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Audience: Bar Manager clear filter
Sunday, March 23
 

10:30pm PDT

Industry Night at Marquee - Open to All!
Sunday March 23, 2025 10:30pm - Monday March 24, 2025 1:00am PDT
Perk for all early arrivals! Join us for an exclusive Industry Night at Marquee on Sunday with free admission. Don’t miss this chance to kick off your expo experience with fellow industry pros at one of the hottest spots in town!

Helpful Tips:
Bring your I.D. and show your badge or registration email confirmation at the door.
For Marquee Nightclub dress code, click here.

Sunday March 23, 2025 10:30pm - Monday March 24, 2025 1:00am PDT
Marquee, The Cosmopolitan 3708 S Las Vegas Blvd, Las Vegas, NV 89109
 
Monday, March 24
 

9:00am PDT

WS1 Beyond the Basics: Cultivating a Hospitality Mindset
Monday March 24, 2025 9:00am - 12:00pm PDT
In this advanced workshop, bar and restaurant owners will learn how to elevate their operations by fostering a true hospitality mindset within their teams. Going beyond basic customer service, this session focuses on creating a guest-first culture that drives loyalty, satisfaction, and long-term business success. Learn how to instill a sense of purpose in every interaction, empowering your staff to exceed guest expectations and deliver memorable experiences. This workshop will provide actionable strategies to build a culture that prioritizes genuine hospitality at every touchpoint.
• Develop and communicate core values that emphasize hospitality in every aspect of your business.
• Train staff to anticipate guest needs and personalize service accordingly.
• Implement regular feedback loops to ensure continuous improvement in guest interactions.
• Foster a culture of empathy and empowerment, enabling your team to handle challenging situations gracefully.
• Create recognition programs that reward employees for embodying the hospitality mindset and going above and beyond for guests.

**SESSION AVAILABLE ONLY WITH DELUXE PASS**

Speakers
avatar for Christopher Melly

Christopher Melly

Director of Operations, Fox Restaurant Concepts
Monday March 24, 2025 9:00am - 12:00pm PDT
Room #219/220
  Workshop

9:00am PDT

WS2 Strategic Restaurant Revitalization: Transforming Challenges into Opportunities for Growth
Monday March 24, 2025 9:00am - 12:00pm PDT
In today’s competitive and fast-changing restaurant landscape, businesses may need a pivot for various reasons—whether it’s due to shifts in the marketplace, increasing competition, outdated menus, or even the need for a cosmetic refresh. Successfully navigating these changes requires a clear and strategic approach. Whether the issue is culinary direction, customer engagement, or operational inefficiencies, this session will help restaurant owners and managers create a clear path to revitalization.

  • Identify Core Challenges: Participants will articulate the specific challenges their restaurant faces, whether it’s menu fatigue, market pressures, or operational inefficiencies, setting the foundation for revitalization
  • Asses how your restaurant’s brand, audience, and market position stack up against competitors, using this information to guide the revitalization process.
  • Learn how to incorporate the correct key partners, to assess or design recommendations for solutions
  • Evaluate your financial resources, define operational processes, and implement testing strategies to ensure the successful execution of your new concept.
  • Develop a clear, actionable plan to re-create the process with your team and revitalize your restaurants.
**SESSION AVAILABLE ONLY WITH DELUXE PASS**
Sponsored by:
Speakers
avatar for Cate Hollowitsch

Cate Hollowitsch

Chief Marketing Officer, Burracho"s Midwest Mex
Cate Hollowitsch is an energetic, results-driven Chief Marketing Officer with more than 30 years of experience and a proven track record in all areas of marketing. As an executive, she also has an extensive background in business acumen, value creation, and strategy for small to medium-sized... Read More →

Monday March 24, 2025 9:00am - 12:00pm PDT
Room #221
  Workshop

9:00am PDT

WS3 The Business of Beverage: Operational Essentials for Success
Monday March 24, 2025 9:00am - 12:00pm PDT
In this workshop, participants will gain a comprehensive understanding of key strategies for managing beverage operations. From mastering cocktail pricing and controlling labor costs to navigating the complexities of single-unit versus multi-location bars, this session will provide the tools needed to streamline operations and drive growth. Participants will also learn how to create effective Standard Operating Procedures (SOPs), analyze market trends, and build strategic partnerships to strengthen their brand.
What participants can expect to learn:
  • Pricing cocktails and managing labor costs effectively
  • Handling operations for single versus multi-location bars
  • Developing SOPs to streamline processes
  • Understanding market demands and customer preferences
  • Forming smart partnerships for business growth

**SESSION AVAILABLE ONLY WITH DELUXE PASS**
Speakers
avatar for Amy Racine

Amy Racine

Beverage Director, JF Restaurants
Amy Racine is Beverage Director and Partner of JF Restaurants (JFR), Michelin-starred Chef John Fraser’s New York City-based, full-service hospitality group that operates creative F&B concepts across America. She is responsible for leading cocktail creation, curating unique wine... Read More →
Monday March 24, 2025 9:00am - 12:00pm PDT
Room #222
  Workshop

9:00am PDT

WS4 Mastering Bar & Restaurant Accounting for Operational Success
Monday March 24, 2025 9:00am - 12:00pm PDT
You’ve done the hard work, opened your business, and successfully promoted it and the sales are coming in.  But how do you make it profitable?  This seminar will take a deep dive into basic and advanced restaurant accounting helping to ensure you run a profitable business.  Participants will learn the art of calculating, controlling, recording, and profiting from the numbers that every successful operation needs to know.  The purpose of this seminar will be to familiarize operators not only with the three most important costs affecting an operation (the Prime Numbers: Food Cost, Labor Cost, and Beverage Cost) but also with the entire P & L statement, balance sheets, and budgeting.  All operators know (or should know) the importance of these numbers, yet few understand how to derive them accurately, let alone interpret them and put them to use.  With this knowledge, participants will unlock the profit potential within their operations.  This will be an intensive, hands-on, in-depth seminar in which participants will learn to:
  • Budget the Prime numbers, both for start-ups and established operations, as well as techniques for easily adhering to these budgets
  • Accurately calculate food, beverage, and labor costs (including advance formulae for detecting, budgeting, and pricing for waste)
  • Create, analyze, and interpret a P&L and Balance Sheet
  • Create annual and declining budgets
  • How to define controllable figures
  • Deliver consistent profitability through properly budgeted and managed Prime Numbers
There will be numerous hand-outs from which the attendees can follow along. Interactive Q&A throughout the seminar will be encouraged. Participants will engage in real-time problem-solving and be guided through a step-by-step process in which they will learn the topic easily.
Seminar participants will be fully prepared to utilize the information learned upon leaving the seminar, being able to action their knowledge at their own establishments immediately.

**SESSION AVAILABLE ONLY WITH DELUXE PASS**
Speakers
avatar for Kenneth Kneif

Kenneth Kneif

Managing Director, Hospitality Resource Group
Kenneth has accumulated more than 30 years of experience in the hospitality industry, stemming from his passion for cooking as a child. He has operated a successful hospitality and management consulting company, Hospitality Resource Group, for the past 15 years. Kenneth's expertise... Read More →
Monday March 24, 2025 9:00am - 12:00pm PDT
Room #231/232
  Workshop

9:00am PDT

WS6 Crafting Your Digital Presence: Strategies for Hospitality Growth
Monday March 24, 2025 9:00am - 12:00pm PDT
Unlock the power of digital marketing with actionable insights and strategies tailored to the hospitality industry. This seminar covers the latest trends in branding, social media, and content creation, giving you the tools to elevate your online presence and drive customer engagement.

  • Analyze the current digital marketing landscape and its impact on customer loyalty.
  • Explore influencer partnerships, storytelling, and targeted advertising on platforms like Instagram, TikTok, Facebook, and Google Ads.
  • Learn how to craft a compelling brand identity that resonates with your target audience.
  • Create high-quality content and develop a content calendar aligned with your marketing goals.
  • Develop and refine social media strategies through interactive workshops and real-life case studies.
**SESSION AVAILABLE ONLY WITH DELUXE PASS**
Speakers
avatar for Todd Collins

Todd Collins

Chief Strategist, Beamed Media
With over 10 years of online reputation management, branding, and social media marketing, Todd has become a go-to in the restaurant, real estate, and automotive industry on how to strategize for the best results.
Monday March 24, 2025 9:00am - 12:00pm PDT
Room #233
  Workshop

10:00am PDT

Mastering Hospitality Marketing: Inside Wynn Nightlife’s Playbook
Monday March 24, 2025 10:00am - 12:00pm PDT
Exclusive Add-On Experience During Registration, transportation included
Bus departs 9:30am from Main Entrance, LVCC
Arrives back to LVCC by 12:30pm

Get an exclusive, behind-the-scenes look at how Wynn Nightlife builds and markets one of the most successful nightlife brands in Las Vegas. Whether you run a bar, restaurant, or hospitality venue, this masterclass will show you how branding, digital marketing, and data-driven strategies can transform your business and help you stand out in a competitive market. 

