Bar & Restaurant Expo 2025: Full Schedule

12:00pm PDT

Registration/Badge Pick-up

Sunday March 23, 2025 12:00pm - 5:00pm PDT

Las Vegas Convention Center, South Hall

Must be 21+ to attend Bar & Restaurant Expo. Please bring your valid I.D.

Sunday March 23, 2025 12:00pm - 5:00pm PDT
Las Vegas Convention Center, South Hall

Registration/ Badge Pick-up

10:30pm PDT

Industry Night at Marquee - Open to All!

Sunday March 23, 2025 10:30pm - Monday March 24, 2025 1:00am PDT

Marquee, The Cosmopolitan

Perk for all early arrivals! Join us for an exclusive Industry Night at Marquee on Sunday with free admission. Don’t miss this chance to kick off your expo experience with fellow industry pros at one of the hottest spots in town!

Helpful Tips:
Bring your I.D. and show your badge or registration email confirmation at the door.
For Marquee Nightclub dress code, click here.

Sunday March 23, 2025 10:30pm - Monday March 24, 2025 1:00am PDT
Marquee, The Cosmopolitan 3708 S Las Vegas Blvd, Las Vegas, NV 89109

Networking, Badge Perk - Open to All!

Registration Pass Deluxe Pass, Expo Pass, Conference Pass, Expo Plus Pass
Audience Bar Manager, Bartender, Chef, GM, Owner/Operator

7:30am PDT

Registration/Badge Pick-up

Monday March 24, 2025 7:30am - 6:00pm PDT

Las Vegas Convention Center, South Hall

Must be 21+ to attend Bar & Restaurant Expo. Please bring your valid I.D.

Monday March 24, 2025 7:30am - 6:00pm PDT
Las Vegas Convention Center, South Hall

Registration/ Badge Pick-up

9:00am PDT

WS1 Beyond the Basics: Cultivating a Hospitality Mindset

Monday March 24, 2025 9:00am - 12:00pm PDT

Room #219/220

In this advanced workshop, bar and restaurant owners will learn how to elevate their operations by fostering a true hospitality mindset within their teams. Going beyond basic customer service, this session focuses on creating a guest-first culture that drives loyalty, satisfaction, and long-term business success. Learn how to instill a sense of purpose in every interaction, empowering your staff to exceed guest expectations and deliver memorable experiences. This workshop will provide actionable strategies to build a culture that prioritizes genuine hospitality at every touchpoint.
• Develop and communicate core values that emphasize hospitality in every aspect of your business.
• Train staff to anticipate guest needs and personalize service accordingly.
• Implement regular feedback loops to ensure continuous improvement in guest interactions.
• Foster a culture of empathy and empowerment, enabling your team to handle challenging situations gracefully.
• Create recognition programs that reward employees for embodying the hospitality mindset and going above and beyond for guests.

**SESSION AVAILABLE ONLY WITH DELUXE PASS**

Speakers

Christopher Melly

Director of Operations, Fox Restaurant Concepts

Monday March 24, 2025 9:00am - 12:00pm PDT
Room #219/220

Workshop

Registration Pass Deluxe Pass
Audience GM, Owner/Operator, Bar Manager
Experience Level Growth Mode, Mastery
Track People & Staffing
Item Code WKSP1

9:00am PDT

WS2 Strategic Restaurant Revitalization: Transforming Challenges into Opportunities for Growth

Monday March 24, 2025 9:00am - 12:00pm PDT

Room #221

In today’s competitive and fast-changing restaurant landscape, businesses may need a pivot for various reasons—whether it’s due to shifts in the marketplace, increasing competition, outdated menus, or even the need for a cosmetic refresh. Successfully navigating these changes requires a clear and strategic approach. Whether the issue is culinary direction, customer engagement, or operational inefficiencies, this session will help restaurant owners and managers create a clear path to revitalization.

Identify Core Challenges: Participants will articulate the specific challenges their restaurant faces, whether it’s menu fatigue, market pressures, or operational inefficiencies, setting the foundation for revitalization
Asses how your restaurant’s brand, audience, and market position stack up against competitors, using this information to guide the revitalization process.
Learn how to incorporate the correct key partners, to assess or design recommendations for solutions
Evaluate your financial resources, define operational processes, and implement testing strategies to ensure the successful execution of your new concept.
Develop a clear, actionable plan to re-create the process with your team and revitalize your restaurants.

**SESSION AVAILABLE ONLY WITH DELUXE PASS**
Sponsored by:

Speakers

Cate Hollowitsch

Chief Marketing Officer, Burracho"s Midwest Mex

Cate Hollowitsch is an energetic, results-driven Chief Marketing Officer with more than 30 years of experience and a proven track record in all areas of marketing. As an executive, she also has an extensive background in business acumen, value creation, and strategy for small to medium-sized... Read More →

Monday March 24, 2025 9:00am - 12:00pm PDT
Room #221

Workshop

Registration Pass Deluxe Pass
Audience Owner/Operator, GM, Bar Manager
Experience Level Growth Mode
Track Food
Item Code WKSP2

9:00am PDT

WS3 The Business of Beverage: Operational Essentials for Success

Monday March 24, 2025 9:00am - 12:00pm PDT

Room #222

In this workshop, participants will gain a comprehensive understanding of key strategies for managing beverage operations. From mastering cocktail pricing and controlling labor costs to navigating the complexities of single-unit versus multi-location bars, this session will provide the tools needed to streamline operations and drive growth. Participants will also learn how to create effective Standard Operating Procedures (SOPs), analyze market trends, and build strategic partnerships to strengthen their brand.
What participants can expect to learn:

Pricing cocktails and managing labor costs effectively
Handling operations for single versus multi-location bars
Developing SOPs to streamline processes
Understanding market demands and customer preferences
Forming smart partnerships for business growth

**SESSION AVAILABLE ONLY WITH DELUXE PASS**

Speakers

Amy Racine

Beverage Director, JF Restaurants

Amy Racine is Beverage Director and Partner of JF Restaurants (JFR), Michelin-starred Chef John Fraser’s New York City-based, full-service hospitality group that operates creative F&B concepts across America. She is responsible for leading cocktail creation, curating unique wine... Read More →

Monday March 24, 2025 9:00am - 12:00pm PDT
Room #222

Workshop

Registration Pass Deluxe Pass
Audience Owner/Operator, Bartender, Bar Manager
Experience Level All Levels
Track Beverage
Item Code WKSP3

9:00am PDT

WS4 Mastering Bar & Restaurant Accounting for Operational Success

Monday March 24, 2025 9:00am - 12:00pm PDT

Room #231/232

You’ve done the hard work, opened your business, and successfully promoted it and the sales are coming in. But how do you make it profitable? This seminar will take a deep dive into basic and advanced restaurant accounting helping to ensure you run a profitable business. Participants will learn the art of calculating, controlling, recording, and profiting from the numbers that every successful operation needs to know. The purpose of this seminar will be to familiarize operators not only with the three most important costs affecting an operation (the Prime Numbers: Food Cost, Labor Cost, and Beverage Cost) but also with the entire P & L statement, balance sheets, and budgeting. All operators know (or should know) the importance of these numbers, yet few understand how to derive them accurately, let alone interpret them and put them to use. With this knowledge, participants will unlock the profit potential within their operations. This will be an intensive, hands-on, in-depth seminar in which participants will learn to:

Budget the Prime numbers, both for start-ups and established operations, as well as techniques for easily adhering to these budgets
Accurately calculate food, beverage, and labor costs (including advance formulae for detecting, budgeting, and pricing for waste)
Create, analyze, and interpret a P&L and Balance Sheet
Create annual and declining budgets
How to define controllable figures
Deliver consistent profitability through properly budgeted and managed Prime Numbers

There will be numerous hand-outs from which the attendees can follow along. Interactive Q&A throughout the seminar will be encouraged. Participants will engage in real-time problem-solving and be guided through a step-by-step process in which they will learn the topic easily.
Seminar participants will be fully prepared to utilize the information learned upon leaving the seminar, being able to action their knowledge at their own establishments immediately.

**SESSION AVAILABLE ONLY WITH DELUXE PASS**

Speakers

Kenneth Kneif

Managing Director, Hospitality Resource Group

Kenneth has accumulated more than 30 years of experience in the hospitality industry, stemming from his passion for cooking as a child. He has operated a successful hospitality and management consulting company, Hospitality Resource Group, for the past 15 years. Kenneth's expertise... Read More →

Monday March 24, 2025 9:00am - 12:00pm PDT
Room #231/232

Workshop

Registration Pass Deluxe Pass
Audience Owner/Operator, GM, Bar Manager, Chef, Bartender
Experience Level Fundamentals
Track Operations
Item Code WKSP4

9:00am PDT

WS5 If You Build It, They Will Come: Crafting Concepts and Guest Experiences That Bring Your Vision to Life

Monday March 24, 2025 9:00am - 12:00pm PDT

Room #226/227

Build or rebrand your venue into a guest experience destination with this hands-on workshop—your yellow brick road to success. Led by Michael Tipps and the Maverick Theory team, you’ll discover how to create a unique concept, optimize your design, and elevate your service to craft unforgettable guest experiences that keep customers coming back.

Learn how to create or rebrand your venue concept from scratch.
Master the key elements of design that impact guest perception.
Dive into the fundamentals of service and hospitality for all staff levels.
Control every aspect of your guests’ sensory experience.
Ensure your vision is reflected in every touchpoint, from ownership to staff execution.

**SESSION AVAILABLE ONLY WITH DELUXE PASS**

Speakers

Michael Tipps

Founder, Maverick Theory

Michael Tipps has over 30 years of experience working, managing, and consulting in all facets of the hospitality world (throughout all positions, and most venue types including hotels, restaurants, bars, nightclubs, and fast service). Michael Tipps’s Career started in Hospitality... Read More →

Monday March 24, 2025 9:00am - 12:00pm PDT
Room #226/227

Workshop

Registration Pass Deluxe Pass
Audience Owner/Operator
Experience Level Growth Mode, Start Up, Fundamentals
Track Guest Experience
Item Code WKSP5

9:00am PDT

WS6 Crafting Your Digital Presence: Strategies for Hospitality Growth

Monday March 24, 2025 9:00am - 12:00pm PDT

Room #233

Unlock the power of digital marketing with actionable insights and strategies tailored to the hospitality industry. This seminar covers the latest trends in branding, social media, and content creation, giving you the tools to elevate your online presence and drive customer engagement.

Analyze the current digital marketing landscape and its impact on customer loyalty.
Explore influencer partnerships, storytelling, and targeted advertising on platforms like Instagram, TikTok, Facebook, and Google Ads.
Learn how to craft a compelling brand identity that resonates with your target audience.
Create high-quality content and develop a content calendar aligned with your marketing goals.
Develop and refine social media strategies through interactive workshops and real-life case studies.

**SESSION AVAILABLE ONLY WITH DELUXE PASS**

Speakers

Todd Collins

Chief Strategist, Beamed Media

With over 10 years of online reputation management, branding, and social media marketing, Todd has become a go-to in the restaurant, real estate, and automotive industry on how to strategize for the best results.

