbers, yet few understand how to derive them accurately, let alone interpret them and put them to use.  With this knowledge, participants will unlock the profit potential within their operations.  This will be an intensive, hands-on, in-depth seminar in which participants will learn to:
  • Budget the Prime numbers, both for start-ups and established operations, as well as techniques for easily adhering to these budgets
  • Accurately calculate food, beverage, and labor costs (including advance formulae for detecting, budgeting, and pricing for waste)
  • Create, analyze, and interpret a P&L and Balance Sheet
  • Create annual and declining budgets
  • How to define controllable figures
  • Deliver consistent profitability through properly budgeted and managed Prime Numbers
There will be numerous hand-outs from which the attendees can follow along. Interactive Q&A throughout the seminar will be encouraged. Participants will engage in real-time problem-solving and be guided through a step-by-step process in which they will learn the topic easily.
Seminar participants will be fully prepared to utilize the information learned upon leaving the seminar, being able to action their knowledge at their own establishments immediately.

**SESSION AVAILABLE ONLY WITH DELUXE PASS**
Speakers
avatar for Kenneth Kneif

Kenneth Kneif

Managing Director, Hospitality Resource Group
Kenneth has accumulated more than 30 years of experience in the hospitality industry, stemming from his passion for cooking as a child. He has operated a successful hospitality and management consulting company, Hospitality Resource Group, for the past 15 years. Kenneth's expertise... Read More →
Monday March 24, 2025 9:00am - 12:00pm PDT
Room #231/232
  Workshop

10:00am PDT

Mastering Hospitality Marketing: Inside Wynn Nightlife’s Playbook
Monday March 24, 2025 10:00am - 12:00pm PDT
Exclusive Add-On Experience During Registration, transportation included
Bus departs 9:30am from Main Entrance, LVCC
Arrives back to LVCC by 12:30pm

Get an exclusive, behind-the-scenes look at how Wynn Nightlife builds and markets one of the most successful nightlife brands in Las Vegas. Whether you run a bar, restaurant, or hospitality venue, this masterclass will show you how branding, digital marketing, and data-driven strategies can transform your business and help you stand out in a competitive market. 

What You'll Learn: 
  • How to position your brand for success in a crowded market 
  • Insider marketing strategies from one of the most recognized nightlife brands in the world 
  • How to use data to drive customer engagement & loyalty 
  • Behind-the-scenes look at a major campaign launch from concept to execution 
  • Emerging trends & challenges in hospitality marketing 

EXPERIENCE BREAKDOWN 
  • Welcome with Wynn Nightlife visuals & brand history 
  • Complimentary drinks & exclusive Wynn Nightlife gift bag 
Masterclass at Intrigue Nightclub (10:30 AM - 12:00 PM) 
  • The Evolution of Hospitality Marketing – How consumer behavior and digital trends have changed marketing 
  • Branding & Storytelling – How Wynn Nightlife creates a premium experience through strategic marketing 
  • Social Media & Digital Influence – How to leverage influencers, content, and targeted ads for maximum reach 
  • Behind-the-Scenes of a Residency Campaign – Step-by-step breakdown of launching a high-profile entertainment event 
  • Data-Driven Decision Making – How to measure success and optimize your marketing strategies 
  • Q&A with Emilio Gonzales – Interactive discussion to answer your biggest marketing challenges 
Departure (12:00 PM) 
Speakers
avatar for Emilio Gonzales

Emilio Gonzales

Executive Marketing Director, Wynn Nightlife
Monday March 24, 2025 10:00am - 12:00pm PDT
Intrigue Nightclub, Wynn Las Vegas

10:00am PDT

SOLD OUT! Wynn Restaurant Back of House Tour
Monday March 24, 2025 10:00am - 12:00pm PDT
Limited capacity & transportation is provided! Additional registration add-on item and fees apply to attend. Add to any registration pass.

This is a “can’t miss opportunity” for owners and operators to get a behind-the-scenes look at some of Vegas’ most acclaimed venues. Visit several of the world’s leading restaurants inside Wynn during this expansive tour and get an insider’s look at the operations from reservations and seating process, to food and beverage offerings and strategy, to staffing, training and more. You’re sure to leave with insights and inspiration to bring back to your operation!

Tour will cover
  1. Delilah
  2. Wing Lei
  3. Mizumi
Bus Schedule:
9:30am - Bus departs from Las Vegas Convention Center to Wynn
10:00am-12:00pm –Wynn Restaurant Tour
12:15pm - Bus arrives back at Las Vegas Convention Center
Monday March 24, 2025 10:00am - 12:00pm PDT
Wynn Las Vegas

11:00am PDT

Mixology Training I: Break Away from the Mainstream Cocktail Trends, Go for Iconic!
Monday March 24, 2025 11:00am - 1:00pm PDT
Limited capacity & transportation is provided! Additional registration add-on item and fees apply to attend. Add to any registration pass.