What You'll Learn: 
  • How to position your brand for success in a crowded market 
  • Insider marketing strategies from one of the most recognized nightlife brands in the world 
  • How to use data to drive customer engagement & loyalty 
  • Behind-the-scenes look at a major campaign launch from concept to execution 
  • Emerging trends & challenges in hospitality marketing 

EXPERIENCE BREAKDOWN 
  • Welcome with Wynn Nightlife visuals & brand history 
  • Complimentary drinks & exclusive Wynn Nightlife gift bag 
Masterclass at Intrigue Nightclub (10:30 AM - 12:00 PM) 
  • The Evolution of Hospitality Marketing – How consumer behavior and digital trends have changed marketing 
  • Branding & Storytelling – How Wynn Nightlife creates a premium experience through strategic marketing 
  • Social Media & Digital Influence – How to leverage influencers, content, and targeted ads for maximum reach 
  • Behind-the-Scenes of a Residency Campaign – Step-by-step breakdown of launching a high-profile entertainment event 
  • Data-Driven Decision Making – How to measure success and optimize your marketing strategies 
  • Q&A with Emilio Gonzales – Interactive discussion to answer your biggest marketing challenges 
Departure (12:00 PM) 
Speakers
avatar for Emilio Gonzales

Emilio Gonzales

Executive Marketing Director, Wynn Nightlife
Monday March 24, 2025 10:00am - 12:00pm PDT
Intrigue Nightclub, Wynn Las Vegas

10:00am PDT

SOLD OUT! Wynn Restaurant Back of House Tour
Monday March 24, 2025 10:00am - 12:00pm PDT
Limited capacity & transportation is provided! Additional registration add-on item and fees apply to attend. Add to any registration pass.

This is a “can’t miss opportunity” for owners and operators to get a behind-the-scenes look at some of Vegas’ most acclaimed venues. Visit several of the world’s leading restaurants inside Wynn during this expansive tour and get an insider’s look at the operations from reservations and seating process, to food and beverage offerings and strategy, to staffing, training and more. You’re sure to leave with insights and inspiration to bring back to your operation!

Tour will cover
  1. Delilah
  2. Wing Lei
  3. Mizumi
Bus Schedule:
9:30am - Bus departs from Las Vegas Convention Center to Wynn
10:00am-12:00pm –Wynn Restaurant Tour
12:15pm - Bus arrives back at Las Vegas Convention Center
Monday March 24, 2025 10:00am - 12:00pm PDT
Wynn Las Vegas

11:00am PDT

Mixology Training I: Break Away from the Mainstream Cocktail Trends, Go for Iconic!
Monday March 24, 2025 11:00am - 1:00pm PDT
Limited capacity & transportation is provided! Additional registration add-on item and fees apply to attend. Add to any registration pass.

In recent years, many bars have embraced trends such as high-end glassware, craft ice, homemade ingredients, and elaborate garnishes. However, some of the world's most iconic bars have achieved lasting success without adhering to these mainstream practices. This masterclass will explore how to establish your own timeless trends, ensuring your bar remains distinctive and memorable for years to come.

Key Takeaways:
  1. Understand the limitations of following mainstream cocktail trends.
  2. Discover strategies to develop unique and enduring bar concepts.
  3. Learn from case studies of iconic bars that have set their own standards.
Bus Schedule:
10:30am - Bus departs from Las Vegas Convention Center to Southern Glazer's Wine & Spirits
11:00am-1:00pm –Mixology Training
1:30pm - Bus arrives back at Las Vegas Convention Center

Speakers
avatar for Livio Lauro

Livio Lauro

Director of Mixology and Spirits Education, Southern Glazer's Wine & Spirits of Nevada
Livio Lauro is a renowned figure in the beverage industry, currently serving as the Director of Mixology and Spirits Education at Southern Glazer's Wine & Spirits of Nevada. With over two decades of experience, Livio has been instrumental in shaping modern mixology trends and educating... Read More →
Monday March 24, 2025 11:00am - 1:00pm PDT
Southern Glazers Wine & Spirits

1:00pm PDT

"Good Ideas" that Cost You Money
Monday March 24, 2025 1:00pm - 1:45pm PDT
Not all promotions lead to profit—some can cost you more than they bring in. Using real-life examples like Red Lobster’s “Endless Shrimp” promotion, this session will help you design food and cocktail events that resonate with guests while avoiding financial pitfalls.
In this session:
  • Identify the common pitfalls in promotions that cost time and money.
  • Use case studies to understand the risks of poorly planned events.
  • Learn how to create effective promotions that connect with your audience.
  • Project and manage budgets for events and promotions.
  • Engage with brands for sponsorship opportunities and boost your marketing efforts.
Speakers
avatar for Jacob Trevino

Jacob Trevino

Owner/CEO, Gorilla Cinema Presents
Jacob Trevino, Founder and CEO of Gorilla Cinema Presents has specialized in bar consulting and developing cocktail programs for the past 18 years. He is the owner and managing operator of The Overlook Lodge (ranked by Playboy Magazine and USA Today as one of the top bars in the United... Read More →
Monday March 24, 2025 1:00pm - 1:45pm PDT
Room #233
  Conference Session

1:00pm PDT

How to Create a Luxury Beverage Program on a Value Budget
Monday March 24, 2025 1:00pm - 1:45pm PDT
In an ever-changing economic landscape, it's crucial to balance cutting costs with delivering a premium guest experience. Join me as I share strategies that not only meet but exceed guest expectations while driving profitability.

  • Create perceived value through memorable guest experiences.
  • Define and strengthen your brand identity.
  • Assess and manage risks to optimize menu offerings.
  • Implement cost-saving strategies without compromising quality.
Speakers
avatar for Majdi Kayyali

Majdi Kayyali

Corporate Vice President of F&B, Gila River Resorts & Casinos
Majdi Kayyali began his 15-year career in food & beverage in Charlotte, NC before moving to Phoenix, AZ in 2017. In the thriving foodie city, he assisted in managing F&B programs at the esteemed Arizona Biltmore, a Waldorf Astoria Resort. He then transitioned to open Maple & Ash... Read More →
Monday March 24, 2025 1:00pm - 1:45pm PDT
Room #222

1:00pm PDT

People Want to Work—Just Not for You: Strategies to Revitalize Your Workplace
Monday March 24, 2025 1:00pm - 1:45pm PDT
In today's hospitality industry, the old ways of recruiting and leading teams aren't enough. This session will equip you with strategies to attract top talent, foster loyalty, and become the kind of leader people want to work for. Learn how to move beyond outdated practices and create a culture that retains the best of the best.
Participants will: 
  • Discover nearly free methods that have kept teams fully staffed for over a decade.
  • Learn how to inspire team members to stay long-term and build a lasting bond with your brand.
  • Identify personal triggers and learn techniques to prevent small issues from disrupting your leadership.
  • Uncover the key traits that will make you a leader employees want to follow, driving success and engagement.
Speakers
avatar for Robbie Jester

Robbie Jester

Chef/Owner, InJest Events
A lifelong restaurant brat, Chef Robbie Jester has held every position in restaurants front and back of the house. From catering and restaurants to meal prep and fine dining Chef Robbie has experience in many genres and formats of hospitality. He brings all of that experience to the... Read More →
Monday March 24, 2025 1:00pm - 1:45pm PDT
Room #219/220

1:00pm PDT

Pour Smarter, Not Harder: Tech Solutions to Smooth Out the Rush
Monday March 24, 2025 1:00pm - 1:45pm PDT
Let’s be real—tech is supposed to help, not slow you down. One technology expert went behind the stick to better understand exactly how bar tech impacts the day-to-day operation. The result? It’s clear that the right tech partner understands what it’s like to work a busy shift and what it takes to help you run a smoother operation.

In this session, you’ll hear from the owners and operators on how working with a tech partner who truly gets the day-to-day grind can help you run a smoother operation. Learn how cutting down on clicks and speeding up order times can make a world of difference for your team and your guests. We’ll walk you through real ways technology can solve the everyday challenges your bar faces, so you can get back to what matters most: boosting your bottom line while building community.
Speakers
avatar for John Henson

John Henson

General Manager, Crown & Anchor Pub
As a born and raised Austinite, John Henson has seen the landscape of the dining and entertainment scene grow up around him.  A 17 year veteran of restaurant management, he started years before within the inner workings of the industry, performing as a busser, host, runner, expo... Read More →
avatar for Zach Lyall

Zach Lyall

Founder, Legacy Lane Hospitality
After 15 years as a Director and Producer, the Covid pandemic made me rethink my priorities and pursue a new path in hospitality. With a mix of naivete and a lot of borrowed money from the bank, my friend Riley Montz and I set out to save our beloved hometown bar in El Segundo from... Read More →
avatar for Bryan Solar

Bryan Solar

Chief Product Officer, SpotOn
Bryan Solar is SpotOn’s Chief Product Officer, leading the charge on innovation and strategy. Bryan started his career in strategy consulting, before leaving to launch a non-profit to help struggling small businesses. After attending business school, Bryan co-founded a real-time... Read More →

Monday March 24, 2025 1:00pm - 1:45pm PDT
Room #231/232

1:00pm PDT

SOLD OUT! TAO Las Vegas Back of House Tour
Monday March 24, 2025 1:00pm - 3:00pm PDT
Limited capacity & transportation is provided! Additional registration add-on item and fees apply to attend. Add to any registration pass.