Monday March 24, 2025 9:00am - 12:00pm PDT
Room #233

Workshop

Registration Pass Deluxe Pass
Audience GM, Owner/Operator, Bar Manager
Experience Level All Levels
Track Marketing
Item Code WKSP6

10:00am PDT

Mastering Hospitality Marketing: Inside Wynn Nightlife’s Playbook

Monday March 24, 2025 10:00am - 12:00pm PDT

Intrigue Nightclub, Wynn Las Vegas

Exclusive Add-On Experience During Registration, transportation included
Bus departs 9:30am
Arrives back to LVCC by 12:30pm

Get an exclusive, behind-the-scenes look at how Wynn Nightlife builds and markets one of the most successful nightlife brands in Las Vegas. Whether you run a bar, restaurant, or hospitality venue, this masterclass will show you how branding, digital marketing, and data-driven strategies can transform your business and help you stand out in a competitive market.

What You'll Learn:

How to position your brand for success in a crowded market
Insider marketing strategies from one of the most recognized nightlife brands in the world
How to use data to drive customer engagement & loyalty
Behind-the-scenes look at a major campaign launch from concept to execution
Emerging trends & challenges in hospitality marketing

EXPERIENCE BREAKDOWN

Welcome with Wynn Nightlife visuals & brand history
Complimentary drinks & exclusive Wynn Nightlife gift bag

Masterclass at Intrigue Nightclub (10:30 AM - 12:00 PM)

The Evolution of Hospitality Marketing – How consumer behavior and digital trends have changed marketing
Branding & Storytelling – How Wynn Nightlife creates a premium experience through strategic marketing
Social Media & Digital Influence – How to leverage influencers, content, and targeted ads for maximum reach
Behind-the-Scenes of a Residency Campaign – Step-by-step breakdown of launching a high-profile entertainment event
Data-Driven Decision Making – How to measure success and optimize your marketing strategies
Q&A with Emilio Gonzales – Interactive discussion to answer your biggest marketing challenges

Departure (12:00 PM)

Speakers

Emilio Gonzales

Executive Marketing Director, Wynn Nightlife

Monday March 24, 2025 10:00am - 12:00pm PDT
Intrigue Nightclub, Wynn Las Vegas

Offsite Trainings/Tours - Add Separate

Registration Pass Add Separate
Audience Bar Manager, Bartender, Bartender/Mixologist, Chef, Owner/Operator, GM, Start-Up
Item Code OT3

10:00am PDT

SOLD OUT! Wynn Restaurant Back of House Tour

Monday March 24, 2025 10:00am - 12:00pm PDT

Wynn Las Vegas

Limited capacity & transportation is provided! Additional registration add-on item and fees apply to attend. Add to any registration pass.

This is a “can’t miss opportunity” for owners and operators to get a behind-the-scenes look at some of Vegas’ most acclaimed venues. Visit several of the world’s leading restaurants inside Wynn during this expansive tour and get an insider’s look at the operations from reservations and seating process, to food and beverage offerings and strategy, to staffing, training and more. You’re sure to leave with insights and inspiration to bring back to your operation!

Tour will cover

Delilah
Wing Lei
Mizumi

Bus Schedule:
9:30am - Bus departs from Las Vegas Convention Center to Wynn
10:00am-12:00pm –Wynn Restaurant Tour
12:15pm - Bus arrives back at Las Vegas Convention Center

Monday March 24, 2025 10:00am - 12:00pm PDT
Wynn Las Vegas

Offsite Trainings/Tours - Add Separate

Registration Pass Add Separate
Audience Bar Manager, Bartender, GM, Chef, Owner/Operator, Start-Up
Item Code TOUR2

11:00am PDT

Mixology Training I: Break Away from the Mainstream Cocktail Trends, Go for Iconic!

Monday March 24, 2025 11:00am - 1:00pm PDT

Southern Glazers Wine & Spirits

Limited capacity & transportation is provided! Additional registration add-on item and fees apply to attend. Add to any registration pass.

In recent years, many bars have embraced trends such as high-end glassware, craft ice, homemade ingredients, and elaborate garnishes. However, some of the world's most iconic bars have achieved lasting success without adhering to these mainstream practices. This masterclass will explore how to establish your own timeless trends, ensuring your bar remains distinctive and memorable for years to come.

Key Takeaways:

Understand the limitations of following mainstream cocktail trends.
Discover strategies to develop unique and enduring bar concepts.
Learn from case studies of iconic bars that have set their own standards.

Bus Schedule:
10:30am - Bus departs from Las Vegas Convention Center to Southern Glazer's Wine & Spirits
11:00am-1:00pm –Mixology Training
1:30pm - Bus arrives back at Las Vegas Convention Center

Speakers

Livio Lauro

Director of Mixology and Spirits Education, Southern Glazer's Wine & Spirits of Nevada

Livio Lauro is a renowned figure in the beverage industry, currently serving as the Director of Mixology and Spirits Education at Southern Glazer's Wine & Spirits of Nevada. With over two decades of experience, Livio has been instrumental in shaping modern mixology trends and educating... Read More →

Monday March 24, 2025 11:00am - 1:00pm PDT
Southern Glazers Wine & Spirits

Offsite Trainings/Tours - Add Separate, Mixology Training - Add on Item

Registration Pass Add Separate
Audience Bar Manager, Bartender, Bartender/Mixologist, GM, Owner/Operator, Start-Up
Experience Level All Levels
Item Code OT1

1:00pm PDT

"Good Ideas" that Cost You Money

Monday March 24, 2025 1:00pm - 1:45pm PDT

Room #233

Not all promotions lead to profit—some can cost you more than they bring in. Using real-life examples like Red Lobster’s “Endless Shrimp” promotion, this session will help you design food and cocktail events that resonate with guests while avoiding financial pitfalls.
In this session:

Identify the common pitfalls in promotions that cost time and money.
Use case studies to understand the risks of poorly planned events.
Learn how to create effective promotions that connect with your audience.
Project and manage budgets for events and promotions.
Engage with brands for sponsorship opportunities and boost your marketing efforts.

Speakers

Jacob Trevino

Owner/CEO, Gorilla Cinema Presents

Jacob Trevino, Founder and CEO of Gorilla Cinema Presents has specialized in bar consulting and developing cocktail programs for the past 18 years. He is the owner and managing operator of The Overlook Lodge (ranked by Playboy Magazine and USA Today as one of the top bars in the United... Read More →

Monday March 24, 2025 1:00pm - 1:45pm PDT
Room #233

Conference Session

Registration Pass Deluxe Pass, Conference Pass
Audience Owner/Operator, GM, Bar Manager
Experience Level All Levels
Track Marketing

1:00pm PDT

Empowering Culinary Talent from the Grassroots

Monday March 24, 2025 1:00pm - 1:45pm PDT

Room #221

This session delves into the key challenges chefs encounter at the grassroots level and provides practical strategies for building a solid foundation for lasting success. Drawing from real-life experiences and case studies, attendees will gain valuable insights into mentorship, resourcefulness, and balancing culinary and business skills.

Participants will address:

Overcoming common grassroots challenges faced by chefs
The role of mentorship in career growth and development
Tips for being resourceful in a demanding industry
Strategies for maintaining work-life balance
The importance of mastering both culinary and business skills for long-term success

Sponsored by:

Speakers

Kayla Robison

Chef Owner/Operator, Commander N Beef LLC.

Monday March 24, 2025 1:00pm - 1:45pm PDT
Room #221

Conference Session

Registration Pass Deluxe Pass, Conference Pass
Audience Owner/Operator, GM, Chef
Experience Level Growth Mode
Track Food

1:00pm PDT

How to Create a Luxury Beverage Program on a Value Budget

Monday March 24, 2025 1:00pm - 1:45pm PDT

Room #222

In an ever-changing economic landscape, it's crucial to balance cutting costs with delivering a premium guest experience. Join me as I share strategies that not only meet but exceed guest expectations while driving profitability.

Create perceived value through memorable guest experiences.
Define and strengthen your brand identity.
Assess and manage risks to optimize menu offerings.
Implement cost-saving strategies without compromising quality.

Speakers

Majdi Kayyali

Corporate Vice President of F&B, Gila River Resorts & Casinos

Majdi Kayyali began his 15-year career in food & beverage in Charlotte, NC before moving to Phoenix, AZ in 2017. In the thriving foodie city, he assisted in managing F&B programs at the esteemed Arizona Biltmore, a Waldorf Astoria Resort. He then transitioned to open Maple & Ash... Read More →

Monday March 24, 2025 1:00pm - 1:45pm PDT
Room #222

Conference Session

Registration Pass Deluxe Pass, Conference Pass
Audience Owner/Operator, Bar Manager, Bartender
Experience Level Fundamentals
Track Beverage

1:00pm PDT

Integrated Brand Experiences

Monday March 24, 2025 1:00pm - 1:45pm PDT

Room #226/227

Speakers

Christopher Sayegh

CEO, The Herbal Chef / Sayegh Hospitality

Chris Sayegh is the Founder and CEO of The Herbal Chef™ and Sayegh Hospitality which has become known as the worlds leading Plant Medicine Hospitality platform. Sayegh was a passionate science and biology student of UC Santa Cruz who turned to the chemistry of food plant medicine... Read More →

Monday March 24, 2025 1:00pm - 1:45pm PDT
Room #226/227

Conference Session

Registration Pass Deluxe Pass, Conference Pass
Audience Owner/Operator, GM
Experience Level Fundamentals
Track Guest Experience

1:00pm PDT

People Want to Work—Just Not for You: Strategies to Revitalize Your Workplace

Monday March 24, 2025 1:00pm - 1:45pm PDT

Room #219/220

In today's hospitality industry, the old ways of recruiting and leading teams aren't enough. This session will equip you with strategies to attract top talent, foster loyalty, and become the kind of leader people want to work for. Learn how to move beyond outdated practices and create a culture that retains the best of the best.
Participants will:

Discover nearly free methods that have kept teams fully staffed for over a decade.
Learn how to inspire team members to stay long-term and build a lasting bond with your brand.
Identify personal triggers and learn techniques to prevent small issues from disrupting your leadership.
Uncover the key traits that will make you a leader employees want to follow, driving success and engagement.

Speakers

Robbie Jester

Chef/Owner, InJest Events

A lifelong restaurant brat, Chef Robbie Jester has held every position in restaurants front and back of the house. From catering and restaurants to meal prep and fine dining Chef Robbie has experience in many genres and formats of hospitality. He brings all of that experience to the... Read More →

Monday March 24, 2025 1:00pm - 1:45pm PDT
Room #219/220

Conference Session

Registration Pass Deluxe Pass, Conference Pass
Audience Owner/Operator, GM, Bar Manager
Experience Level Growth Mode
Track People & Staffing

1:00pm PDT

Pour Smarter, Not Harder: Tech Solutions to Smooth Out the Rush

Monday March 24, 2025 1:00pm - 1:45pm PDT

Room #231/232

Let’s be real—tech is supposed to help, not slow you down. One technology expert went behind the stick to better understand exactly how bar tech impacts the day-to-day operation. The result? It’s clear that the right tech partner understands what it’s like to work a busy shift and what it takes to help you run a smoother operation.

In this session, you’ll hear from the owners and operators on how working with a tech partner who truly gets the day-to-day grind can help you run a smoother operation. Learn how cutting down on clicks and speeding up order times can make a world of difference for your team and your guests. We’ll walk you through real ways technology can solve the everyday challenges your bar faces, so you can get back to what matters most: boosting your bottom line while building community.