In recent years, many bars have embraced trends such as high-end glassware, craft ice, homemade ingredients, and elaborate garnishes. However, some of the world's most iconic bars have achieved lasting success without adhering to these mainstream practices. This masterclass will explore how to establish your own timeless trends, ensuring your bar remains distinctive and memorable for years to come.

Key Takeaways:
  1. Understand the limitations of following mainstream cocktail trends.
  2. Discover strategies to develop unique and enduring bar concepts.
  3. Learn from case studies of iconic bars that have set their own standards.
Bus Schedule:
10:30am - Bus departs from Las Vegas Convention Center to Southern Glazer's Wine & Spirits
11:00am-1:00pm –Mixology Training
1:30pm - Bus arrives back at Las Vegas Convention Center

Speakers
avatar for Livio Lauro

Livio Lauro

Director of Mixology and Spirits Education, Southern Glazer's Wine & Spirits of Nevada
Livio Lauro is a renowned figure in the beverage industry, currently serving as the Director of Mixology and Spirits Education at Southern Glazer's Wine & Spirits of Nevada. With over two decades of experience, Livio has been instrumental in shaping modern mixology trends and educating... Read More →
Monday March 24, 2025 11:00am - 1:00pm PDT
Southern Glazers Wine & Spirits

1:00pm PDT

How to Create a Luxury Beverage Program on a Value Budget
Monday March 24, 2025 1:00pm - 1:45pm PDT
In an ever-changing economic landscape, it's crucial to balance cutting costs with delivering a premium guest experience. Join me as I share strategies that not only meet but exceed guest expectations while driving profitability.

  • Create perceived value through memorable guest experiences.
  • Define and strengthen your brand identity.
  • Assess and manage risks to optimize menu offerings.
  • Implement cost-saving strategies without compromising quality.
Speakers
avatar for Majdi Kayyali

Majdi Kayyali

Corporate Vice President of F&B, Gila River Resorts & Casinos
Majdi Kayyali began his 15-year career in food & beverage in Charlotte, NC before moving to Phoenix, AZ in 2017. In the thriving foodie city, he assisted in managing F&B programs at the esteemed Arizona Biltmore, a Waldorf Astoria Resort. He then transitioned to open Maple & Ash... Read More →
Monday March 24, 2025 1:00pm - 1:45pm PDT
Room #222

1:00pm PDT

Pour Smarter, Not Harder: Tech Solutions to Smooth Out the Rush
Monday March 24, 2025 1:00pm - 1:45pm PDT
Let’s be real—tech is supposed to help, not slow you down. One technology expert went behind the stick to better understand exactly how bar tech impacts the day-to-day operation. The result? It’s clear that the right tech partner understands what it’s like to work a busy shift and what it takes to help you run a smoother operation.

In this session, you’ll hear from the owners and operators on how working with a tech partner who truly gets the day-to-day grind can help you run a smoother operation. Learn how cutting down on clicks and speeding up order times can make a world of difference for your team and your guests. We’ll walk you through real ways technology can solve the everyday challenges your bar faces, so you can get back to what matters most: boosting your bottom line while building community.
Speakers
avatar for John Henson

John Henson

General Manager, Crown & Anchor Pub
As a born and raised Austinite, John Henson has seen the landscape of the dining and entertainment scene grow up around him.  A 17 year veteran of restaurant management, he started years before within the inner workings of the industry, performing as a busser, host, runner, expo... Read More →
avatar for Zach Lyall

Zach Lyall

Founder, Legacy Lane Hospitality
After 15 years as a Director and Producer, the Covid pandemic made me rethink my priorities and pursue a new path in hospitality. With a mix of naivete and a lot of borrowed money from the bank, my friend Riley Montz and I set out to save our beloved hometown bar in El Segundo from... Read More →
avatar for Bryan Solar

Bryan Solar

Chief Product Officer, SpotOn
Bryan Solar is SpotOn’s Chief Product Officer, leading the charge on innovation and strategy. Bryan started his career in strategy consulting, before leaving to launch a non-profit to help struggling small businesses. After attending business school, Bryan co-founded a real-time... Read More →

Monday March 24, 2025 1:00pm - 1:45pm PDT
Room #231/232

1:00pm PDT

SOLD OUT! TAO Las Vegas Back of House Tour
Monday March 24, 2025 1:00pm - 3:00pm PDT
Limited capacity & transportation is provided! Additional registration add-on item and fees apply to attend. Add to any registration pass.