Add this exclusive behind-the-scenes tour to your Bar & Restaurant Expo experience for an insider look at Tao's four venues: Tao Restaurant, Tao Lounge, Tao Nightclub, and Tao Beach Dayclub. Explore the unique ambiance of each space and learn how they deliver exceptional guest experiences—from fine dining and training processes to high-energy nightlife and dayclub operations. Roundtrip transportation is included.

Bus Schedule:
12:30pm - Bus departs from South Hall Las Vegas Convention Center to Tao
1:00pm-3:00pm Tao Tour
3:15pm - Bus returns to South Hall Las Vegas Convention Center

Monday March 24, 2025 1:00pm - 3:00pm PDT
Tao Las Vegas

1:00pm PDT

SOLD OUT! Wynn Nightlife Tour
Monday March 24, 2025 1:00pm - 4:00pm PDT
Limited capacity & transportation is provided! Additional registration add-on item and fees apply to attend. Add to any registration pass.

Experience Wynn nightlife like no one has before. Stroll behind the velvet ropes of Las Vegas most celebrated venues within the impressive Wynn and Encore Properties and see Encore Beach Club, and XS Nightclub.

Wynn and Encore can boast the most celebrated nightlife and day life experiences in Las Vegas. These unique clubs feature the hottest entertainment, cutting edge technology and the most luxurious spaces that have put our resort on the map as the ultimate party destination. World-renowned performers, celebrities, and party-goers alike clamor to be part of the action at XS and Encore Beach Club. Intrigue adds an air of mystery, seduction and the unexpected featuring a 14,000-square-foot space that makes the most of indoor and outdoor revelry with attractive waterside scenery.

Bus Schedule:
12:30pm - Bus departs from Las Vegas Convention Center to Wynn
1:00pm-4:00pm –Wynn Nightlife Tour
4:15pm - Bus arrives back at Las Vegas Convention Center

Tour will cover
  • Wynn Nightlife including Intrigue, XS, Encore Beach Club
  • How lines work and VIP entrances
  • Security
  • DJ/ Lighting booths
  • How we staff each venue
  • Capacity
  • Special Events and how they are operated in each venue
  • VIP Tables/Rooms
  • Marketing and Promotions
  • Uniqueness of each venue
  • Gaming in venues
  • Q&A
Monday March 24, 2025 1:00pm - 4:00pm PDT
Wynn Las Vegas

2:00pm PDT

Panel: Managing Your Beverage Program & Bar Staff
Monday March 24, 2025 2:00pm - 2:45pm PDT
Join industry experts to explore the challenges and best practices of running a successful beverage program while managing your bar staff efficiently.

  • Balance beverage costs and quality to maximize profits.
  • Discover staff management techniques to improve performance.
  • Ensure your beverage program aligns with guest expectations.
  • Reduce waste and streamline inventory management.
  • Keep your team engaged while maintaining operational efficiency.
Moderators
avatar for Chad Michael George

Chad Michael George

Founder, Proof Productions
Chad Michael George is a Denver-based hospitality veteran and the founder of Proof Productions and the Director of Community Development at Bars.com. He is also the President Colorado Bartenders Guild and the Treasurer of EatDenver. Born and raised in St. Louis, he moved to Denver... Read More →
Speakers
avatar for Anthony Minutoli

Anthony Minutoli

Beverage Manager, Lake Coeur d'Alene Cruises
With 20 years of corporate restaurant experience, I have built my career around delivering exceptional guest service, driving sales growth, and successfully launching and establishing brands. My expertise extends beyond traditional restaurant operations, as I have also created and... Read More →
avatar for Sarah Charles

Sarah Charles

Food & Beverage Director, the Flatiron Hotel, Indigo Road Hospitality
Sarah Charles came to love classic cocktails working at Weather Up Brooklyn for almost a decade. She worked her way up from server to bartender exploring the breath of the classics and the Milk and Honey compendium. During the pandemic, she took over managing Weather Up, and seized... Read More →
avatar for Fritz Brogan

Fritz Brogan

Co-Founder, Mission Group
Fritz Brogan began his hospitality career as a college bouncer and bartender. He is a graduate of Georgetown University and the Georgetown University Law Center and served on the University's Board of Governors and on the board of Hoyas Unlimited. He is a Trustee of the Federal City... Read More →
Monday March 24, 2025 2:00pm - 2:45pm PDT
Room #219/220

2:30pm PDT

Mixology Training II: Pre-batching Is a Godsend!
Monday March 24, 2025 2:30pm - 4:30pm PDT
Limited capacity & transportation is provided! Additional registration add-on item and fees apply to attend. Add to any registration pass.

Pre-batching cocktails was once viewed with skepticism but has now become an invaluable technique for busy bars. It ensures consistency in flavor and presentation, allowing bartenders to engage more with guests. This masterclass will delve into various pre-batching methods and help you identify the most suitable approach for your establishment, ultimately saving time and reducing costs.

Key Takeaways:
  1. Explore the evolution of pre-batching in the bar industry.
  2. Learn different pre-batching techniques and their applications.
  3. Assess the benefits of pre-batching in terms of efficiency and guest satisfaction.
Bus Schedule:
2:00pm - Bus departs from Las Vegas Convention Center to Southern Glazer's Wine & Spirits
2:30pm-4:30pm –Mixology Training
5:00pm - Bus arrives back at Las Vegas Convention Center

Speakers
avatar for Livio Lauro

Livio Lauro

Director of Mixology and Spirits Education, Southern Glazer's Wine & Spirits of Nevada
Livio Lauro is a renowned figure in the beverage industry, currently serving as the Director of Mixology and Spirits Education at Southern Glazer's Wine & Spirits of Nevada. With over two decades of experience, Livio has been instrumental in shaping modern mixology trends and educating... Read More →
Monday March 24, 2025 2:30pm - 4:30pm PDT
Southern Glazers Wine & Spirits

3:00pm PDT

2025 Drink Trends to Boost Revenue and Enhance Guest Experience
Monday March 24, 2025 3:00pm - 3:45pm PDT
Trends without data are just noise, but data-backed insights drive real results. In this session, Adam Teeter, CEO of VinePair, will share proprietary trend data that reveals what’s hot in the drinks world. Learn which cocktails to feature, where to focus in wine and beer, and how to stand out from the competition.
  • Identify the key drink trends that actually matter.
  • Discover high-impact drinks and categories to add to your menu now.
  • Plan for seasonal spikes in drink preferences.
  • Understand data-driven insights for optimizing your beverage offerings.
  • Gain a competitive edge with exclusive trend insights from the industry’s top publication.
Speakers
avatar for Adam Teeter

Adam Teeter

CEO, VinePair
Adam Teeter is the co-founder and CEO of VinePair. Together with his CoFounder Josh Malin, they have grown VinePair into the most read, watched and listened to media outlet focused on the world of drinks and drinks culture in America. He is also co-host of the publication's flagship... Read More →
Monday March 24, 2025 3:00pm - 3:45pm PDT
Room #222
  Conference Session

3:00pm PDT

Engage and Energize Your Multigenerational Team: From Boomers to Gen Z
Monday March 24, 2025 3:00pm - 3:45pm PDT
Successfully manage and motivate a diverse workforce by understanding different generations' communication and training needs. This session will help you create harmony and high performance across your team.
Session participants will learn how to:
  • Tailor communication styles to suit different generations.
  • Implement training programs that engage all age groups.
  • Foster collaboration and reduce generational tension.
  • Motivate and energize employees across the board.
  • Develop leadership skills that bridge generational gaps.
Speakers
avatar for Jen Jackson

Jen Jackson

Enterprise Beverage Manager, Thompson Restaurants
Jen Jackson is an accomplished beverage manager with extensive experience in the food and beverage industry, specializing in bar management and restaurant creation. With over 25 years in the beverage industry, Jen has developed a deep understanding of beverage selection, customer... Read More →
Monday March 24, 2025 3:00pm - 3:45pm PDT
Room #219/220

3:00pm PDT

Levelling Up With Google
Monday March 24, 2025 3:00pm - 3:45pm PDT
Join Chief Marketing Strategist and Coach Maria Elena Duron for a hands-on session that equips business owners with actionable strategies to enhance their online visibility and attract more customers. Learn how to optimize your search rankings, leverage free tools from Google, and thrive in the digital landscape.
Attendees will:
  • Master the basics of SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) to boost online presence.
  • Learn how to use Google Search Console and Google Analytics to improve search rankings and streamline visibility.
  • Discover how a properly optimized Google Business Profile can generate 7x more clicks.
  • Explore free features in Google Merchant Center and Google Ads to maximize online reach.
  • Gain practical tips to implement these tools effectively for long-term digital success.





