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Audience: Bar Manager clear filter
Sunday, March 23
 

10:30pm PDT

Industry Night at Marquee - Open to All!
Sunday March 23, 2025 10:30pm - Monday March 24, 2025 1:00am PDT
Perk for all early arrivals! Join us for an exclusive Industry Night at Marquee on Sunday with free admission. Don’t miss this chance to kick off your expo experience with fellow industry pros at one of the hottest spots in town!

Helpful Tips:
Bring your I.D. and show your badge or registration email confirmation at the door.
For Marquee Nightclub dress code, click here.
Sunday March 23, 2025 10:30pm - Monday March 24, 2025 1:00am PDT
Marquee, The Cosmopolitan 3708 S Las Vegas Blvd, Las Vegas, NV 89109
 
Monday, March 24
 

9:00am PDT

WS1 Beyond the Basics: Cultivating a Hospitality Mindset
Monday March 24, 2025 9:00am - 12:00pm PDT
In this advanced workshop, bar and restaurant owners will learn how to elevate their operations by fostering a true hospitality mindset within their teams. Going beyond basic customer service, this session focuses on creating a guest-first culture that drives loyalty, satisfaction, and long-term business success. Learn how to instill a sense of purpose in every interaction, empowering your staff to exceed guest expectations and deliver memorable experiences. This workshop will provide actionable strategies to build a culture that prioritizes genuine hospitality at every touchpoint.
• Develop and communicate core values that emphasize hospitality in every aspect of your business.
• Train staff to anticipate guest needs and personalize service accordingly.
• Implement regular feedback loops to ensure continuous improvement in guest interactions.
• Foster a culture of empathy and empowerment, enabling your team to handle challenging situations gracefully.
• Create recognition programs that reward employees for embodying the hospitality mindset and going above and beyond for guests.

Speakers
avatar for Christopher Melly

Christopher Melly

Director of Operations, Fox Restaurant Concepts
Monday March 24, 2025 9:00am - 12:00pm PDT
Las Vegas Convention Center, South Hall
  Workshop

9:00am PDT

WS2 Restaurant Revitalization
Monday March 24, 2025 9:00am - 12:00pm PDT
In today’s competitive and fast-changing restaurant landscape, businesses may need a pivot for various reasons—whether it’s due to shifts in the marketplace, increasing competition, outdated menus, or even the need for a cosmetic refresh. Successfully navigating these changes requires a clear and strategic approach. Whether the issue is culinary direction, customer engagement, or operational inefficiencies, this session will help restaurant owners and managers create a clear path to revitalization.

  • Identify Core Challenges: Participants will articulate the specific challenges their restaurant faces, whether it’s menu fatigue, market pressures, or operational inefficiencies, setting the foundation for revitalization
  • Asses how your restaurant’s brand, audience, and market position stack up against competitors, using this information to guide the revitalization process.
  • Learn how to incorporate the correct key partners, to assess or design recommendations for solutions
  • Evaluate your financial resources, define operational processes, and implement testing strategies to ensure the successful execution of your new concept.
  • Develop a clear, actionable plan to re-create the process with your team and revitalize your restaurants.

Speakers
avatar for Cate Hollowitsch

Cate Hollowitsch

Chief Marketing Officer, Burracho"s Midwest Mex
Cate Hollowitsch is an energetic, results-driven Chief Marketing Officer with more than 30 years of experience and a proven track record in all areas of marketing. As an executive, she also has an extensive background in business acumen, value creation, and strategy for small to medium-sized... Read More →
Monday March 24, 2025 9:00am - 12:00pm PDT
Las Vegas Convention Center, South Hall
  Workshop

9:00am PDT

WS3 The Business of Beverage: Operational Essentials for Success
Monday March 24, 2025 9:00am - 12:00pm PDT
In this workshop, participants will gain a comprehensive understanding of key strategies for managing beverage operations. From mastering cocktail pricing and controlling labor costs to navigating the complexities of single-unit versus multi-location bars, this session will provide the tools needed to streamline operations and drive growth. Participants will also learn how to create effective Standard Operating Procedures (SOPs), analyze market trends, and build strategic partnerships to strengthen their brand.
What participants can expect to learn:
  • Pricing cocktails and managing labor costs effectively
  • Handling operations for single versus multi-location bars
  • Developing SOPs to streamline processes
  • Understanding market demands and customer preferences
  • Forming smart partnerships for business growth
Speakers
avatar for Amy Racine

Amy Racine

Beverage Director, JF Restaurants
Amy Racine is Beverage Director and Partner of JF Restaurants (JFR), Michelin-starred Chef John Fraser’s New York City-based, full-service hospitality group that operates creative F&B concepts across America. She is responsible for leading cocktail creation, curating unique wine... Read More →
Monday March 24, 2025 9:00am - 12:00pm PDT
Las Vegas Convention Center, South Hall
  Workshop

9:00am PDT

WS4 Mastering Bar & Restaurant Accounting for Operational Success
Monday March 24, 2025 9:00am - 12:00pm PDT
You’ve done the hard work, opened your business, and successfully promoted it and the sales are coming in.  But how do you make it profitable?  This seminar will take a deep dive into basic and advanced restaurant accounting helping to ensure you run a profitable business.  Participants will learn the art of calculating, controlling, recording, and profiting from the numbers that every successful operation needs to know.  The purpose of this seminar will be to familiarize operators not only with the three most important costs affecting an operation (the Prime Numbers: Food Cost, Labor Cost, and Beverage Cost) but also with the entire P & L statement, balance sheets, and budgeting.  All operators know (or should know) the importance of these numbers, yet few understand how to derive them accurately, let alone interpret them and put them to use.  With this knowledge, participants will unlock the profit potential within their operations.  This will be an intensive, hands-on, in-depth seminar in which participants will learn to:
  • Budget the Prime numbers, both for start-ups and established operations, as well as techniques for easily adhering to these budgets
  • Accurately calculate food, beverage, and labor costs (including advance formulae for detecting, budgeting, and pricing for waste)
  • Create, analyze, and interpret a P&L and Balance Sheet
  • Create annual and declining budgets
  • How to define controllable figures
  • Deliver consistent profitability through properly budgeted and managed Prime Numbers
There will be numerous hand-outs from which the attendees can follow along. Interactive Q&A throughout the seminar will be encouraged. Participants will engage in real-time problem-solving and be guided through a step-by-step process in which they will learn the topic easily.
Seminar participants will be fully prepared to utilize the information learned upon leaving the seminar, being able to action their knowledge at their own establishments immediately.
Speakers
avatar for Kenneth Kneif