Add this exclusive behind-the-scenes tour to your Bar & Restaurant Expo experience for an insider look at Tao's four venues: Tao Restaurant, Tao Lounge, Tao Nightclub, and Tao Beach Dayclub. Explore the unique ambiance of each space and learn how they deliver exceptional guest experiences—from fine dining and training processes to high-energy nightlife and dayclub operations. Roundtrip transportation is included.

Bus Schedule:
12:30pm - Bus departs from South Hall Las Vegas Convention Center to Tao
1:00pm-3:00pm Tao Tour
3:15pm - Bus returns to South Hall Las Vegas Convention Center

Monday March 24, 2025 1:00pm - 3:00pm PDT
Tao Las Vegas

1:00pm PDT

SOLD OUT! Wynn Nightlife Tour
Monday March 24, 2025 1:00pm - 4:00pm PDT
Limited capacity & transportation is provided! Additional registration add-on item and fees apply to attend. Add to any registration pass.

Experience Wynn nightlife like no one has before. Stroll behind the velvet ropes of Las Vegas most celebrated venues within the impressive Wynn and Encore Properties and see Encore Beach Club, and XS Nightclub.

Wynn and Encore can boast the most celebrated nightlife and day life experiences in Las Vegas. These unique clubs feature the hottest entertainment, cutting edge technology and the most luxurious spaces that have put our resort on the map as the ultimate party destination. World-renowned performers, celebrities, and party-goers alike clamor to be part of the action at XS and Encore Beach Club. Intrigue adds an air of mystery, seduction and the unexpected featuring a 14,000-square-foot space that makes the most of indoor and outdoor revelry with attractive waterside scenery.

Bus Schedule:
12:30pm - Bus departs from Las Vegas Convention Center to Wynn
1:00pm-4:00pm –Wynn Nightlife Tour
4:15pm - Bus arrives back at Las Vegas Convention Center

Tour will cover
  • Wynn Nightlife including Intrigue, XS, Encore Beach Club
  • How lines work and VIP entrances
  • Security
  • DJ/ Lighting booths
  • How we staff each venue
  • Capacity
  • Special Events and how they are operated in each venue
  • VIP Tables/Rooms
  • Marketing and Promotions
  • Uniqueness of each venue
  • Gaming in venues
  • Q&A
Monday March 24, 2025 1:00pm - 4:00pm PDT
Wynn Las Vegas

2:30pm PDT

Mixology Training II: Pre-batching Is a Godsend!
Monday March 24, 2025 2:30pm - 4:30pm PDT
Limited capacity & transportation is provided! Additional registration add-on item and fees apply to attend. Add to any registration pass.

Pre-batching cocktails was once viewed with skepticism but has now become an invaluable technique for busy bars. It ensures consistency in flavor and presentation, allowing bartenders to engage more with guests. This masterclass will delve into various pre-batching methods and help you identify the most suitable approach for your establishment, ultimately saving time and reducing costs.

Key Takeaways:
  1. Explore the evolution of pre-batching in the bar industry.
  2. Learn different pre-batching techniques and their applications.
  3. Assess the benefits of pre-batching in terms of efficiency and guest satisfaction.
Bus Schedule:
2:00pm - Bus departs from Las Vegas Convention Center to Southern Glazer's Wine & Spirits
2:30pm-4:30pm –Mixology Training
5:00pm - Bus arrives back at Las Vegas Convention Center

Speakers
avatar for Livio Lauro

Livio Lauro

Director of Mixology and Spirits Education, Southern Glazer's Wine & Spirits of Nevada
Livio Lauro is a renowned figure in the beverage industry, currently serving as the Director of Mixology and Spirits Education at Southern Glazer's Wine & Spirits of Nevada. With over two decades of experience, Livio has been instrumental in shaping modern mixology trends and educating... Read More →
Monday March 24, 2025 2:30pm - 4:30pm PDT
Southern Glazers Wine & Spirits

4:00pm PDT

Flavor Trends Panel
Monday March 24, 2025 4:00pm - 4:45pm PDT
Explore the latest flavor trends shaping the bar and restaurant industry with expert insights from a panel of industry leaders. Learn how to stay ahead of the curve and incorporate these trends into your menu.