Speakers

John Henson

General Manager, Crown & Anchor Pub

As a born and raised Austinite, John Henson has seen the landscape of the dining and entertainment scene grow up around him. A 17 year veteran of restaurant management, he started years before within the inner workings of the industry, performing as a busser, host, runner, expo... Read More →

Zach Lyall

Founder, Legacy Lane Hospitality

After 15 years as a Director and Producer, the Covid pandemic made me rethink my priorities and pursue a new path in hospitality. With a mix of naivete and a lot of borrowed money from the bank, my friend Riley Montz and I set out to save our beloved hometown bar in El Segundo from... Read More →

Bryan Solar

Chief Product Officer, SpotOn

Bryan Solar is SpotOn’s Chief Product Officer, leading the charge on innovation and strategy. Bryan started his career in strategy consulting, before leaving to launch a non-profit to help struggling small businesses. After attending business school, Bryan co-founded a real-time... Read More →

Monday March 24, 2025 1:00pm - 1:45pm PDT
Room #231/232

Conference Session

Registration Pass Deluxe Pass, Conference Pass
Audience Owner/Operator, Bar Manager, Bartender, GM
Experience Level All Levels
Track Operations

1:00pm PDT

SOLD OUT! TAO Las Vegas Back of House Tour

Monday March 24, 2025 1:00pm - 3:00pm PDT

Tao Las Vegas

Limited capacity & transportation is provided! Additional registration add-on item and fees apply to attend. Add to any registration pass.

Add this exclusive behind-the-scenes tour to your Bar & Restaurant Expo experience for an insider look at Tao's four venues: Tao Restaurant, Tao Lounge, Tao Nightclub, and Tao Beach Dayclub. Explore the unique ambiance of each space and learn how they deliver exceptional guest experiences—from fine dining and training processes to high-energy nightlife and dayclub operations. Roundtrip transportation is included.

Bus Schedule:
12:30pm - Bus departs from South Hall Las Vegas Convention Center to Tao
1:00pm-3:00pm Tao Tour
3:15pm - Bus returns to South Hall Las Vegas Convention Center

Monday March 24, 2025 1:00pm - 3:00pm PDT
Tao Las Vegas

Offsite Trainings/Tours - Add Separate

Registration Pass Add Separate
Audience Bar Manager, Bartender, Chef, GM, Owner/Operator, Start-Up
Item Code TOUR1

1:00pm PDT

SOLD OUT! Wynn Nightlife Tour

Monday March 24, 2025 1:00pm - 4:00pm PDT

Wynn Las Vegas

Limited capacity & transportation is provided! Additional registration add-on item and fees apply to attend. Add to any registration pass.

Experience Wynn nightlife like no one has before. Stroll behind the velvet ropes of Las Vegas most celebrated venues within the impressive Wynn and Encore Properties and see Encore Beach Club, and XS Nightclub.

Wynn and Encore can boast the most celebrated nightlife and day life experiences in Las Vegas. These unique clubs feature the hottest entertainment, cutting edge technology and the most luxurious spaces that have put our resort on the map as the ultimate party destination. World-renowned performers, celebrities, and party-goers alike clamor to be part of the action at XS and Encore Beach Club. Intrigue adds an air of mystery, seduction and the unexpected featuring a 14,000-square-foot space that makes the most of indoor and outdoor revelry with attractive waterside scenery.

Bus Schedule:
12:30pm - Bus departs from Las Vegas Convention Center to Wynn
1:00pm-4:00pm –Wynn Nightlife Tour
4:15pm - Bus arrives back at Las Vegas Convention Center

Tour will cover

Wynn Nightlife including Intrigue, XS, Encore Beach Club
How lines work and VIP entrances
Security
DJ/ Lighting booths
How we staff each venue
Capacity
Special Events and how they are operated in each venue
VIP Tables/Rooms
Marketing and Promotions
Uniqueness of each venue
Gaming in venues
Q&A

Monday March 24, 2025 1:00pm - 4:00pm PDT
Wynn Las Vegas

Offsite Trainings/Tours - Add Separate

Registration Pass Add Separate
Audience Bar Manager, Bartender, Chef, GM, Owner/Operator, Start-Up
Item Code TOUR3

1:00pm PDT

Start Up Essentials: Bar & Restaurant Bootcamp

Monday March 24, 2025 1:00pm - 5:00pm PDT

Room #229/230

Bar & Restaurant Expo Presents: The Startup Essentials Bootcamp

Turn your dream of owning a venue into reality with this hands-on, no-nonsense bootcamp led by Maverick Theory.

Join us for an in-depth, high-energy bootcamp designed for hospitality operators eager to elevate their ventures. Led by industry experts, this session will tackle the most pressing questions in concept development, marketing, operations, and scaling, with actionable takeaways for every attendee.

Schedule Overview30 Minutes – Bootcamp Overview

Presenter: Michael Tipps

Michael Tipps will kick off the session with a comprehensive roadmap of the BRE Bootcamp. Learn what makes this industry unique and discover the key insights you’ll gain throughout the day.

45 Minutes – Concept Development: Building a Brand That Stands Out
In a market crowded with options, how do you make your concept unforgettable? Michael Tipps will share his secrets for creating an extraordinary brand and debunking conventional wisdom to surprise and delight your guests.

45 Minutes – Marketing & Site Selection
Presenter: Michael Sullivan
Michael Sullivan will guide attendees through the critical process of site selection and how to leverage your location to attract your ideal guest. From pinpointing the perfect spot to crafting a marketing strategy that converts, this session is packed with insights.

45 Minutes – Beverage & Culinary: Crafting a Purposeful Menu
Presenters: David Foss & Chef Daniel Eddy
Whether you’re building a cocktail menu, a culinary program, or both, this session explores how to create a harmonious menu that keeps guests coming back. David Foss and Chef Daniel Eddy will share their proven strategies for purposeful F&B offerings that work for any venue.

45 Minutes – Operations: Creating a Remarkable Guest Experience
Presenter: Nesha Abarno
The guest journey starts long before they step through your doors. Nesha Abarno will reveal the behind-the-scenes magic that ensures every guest touchpoint is remarkable, leaving them eager to share their experience.

45 Minutes – Operations & Scaling: Building a Team for Success
Presenter: Chris Melly
From your first hire to building a scalable operation, Chris Melly will outline how to develop resilient teams, retain top talent, and create continuity for long-term growth.

This bootcamp is your chance to learn directly from industry leaders, ask your burning questions, and leave with strategies you can immediately implement in your business. Don't miss this opportunity to network, learn, and take your hospitality venture to the next level!
Sponsored By:

Speakers

Paul Reilly

Culinary Director, Propietor, Coperta

Paul C Reilly grew up in New York’s Hudson Valley and has been working in kitchens since he was fourteen. Paul is the culinary director and proprietor of beast + bottle group managing award winning concepts in Denver, Coloradobeast + bottle group began in 2013, and has since become... Read More →

Michael Tipps

Founder, Maverick Theory

Daniel Eddy

Owner operator, Winner

Daniel Eddy, the owner and operator of WINNER, has built a remarkable career rooted in hisdiverse culinary upbringing and passion for community-focused dining. Born in New York Cityand raised in Nicaragua and East Harlem, Eddy's early experiences with traditional Nicaraguancuisine... Read More →

Christopher Melly

Director of Operations, Fox Restaurant Concepts

Nesha Arbano

Event Producer, Duke and Van Deusen

Nesha Abarno is a dynamic leader in the hospitality and event industries with over 20 years of experience. Renowned for managing top-tier restaurants and producing high-stakes events, she has expertly helmed iconic venues like La Esquina and Beauty & Essex NYC, both celebrated for... Read More →

Carson Parker

Director, Founder, +Plus Collective

Carson is a visionary architect with a passion for crafting immersive Hospitality experiences. His expertise in blending aesthetics and functionality has transformed spaces. With a Masters in Architecture from SCAD and a background in award-winning design studios, Edell brings a unique... Read More →

Monday March 24, 2025 1:00pm - 5:00pm PDT
Room #229/230

Conference Session, Bootcamp - Add on Item

Registration Pass Add Separate
Audience Start-Up
Experience Level Start Up
Track BootCamp
Item Code BC

2:00pm PDT

Building a Bar Empire Without Food

Monday March 24, 2025 2:00pm - 2:45pm PDT

Room #222

Discover the secrets to running a successful bar without the need for a food menu. This session will teach you how to maximize alcohol sales, elevate guest experiences, and hit financial targets while operating a "bar-only" business.

Learn the pros of having zero food.
Drive alcohol sales and promotions when that’s the only product you sell.
Focus and excel at guest experience with a "bar-only" mentality.
Understand the financial standards you should be targeting with a zero-food model.

Speakers

Bob Deck

Managing Partner, 4 Entertainment Group (4EG)

Bob Deck is a managing partner at Four Entertainment Group (4EG), a privately held hospitality company with over 25 unique bar concepts across Cincinnati, Chicago, Columbus, and Naples. Founded in 2001 by four partners, 4EG acquires, develops, and manages a diverse portfolio of exceptional... Read More →

Monday March 24, 2025 2:00pm - 2:45pm PDT
Room #222

Conference Session

Registration Pass Deluxe Pass, Conference Pass
Audience Owner/Operator
Experience Level All Levels
Track Beverage

2:00pm PDT

Creating a Welcoming Atmosphere: The Impact of Ambience and Design on Guest Experience

Monday March 24, 2025 2:00pm - 2:45pm PDT

Room #226/227

Transform your venue into a destination by mastering the art of ambience. Learn how design, lighting, and sound can create a welcoming atmosphere that enhances guest experience and increases revenue.

Optimize design elements to set the right mood.
Use lighting and music to influence guest behavior.
Create an ambiance that drives repeat business.
Incorporate décor that aligns with your brand.
Maximize comfort and guest satisfaction with thoughtful design choices.

Speakers

Howard Weiss

Senior Vice President of Entertainment & Sponsorships, Vai Global Development - Vai Resort

Howard S. Weiss is an experienced Entertainment & Hospitality Executive. Howard iscurrently the Senior Vice President of Entertainment & Sponsorships @ VAI Resort inGlendale Arizona20 + year professional skilled in Entertainment Bookings, Ticketing, Promotions,Marketing, Nightlife... Read More →

Monday March 24, 2025 2:00pm - 2:45pm PDT
Room #226/227

Conference Session

Registration Pass Deluxe Pass, Conference Pass
Audience Owner/Operator, GM
Experience Level Growth Mode
Track Guest Experience

2:00pm PDT

Panel: Managing Your Beverage Program & Bar Staff

Monday March 24, 2025 2:00pm - 2:45pm PDT

Room #219/220

Join industry experts to explore the challenges and best practices of running a successful beverage program while managing your bar staff efficiently.

Balance beverage costs and quality to maximize profits.
Discover staff management techniques to improve performance.
Ensure your beverage program aligns with guest expectations.
Reduce waste and streamline inventory management.
Keep your team engaged while maintaining operational efficiency.