Kenneth Kneif

Managing Director, Hospitality Resource Group
Kenneth has accumulated more than 30 years of experience in the hospitality industry, stemming from his passion for cooking as a child. He has operated a successful hospitality and management consulting company, Hospitality Resource Group, for the past 15 years. Kenneth's expertise... Read More →
Monday March 24, 2025 9:00am - 12:00pm PDT
Las Vegas Convention Center, South Hall
  Workshop

9:00am PDT

WS6 Crafting Your Digital Presence: Strategies for Hospitality Growth
Monday March 24, 2025 9:00am - 12:00pm PDT
Unlock the power of digital marketing with actionable insights and strategies tailored to the hospitality industry. This seminar covers the latest trends in branding, social media, and content creation, giving you the tools to elevate your online presence and drive customer engagement.

  • Analyze the current digital marketing landscape and its impact on customer loyalty.
  • Explore influencer partnerships, storytelling, and targeted advertising on platforms like Instagram, TikTok, Facebook, and Google Ads.
  • Learn how to craft a compelling brand identity that resonates with your target audience.
  • Create high-quality content and develop a content calendar aligned with your marketing goals.
  • Develop and refine social media strategies through interactive workshops and real-life case studies.
Speakers
avatar for Todd Collins

Todd Collins

Chief Strategist, Beamed Media
With over 10 years of online reputation management, branding, and social media marketing, Todd has become a go-to in the restaurant, real estate, and automotive industry on how to strategize for the best results.
Monday March 24, 2025 9:00am - 12:00pm PDT
Las Vegas Convention Center, South Hall
  Workshop

1:00pm PDT

"Good Ideas" that Cost You Money
Monday March 24, 2025 1:00pm - 1:45pm PDT
TBA
Not all promotions lead to profit—some can cost you more than they bring in. Using real-life examples like Red Lobster’s “Endless Shrimp” promotion, this session will help you design food and cocktail events that resonate with guests while avoiding financial pitfalls.
In this session:
  • Identify the common pitfalls in promotions that cost time and money.
  • Use case studies to understand the risks of poorly planned events.
  • Learn how to create effective promotions that connect with your audience.
  • Project and manage budgets for events and promotions.
  • Engage with brands for sponsorship opportunities and boost your marketing efforts.
Speakers
avatar for Jacob Trevino

Jacob Trevino

Owner/CEO, Gorilla Cinema Presents
Jacob Trevino, Founder and CEO of Gorilla Cinema Presents has specialized in bar consulting and developing cocktail programs for the past 18 years. He is the owner and managing operator of The Overlook Lodge (ranked by Playboy Magazine and USA Today as one of the top bars in the United... Read More →
Monday March 24, 2025 1:00pm - 1:45pm PDT
TBA
  Conference Session

1:00pm PDT

How to Create a Luxury Beverage Program on a Value Budget
Monday March 24, 2025 1:00pm - 1:45pm PDT
TBA
In an ever-changing economic landscape, it's crucial to balance cutting costs with delivering a premium guest experience. Join me as I share strategies that not only meet but exceed guest expectations while driving profitability.

  • Create perceived value through memorable guest experiences.
  • Define and strengthen your brand identity.
  • Assess and manage risks to optimize menu offerings.
  • Implement cost-saving strategies without compromising quality.
Speakers
avatar for Majdi Kayyali

Majdi Kayyali

Corporate Vice President of F&B, Gila River Resorts & Casinos
Majdi Kayyali began his 15-year career in food & beverage in Charlotte, NC before moving to Phoenix, AZ in 2017. In the thriving foodie city, he assisted in managing F&B programs at the esteemed Arizona Biltmore, a Waldorf Astoria Resort. He then transitioned to open Maple & Ash... Read More →
Monday March 24, 2025 1:00pm - 1:45pm PDT
TBA

1:00pm PDT

People Want to Work—Just Not for You: Strategies to Revitalize Your Workplace
Monday March 24, 2025 1:00pm - 1:45pm PDT
TBA
In today's hospitality industry, the old ways of recruiting and leading teams aren't enough. This session will equip you with strategies to attract top talent, foster loyalty, and become the kind of leader people want to work for. Learn how to move beyond outdated practices and create a culture that retains the best of the best.
Participants will: 
  • Discover nearly free methods that have kept teams fully staffed for over a decade.
  • Learn how to inspire team members to stay long-term and build a lasting bond with your brand.
  • Identify personal triggers and learn techniques to prevent small issues from disrupting your leadership.
  • Uncover the key traits that will make you a leader employees want to follow, driving success and engagement.
Speakers
avatar for Robbie Jester

Robbie Jester

Chef/Owner, InJest Events
A lifelong restaurant brat, Chef Robbie Jester has held every position in restaurants front and back of the house. From catering and restaurants to meal prep and fine dining Chef Robbie has experience in many genres and formats of hospitality. He brings all of that experience to the... Read More →
Monday March 24, 2025 1:00pm - 1:45pm PDT
TBA

1:00pm PDT

Pour Smarter, Not Harder: Tech Solutions to Smooth Out the Rush
Monday March 24, 2025 1:00pm - 1:45pm PDT
TBA
Let’s be real—tech is supposed to help, not slow you down. One technology expert went behind the stick to better understand exactly how bar tech impacts the day-to-day operation. The result? It’s clear that the right tech partner understands what it’s like to work a busy shift and what it takes to help you run a smoother operation.

In this session, you’ll hear from the owners and operators on how working with a tech partner who truly gets the day-to-day grind can help you run a smoother operation. Learn how cutting down on clicks and speeding up order times can make a world of difference for your team and your guests. We’ll walk you through real ways technology can solve the everyday challenges your bar faces, so you can get back to what matters most: boosting your bottom line while building community.
Monday March 24, 2025 1:00pm - 1:45pm PDT
TBA

1:00pm PDT

TAO Las Vegas Back of House Tour
Monday March 24, 2025 1:00pm - 3:00pm PDT
Limited capacity & transportation is provided! Additional registration add-on item and fees apply to attend. Add to any registration pass.