  • Discover trending flavors that attract customers.
  • Learn how to incorporate new flavors into your menu.
  • Balance innovation with guest preferences.
  • Understand consumer demand for bold and unique tastes.
  • Work with suppliers to source trendy ingredients.
Sponsored by:
Moderators
avatar for Brian Duffy

Brian Duffy

Owner, Duffified Experience Group
Speakers
avatar for Nick Liberato

Nick Liberato

The Borscht Belt Delicatessen, Owner/Chef
avatar for Thomas Leo

Thomas Leo

Senior Manager Culinary Engagement and Strategy, Kraft Heinz Company
A highly accomplished and visionary Chef, Thomas Leo is recognized for leveraging a deep understanding of the marketplace and competitor landscape to drive significant increases in both revenue and operational efficiency. With a career marked by a unique blend of culinary expertise... Read More →
avatar for Tori Lubecki

Tori Lubecki

Vegan Chef
avatar for Aaron Fish

Aaron Fish

Executive Chef, Eat Good Group
Originally from Sonoma County, CA, Aaron Fish moved to the Pacific Northwest in 2008 and never looked back. As the Chef of Eat Good Group, he collaborates with Spiceology on content and recipe development, helps plan and operate Crave NW!, and has appeared on Food Network. A dedicated... Read More →

Monday March 24, 2025 4:00pm - 4:45pm PDT
Room #221

4:00pm PDT

Sip, Serve, Impress: Mastering Memorable Beverage Rituals
Monday March 24, 2025 4:00pm - 4:45pm PDT
Discover how thoughtful pouring and serving rituals can transform a guest's experience and elevate your beverage program. From iconic traditions like the Guinness pour to creative pairings like soda with nuts or a Tajín-rimmed Dos Equis, this session will showcase how these rituals leave lasting impressions. Gain practical insights to implement these techniques and create unforgettable moments for your customers.
Key Takeaways:
  • Understand the impact of unique serving rituals on customer satisfaction and loyalty.
  • Learn best practices for executing iconic beverage rituals, such as proper Guinness pouring or Corona with lime.
  • Explore creative serving ideas like pairing beverages with complementary snacks or unique glassware.
  • Discover how serving rituals can align with and enhance your brand identity.
  • Gain actionable tips to train staff and seamlessly incorporate these practices into your operation.
Moderators
avatar for Peter Camps

Peter Camps

Sr. Mgr. Quality & Education - Brewmaster, Heineken USA
Peter Camps, born and raised in Diest, Belgium where he grew up in the family furniture business.In 1987, he made a leap of faith when he decided to build a career in the beer business and started his apprenticeship at the brewery “De Kluis” in Hoegaarden.After an extensive training... Read More →
Speakers
avatar for James Lombardino

James Lombardino

Beverage Hospitality Consultant, Hogwash
James Lombardino is a seasoned professional with over a decade of cocktail experience spanning various bar settings. From East Village neighborhood hangouts to high-volume underground bars and fine dining restaurants, James has excelled in diverse environments.James's journey includes... Read More →
Monday March 24, 2025 4:00pm - 4:45pm PDT
Room #226/227

6:00pm PDT

Welcome Kickoff Party - Open to All!
Monday March 24, 2025 6:00pm - 8:30pm PDT
Dive into Bar & Restaurant Expo with a splash at the Welcome Kickoff Party at The Pool at SAHARA Las Vegas! Join your fellow attendees for an evening of fun, networking, and great vibes in a stunning poolside setting. Best of all, this party is included with all passes—don’t miss out on starting the event with a bang!

Bring your I.D. and show your badge or registration email confirmation at the door.

Monday March 24, 2025 6:00pm - 8:30pm PDT
The Pool at Sahara 2535 S Las Vegas Blvd, Las Vegas, NV 89109

9:00pm PDT

Industry Afterparty I at XS Nightclub
Monday March 24, 2025 9:00pm - 11:00pm PDT
Join fellow bar and restaurant professionals for an unforgettable night of networking at the iconic XS Nightclub! Mix, mingle, and make connections with industry leaders and peers in a lively, upscale setting. Don't miss out on the ultimate after-hours experience—where deals are made, and the drinks keep flowing.

Includes free admission and complimentary beverages provided by our sponsors.

Helpful Tips:

Private Bar & Restaurant Expo Hours: 9pm-11pm
Bring your I.D. and show your badge or registration email confirmation at the door.
For XS Nightclub dress code, click here.

Monday March 24, 2025 9:00pm - 11:00pm PDT
XS Nightclub, Wynn Las Vegas 3131 Las Vegas Blvd S, Las Vegas, NV 89109
 
Tuesday, March 25
 

9:10am PDT

Industry Keynote: Unreasonable Hospitality – Pursuing Perfection in F&B
Tuesday March 25, 2025 9:10am - 10:00am PDT
Will Guidara, the renowned restaurateur, author, and co-producer of FX’s hit series The Bear, has redefined what it means to deliver exceptional hospitality. As the former co-owner of Eleven Madison Park, Guidara’s more-is-more philosophy turned the restaurant into a three-Michelin-starred, World’s Best Restaurant winner. His groundbreaking approach—centered on creating a deep sense of belonging— also became a major influence on The Bear’s portrayal of hospitality.