Moderators

Chad Michael George

Founder, Proof Productions

Chad Michael George is a Denver-based hospitality veteran and the founder of Proof Productions and the Director of Community Development at Bars.com. He is also the President Colorado Bartenders Guild and the Treasurer of EatDenver. Born and raised in St. Louis, he moved to Denver... Read More →

Speakers

Anthony Minutoli

Beverage Manager, Lake Coeur d'Alene Cruises

With 20 years of corporate restaurant experience, I have built my career around delivering exceptional guest service, driving sales growth, and successfully launching and establishing brands. My expertise extends beyond traditional restaurant operations, as I have also created and... Read More →

Sarah Charles

Food & Beverage Director, the Flatiron Hotel, Indigo Road Hospitality

Sarah Charles came to love classic cocktails working at Weather Up Brooklyn for almost a decade. She worked her way up from server to bartender exploring the breath of the classics and the Milk and Honey compendium. During the pandemic, she took over managing Weather Up, and seized... Read More →

Fritz Brogan

Co-Founder, Mission Group

Fritz Brogan began his hospitality career as a college bouncer and bartender. He is a graduate of Georgetown University and the Georgetown University Law Center and served on the University's Board of Governors and on the board of Hoyas Unlimited. He is a Trustee of the Federal City... Read More →

Monday March 24, 2025 2:00pm - 2:45pm PDT
Room #219/220

Conference Session

Registration Pass Deluxe Pass, Conference Pass
Audience Bar Manager, Owner/Operator
Experience Level Growth Mode
Track People & Staffing

2:00pm PDT

Panel: Marketing That Moves the Needle: Q&A with Industry Experts

Monday March 24, 2025 2:00pm - 2:45pm PDT

Room #233

In this interactive Q&A session, top marketing experts will share insights on how to create marketing strategies that drive measurable results. Learn how to craft campaigns that resonate with your target audience and increase brand visibility. Get answers to your most pressing marketing questions and walk away with actionable strategies.
Attendees will:

Hear expert advice on developing impactful marketing campaigns.
Discover the most effective channels for reaching your target audience.
Learn how to measure the ROI of your marketing efforts.
Explore innovative ways to engage guests through social media and digital platforms.
Gain insights on brand-building strategies that foster long-term loyalty.

Moderators

David Ciancio

Co-Founder & CMO, Handcraft Burgers & Brew

Rev is a New York City restaurant owner and knows exactly how hard it is to operate and brand a hospitality business.He is a hospitality marketing consultant, customer and technology evangelist at Branded Strategic Hospitality, with more than 20 years experience in B2B digital marketing... Read More →

Speakers

Andrew Corbett

Owner/Partner, WKND Hospitality

Andrew Corbett is an entrepreneur based out of Windsor, Ontario Canada and is a partner in numerous Hospitality Properties in South Western Ontario. Andrew has been in the entertainment business since he was 14 years old and opened his first venue at the age of 22 with his business... Read More →

Danni Eickenhorst

CEO, HuSTL Hospitality

Danni Eickenhorst is the CEO of HuSTL Hospitality and co-owner of Steve's Hot Dogs, Steve's Meltdown, and The Fountain restaurants in St. Louis, Missouri.Danni's background is in non-profit marketing and community outreach work, and for that reason, the focus on community bleeds into... Read More →

Monday March 24, 2025 2:00pm - 2:45pm PDT
Room #233

Conference Session

Registration Pass Deluxe Pass, Conference Pass
Audience Owner/Operator
Experience Level Growth Mode, Mastery
Track Marketing

2:00pm PDT

Scalable Menu Strategies: Designing Menus for Growth and Consistency Across Multiple Locations

Monday March 24, 2025 2:00pm - 2:45pm PDT

Room #221

Learn how to craft a menu that not only delights customers but can also be scaled easily as your business expands. Consistency and creativity go hand-in-hand in this strategic session.

Design menus that work across multiple locations.
Ensure consistency in taste, presentation, and delivery.
Scale recipes and kitchen processes for growth.
Keep your brand identity intact while expanding.
Use data to inform menu adjustments and innovations.

Speakers

Travis Tober

Owner, Nickel City/Murray's Tavern/Old Pal

Longtime bartender and accomplished mixologist, Travis Tober has 25+ years of experience at top restaurants and innovative cocktail bars across the country, working at nearly every position in the beverage industry. He has spent years creating and consulting on national beverage programs... Read More →

Monday March 24, 2025 2:00pm - 2:45pm PDT
Room #221

Conference Session

Registration Pass Deluxe Pass, Conference Pass
Audience Owner/Operator, Chef, GM
Experience Level Growth Mode
Track Food

2:00pm PDT

Owner/Operator Masterclass: Scaling for Profit and Making Your Restaurant Work for You

Monday March 24, 2025 2:00pm - 3:30pm PDT

Room #231/232

Are you truly owning your restaurant or bar? Do you have the systems in place to scale, or are you getting bogged down in daily tasks that don’t move the needle?
In the fast-paced hospitality industry, real success comes from mastering ownership—not just of your business, but of your time, your team, and your future. My Ownership Masterclass is designed to equip you with the actionable tools and mindset needed to take full control and drive your business forward TODAY!
In this game-changing session, you’ll learn how to:

Build and Implement Scalable Systems: Develop workflows and Standard Operating Procedures (SOPs) that streamline operations and allow you to focus on strategic growth.
Prioritize What Truly Matters: Learn to triage your workload, distinguishing between what you can do and what you should do to maximize impact.
Instill Core Values that Drive Performance: Create a values-driven culture that aligns your team with the mission, ensuring every decision and action contributes to your success and how to fix those that do not.
Focus on What Moves the Needle: Identify the key activities you need to do, to drive results and delegate or systematize the rest, freeing you up to lead effectively.

This masterclass is your opportunity to step into true ownership, creating a business that thrives because you’ve designed it to. Take control, scale with intention.
Claim Your Spot Now and Start Owning Your Future.

Speakers

Mike Bausch

Owner, Andolini's Worldwide and The Unsliced Restaurant System

Mike Bausch is the owner of Andolini's Pizzeria, a concept of Andolini’s Worldwide, named one of the "Top 10 Pizzerias in America" based solely on reviews by TripAdvisor, CNN, Buzzfeed, and USA Today. Business.org named Andolini's as the "most recommended restaurant" in Tulsa and... Read More →

Monday March 24, 2025 2:00pm - 3:30pm PDT
Room #231/232

Master Class

Registration Pass Add Separate, Deluxe Pass
Audience Start-Up, Owner/Operator
Experience Level Start Up, Growth Mode
Track BootCamp, Masterclass
Item Code MASTER1

2:30pm PDT

Mixology Training II: Pre-batching Is a Godsend!

Monday March 24, 2025 2:30pm - 4:30pm PDT

Southern Glazers Wine & Spirits

Limited capacity & transportation is provided! Additional registration add-on item and fees apply to attend. Add to any registration pass.

Pre-batching cocktails was once viewed with skepticism but has now become an invaluable technique for busy bars. It ensures consistency in flavor and presentation, allowing bartenders to engage more with guests. This masterclass will delve into various pre-batching methods and help you identify the most suitable approach for your establishment, ultimately saving time and reducing costs.

Key Takeaways:

Explore the evolution of pre-batching in the bar industry.
Learn different pre-batching techniques and their applications.
Assess the benefits of pre-batching in terms of efficiency and guest satisfaction.

Bus Schedule:
2:00pm - Bus departs from Las Vegas Convention Center to Southern Glazer's Wine & Spirits
2:30pm-4:30pm –Mixology Training
5:00pm - Bus arrives back at Las Vegas Convention Center

Speakers

Livio Lauro

Director of Mixology and Spirits Education, Southern Glazer's Wine & Spirits of Nevada

Monday March 24, 2025 2:30pm - 4:30pm PDT
Southern Glazers Wine & Spirits

Offsite Trainings/Tours - Add Separate, Mixology Training - Add on Item

Registration Pass Add Separate
Audience Bar Manager, Bartender, Bartender/Mixologist, GM, Owner/Operator, Start-Up
Experience Level All Levels
Item Code OT2

3:00pm PDT

2025 Drink Trends to Boost Revenue and Enhance Guest Experience

Monday March 24, 2025 3:00pm - 3:45pm PDT

Room #222

Trends without data are just noise, but data-backed insights drive real results. In this session, Adam Teeter, CEO of VinePair, will share proprietary trend data that reveals what’s hot in the drinks world. Learn which cocktails to feature, where to focus in wine and beer, and how to stand out from the competition.

Identify the key drink trends that actually matter.
Discover high-impact drinks and categories to add to your menu now.
Plan for seasonal spikes in drink preferences.
Understand data-driven insights for optimizing your beverage offerings.
Gain a competitive edge with exclusive trend insights from the industry’s top publication.

Speakers

Adam Teeter

CEO, VinePair

Adam Teeter is the co-founder and CEO of VinePair. Together with his CoFounder Josh Malin, they have grown VinePair into the most read, watched and listened to media outlet focused on the world of drinks and drinks culture in America. He is also co-host of the publication's flagship... Read More →

Monday March 24, 2025 3:00pm - 3:45pm PDT
Room #222

Conference Session

Registration Pass Deluxe Pass, Conference Pass
Audience Owner/Operator, GM, Bar Manager
Experience Level All Levels
Track Beverage

3:00pm PDT

Engage and Energize Your Multigenerational Team: From Boomers to Gen Z

Monday March 24, 2025 3:00pm - 3:45pm PDT

Room #219/220

Successfully manage and motivate a diverse workforce by understanding different generations' communication and training needs. This session will help you create harmony and high performance across your team.
Session participants will learn how to:

Tailor communication styles to suit different generations.
Implement training programs that engage all age groups.
Foster collaboration and reduce generational tension.
Motivate and energize employees across the board.
Develop leadership skills that bridge generational gaps.

Speakers

Jen Jackson

Enterprise Beverage Manager, Thompson Restaurants

Jen Jackson is an accomplished beverage manager with extensive experience in the food and beverage industry, specializing in bar management and restaurant creation. With over 25 years in the beverage industry, Jen has developed a deep understanding of beverage selection, customer... Read More →

Monday March 24, 2025 3:00pm - 3:45pm PDT
Room #219/220

Conference Session

Registration Pass Add Separate, Deluxe Pass, Conference Pass
Audience Start-Up, Owner/Operator, GM, Bar Manager
Experience Level Start Up, All Levels
Track BootCamp, People & Staffing

3:00pm PDT

Levelling Up With Google

Monday March 24, 2025 3:00pm - 3:45pm PDT

Room #233

Join Chief Marketing Strategist and Coach Maria Elena Duron for a hands-on session that equips business owners with actionable strategies to enhance their online visibility and attract more customers. Learn how to optimize your search rankings, leverage free tools from Google, and thrive in the digital landscape.

Attendees will:

Master the basics of SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) to boost online presence.
Learn how to use Google Search Console and Google Analytics to improve search rankings and streamline visibility.
Discover how a properly optimized Google Business Profile can generate 7x more clicks.
Explore free features in Google Merchant Center and Google Ads to maximize online reach.
Gain practical tips to implement these tools effectively for long-term digital success.