Add this exclusive behind-the-scenes tour to your Bar & Restaurant Expo experience for an insider look at Tao's four venues: Tao Restaurant, Tao Lounge, Tao Nightclub, and Tao Beach Dayclub. Explore the unique ambiance of each space and learn how they deliver exceptional guest experiences—from fine dining and training processes to high-energy nightlife and dayclub operations. Roundtrip transportation is included.

Bus Schedule:
12:30pm - Bus departs from South Hall Las Vegas Convention Center to Tao
1:00pm-3:00pm Tao Tour
3:15pm - Bus returns to South Hall Las Vegas Convention Center
Monday March 24, 2025 1:00pm - 3:00pm PDT
Tao Las Vegas

1:00pm PDT

Wynn Restaurant Back of House Tour
Monday March 24, 2025 1:00pm - 3:00pm PDT
Limited capacity & transportation is provided! Additional registration add-on item and fees apply to attend. Add to any registration pass.

Details coming soon!

Bus Schedule:
12:30pm - Bus departs from Las Vegas Convention Center to Wynn
1:00pm-3:00pm –Wynn Restaurant Tour
3:15pm - Bus arrives back at Las Vegas Convention Center
Monday March 24, 2025 1:00pm - 3:00pm PDT
Wynn Las Vegas

2:00pm PDT

Panel: Managing Your Beverage Program & Bar Staff
Monday March 24, 2025 2:00pm - 2:45pm PDT
TBA
Join industry experts to explore the challenges and best practices of running a successful beverage program while managing your bar staff efficiently.

  • Balance beverage costs and quality to maximize profits.
  • Discover staff management techniques to improve performance.
  • Ensure your beverage program aligns with guest expectations.
  • Reduce waste and streamline inventory management.
  • Keep your team engaged while maintaining operational efficiency.
Moderators
avatar for Chad Michael George

Chad Michael George

Founder, Proof Productions
Chad Michael George is a Denver-based hospitality veteran and the founder of Proof Productions and the Director of Community Development at Bars.com. He is also the President Colorado Bartenders Guild and the Treasurer of EatDenver. Born and raised in St. Louis, he moved to Denver... Read More →
Speakers
avatar for Fritz Brogan

Fritz Brogan

Co-Founder, Mission Group
Fritz Brogan began his hospitality career as a college bouncer and bartender. He is a graduate of Georgetown University and the Georgetown University Law Center and served on the University's Board of Governors and on the board of Hoyas Unlimited. He is a Trustee of the Federal City... Read More →
Monday March 24, 2025 2:00pm - 2:45pm PDT
TBA

3:00pm PDT

2024 Drink Trends to Boost Revenue and Enhance Guest Experience
Monday March 24, 2025 3:00pm - 3:45pm PDT
TBA
Trends without data are just noise, but data-backed insights drive real results. In this session, Adam Teeter, CEO of VinePair, will share proprietary trend data that reveals what’s hot in the drinks world. Learn which cocktails to feature, where to focus in wine and beer, and how to stand out from the competition.
  • Identify the key drink trends that actually matter.
  • Discover high-impact drinks and categories to add to your menu now.
  • Plan for seasonal spikes in drink preferences.
  • Understand data-driven insights for optimizing your beverage offerings.
  • Gain a competitive edge with exclusive trend insights from the industry’s top publication.
Speakers
avatar for Adam Teeter

Adam Teeter

CEO, VinePair
Adam Teeter is the co-founder and CEO of VinePair. Together with his CoFounder Josh Malin, they have grown VinePair into the most read, watched and listened to media outlet focused on the world of drinks and drinks culture in America. He is also co-host of the publication's flagship... Read More →
Monday March 24, 2025 3:00pm - 3:45pm PDT
TBA
  Conference Session

3:00pm PDT

Engage and Energize Your Multigenerational Team: From Boomers to Gen Z
Monday March 24, 2025 3:00pm - 3:45pm PDT
TBA
Successfully manage and motivate a diverse workforce by understanding different generations' communication and training needs. This session will help you create harmony and high performance across your team.
Session participants will learn how to:
  • Tailor communication styles to suit different generations.
  • Implement training programs that engage all age groups.
  • Foster collaboration and reduce generational tension.
  • Motivate and energize employees across the board.
  • Develop leadership skills that bridge generational gaps.
Speakers
avatar for Jen Jackson

Jen Jackson

Enterprise Beverage Manager, Thompson Restaurants
Jen Jackson is an accomplished beverage manager with extensive experience in the food and beverage industry, specializing in bar management and restaurant creation. With over 25 years in the beverage industry, Jen has developed a deep understanding of beverage selection, customer... Read More →
Monday March 24, 2025 3:00pm - 3:45pm PDT
TBA

3:00pm PDT

Levelling Up With Google
Monday March 24, 2025 3:00pm - 3:45pm PDT
TBA
Join Chief Marketing Strategist and Coach Maria Elena Duron for a hands-on session that equips business owners with actionable strategies to enhance their online visibility and attract more customers. Learn how to optimize your search rankings, leverage free tools from Google, and thrive in the digital landscape.
Attendees will:
  • Master the basics of SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) to boost online presence.
  • Learn how to use Google Search Console and Google Analytics to improve search rankings and streamline visibility.
  • Discover how a properly optimized Google Business Profile can generate 7x more clicks.
  • Explore free features in Google Merchant Center and Google Ads to maximize online reach.
  • Gain practical tips to implement these tools effectively for long-term digital success.



Speakers
avatar for Maria Elena Duron

Maria Elena Duron

Business Growth with Google Coach, K.L.I. Brand
In the fast-paced world of bars and restaurants, being found online isn’t just a bonus—it’s how you keep you getting found fast by customers and your business thriving. Maria Elena knows exactly how to make that happen. With years of experience helping over 12,400 small businesses... Read More →
Monday March 24, 2025 3:00pm - 3:45pm PDT
TBA
  Conference Session

3:00pm PDT

Unleashing Epic Experiences: Engaging Employees, Social Media, and Interactive Guest Magic for Bars and Restaurants
Monday March 24, 2025 3:00pm - 3:45pm PDT
TBA
Learn how to turn negative guest experiences into positive outcomes with expert service recovery strategies. This session will teach you how to handle complaints in a way that builds loyalty and enhances your reputation.