In this keynote, Guidara shares his journey from running one of the world’s top restaurants to shaping one of television’s most celebrated depictions of the industry. He’ll dive into the lessons from his book, Unreasonable Hospitality, and offer actionable insights on team culture, guest experience, and scaling hospitality with heart. Whether you’re looking to elevate your business, empower your team, or create unforgettable moments, this session delivers exclusive wisdom from an industry visionary who has influenced both real-life and on-screen hospitality.

Sponsored By: Blaze
Speakers
avatar for Will Guidara

Will Guidara

Author NY Times Bestseller Unreasonable Hospitality, Former Co-Owner Eleven Madison Park
Will Guidara is the author of The NY Times Bestseller Unreasonable Hospitality, which chronicles the lessons in service and leadership he has learned over the course of his career in restaurants. He is the former co-owner Eleven Madison Park, which under his leadership received four... Read More →

Tuesday March 25, 2025 9:10am - 10:00am PDT
Room #222/223

10:00am PDT

Industry Excellence, Industry Impact and Supplier Awards Ceremony
Tuesday March 25, 2025 10:00am - 10:45am PDT
Industry Excellence Awards
Recognizing the best of the best in hospitality, the Bar & Restaurant Expo Industry Excellence Awards honor outstanding individuals and venues that are making a significant impact on the industry. This is your chance to nominate those who embody excellence and innovation.

Award Categories
Individual Awards
  1. Bartender of the Year
  2. Chef of the Year
  3. Community Leadership Award
  4. Industry Impact
Venue Awards
  1. NEW! Design of the Year
  2. Bar of the Year
  3. Restaurant of the Year
  4. Best Hospitality Training Program
  5. Best Cocktail Program

Supplier Awards

These prestigious awards aim to honor industry trailblazers who have redefined the bar and restaurant landscape with their exceptional products and solution

Categories
  1. Best Alcoholic Beverage
  2. Best Food Product/Producer
  3. Best Non-Alcoholic Product or Mixer
  4. Best Entertainment Product
  5. Best Equipment, Tool, or Bar Supply
  6. Best Technology Product
  7. Best Décor or Furniture Product
Tuesday March 25, 2025 10:00am - 10:45am PDT
Room #222/223

10:45am PDT

Beyond the Bar. Empowering Hospitality Pros—Inside & Out
Tuesday March 25, 2025 10:45am - 11:45am PDT
Join industry experts Art Sutley Phil Wills, Mia Mastroianni and a special celebrity guest for an engaging and dynamic session on the power of empowerment in the hospitality industry. This panel will explore how to empower your staff, management, and ownership to foster growth, success, and a positive work culture—both inside and outside the four walls of your business. In this interactive session, our panelists will share real-life experiences, industry insights, and
actionable strategies to help you:
• Empower your staff by creating a supportive, inclusive environment where they can
    thrive both personally and professionally.
• Inspire management with leadership tools that encourage self-growth, emotional
   intelligence, and effective conflict resolution.
• Strengthen ownership by cultivating an empowering culture that drives business success
   and personal growth for leaders.
Expect to walk away with practical tips and fresh ideas to implement in your business, as well as
the opportunity to engage directly with our panelists during a Q&A session. Whether you're an
owner, manager, or part of the front-line team, this session is designed to help you elevate your
role and your business to the next level.
Don’t miss out! Come ready with your burning questions and get the tools you need to
empower yourself and your team.
Speakers
avatar for Mia Mastroianni

Mia Mastroianni

Beverage/Hospitality Consultant, Consultant as seen on Bar Rescue USA
With over 20 years of experience in the service industry from Boston to Los Angeles and beyond, Mia Mastroianni became one of the founding bartenders of Soho House West Hollywood; the private members-only club where she remained a well-respected and often requested mixologist for... Read More →
avatar for Arthur Sutley

Arthur Sutley

Owner, The Resident Boulevardier
Art Sutley, the hospitality expert known as The Resident Boulevardier, has been in the restaurant/bar space for over 20 years. As an educator in the industry, he speaks at many of the top restaurants and spirits trade shows globally.  In addition to this, he is traveling both locally... Read More →
avatar for Phil Wills

Phil Wills

Hospitality Expert, The Spirits in Motion
Phil Wills is a celebrated mixologist, television personality, and hospitality consultant, best known as a dynamic mixology expert and co-host of the hit TV show Bar Rescue. With over two decades of hands-on experience in the hospitality industry, Phil has become a leading authority... Read More →
Tuesday March 25, 2025 10:45am - 11:45am PDT
Room #222/223

11:45am PDT

Red Carpet & Ribbon Cutting Ceremony
Tuesday March 25, 2025 11:45am - 12:00pm PDT
Join the industry as we officially open the Expo Hall! Sponsored by Rodeo de las Aguas Tequila

Tuesday March 25, 2025 11:45am - 12:00pm PDT
Las Vegas Convention Center, South Hall