Speakers
avatar for Maria Elena Duron

Maria Elena Duron

Business Growth with Google Coach, K.L.I. Brand
In the fast-paced world of bars and restaurants, being found online isn’t just a bonus—it’s how you keep you getting found fast by customers and your business thriving. Maria Elena knows exactly how to make that happen. With years of experience helping over 12,400 small businesses... Read More →
Monday March 24, 2025 3:00pm - 3:45pm PDT
Room #233
  Conference Session

3:00pm PDT

Unleashing Epic Experiences: Engaging Employees, Social Media, and Interactive Guest Magic for Bars and Restaurants
Monday March 24, 2025 3:00pm - 3:45pm PDT
Learn how to turn negative guest experiences into positive outcomes with expert service recovery strategies. This session will teach you how to handle complaints in a way that builds loyalty and enhances your reputation.

  • Master techniques for addressing guest complaints.
  • Turn unhappy customers into loyal patrons.
  • Implement service recovery protocols that work.
  • Train staff to handle difficult situations professionally.
  • Use feedback to improve operations and guest satisfaction.
Speakers
avatar for Jennifer Behm-Lazzarini

Jennifer Behm-Lazzarini

Chef/Owner, Red Fin 2.0 + The Lucky Rabitt Culinary Creations
Jennifer Behm-Lazzarini brings a culinary edge that bar and nightclub owners will find invaluable. A celebrated chef and TEDx alumni speaker, Jennifer’s journey through entrepreneurship and the culinary arts has equipped her with a battle-hardened recipe for success in fast-paced... Read More →
Monday March 24, 2025 3:00pm - 3:45pm PDT
Room #226/227

4:00pm PDT

Bar Efficiencies to Boost Profits by 50%
Monday March 24, 2025 4:00pm - 4:45pm PDT
This session dives into creating an efficient, revenue-boosting, and customer-focused bar environment. Attendees will discover how strategic layouts and data-driven decisions can enhance service speed, improve workflow, and elevate guest satisfaction. With practical, actionable steps, the session provides a roadmap for implementing impactful changes that streamline behind-the-bar operations.
Attendees Will:
  • Discover layout strategies to maximize revenue and improve service speed.
  • Learn tips to optimize space and functionality for smoother bar operations.
  • Gain insights on using data to identify high-impact changes.
  • Explore steps for implementing small, manageable improvements that make a difference.
  • Receive practical advice for creating an efficient and guest-centered bar environment.
Speakers
avatar for Hailey Workman

Hailey Workman

Bar Manager, Nightingale Cocktail
Hailey Workman is an accomplished general manager at Nightingale Cocktail in Des Moines, where she has led the team for over a decade. With 18 years of diverse experience in the hospitality industry—including roles in waitressing, bartending, menu creation, and large event management—Hailey... Read More →
Monday March 24, 2025 4:00pm - 4:45pm PDT
Room #222

4:00pm PDT

Flavor Trends Panel
Monday March 24, 2025 4:00pm - 4:45pm PDT
Explore the latest flavor trends shaping the bar and restaurant industry with expert insights from a panel of industry leaders. Learn how to stay ahead of the curve and incorporate these trends into your menu.

  • Discover trending flavors that attract customers.
  • Learn how to incorporate new flavors into your menu.
  • Balance innovation with guest preferences.
  • Understand consumer demand for bold and unique tastes.
  • Work with suppliers to source trendy ingredients.
Sponsored by:
Moderators
avatar for Brian Duffy

Brian Duffy

Owner, Duffified Experience Group
Speakers
avatar for Nick Liberato

Nick Liberato

The Borscht Belt Delicatessen, Owner/Chef
avatar for Thomas Leo

Thomas Leo

Senior Manager Culinary Engagement and Strategy, Kraft Heinz Company
A highly accomplished and visionary Chef, Thomas Leo is recognized for leveraging a deep understanding of the marketplace and competitor landscape to drive significant increases in both revenue and operational efficiency. With a career marked by a unique blend of culinary expertise... Read More →
avatar for Tori Lubecki

Tori Lubecki

Vegan Chef
avatar for Aaron Fish

Aaron Fish

Executive Chef, Eat Good Group
Originally from Sonoma County, CA, Aaron Fish moved to the Pacific Northwest in 2008 and never looked back. As the Chef of Eat Good Group, he collaborates with Spiceology on content and recipe development, helps plan and operate Crave NW!, and has appeared on Food Network. A dedicated... Read More →

Monday March 24, 2025 4:00pm - 4:45pm PDT
Room #221

4:00pm PDT

Panel: Cultivating a Legacy Mindset: Strategies for Engaging Gen Z in Hospitality
Monday March 24, 2025 4:00pm - 4:45pm PDT
In the face of rapid change in the hospitality industry, maintaining a legacy mindset is crucial for long-term success. This panel features experienced operators discussing how to define and communicate your unique core values, instill them during onboarding, and leverage them to foster customer loyalty. Additionally, we will explore the influence of artificial intelligence, immersive learning technologies, and Generation Z on the future of hospitality, providing actionable strategies for attracting and retaining top talent.
Participants will: 
  • Learn how to identify and articulate the unique values that differentiate your business.
  • Discover methods to instill these values in your team from the very beginning.
  • Understand how a legacy mindset can cultivate long-term customer relationships.
  • Explore how AI and immersive learning can enhance training and operations.
  • Gain strategies for attracting and retaining top talent from the emerging workforce.

Moderators
avatar for Meaghan Dorman

Meaghan Dorman

Bar Director/Partner, Raines Law Room & Dear Irving
Meaghan Dorman is currently the Bar Director & partner of New York City’s Raines Law Room (2009), Raines Law Room at the William (2014), Dear Irving (2014) and Dear Irving on Hudson (2019).  The bars have become essential cocktail stops in NYC, and received recognition from World’s... Read More →
Speakers
avatar for Colleen Mcleod Garner

Colleen Mcleod Garner

Advisory Board Member, Cecilia.AI
Colleen is a futurist and industry innovator specializing in driving future-forward initiatives across thefood, beverages, and hospitality sectors. She serves as an Advisory Board Member for Cecilia.ai, the World'sfirst interactive robotic bartender, where she explores innovative... Read More →
avatar for David Kaplan

David Kaplan

CEO, Gin & Luck
In the summer of 2006, at 24 years old, David opened Death & Company, a cocktail bar in the East Village of Manhattan. In the years that followed, David, along with Alex Day, founded Proprietors LLC, a hospitality consulting and management company which has opened over 50 bars and... Read More →
avatar for Beth Hussey

Beth Hussey

Founder / Restaurateur, Shifty and Hazel's
Beth Hussey, a 35-year veteran of the restaurant industry, is a passionate advocate for cultivating a legacy mindset through innovative workforce development. She founded Shifty in 2020, a subscription-as-a-service mobile application designed to revolutionize how the service industry... Read More →
Monday March 24, 2025 4:00pm - 4:45pm PDT
Room #219/220

4:00pm PDT

Sip, Serve, Impress: Mastering Memorable Beverage Rituals
Monday March 24, 2025 4:00pm - 4:45pm PDT
Discover how thoughtful pouring and serving rituals can transform a guest's experience and elevate your beverage program. From iconic traditions like the Guinness pour to creative pairings like soda with nuts or a Tajín-rimmed Dos Equis, this session will showcase how these rituals leave lasting impressions. Gain practical insights to implement these techniques and create unforgettable moments for your customers.
Key Takeaways:
  • Understand the impact of unique serving rituals on customer satisfaction and loyalty.
  • Learn best practices for executing iconic beverage rituals, such as proper Guinness pouring or Corona with lime.
  • Explore creative serving ideas like pairing beverages with complementary snacks or unique glassware.
  • Discover how serving rituals can align with and enhance your brand identity.
  • Gain actionable tips to train staff and seamlessly incorporate these practices into your operation.
Moderators
avatar for Peter Camps

Peter Camps

Sr. Mgr. Quality & Education - Brewmaster, Heineken USA
Peter Camps, born and raised in Diest, Belgium where he grew up in the family furniture business.In 1987, he made a leap of faith when he decided to build a career in the beer business and started his apprenticeship at the brewery “De Kluis” in Hoegaarden.After an extensive training... Read More →
Speakers
avatar for James Lombardino

James Lombardino

Beverage Hospitality Consultant, Hogwash
James Lombardino is a seasoned professional with over a decade of cocktail experience spanning various bar settings. From East Village neighborhood hangouts to high-volume underground bars and fine dining restaurants, James has excelled in diverse environments.James's journey includes... Read More →
Monday March 24, 2025 4:00pm - 4:45pm PDT
Room #226/227

4:00pm PDT

The Luxury Mindset: Understanding How Iconic Brands Drive Max Profits
Monday March 24, 2025 4:00pm - 4:45pm PDT
What would compel a prospective customer to go out of their way to try your food, or even pay a premium to dine with you? Imagine doubling your prices and still having people line up to order. Too many restaurants remain undifferentiated in a crowded "commodity" market, but by drawing inspiration from iconic brands like Hermès, Bentley, and Krug, you can create a product that people truly crave. This session will show you how to cultivate a brand that builds raving fans and sets your restaurant apart.
Key Takeaways:
  • Identify what makes your brand unique and worth a premium price.
  • Learn how to create experiences that customers actively seek out and prioritize.
  • Discover how luxury brands cultivate desire and loyalty among customers.
  • Develop strategies to transform your offerings from commodities to craveable experiences.
  • Build a loyal customer base by applying principles from the world’s most exclusive brands.
Speakers
avatar for Chip Klose

Chip Klose

Restaurant Coach, Restaurant Strategy
Chip Klose is the host of the Restaurant Strategy podcast, author of The Restaurant Marketing Mindset, and founder of the P3 Mastermind. He has an MBA in Food Marketing from Saint Joseph’s University and over 25 years of operational experience. His mission is to help independent... Read More →
Monday March 24, 2025 4:00pm - 4:45pm PDT
Room #233

6:00pm PDT

Welcome Kickoff Party - Open to All!
Monday March 24, 2025 6:00pm - 8:30pm PDT
Dive into Bar & Restaurant Expo with a splash at the Welcome Kickoff Party at The Pool at SAHARA Las Vegas! Join your fellow attendees for an evening of fun, networking, and great vibes in a stunning poolside setting. Best of all, this party is included with all passes—don’t miss out on starting the event with a bang!