  • Master techniques for addressing guest complaints.
  • Turn unhappy customers into loyal patrons.
  • Implement service recovery protocols that work.
  • Train staff to handle difficult situations professionally.
  • Use feedback to improve operations and guest satisfaction.
Speakers
avatar for Jennifer Behm-Lazzarini

Jennifer Behm-Lazzarini

Chef/Owner, Red Fin 2.0 + The Lucky Rabitt Culinary Creations
Jennifer Behm-Lazzarini brings a culinary edge that bar and nightclub owners will find invaluable. A celebrated chef and TEDx alumni speaker, Jennifer’s journey through entrepreneurship and the culinary arts has equipped her with a battle-hardened recipe for success in fast-paced... Read More →
Monday March 24, 2025 3:00pm - 3:45pm PDT
TBA

4:00pm PDT

Bar Efficiencies to Boost Profits by 50%
Monday March 24, 2025 4:00pm - 4:45pm PDT
TBA
This session dives into creating an efficient, revenue-boosting, and customer-focused bar environment. Attendees will discover how strategic layouts and data-driven decisions can enhance service speed, improve workflow, and elevate guest satisfaction. With practical, actionable steps, the session provides a roadmap for implementing impactful changes that streamline behind-the-bar operations.
Attendees Will:
  • Discover layout strategies to maximize revenue and improve service speed.
  • Learn tips to optimize space and functionality for smoother bar operations.
  • Gain insights on using data to identify high-impact changes.
  • Explore steps for implementing small, manageable improvements that make a difference.
  • Receive practical advice for creating an efficient and guest-centered bar environment.
Speakers
avatar for Hailey Workman

Hailey Workman

Bar Manager, Nightingale Cocktail
Hailey Workman is an accomplished general manager at Nightingale Cocktail in Des Moines, where she has led the team for over a decade. With 18 years of diverse experience in the hospitality industry—including roles in waitressing, bartending, menu creation, and large event management—Hailey... Read More →
Monday March 24, 2025 4:00pm - 4:45pm PDT
TBA

4:00pm PDT

Flavor Trends Panel
Monday March 24, 2025 4:00pm - 4:45pm PDT
TBA
Explore the latest flavor trends shaping the bar and restaurant industry with expert insights from a panel of industry leaders. Learn how to stay ahead of the curve and incorporate these trends into your menu.

  • Discover trending flavors that attract customers.
  • Learn how to incorporate new flavors into your menu.
  • Balance innovation with guest preferences.
  • Understand consumer demand for bold and unique tastes.
  • Work with suppliers to source trendy ingredients.
Speakers
avatar for Brian Duffy

Brian Duffy

Owner, Duffified Experience Group
Monday March 24, 2025 4:00pm - 4:45pm PDT
TBA

4:00pm PDT

Panel: Cultivating a Legacy Mindset: Strategies for Engaging Gen Z in Hospitality
Monday March 24, 2025 4:00pm - 4:45pm PDT
TBA
In the face of rapid change in the hospitality industry, maintaining a legacy mindset is crucial for long-term success. This panel features experienced operators discussing how to define and communicate your unique core values, instill them during onboarding, and leverage them to foster customer loyalty. Additionally, we will explore the influence of artificial intelligence, immersive learning technologies, and Generation Z on the future of hospitality, providing actionable strategies for attracting and retaining top talent.
Participants will: 
  • Learn how to identify and articulate the unique values that differentiate your business.
  • Discover methods to instill these values in your team from the very beginning.
  • Understand how a legacy mindset can cultivate long-term customer relationships.
  • Explore how AI and immersive learning can enhance training and operations.
  • Gain strategies for attracting and retaining top talent from the emerging workforce.

Speakers
avatar for Beth Hussey

Beth Hussey

Founder / Restaurateur, Shifty and Hazel's
Beth Hussey, a 35-year veteran of the restaurant industry, is a passionate advocate for cultivating a legacy mindset through innovative workforce development. She founded Shifty in 2020, a subscription-as-a-service mobile application designed to revolutionize how the service industry... Read More →
avatar for Brian Connors

Brian Connors

Professor, Salve Regina University
Brian P. Connors is a visionary leader and industry innovator with over two decades of expertise in hospitality, higher education, and business development. As Managing Partner of Connors Davis Hospitality, LLC, Brian has been instrumental in developing transformative strategies and... Read More →
avatar for Meaghan Dorman

Meaghan Dorman

Bar Director/Partner, Raines Law Room & Dear Irving
Meaghan Dorman is currently the Bar Director & partner of New York City’s Raines Law Room (2009), Raines Law Room at the William (2014), Dear Irving (2014) and Dear Irving on Hudson (2019).  The bars have become essential cocktail stops in NYC, and received recognition from World’s... Read More →
Monday March 24, 2025 4:00pm - 4:45pm PDT
TBA

4:00pm PDT

Sip, Serve, Impress: Mastering Memorable Beverage Rituals
Monday March 24, 2025 4:00pm - 4:45pm PDT
Discover how thoughtful pouring and serving rituals can transform a guest's experience and elevate your beverage program. From iconic traditions like the Guinness pour to creative pairings like soda with nuts or a Tajín-rimmed Dos Equis, this session will showcase how these rituals leave lasting impressions. Gain practical insights to implement these techniques and create unforgettable moments for your customers.
Key Takeaways:
  • Understand the impact of unique serving rituals on customer satisfaction and loyalty.
  • Learn best practices for executing iconic beverage rituals, such as proper Guinness pouring or Corona with lime.
  • Explore creative serving ideas like pairing beverages with complementary snacks or unique glassware.
  • Discover how serving rituals can align with and enhance your brand identity.
  • Gain actionable tips to train staff and seamlessly incorporate these practices into your operation.
Moderators
avatar for Peter Camps

Peter Camps

Sr. Mgr. Quality & Education - Brewmaster, Heineken USA
Peter Camps, born and raised in Diest, Belgium where he grew up in the family furniture business.In 1987, he made a leap of faith when he decided to build a career in the beer business and started his apprenticeship at the brewery “De Kluis” in Hoegaarden.After an extensive training... Read More →
Monday March 24, 2025 4:00pm - 4:45pm PDT