Speakers

Maria Elena Duron

Business Growth with Google Coach, K.L.I. Brand

In the fast-paced world of bars and restaurants, being found online isn’t just a bonus—it’s how you keep you getting found fast by customers and your business thriving. Maria Elena knows exactly how to make that happen. With years of experience helping over 12,400 small businesses... Read More →

Monday March 24, 2025 3:00pm - 3:45pm PDT
Room #233

Conference Session

Registration Pass Deluxe Pass, Conference Pass
Audience Owner/Operator, GM, Bar Manager
Experience Level Mastery
Track Marketing

3:00pm PDT

Owners & Chefs: Who Owns the Kitchen?

Monday March 24, 2025 3:00pm - 3:45pm PDT

Room #221

The age old question which came first the chicken or the egg.. or in this case... the owner or the chef..
Immerse yourself in a classroom like no other, chef Brian Duffy, the "Kitchen Muse'' is here to discuss the current issues that are plaguing our industry & we're not talking about food cost or labor cost, it's the chef's domain..

Understand the balance between an owner's business requirements and a chef's creative domain.
Highlight the need for chefs to excel not only in culinary arts but also in finance, organization, costing, inventory, and labor management.
Engage in a raw and direct conversation about setting expectations for chefs and kitchen managers.
Learn strategies to bridge the gap between creativity and business acumen in the kitchen.

Sponsored by:

Speakers

Brian Duffy

Owner, Duffified Experience Group

Monday March 24, 2025 3:00pm - 3:45pm PDT
Room #221

Conference Session

Registration Pass Deluxe Pass, Conference Pass
Audience Owner/Operator, GM, Chef
Experience Level Mastery
Track Food

3:00pm PDT

Unleashing Epic Experiences: Engaging Employees, Social Media, and Interactive Guest Magic for Bars and Restaurants

Monday March 24, 2025 3:00pm - 3:45pm PDT

Room #226/227

Learn how to turn negative guest experiences into positive outcomes with expert service recovery strategies. This session will teach you how to handle complaints in a way that builds loyalty and enhances your reputation.

Master techniques for addressing guest complaints.
Turn unhappy customers into loyal patrons.
Implement service recovery protocols that work.
Train staff to handle difficult situations professionally.
Use feedback to improve operations and guest satisfaction.

Speakers

Jennifer Behm-Lazzarini

Chef/Owner, Red Fin 2.0 + The Lucky Rabitt Culinary Creations

Jennifer Behm-Lazzarini brings a culinary edge that bar and nightclub owners will find invaluable. A celebrated chef and TEDx alumni speaker, Jennifer’s journey through entrepreneurship and the culinary arts has equipped her with a battle-hardened recipe for success in fast-paced... Read More →

Monday March 24, 2025 3:00pm - 3:45pm PDT
Room #226/227

Conference Session

Registration Pass Deluxe Pass, Conference Pass
Audience Owner/Operator, GM, Bar Manager
Experience Level Mastery
Track Guest Experience

4:00pm PDT

Bar Efficiencies to Boost Profits by 50%

Monday March 24, 2025 4:00pm - 4:45pm PDT

Room #222

This session dives into creating an efficient, revenue-boosting, and customer-focused bar environment. Attendees will discover how strategic layouts and data-driven decisions can enhance service speed, improve workflow, and elevate guest satisfaction. With practical, actionable steps, the session provides a roadmap for implementing impactful changes that streamline behind-the-bar operations.
Attendees Will:

Discover layout strategies to maximize revenue and improve service speed.
Learn tips to optimize space and functionality for smoother bar operations.
Gain insights on using data to identify high-impact changes.
Explore steps for implementing small, manageable improvements that make a difference.
Receive practical advice for creating an efficient and guest-centered bar environment.

Speakers

Hailey Workman

Bar Manager, Nightingale Cocktail

Hailey Workman is an accomplished general manager at Nightingale Cocktail in Des Moines, where she has led the team for over a decade. With 18 years of diverse experience in the hospitality industry—including roles in waitressing, bartending, menu creation, and large event management—Hailey... Read More →

Monday March 24, 2025 4:00pm - 4:45pm PDT
Room #222

Conference Session

Registration Pass Add Separate, Deluxe Pass, Conference Pass
Audience Start-Up, Owner/Operator, Bar Manager
Experience Level Start Up, Growth Mode
Track BootCamp, Beverage

4:00pm PDT

Flavor Trends Panel

Monday March 24, 2025 4:00pm - 4:45pm PDT

Room #221

Explore the latest flavor trends shaping the bar and restaurant industry with expert insights from a panel of industry leaders. Learn how to stay ahead of the curve and incorporate these trends into your menu.

Discover trending flavors that attract customers.
Learn how to incorporate new flavors into your menu.
Balance innovation with guest preferences.
Understand consumer demand for bold and unique tastes.
Work with suppliers to source trendy ingredients.

Sponsored by:

Moderators

Brian Duffy

Owner, Duffified Experience Group

Speakers

Nick Liberato

The Borscht Belt Delicatessen, Owner/Chef

Thomas Leo

Senior Manager Culinary Engagement and Strategy, Kraft Heinz Company

A highly accomplished and visionary Chef, Thomas Leo is recognized for leveraging a deep understanding of the marketplace and competitor landscape to drive significant increases in both revenue and operational efficiency. With a career marked by a unique blend of culinary expertise... Read More →

Tori Lubecki

Vegan Chef

Aaron Fish

Executive Chef, Eat Good Group

Originally from Sonoma County, CA, Aaron Fish moved to the Pacific Northwest in 2008 and never looked back. As the Chef of Eat Good Group, he collaborates with Spiceology on content and recipe development, helps plan and operate Crave NW!, and has appeared on Food Network. A dedicated... Read More →

Monday March 24, 2025 4:00pm - 4:45pm PDT
Room #221

Conference Session

Registration Pass Deluxe Pass, Conference Pass
Audience Owner/Operator, GM, Bar Manager, Chef, Bartender
Experience Level All Levels
Track Food

4:00pm PDT

Panel: Concept-Driven Growth: Aligning New Revenue Streams That Fit Your F&B Offerings

Monday March 24, 2025 4:00pm - 4:45pm PDT

Room #231/232

Expand your business with new revenue streams that complement your existing concept. Learn how to identify and implement growth opportunities that align with your brand and operations.

Identify new revenue streams that fit your concept.
Expand without compromising your brand identity.
Use market research to guide growth decisions.
Align new offerings with guest preferences.
Leverage partnerships to create innovative revenue opportunities.

Moderators

Adam Hegsted

Owner, Eat Good Group

Adam Hegsted (born January 18, 1980) is an American chef, TV host, and restaurateur.[1] He is the chef/owner of Eat Good Group, which operates restaurants, eateries, and kitchens that include Francaise, De Espana, Gilded Unicorn, Yards Bruncheon, baba Spokane, Republic Kitchen + Taphouse... Read More →

Speakers

Phil Kafarakis

President & CEO, IFMA The Food Away from Home Association

Phil Kafarakis is a global food industry executive with more than 40 years of leadership experience in food manufacturing, as well as managing non-profit food industry associations. Currently, Phil serves as President & CEO of IFMA The Food Away from Home Association, a U.S. trade... Read More →

Daniel Eddy

Owner operator, Winner

Natassia Lacerda

Director Of Operations And Business Development, Creme de la Creme Enterprises

Tassia is an accomplished mobile bar owner with over 25 years of experience in the food and beverage industry. Known for her engaging presence as a TV personality on the hit show “Bar Rescue,” she has built a reputation for assisting with the transformation of struggling bars... Read More →

Eric Anderson

Director of New Business Development, Bailey Design & Entertainment

As Director of New Business Development at Bailey Design & Entertainment, Eric utilizes his 20+ years of expertise as a Technical/Electrical Engineer and team leader in various industries to focus on the development, design, and execution of immersive entertainment projects that captivate... Read More →

Monday March 24, 2025 4:00pm - 4:45pm PDT
Room #231/232

Conference Session

Registration Pass Deluxe Pass, Conference Pass
Audience Owner/Operator
Experience Level Growth Mode
Track Operations

4:00pm PDT

Panel: Cultivating a Legacy Mindset: Strategies for Engaging Gen Z in Hospitality

Monday March 24, 2025 4:00pm - 4:45pm PDT

Room #219/220

In the face of rapid change in the hospitality industry, maintaining a legacy mindset is crucial for long-term success. This panel features experienced operators discussing how to define and communicate your unique core values, instill them during onboarding, and leverage them to foster customer loyalty. Additionally, we will explore the influence of artificial intelligence, immersive learning technologies, and Generation Z on the future of hospitality, providing actionable strategies for attracting and retaining top talent.
Participants will:

Learn how to identify and articulate the unique values that differentiate your business.
Discover methods to instill these values in your team from the very beginning.
Understand how a legacy mindset can cultivate long-term customer relationships.
Explore how AI and immersive learning can enhance training and operations.
Gain strategies for attracting and retaining top talent from the emerging workforce.

Moderators

Meaghan Dorman

Bar Director/Partner, Raines Law Room & Dear Irving

Meaghan Dorman is currently the Bar Director & partner of New York City’s Raines Law Room (2009), Raines Law Room at the William (2014), Dear Irving (2014) and Dear Irving on Hudson (2019). The bars have become essential cocktail stops in NYC, and received recognition from World’s... Read More →

Speakers

Colleen Mcleod Garner

Advisory Board Member, Cecilia.AI

Colleen is a futurist and industry innovator specializing in driving future-forward initiatives across thefood, beverages, and hospitality sectors. She serves as an Advisory Board Member for Cecilia.ai, the World'sfirst interactive robotic bartender, where she explores innovative... Read More →

David Kaplan

CEO, Gin & Luck

In the summer of 2006, at 24 years old, David opened Death & Company, a cocktail bar in the East Village of Manhattan. In the years that followed, David, along with Alex Day, founded Proprietors LLC, a hospitality consulting and management company which has opened over 50 bars and... Read More →

Beth Hussey

Founder / Restaurateur, Shifty and Hazel's

Beth Hussey, a 35-year veteran of the restaurant industry, is a passionate advocate for cultivating a legacy mindset through innovative workforce development. She founded Shifty in 2020, a subscription-as-a-service mobile application designed to revolutionize how the service industry... Read More →

Monday March 24, 2025 4:00pm - 4:45pm PDT
Room #219/220

Conference Session

Registration Pass Deluxe Pass, Conference Pass
Audience Owner/Operator, GM, Bar Manager
Experience Level Fundamentals
Track People & Staffing

4:00pm PDT

Sip, Serve, Impress: Mastering Memorable Beverage Rituals

Monday March 24, 2025 4:00pm - 4:45pm PDT

Room #226/227

Discover how thoughtful pouring and serving rituals can transform a guest's experience and elevate your beverage program. From iconic traditions like the Guinness pour to creative pairings like soda with nuts or a Tajín-rimmed Dos Equis, this session will showcase how these rituals leave lasting impressions. Gain practical insights to implement these techniques and create unforgettable moments for your customers.
Key Takeaways:

Understand the impact of unique serving rituals on customer satisfaction and loyalty.
Learn best practices for executing iconic beverage rituals, such as proper Guinness pouring or Corona with lime.
Explore creative serving ideas like pairing beverages with complementary snacks or unique glassware.
Discover how serving rituals can align with and enhance your brand identity.
Gain actionable tips to train staff and seamlessly incorporate these practices into your operation.