12:00pm PDT

Expo Hall - Open to All!
Tuesday March 25, 2025 12:00pm - 6:00pm PDT
Explore the dynamic Bar & Restaurant Expo Hall, where innovation meets opportunity! Discover the latest products, services, and solutions that can take your business to the next level. With access and complimentary samples included in all registration passes, this is your chance to taste, test, and connect with top industry suppliers.
Tuesday March 25, 2025 12:00pm - 6:00pm PDT
Las Vegas Convention Center, South Hall

12:30pm PDT

Generational Dynamics in Hospitality: Adapting to Future-Focused Shifts in Work and Culture
Tuesday March 25, 2025 12:30pm - 12:55pm PDT
Speakers
avatar for Colleen Mcleod Garner

Colleen Mcleod Garner

Advisory Board Member, Cecilia.AI
Colleen is a futurist and industry innovator specializing in driving future-forward initiatives across thefood, beverages, and hospitality sectors. She serves as an Advisory Board Member for Cecilia.ai, the World'sfirst interactive robotic bartender, where she explores innovative... Read More →
Tuesday March 25, 2025 12:30pm - 12:55pm PDT
Spotlight Stage, Expo Floor

1:00pm PDT

Changing The Mindset – How the Modern Guest is Influencing Change
Tuesday March 25, 2025 1:00pm - 1:25pm PDT
Speakers
avatar for Scot Turner

Scot Turner

Founder & Managing Director, Auden Hospitality
Scot Turner has lived and breathed hospitality his entire career. From luxury hotels to independent restaurants, his drive to challenge convention has powered projects in 14 countries, working with iconic brands and chefs such as Dorchester Collection, Alain Ducasse, and China Grill... Read More →
Tuesday March 25, 2025 1:00pm - 1:25pm PDT
Spotlight Stage, Expo Floor

1:00pm PDT

Zero-Proof, Full Profit: Making NA Drinks Work for Your Business
Tuesday March 25, 2025 1:00pm - 1:45pm PDT
The demand for high-quality non-alcoholic options is skyrocketing, and hospitality venues that embrace this shift can unlock new revenue streams, attract diverse guests, and enhance the overall guest experience. But how can bars, restaurants, and hotels go beyond token offerings to create a truly compelling NA program?
This interactive seminar brings together industry experts to explore best practices for integrating non-alcoholic drinks into hospitality settings—covering menu strategy, pricing, staff training, consumer engagement, and operational execution.
Join moderator Derek Brown (Co-Founder, Mindful Drinking Fest; Author, Mindful Mixology: A Comprehensive Guide to No & Low-Alcohol Cocktails) as he leads a discussion with top hospitality leaders on:
  • How to build a non-alcoholic beverage program that sells
  • Maximizing margins while offering value to guests
  • Understanding what today’s guests expect from NA offerings
  • Equipping teams to promote and serve NA drinks effectively
  • Seamlessly integrating NA options into your venue’s workflow
Whether you run a cocktail bar, restaurant, hotel, or multi-unit operation, this seminar will provide actionable insights to help you stay ahead in a rapidly evolving beverage landscape.


Speakers
avatar for Derek Brown

Derek Brown

President, Drink Company
Derek Brown is a mindful drinking advocate, NASM-certified wellness coach, and beverage consultant. Formerly the owner of Columbia Room in Washington, D.C.—named Best American Cocktail Bar at the 2017 Spirited Awards—he was celebrated as one of the nation’s top bartenders. He... Read More →
avatar for Maria Bastasch

Maria Bastasch

CEO, Drink Company
Maria Bastasch is the CEO of Drink Company, a designer, and a hospitality innovator shaping the future of social connection. A leader in the mindful drinking movement, she has built award-winning beverage programs and immersive experiences that challenge industry norms, creating more... Read More →
avatar for Marcos Salazar

Marcos Salazar

Co-Founder + CEO, Adult Non-Alcoholic Beverage Association
Marcos Salazar is the CEO of the Adult Non-Alcoholic Beverage Association (ANBA), a global trade association providing the insights, connections, and resources needed to accelerate the growth of the adult non-alcoholic beverage industry. Marcos is working to build the adult NA drinks... Read More →
Tuesday March 25, 2025 1:00pm - 1:45pm PDT
Room #221

1:00pm PDT

Bartender Masterclass: Navigating Leadership Behind the Bar – Preparing for Success as a Lead Bartender
Tuesday March 25, 2025 1:00pm - 2:30pm PDT
Stepping into the role of lead or head bartender is a pivotal career decision that can unlock exciting growth opportunities. In this two-part masterclass, you'll learn how to evaluate and prepare for this leadership position thoughtfully and strategically. We'll also dive into the often-overlooked but essential skill of listening, equipping you with tools to lead effectively, resolve conflicts, and build stronger relationships with colleagues and guests alike. This session will set you up for success not only as a bartender but as a respected leader in the hospitality industry.
Speakers
avatar for Tim Weigel