4:00pm PDT

The Luxury Mindset: Understanding How Iconic Brands Drive Max Profits
Monday March 24, 2025 4:00pm - 4:45pm PDT
What would compel a prospective customer to go out of their way to try your food, or even pay a premium to dine with you? Imagine doubling your prices and still having people line up to order. Too many restaurants remain undifferentiated in a crowded "commodity" market, but by drawing inspiration from iconic brands like Hermès, Bentley, and Krug, you can create a product that people truly crave. This session will show you how to cultivate a brand that builds raving fans and sets your restaurant apart.
Key Takeaways:
  • Identify what makes your brand unique and worth a premium price.
  • Learn how to create experiences that customers actively seek out and prioritize.
  • Discover how luxury brands cultivate desire and loyalty among customers.
  • Develop strategies to transform your offerings from commodities to craveable experiences.
  • Build a loyal customer base by applying principles from the world’s most exclusive brands.
Speakers
avatar for Chip Klose

Chip Klose

Restaurant Coach, Restaurant Strategy
Chip Klose is the host of the Restaurant Strategy podcast, author of The Restaurant Marketing Mindset, and founder of the P3 Mastermind. He has an MBA in Food Marketing from Saint Joseph’s University and over 25 years of operational experience. His mission is to help independent... Read More →
Monday March 24, 2025 4:00pm - 4:45pm PDT

6:00pm PDT

Welcome Kickoff Party - Open to All!
Monday March 24, 2025 6:00pm - 8:30pm PDT
Dive into Bar & Restaurant Expo with a splash at the Welcome Kickoff Party at Azilo Pool! Join your fellow attendees for an evening of fun, networking, and great vibes in a stunning poolside setting. Best of all, this party is included with all passes—don’t miss out on starting the event with a bang!

Bring your I.D. and show your badge or registration email confirmation at the door.
Monday March 24, 2025 6:00pm - 8:30pm PDT
AZILO, SAHARA Las Vegas 2535 S Las Vegas Blvd, Las Vegas, NV 89109

9:00pm PDT

Industry Afterparty I at XS Nightclub
Monday March 24, 2025 9:00pm - 11:00pm PDT
Join fellow bar and restaurant professionals for an unforgettable night of networking at the iconic XS Nightclub! Mix, mingle, and make connections with industry leaders and peers in a lively, upscale setting. Don't miss out on the ultimate after-hours experience—where deals are made, and the drinks keep flowing.

Includes free admission and complimentary beverages provided by our sponsors.

Helpful Tips:

Private Bar & Restaurant Expo Hours: 9pm-11pm
Bring your I.D. and show your badge or registration email confirmation at the door.
For XS Nightclub dress code, click here.
Monday March 24, 2025 9:00pm - 11:00pm PDT
XS Nightclub, Wynn Las Vegas 3131 Las Vegas Blvd S, Las Vegas, NV 89109
 
Tuesday, March 25
 

10:20am PDT

Industry Excellence, Industry Impact and Supplier Awards Ceremony
Tuesday March 25, 2025 10:20am - 11:00am PDT
Industry Excellence Awards
Recognizing the best of the best in hospitality, the Bar & Restaurant Expo Industry Excellence Awards honor outstanding individuals and venues that are making a significant impact on the industry. This is your chance to nominate those who embody excellence and innovation.

Award Categories
Individual Awards
  1. Bartender of the Year
  2. Chef of the Year
  3. Community Leadership Award
  4. Industry Impact
Venue Awards
  1. NEW! Design of the Year
  2. Bar of the Year
  3. Restaurant of the Year
  4. Best Hospitality Training Program
  5. Best Cocktail Program

Supplier Awards

These prestigious awards aim to honor industry trailblazers who have redefined the bar and restaurant landscape with their exceptional products and solution

Categories
  1. Best Alcoholic Beverage
  2. Best Food Product/Producer
  3. Best Non-Alcoholic Product or Mixer
  4. Best Entertainment Product
  5. Best Equipment, Tool, or Bar Supply
  6. Best Technology Product
  7. Best Décor or Furniture Product
Tuesday March 25, 2025 10:20am - 11:00am PDT

11:00am PDT

Industry Keynote
Tuesday March 25, 2025 11:00am - 11:45am PDT
Announced soon!
Tuesday March 25, 2025 11:00am - 11:45am PDT
Las Vegas Convention Center, South Hall

11:45am PDT

Red Carpet & Ribbon Cutting Ceremony
Tuesday March 25, 2025 11:45am - 12:00pm PDT
Join the industry as we officially open the Expo Hall!
Tuesday March 25, 2025 11:45am - 12:00pm PDT
Las Vegas Convention Center, South Hall

12:00pm PDT

Expo Hall - Open to All!
Tuesday March 25, 2025 12:00pm - 6:00pm PDT
Explore the dynamic Bar & Restaurant Expo Hall, where innovation meets opportunity! Discover the latest products, services, and solutions that can take your business to the next level. With access and complimentary samples included in all registration passes, this is your chance to taste, test, and connect with top industry suppliers.
Tuesday March 25, 2025 12:00pm - 6:00pm PDT
Las Vegas Convention Center, South Hall

12:30pm PDT

Generational Dynamics in Hospitality: Adapting to Future-Focused Shifts in Work and Culture
Tuesday March 25, 2025 12:30pm - 12:55pm PDT
Explore the evolving generational landscape in hospitality and how it shapes both the workplace and guest expectations. This lightning talk delves into actionable insights on bridging generational gaps, fostering adaptable teams, and creating a future-focused culture that appeals across age groups. Learn strategies to harness the unique strengths of each generation, from Gen Z’s digital fluency to Millennials' emphasis on work-life balance, ensuring your business stays relevant and resilient.