Bring your I.D. and show your badge or registration email confirmation at the door.

Monday March 24, 2025 6:00pm - 8:30pm PDT
The Pool at Sahara 2535 S Las Vegas Blvd, Las Vegas, NV 89109

9:00pm PDT

Industry Afterparty I at XS Nightclub
Monday March 24, 2025 9:00pm - 11:00pm PDT
Join fellow bar and restaurant professionals for an unforgettable night of networking at the iconic XS Nightclub! Mix, mingle, and make connections with industry leaders and peers in a lively, upscale setting. Don't miss out on the ultimate after-hours experience—where deals are made, and the drinks keep flowing.

Includes free admission and complimentary beverages provided by our sponsors.

Helpful Tips:

Private Bar & Restaurant Expo Hours: 9pm-11pm
Bring your I.D. and show your badge or registration email confirmation at the door.
For XS Nightclub dress code, click here.

Monday March 24, 2025 9:00pm - 11:00pm PDT
XS Nightclub, Wynn Las Vegas 3131 Las Vegas Blvd S, Las Vegas, NV 89109
 
Tuesday, March 25
 

9:10am PDT

Industry Keynote: Unreasonable Hospitality – Pursuing Perfection in F&B
Tuesday March 25, 2025 9:10am - 10:00am PDT
Will Guidara, the renowned restaurateur, author, and co-producer of FX’s hit series The Bear, has redefined what it means to deliver exceptional hospitality. As the former co-owner of Eleven Madison Park, Guidara’s more-is-more philosophy turned the restaurant into a three-Michelin-starred, World’s Best Restaurant winner. His groundbreaking approach—centered on creating a deep sense of belonging— also became a major influence on The Bear’s portrayal of hospitality.

In this keynote, Guidara shares his journey from running one of the world’s top restaurants to shaping one of television’s most celebrated depictions of the industry. He’ll dive into the lessons from his book, Unreasonable Hospitality, and offer actionable insights on team culture, guest experience, and scaling hospitality with heart. Whether you’re looking to elevate your business, empower your team, or create unforgettable moments, this session delivers exclusive wisdom from an industry visionary who has influenced both real-life and on-screen hospitality.

Sponsored By: Blaze
Speakers
avatar for Will Guidara

Will Guidara

Author NY Times Bestseller Unreasonable Hospitality, Former Co-Owner Eleven Madison Park
Will Guidara is the author of The NY Times Bestseller Unreasonable Hospitality, which chronicles the lessons in service and leadership he has learned over the course of his career in restaurants. He is the former co-owner Eleven Madison Park, which under his leadership received four... Read More →

Tuesday March 25, 2025 9:10am - 10:00am PDT
Room #222/223

10:00am PDT

Industry Excellence, Industry Impact and Supplier Awards Ceremony
Tuesday March 25, 2025 10:00am - 10:45am PDT
Industry Excellence Awards
Recognizing the best of the best in hospitality, the Bar & Restaurant Expo Industry Excellence Awards honor outstanding individuals and venues that are making a significant impact on the industry. This is your chance to nominate those who embody excellence and innovation.

Award Categories
Individual Awards
  1. Bartender of the Year
  2. Chef of the Year
  3. Community Leadership Award
  4. Industry Impact
Venue Awards
  1. NEW! Design of the Year
  2. Bar of the Year
  3. Restaurant of the Year
  4. Best Hospitality Training Program
  5. Best Cocktail Program

Supplier Awards

These prestigious awards aim to honor industry trailblazers who have redefined the bar and restaurant landscape with their exceptional products and solution

Categories
  1. Best Alcoholic Beverage
  2. Best Food Product/Producer
  3. Best Non-Alcoholic Product or Mixer
  4. Best Entertainment Product
  5. Best Equipment, Tool, or Bar Supply
  6. Best Technology Product
  7. Best Décor or Furniture Product
Tuesday March 25, 2025 10:00am - 10:45am PDT
Room #222/223

10:45am PDT

Beyond the Bar. Empowering Hospitality Pros—Inside & Out
Tuesday March 25, 2025 10:45am - 11:45am PDT
Join industry experts Art Sutley Phil Wills, Mia Mastroianni and a special celebrity guest for an engaging and dynamic session on the power of empowerment in the hospitality industry. This panel will explore how to empower your staff, management, and ownership to foster growth, success, and a positive work culture—both inside and outside the four walls of your business. In this interactive session, our panelists will share real-life experiences, industry insights, and
actionable strategies to help you:
• Empower your staff by creating a supportive, inclusive environment where they can
    thrive both personally and professionally.
• Inspire management with leadership tools that encourage self-growth, emotional
   intelligence, and effective conflict resolution.
• Strengthen ownership by cultivating an empowering culture that drives business success
   and personal growth for leaders.
Expect to walk away with practical tips and fresh ideas to implement in your business, as well as
the opportunity to engage directly with our panelists during a Q&A session. Whether you're an
owner, manager, or part of the front-line team, this session is designed to help you elevate your
role and your business to the next level.
Don’t miss out! Come ready with your burning questions and get the tools you need to
empower yourself and your team.
Speakers
avatar for Mia Mastroianni

Mia Mastroianni

Beverage/Hospitality Consultant, Consultant as seen on Bar Rescue USA
With over 20 years of experience in the service industry from Boston to Los Angeles and beyond, Mia Mastroianni became one of the founding bartenders of Soho House West Hollywood; the private members-only club where she remained a well-respected and often requested mixologist for... Read More →
avatar for Arthur Sutley

Arthur Sutley

Owner, The Resident Boulevardier
Art Sutley, the hospitality expert known as The Resident Boulevardier, has been in the restaurant/bar space for over 20 years. As an educator in the industry, he speaks at many of the top restaurants and spirits trade shows globally.  In addition to this, he is traveling both locally... Read More →
avatar for Phil Wills

Phil Wills

Hospitality Expert, The Spirits in Motion
Phil Wills is a celebrated mixologist, television personality, and hospitality consultant, best known as a dynamic mixology expert and co-host of the hit TV show Bar Rescue. With over two decades of hands-on experience in the hospitality industry, Phil has become a leading authority... Read More →
Tuesday March 25, 2025 10:45am - 11:45am PDT
Room #222/223

11:45am PDT

Red Carpet & Ribbon Cutting Ceremony
Tuesday March 25, 2025 11:45am - 12:00pm PDT
Join the industry as we officially open the Expo Hall! Sponsored by Rodeo de las Aguas Tequila

Tuesday March 25, 2025 11:45am - 12:00pm PDT
Las Vegas Convention Center, South Hall

12:00pm PDT

Expo Hall - Open to All!
Tuesday March 25, 2025 12:00pm - 6:00pm PDT
Explore the dynamic Bar & Restaurant Expo Hall, where innovation meets opportunity! Discover the latest products, services, and solutions that can take your business to the next level. With access and complimentary samples included in all registration passes, this is your chance to taste, test, and connect with top industry suppliers.
Tuesday March 25, 2025 12:00pm - 6:00pm PDT
Las Vegas Convention Center, South Hall

12:30pm PDT

Generational Dynamics in Hospitality: Adapting to Future-Focused Shifts in Work and Culture
Tuesday March 25, 2025 12:30pm - 12:55pm PDT
Speakers
avatar for Colleen Mcleod Garner

Colleen Mcleod Garner

Advisory Board Member, Cecilia.AI
Colleen is a futurist and industry innovator specializing in driving future-forward initiatives across thefood, beverages, and hospitality sectors. She serves as an Advisory Board Member for Cecilia.ai, the World'sfirst interactive robotic bartender, where she explores innovative... Read More →
Tuesday March 25, 2025 12:30pm - 12:55pm PDT
Spotlight Stage, Expo Floor