Tim Weigel

Mixologist, Timbo Slice Bartending
Award-winning mixologist Tim Weigel has over 20 years of experience in the hospitality industry. Born and raised in Mandan, North Dakota, the cocktail connoisseur knew at an early age that he wanted to be behind the bar. In 2009, he was on the ARIA Resort & Casino opening bartender... Read More →
Tuesday March 25, 2025 1:00pm - 2:30pm PDT
Room #233
  Master Class

1:30pm PDT

USBG Shake It Up National Final – Classic Competition
Tuesday March 25, 2025 1:30pm - 4:30pm PDT
Access to watch the Shake It Up Competition is included in all registration passes.

Bar & Restaurant Expo is the official location for the United States Bartenders' Guild (USBG) National Cocktail Competition.

Get ready to witness the cocktail event of the year – the electrifying USBG Shake It Up Competition that will have you on the edge of your seats!

Watch this thrilling competition as the most talented bartenders go head-to-head in a battle of creativity, speed, and skill. Witness mind-blowing cocktail concoctions that push the boundaries of what you thought a drink could be.

Spotlight Stage, Future Proof Experience
Tuesday March 25, 2025 1:30pm - 4:30pm PDT
Spotlight Stage, Expo Floor

2:45pm PDT

Bar Manager Masterclass: Becoming the Successful Master of your Bar Domain
Tuesday March 25, 2025 2:45pm - 4:15pm PDT
In this masterclass, participants will delve into crucial techniques, discover strategies, engage in practical hands-on activities, and access valuable tools and resources to pave their path to successful bar management.
Attendees will:
• Learn essential leadership skills to effectively manage a bar and inspire your team.
• Understand how to design a well-balanced and sustainable beverage menu that appeals to your clientele.
• Gain insights into accurately costing your beverage program to ensure profitability and sustainability.
• Participate in hands-on activities that reinforce key concepts and practical skills.
• Access helpful tools and resources to support your journey towards becoming a successful bar manager.
Speakers
avatar for Kyla Hein

Kyla Hein

Operating Owner, TWP Hospitality
Same
Tuesday March 25, 2025 2:45pm - 4:15pm PDT
Room #229/230
  Master Class

3:30pm PDT

Elevate your Cocktails with Agar
Tuesday March 25, 2025 3:30pm - 4:00pm PDT
In Les vergers Boiron’s cocktail-focused class, Philip Khandehrish, Senior National Beverage Ambassador, will explore three distinct techniques to elevate mixology utilizing agar and our frozen and shelf-stable fruit purees.

Agar fluid gel adds smooth yet structured texture, perfect for innovative garnishes or layered drinks. Agar caviar, small flavor spheres that deliver intense fruit flavor, add a playful twist to cocktails. Lastly, agar foam provides a stable, airy topping that enhances both the presentation and sensory experience of a fruit-focused beverage.

Les vergers Boiron has been the industry leader in premium frozen and ambient fruit purees for over 80 years. With a portfolio of 50+ fruit flavors, most of which have no sugar added, we offer a range of fruit solutions to provide beverage professionals with creativity at their fingertips. Taste matters, which is why Les vergers Boiron focuses on the fruit, and sources the very best from around the world to deliver unparalleled flavor and consistency.
Speakers
avatar for Philip Khandehrish

Philip Khandehrish

National Bar Ambassador, Les verger Boiron
Tuesday March 25, 2025 3:30pm - 4:00pm PDT
Cocktail Clubhouse, 1st Floor Expo Hall

4:00pm PDT

First Timer's Meet and Greet
Tuesday March 25, 2025 4:00pm - 6:00pm PDT
Attending the show for the first time? Don't miss our First-Timer's Meet-Up, designed just for you! Connect with fellow professionals, share experiences, and mingle with our esteemed Advisory Board of industry experts who are eager to offer insights and guidance. This is your chance to build valuable relationships and kick off your show experience with confidence!

Speakers
avatar for Mia Mastroianni

Mia Mastroianni

Beverage/Hospitality Consultant, Consultant as seen on Bar Rescue USA
With over 20 years of experience in the service industry from Boston to Los Angeles and beyond, Mia Mastroianni became one of the founding bartenders of Soho House West Hollywood; the private members-only club where she remained a well-respected and often requested mixologist for... Read More →
Tuesday March 25, 2025 4:00pm - 6:00pm PDT
Cocktail Clubhouse, 1st Floor Expo Hall

9:00pm PDT

Industry Afterparty II at OMNIA Nightclub
Tuesday March 25, 2025 9:00pm - 11:00pm PDT
Cap off your Bar & Restaurant Expo experience with an epic night at OMNIA Nightclub! Connect with fellow attendees, build valuable relationships, and unwind in one of the hottest nightlife venues. This is where business meets pleasure—don’t miss out!