Location: Spotlight Stage, Future Proof Experience
Speakers
avatar for Brian Connors

Brian Connors

Professor, Salve Regina University
Brian P. Connors is a visionary leader and industry innovator with over two decades of expertise in hospitality, higher education, and business development. As Managing Partner of Connors Davis Hospitality, LLC, Brian has been instrumental in developing transformative strategies and... Read More →
Tuesday March 25, 2025 12:30pm - 12:55pm PDT
Las Vegas Convention Center, South Hall

1:00pm PDT

F&B Innovation Center Demo with Tori Lubekci
Tuesday March 25, 2025 1:00pm - 1:30pm PDT
Secret Vegan McRibwich with Tori Lubecki
Speakers
avatar for Tori Lubecki

Tori Lubecki

Vegan Chef
Tuesday March 25, 2025 1:00pm - 1:30pm PDT
Las Vegas Convention Center, South Hall

1:00pm PDT

Elevating Guest Service: Unlocking Sales and Profit Potential
Tuesday March 25, 2025 1:00pm - 1:45pm PDT
TBA
Guest service is the backbone of any successful food and beverage operation. Learn how exceptional service impacts sales, profitability, and customer loyalty. This session will cover key strategies for fostering a service-driven culture that enhances guest satisfaction and drives long-term success.
Participants will learn:
  • The direct link between guest service and increased sales/profitability
  • How high-quality service builds trust, loyalty, and repeat business
  • Strategies for creating personalized guest experiences that drive upselling
  • The role of a positive service environment in improving operational efficiency
  • Best practices for training and empowering teams to deliver exceptional service
Speakers
avatar for Timura Jackson

Timura Jackson

Director of Hospitality Operations, Highway West Vacations
With over two decades of distinguished leadership in hospitality, Timura Jackson is renowned for his strategic vision and transformative impact across diverse operational landscapes. His career reflects an unwavering commitment to excellence in guest experiences, team development... Read More →
Tuesday March 25, 2025 1:00pm - 1:45pm PDT
TBA

1:00pm PDT

New Pour, New Profits: Capturing Revenue and Customers with No & Low Alcohol Programs
Tuesday March 25, 2025 1:00pm - 1:45pm PDT
TBA
In this panel, top operators will discuss strategies for capitalizing on the growing demand for low and no-alcohol beverages. Learn how to innovate your beverage program while maintaining profitability and guest satisfaction. Gain insights on how to curate menus that appeal to a wider demographic and reflect current industry trends.
Attendees will: 
  • Explore the latest consumer preferences for low/no alcohol options.
  • Learn about successful strategies for marketing and promoting these offerings.
  • Discover how to maintain profitability while adjusting your beverage program.
  • Understand the importance of staff training to ensure quality and consistency.
  • Hear real-world success stories from operators who have excelled in this category.
Tuesday March 25, 2025 1:00pm - 1:45pm PDT
TBA

1:00pm PDT

Bartender Masterclass: Navigating Leadership Behind the Bar – Preparing for Success as a Lead Bartender
Tuesday March 25, 2025 1:00pm - 2:30pm PDT
TBA
Stepping into the role of lead or head bartender is a pivotal career decision that can unlock exciting growth opportunities. In this two-part masterclass, you'll learn how to evaluate and prepare for this leadership position thoughtfully and strategically. We'll also dive into the often-overlooked but essential skill of listening, equipping you with tools to lead effectively, resolve conflicts, and build stronger relationships with colleagues and guests alike. This session will set you up for success not only as a bartender but as a respected leader in the hospitality industry.
Speakers
avatar for Tim Weigel

Tim Weigel

Mixologist, Timbo Slice Bartending
Award-winning mixologist Tim Weigel has over 20 years of experience in the hospitality industry. Born and raised in Mandan, North Dakota, the cocktail connoisseur knew at an early age that he wanted to be behind the bar. In 2009, he was on the ARIA Resort & Casino opening bartender... Read More →
Tuesday March 25, 2025 1:00pm - 2:30pm PDT
TBA
  Master Class

1:00pm PDT

Wynn Nightlife Tour
Tuesday March 25, 2025 1:00pm - 4:00pm PDT
Limited capacity & transportation is provided! Additional registration add-on item and fees apply to attend. Add to any registration pass.

Experience Wynn nightlife like no one has before. Stroll behind the velvet ropes of Las Vegas most celebrated venues within the impressive Wynn and Encore Properties and see Encore Beach Club, and XS Nightclub.

Wynn and Encore can boast the most celebrated nightlife and day life experiences in Las Vegas. These unique clubs feature the hottest entertainment, cutting edge technology and the most luxurious spaces that have put our resort on the map as the ultimate party destination. World-renowned performers, celebrities, and party-goers alike clamor to be part of the action at XS and Encore Beach Club. Intrigue adds an air of mystery, seduction and the unexpected featuring a 14,000-square-foot space that makes the most of indoor and outdoor revelry with attractive waterside scenery.

Bus Schedule:
12:30pm - Bus departs from Las Vegas Convention Center to Wynn
1:00pm-4:00pm –Wynn Nightlife Tour
4:15pm - Bus arrives back at Las Vegas Convention Center

Tour will cover
  • Wynn Nightlife including Intrigue, XS, Encore Beach Club
  • How lines work and VIP entrances
  • Security
  • DJ/ Lighting booths
  • How we staff each venue
  • Capacity
  • Special Events and how they are operated in each venue
  • VIP Tables/Rooms
  • Marketing and Promotions
  • Uniqueness of each venue
  • Gaming in venues
  • Q&A
Tuesday March 25, 2025 1:00pm - 4:00pm PDT
Wynn Las Vegas

1:30pm PDT

USBG Shake It Up National Final – Classic Competition
Tuesday March 25, 2025 1:30pm - 4:30pm PDT
Access to watch the Shake It Up Competition is included in all registration passes.

Bar & Restaurant Expo is the official location for the United States Bartenders' Guild (USBG) National Cocktail Competition.

Get ready to witness the cocktail event of the year – the electrifying USBG Shake It Up Competition that will have you on the edge of your seats!

Watch this thrilling competition as the most talented bartenders go head-to-head in a battle of creativity, speed, and skill. Witness mind-blowing cocktail concoctions that push the boundaries of what you thought a drink could be.

Spotlight Stage, Future Proof Experience
Tuesday March 25, 2025 1:30pm - 4:30pm PDT
Las Vegas Convention Center, South Hall

2:00pm PDT

Data-Driven Decisions: Using Analytics to Shape Your Beverage Marketing Strategy
Tuesday March 25, 2025 2:00pm - 2:45pm PDT
TBA
Unlock the power of data to drive your marketing strategy and make smarter decisions for your bar or restaurant. In this session, you’ll learn how to leverage analytics to target the right customers, optimize your promotions, and maximize your marketing ROI.