1:00pm PDT

Changing The Mindset – How the Modern Guest is Influencing Change
Tuesday March 25, 2025 1:00pm - 1:25pm PDT
Speakers
avatar for Scot Turner

Scot Turner

Founder & Managing Director, Auden Hospitality
Scot Turner has lived and breathed hospitality his entire career. From luxury hotels to independent restaurants, his drive to challenge convention has powered projects in 14 countries, working with iconic brands and chefs such as Dorchester Collection, Alain Ducasse, and China Grill... Read More →
Tuesday March 25, 2025 1:00pm - 1:25pm PDT
Spotlight Stage, Expo Floor

1:00pm PDT

F&B Innovation Center Demo with Chef Tori Lubekci
Tuesday March 25, 2025 1:00pm - 1:30pm PDT
Vegan Pulled "Pork"
Roasted maitake mushrooms, charred vegetable slaw, remoulade & pickled stuff, micro amaranth & bulls blood
Speakers
avatar for Tori Lubecki

Tori Lubecki

Vegan Chef
Tuesday March 25, 2025 1:00pm - 1:30pm PDT
FBIC Stage, 2nd floor Expo Hall

1:00pm PDT

Elevating Guest Service: Unlocking Sales and Profit Potential
Tuesday March 25, 2025 1:00pm - 1:45pm PDT
Guest service is the backbone of any successful food and beverage operation. Learn how exceptional service impacts sales, profitability, and customer loyalty. This session will cover key strategies for fostering a service-driven culture that enhances guest satisfaction and drives long-term success.
Participants will learn:
  • The direct link between guest service and increased sales/profitability
  • How high-quality service builds trust, loyalty, and repeat business
  • Strategies for creating personalized guest experiences that drive upselling
  • The role of a positive service environment in improving operational efficiency
  • Best practices for training and empowering teams to deliver exceptional service
Speakers
avatar for Timura Jackson

Timura Jackson

Director of Hospitality Operations, Highway West Vacations
With over two decades of distinguished leadership in hospitality, Timura Jackson is renowned for his strategic vision and transformative impact across diverse operational landscapes. His career reflects an unwavering commitment to excellence in guest experiences, team development... Read More →
Tuesday March 25, 2025 1:00pm - 1:45pm PDT
Room #226/227

1:00pm PDT

Zero-Proof, Full Profit: Making NA Drinks Work for Your Business
Tuesday March 25, 2025 1:00pm - 1:45pm PDT
The demand for high-quality non-alcoholic options is skyrocketing, and hospitality venues that embrace this shift can unlock new revenue streams, attract diverse guests, and enhance the overall guest experience. But how can bars, restaurants, and hotels go beyond token offerings to create a truly compelling NA program?
This interactive seminar brings together industry experts to explore best practices for integrating non-alcoholic drinks into hospitality settings—covering menu strategy, pricing, staff training, consumer engagement, and operational execution.
Join moderator Derek Brown (Co-Founder, Mindful Drinking Fest; Author, Mindful Mixology: A Comprehensive Guide to No & Low-Alcohol Cocktails) as he leads a discussion with top hospitality leaders on:
  • How to build a non-alcoholic beverage program that sells
  • Maximizing margins while offering value to guests
  • Understanding what today’s guests expect from NA offerings
  • Equipping teams to promote and serve NA drinks effectively
  • Seamlessly integrating NA options into your venue’s workflow
Whether you run a cocktail bar, restaurant, hotel, or multi-unit operation, this seminar will provide actionable insights to help you stay ahead in a rapidly evolving beverage landscape.


Speakers
avatar for Derek Brown

Derek Brown

President, Drink Company
Derek Brown is a mindful drinking advocate, NASM-certified wellness coach, and beverage consultant. Formerly the owner of Columbia Room in Washington, D.C.—named Best American Cocktail Bar at the 2017 Spirited Awards—he was celebrated as one of the nation’s top bartenders. He... Read More →
avatar for Maria Bastasch

Maria Bastasch

CEO, Drink Company
Maria Bastasch is the CEO of Drink Company, a designer, and a hospitality innovator shaping the future of social connection. A leader in the mindful drinking movement, she has built award-winning beverage programs and immersive experiences that challenge industry norms, creating more... Read More →
avatar for Marcos Salazar

Marcos Salazar

Co-Founder + CEO, Adult Non-Alcoholic Beverage Association
Marcos Salazar is the CEO of the Adult Non-Alcoholic Beverage Association (ANBA), a global trade association providing the insights, connections, and resources needed to accelerate the growth of the adult non-alcoholic beverage industry. Marcos is working to build the adult NA drinks... Read More →
Tuesday March 25, 2025 1:00pm - 1:45pm PDT
Room #221

1:00pm PDT

Bartender Masterclass: Navigating Leadership Behind the Bar – Preparing for Success as a Lead Bartender
Tuesday March 25, 2025 1:00pm - 2:30pm PDT
Stepping into the role of lead or head bartender is a pivotal career decision that can unlock exciting growth opportunities. In this two-part masterclass, you'll learn how to evaluate and prepare for this leadership position thoughtfully and strategically. We'll also dive into the often-overlooked but essential skill of listening, equipping you with tools to lead effectively, resolve conflicts, and build stronger relationships with colleagues and guests alike. This session will set you up for success not only as a bartender but as a respected leader in the hospitality industry.
Speakers
avatar for Tim Weigel

Tim Weigel

Mixologist, Timbo Slice Bartending
Award-winning mixologist Tim Weigel has over 20 years of experience in the hospitality industry. Born and raised in Mandan, North Dakota, the cocktail connoisseur knew at an early age that he wanted to be behind the bar. In 2009, he was on the ARIA Resort & Casino opening bartender... Read More →
Tuesday March 25, 2025 1:00pm - 2:30pm PDT
Room #233
  Master Class

1:30pm PDT

USBG Shake It Up National Final – Classic Competition
Tuesday March 25, 2025 1:30pm - 4:30pm PDT
Access to watch the Shake It Up Competition is included in all registration passes.

Bar & Restaurant Expo is the official location for the United States Bartenders' Guild (USBG) National Cocktail Competition.

Get ready to witness the cocktail event of the year – the electrifying USBG Shake It Up Competition that will have you on the edge of your seats!

Watch this thrilling competition as the most talented bartenders go head-to-head in a battle of creativity, speed, and skill. Witness mind-blowing cocktail concoctions that push the boundaries of what you thought a drink could be.

Spotlight Stage, Future Proof Experience
Tuesday March 25, 2025 1:30pm - 4:30pm PDT
Spotlight Stage, Expo Floor

1:45pm PDT

F&B Innovation Center Demo with Chef Kayla Robison
Tuesday March 25, 2025 1:45pm - 2:15pm PDT
Filipino Fried Chicken Lollipops
Kare-kare sauce and pickled papaya slaw
Speakers
avatar for Kayla Robison

Kayla Robison

Chef Owner/Operator, Commander N Beef LLC.
Tuesday March 25, 2025 1:45pm - 2:15pm PDT
FBIC Stage, 2nd floor Expo Hall

2:00pm PDT

Bar Manager Meet-up in the Cocktail Clubhouse
Tuesday March 25, 2025 2:00pm - 2:30pm PDT
Bar Managers face some unique challenges. Whether you're looking for new insights or just validation of your experiences, join others facing similar issues at our Bar Managers Meet-Up. Hosted by Bar & Restaurant Expo Advisory Board member Chad Michael George, come exchange ideas, and build valuable relationships in a casual setting.

Speakers
avatar for Chad Michael George

Chad Michael George

Founder, Proof Productions
Chad Michael George is a Denver-based hospitality veteran and the founder of Proof Productions and the Director of Community Development at Bars.com. He is also the President Colorado Bartenders Guild and the Treasurer of EatDenver. Born and raised in St. Louis, he moved to Denver... Read More →
Tuesday March 25, 2025 2:00pm - 2:30pm PDT
Cocktail Clubhouse, 1st Floor Expo Hall

2:00pm PDT

Data-Driven Decisions: Using Analytics to Shape Your Beverage Marketing Strategy
Tuesday March 25, 2025 2:00pm - 2:45pm PDT
Unlock the power of data to drive your marketing strategy and make smarter decisions for your bar or restaurant. In this session, you’ll learn how to leverage analytics to target the right customers, optimize your promotions, and maximize your marketing ROI.