Includes free admission and complimentary beverages provided by our sponsors.

Helpful Tips:
Private Bar & Restaurant Expo Hours: 9pm-11pm
Bring your I.D. and show your badge or registration email confirmation at the door.
For OMNIA Nightclub dress code, click here.

Tuesday March 25, 2025 9:00pm - 11:00pm PDT
OMNIA Nightclub, Caesars Palace 3570 S Las Vegas Blvd, Las Vegas, NV 89109
 
Wednesday, March 26
 

12:00pm PDT

Expo Hall - Open to All!
Wednesday March 26, 2025 12:00pm - 5:00pm PDT
Explore the dynamic Bar & Restaurant Expo Hall, where innovation meets opportunity! Discover the latest products, services, and solutions that can take your business to the next level. With access and complimentary samples included in all registration passes, this is your chance to taste, test, and connect with top industry suppliers.
Wednesday March 26, 2025 12:00pm - 5:00pm PDT
Las Vegas Convention Center, South Hall

1:00pm PDT

The Consumers' Impact on 2025 Food Away from Home Industry Forecast
Wednesday March 26, 2025 1:00pm - 1:25pm PDT
A new President, a cautious consumer, and an unsteady economy all could have an impact on operator spending in 2025. To separate the hype from reality, get the latest segment growth projections for 2025, including the why behind the numbers.       
Speakers
avatar for Charlie McConnell

Charlie McConnell

Vice President of Industry Insights, Research, and Education, IFMA The Food Away from Home Association
In his role with IFMA The Food Away from Home Association, Charlie ensures that members and the larger ecosystem stay informed of the industry's state and the changes happening. Additionally, he leads the training pillar of the Association, having taught Foodservice Fundamentals over... Read More →
avatar for Phil Kafarakis

Phil Kafarakis

President & CEO, IFMA The Food Away from Home Association
Phil Kafarakis is a global food industry executive with more than 40 years of leadership experience in food manufacturing, as well as managing non-profit food industry associations. Currently, Phil serves as President & CEO of IFMA The Food Away from Home Association, a U.S. trade... Read More →
Wednesday March 26, 2025 1:00pm - 1:25pm PDT
Spotlight Stage, Expo Floor

1:30pm PDT

USBG Shake It Up National Final - Flair
Wednesday March 26, 2025 1:30pm - 3:30pm PDT
Access to watch the Shake It Up Competition is included in all registration passes.

Bar & Restaurant Expo is the official location for the United States Bartenders' Guild (USBG) National Cocktail Competition.

Get ready to witness the cocktail event of the year – the electrifying USBG Shake It Up Competition that will have you on the edge of your seats!

Watch this thrilling competition as the most talented bartenders go head-to-head in a battle of creativity, speed, and skill. Witness mind-blowing cocktail concoctions that push the boundaries of what you thought a drink could be.

Support the bartender community and cheer on the National Finalists in both the Classic and Flair Division!

Spotlight Stage, Future Proof Experience
Wednesday March 26, 2025 1:30pm - 3:30pm PDT
Spotlight Stage, Expo Floor

2:00pm PDT

Under 30s Meet-up: Tomorrow's leaders, grow your network!
Wednesday March 26, 2025 2:00pm - 3:00pm PDT
Navigating your career in the bar and restaurant industry? You’re not alone. Join our Under 30s Meet-up, hosted by Art Sutley and featuring members of our distinguished Advisory Board, to connect with fellow young professionals and industry leaders who "get it". Whether you're figuring out your next move, looking to expand your network, or just want to swap experiences, this is your space to talk, learn, and grow in a casual environment.
Speakers
avatar for Arthur Sutley

Arthur Sutley

Owner, The Resident Boulevardier
Art Sutley, the hospitality expert known as The Resident Boulevardier, has been in the restaurant/bar space for over 20 years. As an educator in the industry, he speaks at many of the top restaurants and spirits trade shows globally.  In addition to this, he is traveling both locally... Read More →
Wednesday March 26, 2025 2:00pm - 3:00pm PDT
Cocktail Clubhouse, 1st Floor Expo Hall

10:30pm PDT

The Studio at Hakkasan - Open to All!
Wednesday March 26, 2025 10:30pm - 11:59pm PDT
Complimentary admission when you show your badge at the door 10:30pm-1:00am

Wednesday March 26, 2025 10:30pm - 11:59pm PDT
Hakkasan Nightclub, MGM Grand Hotel & Casino
 

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