Moderators

Peter Camps

Sr. Mgr. Quality & Education - Brewmaster, Heineken USA

Peter Camps, born and raised in Diest, Belgium where he grew up in the family furniture business.In 1987, he made a leap of faith when he decided to build a career in the beer business and started his apprenticeship at the brewery “De Kluis” in Hoegaarden.After an extensive training... Read More →

Speakers

James Lombardino

Beverage Hospitality Consultant, Hogwash

James Lombardino is a seasoned professional with over a decade of cocktail experience spanning various bar settings. From East Village neighborhood hangouts to high-volume underground bars and fine dining restaurants, James has excelled in diverse environments.James's journey includes... Read More →

Monday March 24, 2025 4:00pm - 4:45pm PDT
Room #226/227

Conference Session

Registration Pass Conference Pass, Deluxe Pass
Audience Bar Manager, Bartender, Chef, GM, Owner/Operator
Track Guest Experience

4:00pm PDT

The Luxury Mindset: Understanding How Iconic Brands Drive Max Profits

Monday March 24, 2025 4:00pm - 4:45pm PDT

Room #233

What would compel a prospective customer to go out of their way to try your food, or even pay a premium to dine with you? Imagine doubling your prices and still having people line up to order. Too many restaurants remain undifferentiated in a crowded "commodity" market, but by drawing inspiration from iconic brands like Hermès, Bentley, and Krug, you can create a product that people truly crave. This session will show you how to cultivate a brand that builds raving fans and sets your restaurant apart.
Key Takeaways:

Identify what makes your brand unique and worth a premium price.
Learn how to create experiences that customers actively seek out and prioritize.
Discover how luxury brands cultivate desire and loyalty among customers.
Develop strategies to transform your offerings from commodities to craveable experiences.
Build a loyal customer base by applying principles from the world’s most exclusive brands.

Speakers

Chip Klose

Restaurant Coach, Restaurant Strategy

Chip Klose is the host of the Restaurant Strategy podcast, author of The Restaurant Marketing Mindset, and founder of the P3 Mastermind. He has an MBA in Food Marketing from Saint Joseph’s University and over 25 years of operational experience. His mission is to help independent... Read More →

Monday March 24, 2025 4:00pm - 4:45pm PDT
Room #233

Conference Session

Registration Pass Add Separate, Deluxe Pass, Conference Pass
Audience Owner/Operator, Start-Up, GM, Bar Manager
Experience Level Growth Mode
Track BootCamp, Masterclass, Marketing

6:00pm PDT

Welcome Kickoff Party - Open to All!

Monday March 24, 2025 6:00pm - 8:30pm PDT

The Pool at Sahara

Dive into Bar & Restaurant Expo with a splash at the Welcome Kickoff Party at The Pool at SAHARA Las Vegas! Join your fellow attendees for an evening of fun, networking, and great vibes in a stunning poolside setting. Best of all, this party is included with all passes—don’t miss out on starting the event with a bang!

Bring your I.D. and show your badge or registration email confirmation at the door.

Monday March 24, 2025 6:00pm - 8:30pm PDT
The Pool at Sahara 2535 S Las Vegas Blvd, Las Vegas, NV 89109

Networking, Badge Perk - Open to All!

Registration Pass Deluxe Pass, Expo Pass, Conference Pass, Expo Plus Pass
Audience Bar Manager, Bartender, Chef, GM, Owner/Operator, Start-Up

8:00pm PDT

Badge Perk! Jason Aldean's Kitchen & Bar

Monday March 24, 2025 8:00pm - 10:30pm PDT

Jason Aldean's Kitchen & Bar

2 for 1 cocktail, beer or wine! Present badge on the Club Level to redeem. Show your Bar & Restaurant Expo badge

Monday March 24, 2025 8:00pm - 10:30pm PDT
Jason Aldean's Kitchen & Bar

Badge Perk

Registration Pass Conference Pass, Deluxe Pass, Expo Pass, Add Separate

9:00pm PDT

Industry Afterparty I at XS Nightclub

Monday March 24, 2025 9:00pm - 11:00pm PDT

XS Nightclub, Wynn Las Vegas

Join fellow bar and restaurant professionals for an unforgettable night of networking at the iconic XS Nightclub! Mix, mingle, and make connections with industry leaders and peers in a lively, upscale setting. Don't miss out on the ultimate after-hours experience—where deals are made, and the drinks keep flowing.

Includes free admission and complimentary beverages provided by our sponsors.

Helpful Tips:
Private Bar & Restaurant Expo Hours: 9pm-11pm
Bring your I.D. and show your badge or registration email confirmation at the door.
For XS Nightclub dress code, click here.

Monday March 24, 2025 9:00pm - 11:00pm PDT
XS Nightclub, Wynn Las Vegas 3131 Las Vegas Blvd S, Las Vegas, NV 89109

Networking, Late Night Networking Bundle

Registration Pass Deluxe Pass, Expo Plus Pass, Add Separate
Audience Bartender, Bar Manager, Chef, GM, Owner/Operator, Start-Up

8:00am PDT

Registration/Badge Pick-up

Tuesday March 25, 2025 8:00am - 6:00pm PDT

Las Vegas Convention Center, South Hall

Must be 21+ to attend Bar & Restaurant Expo. Please bring your valid I.D.

Tuesday March 25, 2025 8:00am - 6:00pm PDT
Las Vegas Convention Center, South Hall

Registration/ Badge Pick-up

9:00am PDT

Opening Remarks & Welcome

Tuesday March 25, 2025 9:00am - 9:10am PDT

Room #222/223

Tuesday March 25, 2025 9:00am - 9:10am PDT
Room #222/223

Expo Hall - Open to All!

9:10am PDT

Industry Keynote: Unreasonable Hospitality – Pursuing Perfection in F&B

Tuesday March 25, 2025 9:10am - 10:00am PDT

Room #222/223

Will Guidara, the renowned restaurateur, author, and co-producer of FX’s hit series The Bear, has redefined what it means to deliver exceptional hospitality. As the former co-owner of Eleven Madison Park, Guidara’s more-is-more philosophy turned the restaurant into a three-Michelin-starred, World’s Best Restaurant winner. His groundbreaking approach—centered on creating a deep sense of belonging— also became a major influence on The Bear’s portrayal of hospitality.

In this keynote, Guidara shares his journey from running one of the world’s top restaurants to shaping one of television’s most celebrated depictions of the industry. He’ll dive into the lessons from his book, Unreasonable Hospitality, and offer actionable insights on team culture, guest experience, and scaling hospitality with heart. Whether you’re looking to elevate your business, empower your team, or create unforgettable moments, this session delivers exclusive wisdom from an industry visionary who has influenced both real-life and on-screen hospitality.

Sponsored By: Blaze

Speakers

Will Guidara

Author NY Times Bestseller Unreasonable Hospitality, Former Co-Owner Eleven Madison Park

Will Guidara is the author of The NY Times Bestseller Unreasonable Hospitality, which chronicles the lessons in service and leadership he has learned over the course of his career in restaurants. He is the former co-owner Eleven Madison Park, which under his leadership received four... Read More →

Tuesday March 25, 2025 9:10am - 10:00am PDT
Room #222/223

Conference Session, Keynote

Registration Pass Deluxe Pass, Expo Pass, Conference Pass, Expo Plus Pass
Audience Bar Manager, Bartender, Chef, GM, Owner/Operator, Start-Up
Experience Level All Levels
Track Keynote

10:00am PDT

Industry Excellence, Industry Impact and Supplier Awards Ceremony

Tuesday March 25, 2025 10:00am - 10:45am PDT

Room #222/223

Industry Excellence Awards
Recognizing the best of the best in hospitality, the Bar & Restaurant Expo Industry Excellence Awards honor outstanding individuals and venues that are making a significant impact on the industry. This is your chance to nominate those who embody excellence and innovation.

Award Categories
Individual Awards

Bartender of the Year
Chef of the Year
Community Leadership Award
Industry Impact

Venue Awards

NEW! Design of the Year
Bar of the Year
Restaurant of the Year
Best Hospitality Training Program
Best Cocktail Program

Supplier Awards
These prestigious awards aim to honor industry trailblazers who have redefined the bar and restaurant landscape with their exceptional products and solution

Categories

Best Alcoholic Beverage
Best Food Product/Producer
Best Non-Alcoholic Product or Mixer
Best Entertainment Product
Best Equipment, Tool, or Bar Supply
Best Technology Product
Best Décor or Furniture Product

Tuesday March 25, 2025 10:00am - 10:45am PDT
Room #222/223

Conference Session, Award Ceremony

Registration Pass Conference Pass, Deluxe Pass, Expo Pass, Expo Plus Pass
Audience Bar Manager, Bartender, Bartender/Mixologist, Chef, GM, Owner/Operator, Start-Up
Experience Level All Levels

10:45am PDT

Beyond the Bar. Empowering Hospitality Pros—Inside & Out

Tuesday March 25, 2025 10:45am - 11:45am PDT

Room #222/223

Join industry experts Art Sutley Phil Wills, Mia Mastroianni and a special celebrity guest for an engaging and dynamic session on the power of empowerment in the hospitality industry. This panel will explore how to empower your staff, management, and ownership to foster growth, success, and a positive work culture—both inside and outside the four walls of your business. In this interactive session, our panelists will share real-life experiences, industry insights, and
actionable strategies to help you:
• Empower your staff by creating a supportive, inclusive environment where they can
thrive both personally and professionally.
• Inspire management with leadership tools that encourage self-growth, emotional
intelligence, and effective conflict resolution.
• Strengthen ownership by cultivating an empowering culture that drives business success
and personal growth for leaders.
Expect to walk away with practical tips and fresh ideas to implement in your business, as well as
the opportunity to engage directly with our panelists during a Q&A session. Whether you're an
owner, manager, or part of the front-line team, this session is designed to help you elevate your
role and your business to the next level.
Don’t miss out! Come ready with your burning questions and get the tools you need to
empower yourself and your team.

Speakers

Mia Mastroianni

Beverage/Hospitality Consultant, Consultant as seen on Bar Rescue USA

With over 20 years of experience in the service industry from Boston to Los Angeles and beyond, Mia Mastroianni became one of the founding bartenders of Soho House West Hollywood; the private members-only club where she remained a well-respected and often requested mixologist for... Read More →

Arthur Sutley

Owner, The Resident Boulevardier

Art Sutley, the hospitality expert known as The Resident Boulevardier, has been in the restaurant/bar space for over 20 years. As an educator in the industry, he speaks at many of the top restaurants and spirits trade shows globally. In addition to this, he is traveling both locally... Read More →

Phil Wills

Hospitality Expert, The Spirits in Motion

Phil Wills is a celebrated mixologist, television personality, and hospitality consultant, best known as a dynamic mixology expert and co-host of the hit TV show Bar Rescue. With over two decades of hands-on experience in the hospitality industry, Phil has become a leading authority... Read More →

Tuesday March 25, 2025 10:45am - 11:45am PDT
Room #222/223

Conference Session, General Session - Open to All!

