Bar & Restaurant Expo 2025

Will Guidara, the renowned restaurateur, author, and co-producer of FX’s hit series The Bear, has redefined what it means to deliver exceptional hospitality. As the former co-owner of Eleven Madison Park, Guidara’s more-is-more philosophy turned the restaurant into a three-Michelin-starred, World’s Best Restaurant winner. His groundbreaking approach—centered on creating a deep sense of belonging— also became a major influence on The Bear’s portrayal of hospitality.

In this keynote, Guidara shares his journey from running one of the world’s top restaurants to shaping one of television’s most celebrated depictions of the industry. He’ll dive into the lessons from his book, Unreasonable Hospitality, and offer actionable insights on team culture, guest experience, and scaling hospitality with heart. Whether you’re looking to elevate your business, empower your team, or create unforgettable moments, this session delivers exclusive wisdom from an industry visionary who has influenced both real-life and on-screen hospitality.

Sponsored By: Blaze

Innovation in the beverage industry isn’t just about what’s in the glass—it’s about creating new avenues for growth and profitability. As guest expectations evolve, forward-thinking operators are discovering unconventional ways to enhance margins, optimize efficiency, and create memorable experiences that drive revenue. This session will explore bold strategies that go beyond traditional beverage programs, offering actionable insights on how to maximize impact, differentiate in a competitive market, and turn innovation into a powerful business advantage