  • Identify metrics that matter for your business.
  • Learn how to track customer behavior and preferences.
  • Use data to create personalized, effective marketing campaigns.
  • Optimize your promotions for better reach and engagement.
  • Make informed decisions that boost sales and customer loyalty.
Speakers
avatar for Matt Crompton

Matt Crompton

VP Beverage Alcohol On Premise (Americas), NielsenIQ
With 15+ years of experience working with Beverage Alcohol clients, Matt is an expert in all things On Premise. He has managed and provided consultancy for some of the largest Beverage Alcohol manufacturers across Europe and the Americas, helping his clients to build On premise strategies... Read More →
Tuesday March 25, 2025 2:00pm - 2:45pm PDT
TBA
  Conference Session

2:00pm PDT

Transformational Hospitality- Transforming Transactions Into Human Connection
Tuesday March 25, 2025 2:00pm - 2:45pm PDT
TBA
This session delves into the art of crafting world-class guest experiences by fostering genuine human connections. Industry expert Monte Silva will share strategies to elevate guest interactions, followed by an interactive Q&A where he’ll coach attendees on implementing practical solutions to real-life challenges. Leave with actionable insights to create memorable, loyalty-building guest experiences.
Participants will learn to:
  • Define your business’s unique approach to guest interactions and hospitality.
  • Understand and exceed guest expectations to create standout experiences.
  • Build and motivate a high-performance team dedicated to delivering exceptional service.
  • Implement strategies that enhance guest satisfaction and foster repeat visits.
  • Develop a culture of meaningful connection that turns guests into loyal advocates.






Speakers
avatar for Monte Silva

Monte Silva

Secret Sandwich Society, Director of Operations, Monte Silva Coaching, Owner/Coach
Monte has 25 years of executive leadership experience in the Hospitality industry. Prior to that, he started his career like many, as a dishwasher. He worked through all of the front of house and back of house hourly positions and into management. 2 years into his restaurant management... Read More →
Tuesday March 25, 2025 2:00pm - 2:45pm PDT
TBA

2:30pm PDT

F&B Innovation Center Demo with Kayla Robison
Tuesday March 25, 2025 2:30pm - 3:00pm PDT
Filipino Fried Chicken Lollipops with Kayla Robison
Speakers
avatar for Kayla Robinson

Kayla Robinson

Chef Owner/Operator, Commander N Beef
Tuesday March 25, 2025 2:30pm - 3:00pm PDT
Las Vegas Convention Center, South Hall

2:45pm PDT

Bar Manager Masterclass: Becoming the Successful Master of your Bar Domain
Tuesday March 25, 2025 2:45pm - 4:15pm PDT
TBA
In this masterclass, participants will delve into crucial techniques, discover strategies, engage in practical hands-on activities, and access valuable tools and resources to pave their path to successful bar management.
Attendees will:
• Learn essential leadership skills to effectively manage a bar and inspire your team.
• Understand how to design a well-balanced and sustainable beverage menu that appeals to your clientele.
• Gain insights into accurately costing your beverage program to ensure profitability and sustainability.
• Participate in hands-on activities that reinforce key concepts and practical skills.
• Access helpful tools and resources to support your journey towards becoming a successful bar manager.
Speakers
avatar for Kyla Hein

Kyla Hein

Operating Owner, TWP Hospitality
Same
Tuesday March 25, 2025 2:45pm - 4:15pm PDT
TBA
  Master Class

3:15pm PDT

F&B Innovation Center Demo with Aaron Fish
Tuesday March 25, 2025 3:15pm - 3:45pm PDT
Miso Mac and Cheese with Aaron Fish
Speakers
avatar for Aaron Fish

Aaron Fish

Executive Chef, Eat Good Group
Tuesday March 25, 2025 3:15pm - 3:45pm PDT
Las Vegas Convention Center, South Hall

3:45pm PDT

4:00pm PDT

Never Lead Alone Again: 5 Keys to Build Back Your Team & Your Time
Tuesday March 25, 2025 4:00pm - 4:45pm PDT
TBA
Discover the five essential traits every leader needs to rebuild their team and reclaim their time. This session focuses on overcoming the soft skill regression many managers experienced during the pandemic, helping you create a culture of not just goal setting, but goal achieving. By the end, you'll have actionable steps to transform your team into a high-performing, cohesive unit.
Participants will learn to: 
  • Build a productive team through the power of relationships.
  • Identify and develop the unique strengths of each team member.
  • Overcome fears and concerns that hinder leadership effectiveness.
  • Create a management pattern that fosters continuous team growth.
  • Implement actionable steps to turn business goals into achieved results from Day 1.
Speakers
avatar for Jason Brooks

Jason Brooks

Founder/CEO, HospiVation
Jason Brooks has over 30 years of experience in the hospitality industry in multiple leadership roles with 6 of the Top 100 hospitality brands today. Jason coaches business owners, operators, & executives in the art of not just goal setting, but goal getting. He also teaches managers... Read More →
Tuesday March 25, 2025 4:00pm - 4:45pm PDT
TBA

9:00pm PDT

Industry Afterparty II at OMNIA Nightclub
Tuesday March 25, 2025 9:00pm - 11:00pm PDT
Cap off your Bar & Restaurant Expo experience with an epic night at OMNIA Nightclub! Connect with fellow attendees, build valuable relationships, and unwind in one of the hottest nightlife venues. This is where business meets pleasure—don’t miss out!

Includes free admission and complimentary beverages provided by our sponsors.