Registration Pass Deluxe Pass, Conference Pass, Expo Pass, Expo Plus Pass
Audience Owner/Operator, GM, Bar Manager, Bartender, Bartender/Mixologist, Chef, Start-Up
Experience Level All Levels
Track General Session

11:45am PDT

Red Carpet & Ribbon Cutting Ceremony

Tuesday March 25, 2025 11:45am - 12:00pm PDT

Las Vegas Convention Center, South Hall

Join the industry as we officially open the Expo Hall! Sponsored by Rodeo de las Aguas Tequila

Tuesday March 25, 2025 11:45am - 12:00pm PDT
Las Vegas Convention Center, South Hall

Expo Hall - Open to All!

Registration Pass Conference Pass, Deluxe Pass, Expo Pass, Expo Plus Pass
Audience Bar Manager, Bartender, Chef, GM, Owner/Operator, Start-Up

12:00pm PDT

Expo Hall - Open to All!

Tuesday March 25, 2025 12:00pm - 6:00pm PDT

Las Vegas Convention Center, South Hall

Explore the dynamic Bar & Restaurant Expo Hall, where innovation meets opportunity! Discover the latest products, services, and solutions that can take your business to the next level. With access and complimentary samples included in all registration passes, this is your chance to taste, test, and connect with top industry suppliers.

Tuesday March 25, 2025 12:00pm - 6:00pm PDT
Las Vegas Convention Center, South Hall

Expo Hall - Open to All!

Registration Pass Deluxe Pass, Expo Pass, Conference Pass, Expo Plus Pass
Audience Bar Manager, Bartender, Chef, GM, Owner/Operator, Start-Up

12:30pm PDT

Generational Dynamics in Hospitality: Adapting to Future-Focused Shifts in Work and Culture

Tuesday March 25, 2025 12:30pm - 12:55pm PDT

Spotlight Stage, Expo Floor

Speakers

Colleen Mcleod Garner

Advisory Board Member, Cecilia.AI

Tuesday March 25, 2025 12:30pm - 12:55pm PDT
Spotlight Stage, Expo Floor

Spotlight Stage Talk, Spotlight Stage Future Proof Experience

Registration Pass Conference Pass, Deluxe Pass, Expo Pass, Expo Plus Pass
Audience Bar Manager, Bartender, Bartender/Mixologist, Chef, GM, Owner/Operator, Start-Up
Experience Level All Levels

1:00pm PDT

Changing The Mindset – How the Modern Guest is Influencing Change

Tuesday March 25, 2025 1:00pm - 1:25pm PDT

Spotlight Stage, Expo Floor

Speakers

Scot Turner

Founder & Managing Director, Auden Hospitality

Scot Turner has lived and breathed hospitality his entire career. From luxury hotels to independent restaurants, his drive to challenge convention has powered projects in 14 countries, working with iconic brands and chefs such as Dorchester Collection, Alain Ducasse, and China Grill... Read More →

Tuesday March 25, 2025 1:00pm - 1:25pm PDT
Spotlight Stage, Expo Floor

Spotlight Stage Talk, Spotlight Stage Future Proof Experience

Registration Pass Deluxe Pass, Expo Pass, Expo Plus Pass
Audience GM, Bartender/Mixologist, Bar Manager, Bartender, Chef, Owner/Operator, Start-Up
Experience Level Growth Mode
Track Spotlight Stage

1:00pm PDT

F&B Innovation Center Demo with Chef Tori Lubekci

Tuesday March 25, 2025 1:00pm - 1:30pm PDT

FBIC Stage, 2nd floor Expo Hall

Vegan Pulled "Pork"
Roasted maitake mushrooms, charred vegetable slaw, remoulade & pickled stuff, micro amaranth & bulls blood

Speakers

Tori Lubecki

Vegan Chef

Tuesday March 25, 2025 1:00pm - 1:30pm PDT
FBIC Stage, 2nd floor Expo Hall

Expo Hall - Open to All!, F&B Innovation Center Demo

Registration Pass Conference Pass, Deluxe Pass, Expo Pass, Expo Plus Pass
Audience Bar Manager, Chef, GM, Owner/Operator, Bartender/Mixologist, Start-Up
Experience Level All Levels

1:00pm PDT

Building an Enduring Brand: Expanding, Protecting, and Growing Your Hospitality Presence

Tuesday March 25, 2025 1:00pm - 1:45pm PDT

Room #224/225

Learn key strategies to create a strong hospitality brand that grows beyond its initial concept and stands the test of time. This session covers how to expand, legally protect, and leverage your brand's assets for long-term growth.

Conduct trademark searches and navigate registration to legally protect your brand from the start.
Expand your brand into new revenue streams like TV, CPGs, and cookbooks.
Transition from a single concept to a multi-concept hospitality group.
Secure your brand’s assets through intellectual property (IP) strategies.
Use cease-and-desist letters and litigation to prevent brand infringement and ensure ongoing success.

Sponsored by:

Speakers

Hamutal Lieberman

Partner & Chair of Trademark Group, Helbraun & Levey LLP

Hamutal is a Partner & the Chair of the Trademark Group at Helbraun & Levey LLP, a full-service hospitality law firm in New York City. She regularly counsels clients on trademark matters including trademark searches, applications, and prosecutions. Hamutal also assists clients with... Read More →

Tuesday March 25, 2025 1:00pm - 1:45pm PDT
Room #224/225

Conference Session

Registration Pass Conference Pass, Deluxe Pass
Audience Owner/Operator, Start-Up
Experience Level Fundamentals
Track Operations

1:00pm PDT

Craft, Culture, and Capital: Scaling a Hospitality Business with Purpose

Tuesday March 25, 2025 1:00pm - 1:45pm PDT

Room #231/232

Scaling a hospitality business in today’s market requires more than just great food and drinks—it demands operational discipline, strategic expansion, and financial acumen. In this session, we’ll explore how Gin & Luck, the company behind Death & Co, grew from a single New York cocktail bar into a nationally recognized, multi-revenue stream brand. Attendees will gain insights into scalable business models, developer-funded growth, licensing opportunities, and brand-driven revenue diversification to expand without massive capital outlays.
Attendees will:

Understand the fundamentals of scalable hospitality business models.
Explore developer-funded expansion and licensing as growth strategies.
Learn how to diversify revenue streams beyond brick-and-mortar locations.
Identify financial strategies to increase margins and fund sustainable growth.
Gain real-world insights from a successful multi-location hospitality brand.

Speakers

David Kaplan

CEO, Gin & Luck

Tuesday March 25, 2025 1:00pm - 1:45pm PDT
Room #231/232

Conference Session

Registration Pass Conference Pass, Deluxe Pass
Audience GM, Owner/Operator, Start-Up
Experience Level All Levels
Track Hotel F&B

1:00pm PDT

Elevating Guest Service: Unlocking Sales and Profit Potential

Tuesday March 25, 2025 1:00pm - 1:45pm PDT

Room #226/227

Guest service is the backbone of any successful food and beverage operation. Learn how exceptional service impacts sales, profitability, and customer loyalty. This session will cover key strategies for fostering a service-driven culture that enhances guest satisfaction and drives long-term success.
Participants will learn:

The direct link between guest service and increased sales/profitability
How high-quality service builds trust, loyalty, and repeat business
Strategies for creating personalized guest experiences that drive upselling
The role of a positive service environment in improving operational efficiency
Best practices for training and empowering teams to deliver exceptional service

Speakers

Timura Jackson

Director of Hospitality Operations, Highway West Vacations

With over two decades of distinguished leadership in hospitality, Timura Jackson is renowned for his strategic vision and transformative impact across diverse operational landscapes. His career reflects an unwavering commitment to excellence in guest experiences, team development... Read More →

Tuesday March 25, 2025 1:00pm - 1:45pm PDT
Room #226/227

Conference Session

Registration Pass Add Separate, Deluxe Pass, Conference Pass
Audience Start-Up, Owner/Operator, GM, Bar Manager
Experience Level Start Up, Mastery
Track BootCamp, Guest Experience

1:00pm PDT

Zero-Proof, Full Profit: Making NA Drinks Work for Your Business

Tuesday March 25, 2025 1:00pm - 1:45pm PDT

Room #221

The demand for high-quality non-alcoholic options is skyrocketing, and hospitality venues that embrace this shift can unlock new revenue streams, attract diverse guests, and enhance the overall guest experience. But how can bars, restaurants, and hotels go beyond token offerings to create a truly compelling NA program?
This interactive seminar brings together industry experts to explore best practices for integrating non-alcoholic drinks into hospitality settings—covering menu strategy, pricing, staff training, consumer engagement, and operational execution.
Join moderator Derek Brown (Co-Founder, Mindful Drinking Fest; Author, Mindful Mixology: A Comprehensive Guide to No & Low-Alcohol Cocktails) as he leads a discussion with top hospitality leaders on:

How to build a non-alcoholic beverage program that sells
Maximizing margins while offering value to guests
Understanding what today’s guests expect from NA offerings
Equipping teams to promote and serve NA drinks effectively
Seamlessly integrating NA options into your venue’s workflow

Whether you run a cocktail bar, restaurant, hotel, or multi-unit operation, this seminar will provide actionable insights to help you stay ahead in a rapidly evolving beverage landscape.

Speakers

Derek Brown

President, Drink Company

Derek Brown is a mindful drinking advocate, NASM-certified wellness coach, and beverage consultant. Formerly the owner of Columbia Room in Washington, D.C.—named Best American Cocktail Bar at the 2017 Spirited Awards—he was celebrated as one of the nation’s top bartenders. He... Read More →

Maria Bastasch

CEO, Drink Company

Maria Bastasch is the CEO of Drink Company, a hospitality innovator, and a designer shaping the future of gathering. With a background in award-winning beverage programs, she has been at the forefront of the mindful drinking movement, creating immersive experiences where wellness... Read More →

Marcos Salazar

Co-Founder + CEO, Adult Non-Alcoholic Beverage Association

Marcos Salazar is the CEO of the Adult Non-Alcoholic Beverage Association (ANBA), a global trade association providing the insights, connections, and resources needed to accelerate the growth of the adult non-alcoholic beverage industry. Marcos is working to build the adult NA drinks... Read More →

Tuesday March 25, 2025 1:00pm - 1:45pm PDT
Room #221

Conference Session

Registration Pass Deluxe Pass, Conference Pass
Audience Owner/Operator, GM, Bar Manager, Bartender
Experience Level All Levels
Track Beverage

1:00pm PDT

Bartender Masterclass: Navigating Leadership Behind the Bar – Preparing for Success as a Lead Bartender

Tuesday March 25, 2025 1:00pm - 2:30pm PDT

Room #233

Stepping into the role of lead or head bartender is a pivotal career decision that can unlock exciting growth opportunities. In this two-part masterclass, you'll learn how to evaluate and prepare for this leadership position thoughtfully and strategically. We'll also dive into the often-overlooked but essential skill of listening, equipping you with tools to lead effectively, resolve conflicts, and build stronger relationships with colleagues and guests alike. This session will set you up for success not only as a bartender but as a respected leader in the hospitality industry.