  • Identify metrics that matter for your business.
  • Learn how to track customer behavior and preferences.
  • Use data to create personalized, effective marketing campaigns.
  • Optimize your promotions for better reach and engagement.
  • Make informed decisions that boost sales and customer loyalty.
Speakers
avatar for Matt Crompton

Matt Crompton

VP Beverage Alcohol On Premise (Americas), NielsenIQ
With 15+ years of experience working with Beverage Alcohol clients, Matt is an expert in all things On Premise. He has managed and provided consultancy for some of the largest Beverage Alcohol manufacturers across Europe and the Americas, helping his clients to build On premise strategies... Read More →
Tuesday March 25, 2025 2:00pm - 2:45pm PDT
Room #221
  Conference Session

2:00pm PDT

Transformational Hospitality- Transforming Transactions Into Human Connection
Tuesday March 25, 2025 2:00pm - 2:45pm PDT
This session delves into the art of crafting world-class guest experiences by fostering genuine human connections. Industry expert Monte Silva will share strategies to elevate guest interactions, followed by an interactive Q&A where he’ll coach attendees on implementing practical solutions to real-life challenges. Leave with actionable insights to create memorable, loyalty-building guest experiences.
Participants will learn to:
  • Define your business’s unique approach to guest interactions and hospitality.
  • Understand and exceed guest expectations to create standout experiences.
  • Build and motivate a high-performance team dedicated to delivering exceptional service.
  • Implement strategies that enhance guest satisfaction and foster repeat visits.
  • Develop a culture of meaningful connection that turns guests into loyal advocates.







Speakers
avatar for Monte Silva

Monte Silva

CEO, Ten Tables Hospitality
Monte has 25 years of executive leadership experience in the Hospitality industry. Prior to that, he started his career like many, as a dishwasher. He worked through all of the front of house and back of house hourly positions and into management. 2 years into his restaurant management... Read More →
Tuesday March 25, 2025 2:00pm - 2:45pm PDT
Room #226/227

2:30pm PDT

F&B Innovation Center Demo with Chef Aaron Fish
Tuesday March 25, 2025 2:30pm - 3:00pm PDT
Miso Mac and Cheese
Beet kimchi, micro wasabi & furikake & garlic crunch
Speakers
avatar for Aaron Fish

Aaron Fish

Executive Chef, Eat Good Group
Originally from Sonoma County, CA, Aaron Fish moved to the Pacific Northwest in 2008 and never looked back. As the Chef of Eat Good Group, he collaborates with Spiceology on content and recipe development, helps plan and operate Crave NW!, and has appeared on Food Network. A dedicated... Read More →
Tuesday March 25, 2025 2:30pm - 3:00pm PDT
FBIC Stage, 2nd floor Expo Hall

2:45pm PDT

Bar Manager Masterclass: Becoming the Successful Master of your Bar Domain
Tuesday March 25, 2025 2:45pm - 4:15pm PDT
In this masterclass, participants will delve into crucial techniques, discover strategies, engage in practical hands-on activities, and access valuable tools and resources to pave their path to successful bar management.
Attendees will:
• Learn essential leadership skills to effectively manage a bar and inspire your team.
• Understand how to design a well-balanced and sustainable beverage menu that appeals to your clientele.
• Gain insights into accurately costing your beverage program to ensure profitability and sustainability.
• Participate in hands-on activities that reinforce key concepts and practical skills.
• Access helpful tools and resources to support your journey towards becoming a successful bar manager.
Speakers
avatar for Kyla Hein

Kyla Hein

Operating Owner, TWP Hospitality
Same
Tuesday March 25, 2025 2:45pm - 4:15pm PDT
Room #229/230
  Master Class

3:15pm PDT

Future Stars of Culinary - JWU Land O' Lakes Showdown!
Tuesday March 25, 2025 3:15pm - 3:45pm PDT
Watch (3) Johnson & Wales culinary students battle it out for the tastiest use of Land O'Lakes cheese. Taste them all and help choose the winner!
Tuesday March 25, 2025 3:15pm - 3:45pm PDT
FBIC Stage, 2nd floor Expo Hall

3:30pm PDT

Elevate your Cocktails with Agar
Tuesday March 25, 2025 3:30pm - 4:00pm PDT
In Les vergers Boiron’s cocktail-focused class, Philip Khandehrish, Senior National Beverage Ambassador, will explore three distinct techniques to elevate mixology utilizing agar and our frozen and shelf-stable fruit purees.

Agar fluid gel adds smooth yet structured texture, perfect for innovative garnishes or layered drinks. Agar caviar, small flavor spheres that deliver intense fruit flavor, add a playful twist to cocktails. Lastly, agar foam provides a stable, airy topping that enhances both the presentation and sensory experience of a fruit-focused beverage.

Les vergers Boiron has been the industry leader in premium frozen and ambient fruit purees for over 80 years. With a portfolio of 50+ fruit flavors, most of which have no sugar added, we offer a range of fruit solutions to provide beverage professionals with creativity at their fingertips. Taste matters, which is why Les vergers Boiron focuses on the fruit, and sources the very best from around the world to deliver unparalleled flavor and consistency.
Speakers
avatar for Philip Khandehrish

Philip Khandehrish

National Bar Ambassador, Les verger Boiron
Tuesday March 25, 2025 3:30pm - 4:00pm PDT
Cocktail Clubhouse, 1st Floor Expo Hall

4:00pm PDT

F&B Innovation Center Demo with Chef Brian Duffy
Tuesday March 25, 2025 4:00pm - 4:30pm PDT
Duck Fat Fries
Toasted mustard seed demi glace, cheese curd, queso bravo dip, pink peppercorn & popcorn shoots
Speakers
avatar for Brian Duffy

Brian Duffy

Owner, Duffified Experience Group
Tuesday March 25, 2025 4:00pm - 4:30pm PDT
FBIC Stage, 2nd floor Expo Hall

4:00pm PDT

Never Lead Alone Again: 5 Keys to Build Back Your Team & Your Time
Tuesday March 25, 2025 4:00pm - 4:45pm PDT
Discover the five essential traits every leader needs to rebuild their team and reclaim their time. This session focuses on overcoming the soft skill regression many managers experienced during the pandemic, helping you create a culture of not just goal setting, but goal achieving. By the end, you'll have actionable steps to transform your team into a high-performing, cohesive unit.
Participants will learn to: 
  • Build a productive team through the power of relationships.
  • Identify and develop the unique strengths of each team member.
  • Overcome fears and concerns that hinder leadership effectiveness.
  • Create a management pattern that fosters continuous team growth.
  • Implement actionable steps to turn business goals into achieved results from Day 1.
Speakers
avatar for Jason Brooks

Jason Brooks

Founder/CEO, HospiVation
Jason Brooks has over 30 years of experience in the hospitality industry in multiple leadership roles with 6 of the Top 100 hospitality brands today. Jason coaches business owners, operators, & executives in the art of not just goal setting, but goal getting. He also teaches managers... Read More →
Tuesday March 25, 2025 4:00pm - 4:45pm PDT
Room #221

4:00pm PDT

First Timer's Meet and Greet
Tuesday March 25, 2025 4:00pm - 6:00pm PDT
Attending the show for the first time? Don't miss our First-Timer's Meet-Up, designed just for you! Connect with fellow professionals, share experiences, and mingle with our esteemed Advisory Board of industry experts who are eager to offer insights and guidance. This is your chance to build valuable relationships and kick off your show experience with confidence!

Speakers
avatar for Mia Mastroianni

Mia Mastroianni

Beverage/Hospitality Consultant, Consultant as seen on Bar Rescue USA
With over 20 years of experience in the service industry from Boston to Los Angeles and beyond, Mia Mastroianni became one of the founding bartenders of Soho House West Hollywood; the private members-only club where she remained a well-respected and often requested mixologist for... Read More →
Tuesday March 25, 2025 4:00pm - 6:00pm PDT
Cocktail Clubhouse, 1st Floor Expo Hall

4:30pm PDT

Live Menu Read with Chef Brian Duffy - Bring Your Menu!
Tuesday March 25, 2025 4:30pm - 5:30pm PDT
Bring your menu! It’s time to talk about your menu. What are your offerings? How creative are you? Join Chef Duffy for an eye-opening session as he breaks down menus looking for opportunities to improve food offerings, kitchen operations, and guest experience.
Speakers
avatar for Brian Duffy

Brian Duffy

Owner, Duffified Experience Group
Tuesday March 25, 2025 4:30pm - 5:30pm PDT
FBIC Stage, 2nd floor Expo Hall

9:00pm PDT

Industry Afterparty II at OMNIA Nightclub
Tuesday March 25, 2025 9:00pm - 11:00pm PDT
Cap off your Bar & Restaurant Expo experience with an epic night at OMNIA Nightclub! Connect with fellow attendees, build valuable relationships, and unwind in one of the hottest nightlife venues. This is where business meets pleasure—don’t miss out!

Includes free admission and complimentary beverages provided by our sponsors.

Helpful Tips:
Private Bar & Restaurant Expo Hours: 9pm-11pm
Bring your I.D. and show your badge or registration email confirmation at the door.
For OMNIA Nightclub dress code, click here.