Helpful Tips:
Private Bar & Restaurant Expo Hours: 9pm-11pm
Bring your I.D. and show your badge or registration email confirmation at the door.
For OMNIA Nightclub dress code, click here.
Tuesday March 25, 2025 9:00pm - 11:00pm PDT
OMNIA Nightclub, Caesars Palace 3570 S Las Vegas Blvd, Las Vegas, NV 89109
 
Wednesday, March 26
 

12:00pm PDT

Expo Hall - Open to All!
Wednesday March 26, 2025 12:00pm - 5:00pm PDT
Explore the dynamic Bar & Restaurant Expo Hall, where innovation meets opportunity! Discover the latest products, services, and solutions that can take your business to the next level. With access and complimentary samples included in all registration passes, this is your chance to taste, test, and connect with top industry suppliers.
Wednesday March 26, 2025 12:00pm - 5:00pm PDT
Las Vegas Convention Center, South Hall

12:45pm PDT

F&B Innovation Center Demo with Tim Witcher
Wednesday March 26, 2025 12:45pm - 1:15pm PDT
Chicken Hummus Bowl with Tim Witcher
Speakers
avatar for Tim Witcher

Tim Witcher

Owner, The Wing Kitchen
Wednesday March 26, 2025 12:45pm - 1:15pm PDT
Las Vegas Convention Center, South Hall

1:00pm PDT

The Pricing Paradox: Balancing Cost Control and Revenue Growth in Bars and Restaurants
Wednesday March 26, 2025 1:00pm - 1:45pm PDT
TBA
Striking the right balance between managing costs and driving revenue is one of the most challenging aspects of running a successful bar or restaurant. This session dives into actionable strategies for pricing menus effectively, maintaining profitability, and staying competitive in an ever-evolving market. Gain the tools to optimize pricing while enhancing guest satisfaction and loyalty.
Participants will: 
  • Learn how menu pricing influences customer perception and drives purchasing decisions.
  • Explore tactics for managing food, beverage, and labor costs while maintaining high standards.
  • Discover how to strategically price and structure menus to increase profitability and guide guest choices.
  • Leverage industry data and consumer behavior insights to stay ahead of pricing shifts.
  • Design promotions that align with your pricing strategy and attract repeat business.

Speakers
avatar for Alexander Fletcher

Alexander Fletcher

Owner, Shaken and Stirred Hospitality
Alex Fletcher is the owner of Shaken And Stirred Hospitality and formerly served as the national beverage director and head of sustainability for Hospitality Alliance. With over 20 years of experience in the hospitality sector, Alex has focused on positivity, sustainability, creativity... Read More →
Wednesday March 26, 2025 1:00pm - 1:45pm PDT
TBA

1:00pm PDT

WS7 Building a Profitable Brand Identity: Telling Your Hospitality Story to Drive Revenue, Customer Loyalty and Success
Wednesday March 26, 2025 1:00pm - 4:00pm PDT
TBA
In this dynamic workshop, participants will learn how to craft a compelling and flexible brand story that aligns their hospitality project with community values and supports sustainable growth. Through interactive activities, we’ll guide you in defining core brand values, refining your messaging, and ensuring consistent communication with employees, partners, and customers.
  • Identify and define core brand values for long-term success.
  • Develop a compelling brand story that resonates with your community.
  • Learn how to communicate consistently across all stakeholder groups.
  • Build a brand story that remains adaptable as your project grows.
  • Gain practical tools to structure and discipline your brand messaging efforts.
Speakers
avatar for Judy Bennett

Judy Bennett

Co-owner, American 35
Judy Bennett is a physical therapist, certified wellness consultant, and bartender. She now co-owns a single-location Neapolitan pizza restaurant with her husband in a small rural Washington town. She has traveled the country delivering workshops to groups large and small on the topic... Read More →
avatar for Thomas Bennett

Thomas Bennett

Owner, American 35
Thomas Bennett is co-owner of American 35 restaurant in Waitsburg WA. Along with his wife, Judy, he renovated an 1895 historic building and is now pursuing awards for hospitality and quality in a wine-tourism region. He also runs a catering company using a mobile wood-fired oven on... Read More →
Wednesday March 26, 2025 1:00pm - 4:00pm PDT
TBA
  Workshop

1:30pm PDT

F&B Innovation Center Demo with Nick Liberato
Wednesday March 26, 2025 1:30pm - 2:00pm PDT
Tuna Tostada with Nick Liberato
Speakers
avatar for Nick Liberato

Nick Liberato

The Borscht Belt Delicatessen, Owner/Chef
Wednesday March 26, 2025 1:30pm - 2:00pm PDT
Las Vegas Convention Center, South Hall

1:30pm PDT

USBG Shake It Up National Final - Flair
Wednesday March 26, 2025 1:30pm - 3:30pm PDT
Access to watch the Shake It Up Competition is included in all registration passes.

Bar & Restaurant Expo is the official location for the United States Bartenders' Guild (USBG) National Cocktail Competition.

Get ready to witness the cocktail event of the year – the electrifying USBG Shake It Up Competition that will have you on the edge of your seats!

Watch this thrilling competition as the most talented bartenders go head-to-head in a battle of creativity, speed, and skill. Witness mind-blowing cocktail concoctions that push the boundaries of what you thought a drink could be.

Support the bartender community and cheer on the National Finalists in both the Classic and Flair Division!

Spotlight Stage, Future Proof Experience
Wednesday March 26, 2025 1:30pm - 3:30pm PDT
Las Vegas Convention Center, South Hall

2:00pm PDT

Local Market Leadership: Strategies for Building a Strong Community Presence
Wednesday March 26, 2025 2:00pm - 2:45pm PDT
TBA
Become a local leader by building meaningful connections with your community. This session will help you develop strategies to strengthen your brand’s presence and foster loyalty in your local market.

Learn how to engage with your community to build lasting relationships.
Discover strategies for supporting and collaborating with local businesses.
Position your venue as a cornerstone of your neighborhood.
Utilize local events and partnerships to enhance visibility.
Build a loyal customer base through authentic community involvement.
Wednesday March 26, 2025 2:00pm - 2:45pm PDT
TBA

2:15pm PDT

F&B Innovation Center Demo with Bobby Marcotte
Wednesday March 26, 2025 2:15pm - 2:45pm PDT
Chicken Jalapeno Popper Meatballs with Bobby Marcotte
Speakers
avatar for Bobby

Bobby "The Butcher" Marcotte

Founder, Grindhouse Meat Company
Wednesday March 26, 2025 2:15pm - 2:45pm PDT
Las Vegas Convention Center, South Hall

3:30pm PDT

F&B Innovation Center Demo with Brian Duffy
Wednesday March 26, 2025 3:30pm - 4:30pm PDT
Live Menu Read with Brian Duffy
Speakers
avatar for Brian Duffy

Brian Duffy

Owner, Duffified Experience Group
Wednesday March 26, 2025 3:30pm - 4:30pm PDT
Las Vegas Convention Center, South Hall