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Monday, March 24
 

9:00am PDT

WS2 Strategic Restaurant Revitalization: Transforming Challenges into Opportunities for Growth
Monday March 24, 2025 9:00am - 12:00pm PDT
In today’s competitive and fast-changing restaurant landscape, businesses may need a pivot for various reasons—whether it’s due to shifts in the marketplace, increasing competition, outdated menus, or even the need for a cosmetic refresh. Successfully navigating these changes requires a clear and strategic approach. Whether the issue is culinary direction, customer engagement, or operational inefficiencies, this session will help restaurant owners and managers create a clear path to revitalization.

  • Identify Core Challenges: Participants will articulate the specific challenges their restaurant faces, whether it’s menu fatigue, market pressures, or operational inefficiencies, setting the foundation for revitalization
  • Asses how your restaurant’s brand, audience, and market position stack up against competitors, using this information to guide the revitalization process.
  • Learn how to incorporate the correct key partners, to assess or design recommendations for solutions
  • Evaluate your financial resources, define operational processes, and implement testing strategies to ensure the successful execution of your new concept.
  • Develop a clear, actionable plan to re-create the process with your team and revitalize your restaurants.
**SESSION AVAILABLE ONLY WITH DELUXE PASS**
Sponsored by:
Speakers
avatar for Cate Hollowitsch

Cate Hollowitsch

Chief Marketing Officer, Burracho"s Midwest Mex
Cate Hollowitsch is an energetic, results-driven Chief Marketing Officer with more than 30 years of experience and a proven track record in all areas of marketing. As an executive, she also has an extensive background in business acumen, value creation, and strategy for small to medium-sized... Read More →

Monday March 24, 2025 9:00am - 12:00pm PDT
Room #221
  Workshop

1:00pm PDT

Empowering Culinary Talent from the Grassroots
Monday March 24, 2025 1:00pm - 1:45pm PDT
This session delves into the key challenges chefs encounter at the grassroots level and provides practical strategies for building a solid foundation for lasting success. Drawing from real-life experiences and case studies, attendees will gain valuable insights into mentorship, resourcefulness, and balancing culinary and business skills.
Participants will address:
  • Overcoming common grassroots challenges faced by chefs
  • The role of mentorship in career growth and development
  • Tips for being resourceful in a demanding industry
  • Strategies for maintaining work-life balance
  • The importance of mastering both culinary and business skills for long-term success
Sponsored by:
Speakers
avatar for Kayla Robison

Kayla Robison

Chef Owner/Operator, Commander N Beef LLC.

Monday March 24, 2025 1:00pm - 1:45pm PDT
Room #221
  Conference Session

2:00pm PDT

Scalable Menu Strategies: Designing Menus for Growth and Consistency Across Multiple Locations
Monday March 24, 2025 2:00pm - 2:45pm PDT
Learn how to craft a menu that not only delights customers but can also be scaled easily as your business expands. Consistency and creativity go hand-in-hand in this strategic session.

  • Design menus that work across multiple locations.
  • Ensure consistency in taste, presentation, and delivery.
  • Scale recipes and kitchen processes for growth.
  • Keep your brand identity intact while expanding.
  • Use data to inform menu adjustments and innovations.
Speakers
avatar for Travis Tober

Travis Tober

Owner, Nickel City/Murray's Tavern/Old Pal
Longtime bartender and accomplished mixologist, Travis Tober has 25+ years of experience at top restaurants and innovative cocktail bars across the country, working at nearly every position in the beverage industry. He has spent years creating and consulting on national beverage programs... Read More →

Monday March 24, 2025 2:00pm - 2:45pm PDT
Room #221
  Conference Session

3:00pm PDT

Owners & Chefs: Who Owns the Kitchen?
Monday March 24, 2025 3:00pm - 3:45pm PDT
The age old question which came first the chicken or the egg.. or in this case... the owner or the chef..
Immerse yourself in a classroom like no other, chef Brian Duffy, the "Kitchen Muse'' is here to discuss the current issues that are plaguing our industry & we're not talking about food cost or labor cost, it's the chef's domain..
  • Understand the balance between an owner's business requirements and a chef's creative domain.
  • Highlight the need for chefs to excel not only in culinary arts but also in finance, organization, costing, inventory, and labor management.
  • Engage in a raw and direct conversation about setting expectations for chefs and kitchen managers.
  • Learn strategies to bridge the gap between creativity and business acumen in the kitchen.
Sponsored by: 
Speakers
avatar for Brian Duffy

Brian Duffy

Owner, Duffified Experience Group

Monday March 24, 2025 3:00pm - 3:45pm PDT
Room #221
  Conference Session

4:00pm PDT

Flavor Trends Panel
Monday March 24, 2025 4:00pm - 4:45pm PDT
Explore the latest flavor trends shaping the bar and restaurant industry with expert insights from a panel of industry leaders. Learn how to stay ahead of the curve and incorporate these trends into your menu.

  • Discover trending flavors that attract customers.
  • Learn how to incorporate new flavors into your menu.
  • Balance innovation with guest preferences.
  • Understand consumer demand for bold and unique tastes.
  • Work with suppliers to source trendy ingredients.
Sponsored by:
Moderators
avatar for Brian Duffy

Brian Duffy

Owner, Duffified Experience Group
Speakers
avatar for Nick Liberato

Nick Liberato

The Borscht Belt Delicatessen, Owner/Chef
avatar for Thomas Leo

Thomas Leo

Senior Manager Culinary Engagement and Strategy, Kraft Heinz Company
A highly accomplished and visionary Chef, Thomas Leo is recognized for leveraging a deep understanding of the marketplace and competitor landscape to drive significant increases in both revenue and operational efficiency. With a career marked by a unique blend of culinary expertise... Read More →
avatar for Tori Lubecki

Tori Lubecki

Vegan Chef
avatar for Aaron Fish

Aaron Fish

Executive Chef, Eat Good Group
Originally from Sonoma County, CA, Aaron Fish moved to the Pacific Northwest in 2008 and never looked back. As the Chef of Eat Good Group, he collaborates with Spiceology on content and recipe development, helps plan and operate Crave NW!, and has appeared on Food Network. A dedicated... Read More →

Monday March 24, 2025 4:00pm - 4:45pm PDT
Room #221
 

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