Tuesday March 25, 2025 9:00pm - 11:00pm PDT
OMNIA Nightclub, Caesars Palace 3570 S Las Vegas Blvd, Las Vegas, NV 89109
 
Wednesday, March 26
 

12:00pm PDT

Expo Hall - Open to All!
Wednesday March 26, 2025 12:00pm - 5:00pm PDT
Explore the dynamic Bar & Restaurant Expo Hall, where innovation meets opportunity! Discover the latest products, services, and solutions that can take your business to the next level. With access and complimentary samples included in all registration passes, this is your chance to taste, test, and connect with top industry suppliers.
Wednesday March 26, 2025 12:00pm - 5:00pm PDT
Las Vegas Convention Center, South Hall

12:30pm PDT

F&B Innovation Center Demo with Chef Tim Witcher
Wednesday March 26, 2025 12:30pm - 1:00pm PDT
Buttermilk Fried Donuts & Dips
Sea salt caramel, pickled raspberry, white chocolate, espresso milk chocolate
Speakers
avatar for Tim Witcher

Tim Witcher

Owner, The Wing Kitchen
Wednesday March 26, 2025 12:30pm - 1:00pm PDT
FBIC Stage, 2nd floor Expo Hall

1:00pm PDT

The Pricing Paradox: Balancing Cost Control and Revenue Growth in Bars and Restaurants
Wednesday March 26, 2025 1:00pm - 1:45pm PDT
Striking the right balance between managing costs and driving revenue is one of the most challenging aspects of running a successful bar or restaurant. This session dives into actionable strategies for pricing menus effectively, maintaining profitability, and staying competitive in an ever-evolving market. Gain the tools to optimize pricing while enhancing guest satisfaction and loyalty.
Participants will:
  • Learn how menu pricing influences customer perception and drives purchasing decisions.
  • Explore tactics for managing food, beverage, and labor costs while maintaining high standards.
  • Discover how to strategically price and structure menus to increase profitability and guide guest choices.
  • Leverage industry data and consumer behavior insights to stay ahead of pricing shifts.
  • Design promotions that align with your pricing strategy and attract repeat business.
Sponsored by:
Speakers
avatar for Alexander Fletcher

Alexander Fletcher

Owner, Shaken and Stirred Hospitality
Alex Fletcher is the owner of Shaken And Stirred Hospitality and formerly served as the national beverage director and head of sustainability for Hospitality Alliance. With over 20 years of experience in the hospitality sector, Alex has focused on positivity, sustainability, creativity... Read More →

Wednesday March 26, 2025 1:00pm - 1:45pm PDT
Room #224/225

1:00pm PDT

WS7 Building a Profitable Brand Identity: Telling Your Hospitality Story to Drive Revenue, Customer Loyalty and Success
Wednesday March 26, 2025 1:00pm - 4:00pm PDT
In this dynamic workshop, participants will learn how to craft a compelling and flexible brand story that aligns their hospitality project with community values and supports sustainable growth. Through interactive activities, we’ll guide you in defining core brand values, refining your messaging, and ensuring consistent communication with employees, partners, and customers.
  • Identify and define core brand values for long-term success.
  • Develop a compelling brand story that resonates with your community.
  • Learn how to communicate consistently across all stakeholder groups.
  • Build a brand story that remains adaptable as your project grows.
  • Gain practical tools to structure and discipline your brand messaging efforts.
**SESSION AVAILABLE ONLY WITH DELUXE PASS**
Speakers
avatar for Judy Bennett

Judy Bennett

Co-owner, American 35
Judy Bennett is a physical therapist, certified wellness consultant, and bartender. She now co-owns a single-location Neapolitan pizza restaurant with her husband in a small rural Washington town. She has traveled the country delivering workshops to groups large and small on the topic... Read More →
avatar for Thomas Bennett

Thomas Bennett

Owner, American 35
Thomas Bennett is co-owner of American 35 restaurant in Waitsburg WA. Along with his wife, Judy, he renovated an 1895 historic building and is now pursuing awards for hospitality and quality in a wine-tourism region. He also runs a catering company using a mobile wood-fired oven on... Read More →
Wednesday March 26, 2025 1:00pm - 4:00pm PDT
Room #229/230
  Workshop

1:15pm PDT

F&B Innovation Center Demo with Chef Nick Liberato
Wednesday March 26, 2025 1:15pm - 1:45pm PDT
Duck Confit Tostada
Avocado, burnt onion powder, micro cilantro, micro epazote & chicharrónes
Speakers
avatar for Nick Liberato

Nick Liberato

The Borscht Belt Delicatessen, Owner/Chef
Wednesday March 26, 2025 1:15pm - 1:45pm PDT
FBIC Stage, 2nd floor Expo Hall

1:30pm PDT

USBG Shake It Up National Final - Flair
Wednesday March 26, 2025 1:30pm - 3:30pm PDT
Access to watch the Shake It Up Competition is included in all registration passes.

Bar & Restaurant Expo is the official location for the United States Bartenders' Guild (USBG) National Cocktail Competition.

Get ready to witness the cocktail event of the year – the electrifying USBG Shake It Up Competition that will have you on the edge of your seats!

Watch this thrilling competition as the most talented bartenders go head-to-head in a battle of creativity, speed, and skill. Witness mind-blowing cocktail concoctions that push the boundaries of what you thought a drink could be.

Support the bartender community and cheer on the National Finalists in both the Classic and Flair Division!

Spotlight Stage, Future Proof Experience
Wednesday March 26, 2025 1:30pm - 3:30pm PDT
Spotlight Stage, Expo Floor

2:00pm PDT

F&B Innovation Center Demo with Chef Bobby Marcotte
Wednesday March 26, 2025 2:00pm - 2:30pm PDT
Duck Duck Cuban
Honey-rubbed duck breast, spiced confit duck, aged gouda, guajillo cran mostarda, pickled fennel & cukes
Speakers
avatar for Bobby

Bobby "The Butcher" Marcotte

Founder, Grindhouse Meat Company
Wednesday March 26, 2025 2:00pm - 2:30pm PDT
FBIC Stage, 2nd floor Expo Hall

2:00pm PDT

Local Market Leadership: Strategies for Building a Strong Community Presence
Wednesday March 26, 2025 2:00pm - 2:45pm PDT
Become a local leader by building meaningful connections with your community. This session will help you develop strategies to strengthen your brand’s presence and foster loyalty in your local market.

Learn how to engage with your community to build lasting relationships.
Discover strategies for supporting and collaborating with local businesses.
Position your venue as a cornerstone of your neighborhood.
Utilize local events and partnerships to enhance visibility.
Build a loyal customer base through authentic community involvement.
Speakers
avatar for Michelle Corigliano

Michelle Corigliano

Executive Director, Salt Lake Area Restaurant Association
Michele has worked with independent restaurant and bar owners for over 8 years, growing the Salt Lake Area Restaurant Association from 35 members to over 400.Michele prioritizes relationships with all municipal and state agencies to advocate for SLARA’s members and lobbies for positive... Read More →
avatar for Adam Orman

Adam Orman

Co-Owner, L’Oca d’Oro & Bambino
Adam Orman’s culinary career spans over two decades, starting in front-of-house in New York and San Francisco and evolving into a seasoned restaurateur in Austin. His early work at Cafe at Rockefeller Center and collaborations with influential owners at An American Place, Jojo... Read More →
avatar for Kristen Rauch

Kristen Rauch

Executive Director, EatDenver
Kristen Rauch is the Executive Director of EatDenver, a nonprofit membership organization that connects and empowers the Denver region’s independent food and beverage community through education, collaboration, marketing, and advocacy. After receiving a dual bachelor’s degree... Read More →
Wednesday March 26, 2025 2:00pm - 2:45pm PDT
Room #226/227

2:00pm PDT

Under 30s Meet-up: Tomorrow's leaders, grow your network!
Wednesday March 26, 2025 2:00pm - 3:00pm PDT
Navigating your career in the bar and restaurant industry? You’re not alone. Join our Under 30s Meet-up, hosted by Art Sutley and featuring members of our distinguished Advisory Board, to connect with fellow young professionals and industry leaders who "get it". Whether you're figuring out your next move, looking to expand your network, or just want to swap experiences, this is your space to talk, learn, and grow in a casual environment.
Speakers
avatar for Arthur Sutley

Arthur Sutley

Owner, The Resident Boulevardier
Art Sutley, the hospitality expert known as The Resident Boulevardier, has been in the restaurant/bar space for over 20 years. As an educator in the industry, he speaks at many of the top restaurants and spirits trade shows globally.  In addition to this, he is traveling both locally... Read More →
Wednesday March 26, 2025 2:00pm - 3:00pm PDT
Cocktail Clubhouse, 1st Floor Expo Hall

2:45pm PDT

Live Menu Read with Chef Brian Duffy
Wednesday March 26, 2025 2:45pm - 4:30pm PDT
It’s time to talk about your menu. What are your offerings? How creative are you? Join Chef Duffy for an eye-opening session as he breaks down menus looking for opportunities to improve food offerings, kitchen operations, and guest experience.
Speakers
avatar for Brian Duffy

Brian Duffy

Owner, Duffified Experience Group
Wednesday March 26, 2025 2:45pm - 4:30pm PDT
FBIC Stage, 2nd floor Expo Hall

10:30pm PDT

The Studio at Hakkasan - Open to All!
Wednesday March 26, 2025 10:30pm - 11:59pm PDT
Complimentary admission when you show your badge at the door 10:30pm-1:00am

Wednesday March 26, 2025 10:30pm - 11:59pm PDT
Hakkasan Nightclub, MGM Grand Hotel & Casino
 

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