Speakers

Tim Weigel

Mixologist, Timbo Slice Bartending

Award-winning mixologist Tim Weigel has over 20 years of experience in the hospitality industry. Born and raised in Mandan, North Dakota, the cocktail connoisseur knew at an early age that he wanted to be behind the bar. In 2009, he was on the ARIA Resort & Casino opening bartender... Read More →

Tuesday March 25, 2025 1:00pm - 2:30pm PDT
Room #233

Master Class

Registration Pass Deluxe Pass, Add Separate
Audience Bartender/Mixologist, Bar Manager, Bartender
Experience Level All Levels
Track Masterclass
Item Code MASTER3

1:00pm PDT

SOLD OUT! GM Masterclass: The Art of the Pre-Shift

Tuesday March 25, 2025 1:00pm - 2:30pm PDT

Room #229/230

In this 90-minute masterclass restaurant general managers will learn how to transform a standard pre-shift meeting into a powerful tool for enhancing team engagement, improving service quality, and boosting overall restaurant performance. This session will provide actionable strategies to elevate the pre-shift from a mechanical task to an energizing, culture-building event. Attendees will gain insights into structuring pre-shift meetings that not only prepare staff operationally but also inspire and motivate them, leading to stronger guest experiences, improved staff retention, and increased revenue.
Key topics will include the importance of creating a consistent and intentional pre-shift structure, how to develop and convey core values, and practical methods for continuous staff education and growth. Participants will leave with clear guidelines on how to organize, lead, and sustain pre-shift meetings that drive success across all levels of the restaurant.
Participants will know how to:

Standardize Pre-Shift Content: Use a structured format that includes daily and weekly focuses based on monthly educational themes such as service excellence, hospitality, and food knowledge.
Invest in Engagement: Spend 20-30 minutes on pre-shift meetings daily, ensuring that both FOH and BOH staff are engaged, motivated, and prepared to create an exceptional guest experience.
Develop Core Values: Ensure that pre-shift meetings communicate your restaurant’s core values in real-time application, fostering a sense of purpose and alignment among staff.
Support Management Growth: Train managers to be effective leaders and educators through the pre-shift structure, providing them with tools to motivate and guide their teams.
Boost Staff Retention: Use pre-shift meetings as a platform for continuous education and team-building, reducing turnover by making staff feel valued and invested in their growth.

Speakers

Haley Nutter-Sitek

Owner/Director of Hospitality, Crown Restaurant Group

Managing Partner with her husband and Director of Hospitality of Crown Restaurant Group in Cincinnati, Ohio. CRG is a company that has expanded to 7 different concepts since 2018 and is still growing. A graduate from the Johnson & Wales Culinary program, Haley decided she liked to... Read More →

Tuesday March 25, 2025 1:00pm - 2:30pm PDT
Room #229/230

Master Class

Registration Pass Deluxe Pass, Add Separate
Audience GM
Experience Level All Levels
Track Masterclass
Item Code MASTER2

1:30pm PDT

USBG Shake It Up National Final – Classic Competition

Tuesday March 25, 2025 1:30pm - 4:30pm PDT

Spotlight Stage, Expo Floor

Access to watch the Shake It Up Competition is included in all registration passes.

Bar & Restaurant Expo is the official location for the United States Bartenders' Guild (USBG) National Cocktail Competition.

Get ready to witness the cocktail event of the year – the electrifying USBG Shake It Up Competition that will have you on the edge of your seats!

Watch this thrilling competition as the most talented bartenders go head-to-head in a battle of creativity, speed, and skill. Witness mind-blowing cocktail concoctions that push the boundaries of what you thought a drink could be.

Spotlight Stage, Future Proof Experience

Tuesday March 25, 2025 1:30pm - 4:30pm PDT
Spotlight Stage, Expo Floor

Expo Hall - Open to All!, Spotlight Stage Future Proof Experience

Registration Pass Conference Pass, Deluxe Pass, Expo Pass, Expo Plus Pass
Audience Bartender, Bar Manager

1:45pm PDT

F&B Innovation Center Demo with Chef Kayla Robison

Tuesday March 25, 2025 1:45pm - 2:15pm PDT

FBIC Stage, 2nd floor Expo Hall

Filipino Fried Chicken Lollipops
Kare-kare sauce and pickled papaya slaw

Speakers

Kayla Robison

Chef Owner/Operator, Commander N Beef LLC.

Tuesday March 25, 2025 1:45pm - 2:15pm PDT
FBIC Stage, 2nd floor Expo Hall

Expo Hall - Open to All!, F&B Innovation Center Demo

Registration Pass Conference Pass, Deluxe Pass, Expo Pass, Expo Plus Pass
Audience Bar Manager, Chef, GM, Owner/Operator, Bartender/Mixologist, Start-Up
Experience Level All Levels

2:00pm PDT

Bar Manager Meet-up in the Cocktail Clubhouse

Tuesday March 25, 2025 2:00pm - 2:30pm PDT

Cocktail Clubhouse, 1st Floor Expo Hall

Bar Managers face some unique challenges. Whether you're looking for new insights or just validation of your experiences, join others facing similar issues at our Bar Managers Meet-Up. Hosted by Bar & Restaurant Expo Advisory Board member Chad Michael George, come exchange ideas, and build valuable relationships in a casual setting.

Speakers

Chad Michael George

Founder, Proof Productions

Tuesday March 25, 2025 2:00pm - 2:30pm PDT
Cocktail Clubhouse, 1st Floor Expo Hall

Networking, Networking Meet-up

Registration Pass Conference Pass, Deluxe Pass, Expo Pass, Expo Plus Pass
Audience Bar Manager
Experience Level All Levels

2:00pm PDT

Data-Driven Decisions: Using Analytics to Shape Your Beverage Marketing Strategy

Tuesday March 25, 2025 2:00pm - 2:45pm PDT

Room #221

Unlock the power of data to drive your marketing strategy and make smarter decisions for your bar or restaurant. In this session, you’ll learn how to leverage analytics to target the right customers, optimize your promotions, and maximize your marketing ROI.

Identify metrics that matter for your business.
Learn how to track customer behavior and preferences.
Use data to create personalized, effective marketing campaigns.
Optimize your promotions for better reach and engagement.
Make informed decisions that boost sales and customer loyalty.

Speakers

Matt Crompton

VP Beverage Alcohol On Premise (Americas), NielsenIQ

With 15+ years of experience working with Beverage Alcohol clients, Matt is an expert in all things On Premise. He has managed and provided consultancy for some of the largest Beverage Alcohol manufacturers across Europe and the Americas, helping his clients to build On premise strategies... Read More →

Tuesday March 25, 2025 2:00pm - 2:45pm PDT
Room #221

Conference Session

Registration Pass Deluxe Pass, Conference Pass
Audience Owner/Operator, GM, Bar Manager
Experience Level Mastery
Track Beverage

2:00pm PDT

Thriving Through Change: Industry Insights for Bar, Restaurant, and F&B Owners

Tuesday March 25, 2025 2:00pm - 2:45pm PDT

Room #224/225

Join top industry leaders as they explore the challenges and opportunities shaping the future of food and beverage operations. This panel will offer actionable insights on tackling labor shortages, managing costs, adapting to shifting consumer demands, and leveraging technology to enhance guest experiences. Walk away with strategies to navigate today’s hurdles and position your business for long-term success.
Attendees will gain:

Proven methods for retaining top talent and building a resilient workforce.
Strategies to manage rising costs without compromising quality or guest experience.
Insights into shifting consumer preferences and how to adapt effectively.
Best practices for collaborating with suppliers to drive mutual success.
How to integrate technology to optimize operations and improve guest engagement.

Moderators

Ming-Tai Huh

Head of Food and Beverage, Square

Ming-Tai Huh is a James Beard–nominated restaurant owner and technology executive – he currently serves as the Head of Food and Beverage for Square, and he is also a Partner at Cambridge Street Hospitality Group with six restaurant concepts (and more) located in Greater Boston... Read More →

Speakers

Alisa Reynolds

Executive Chef/Owner, My Two Cents LA

A Los Angeles native who began her professional career as a visual merchandiserdesigner for Saks Fifth Avenue Beverly Hills,moving into T.V. and film production, working from wardrobe to postproduction on several television shows and films. Not yet satisfied Alisa decided to devote... Read More →

Andrew Chun

Managing Partner, Sidecar Hospitality

Andrew is a managing partner for San Francisco based Sidecar Hospitality. Sidecar owns and manages several concepts, including Pacific Cocktail Haven, Press Club, and Schroeder's. Pacific Cocktail Haven was named as a James Beard Finalist for Outstanding Bar in 2024. Sidecar's latest... Read More →

Rob Grimes

CEO, IFBTA

Robert (“Rob”) Grimes is the Founder & CEO of the IFBTA (the Food and Beverage Technology Association), a non-profit professional association promoting and advancing technology and innovation for the global food and beverage industries.Prior to establishing the IFBTA, Rob founded... Read More →

Tuesday March 25, 2025 2:00pm - 2:45pm PDT
Room #224/225

Conference Session

Registration Pass Deluxe Pass, Conference Pass
Audience Owner/Operator, GM
Experience Level Growth Mode
Track Operations

2:00pm PDT

Transformational Hospitality- Transforming Transactions Into Human Connection

Tuesday March 25, 2025 2:00pm - 2:45pm PDT

Room #226/227

This session delves into the art of crafting world-class guest experiences by fostering genuine human connections. Industry expert Monte Silva will share strategies to elevate guest interactions, followed by an interactive Q&A where he’ll coach attendees on implementing practical solutions to real-life challenges. Leave with actionable insights to create memorable, loyalty-building guest experiences.
Participants will learn to:

Define your business’s unique approach to guest interactions and hospitality.
Understand and exceed guest expectations to create standout experiences.
Build and motivate a high-performance team dedicated to delivering exceptional service.
Implement strategies that enhance guest satisfaction and foster repeat visits.
Develop a culture of meaningful connection that turns guests into loyal advocates.

Speakers

Monte Silva

CEO, Ten Tables Hospitality

Monte has 25 years of executive leadership experience in the Hospitality industry. Prior to that, he started his career like many, as a dishwasher. He worked through all of the front of house and back of house hourly positions and into management. 2 years into his restaurant management... Read More →

Tuesday March 25, 2025 2:00pm - 2:45pm PDT
Room #226/227

Conference Session

Registration Pass Add Separate, Deluxe Pass, Conference Pass
Audience Owner/Operator, GM, Bar Manager
Experience Level All Levels
Track Guest Experience

2:30pm PDT

F&B Innovation Center Demo with Chef Aaron Fish

Tuesday March 25, 2025 2:30pm - 3:00pm PDT

FBIC Stage, 2nd floor Expo Hall

Miso Mac and Cheese
Beet kimchi, micro wasabi & furikake & garlic crunch

Speakers

Aaron Fish

Executive Chef, Eat Good Group

Tuesday March 25, 2025 2:30pm - 3:00pm PDT
FBIC Stage, 2nd floor Expo Hall

Expo Hall - Open to All!, F&B Innovation Center Demo

Registration Pass Conference Pass, Deluxe Pass, Expo Pass, Expo Plus Pass
Audience Bar Manager, Chef, GM, Owner/Operator, Bartender/Mixologist, Start-Up
Experience Level All Levels

2:45pm PDT

Bar Manager Masterclass: Becoming the Successful Master of your Bar Domain

Tuesday March 25, 2025 2:45pm - 4:15pm PDT

Room #229/230

In this masterclass, participants will delve into crucial techniques, discover strategies, engage in practical hands-on activities, and access valuable tools and resources to pave their path to successful bar management.
Attendees will:
• Learn essential leadership skills to effectively manage a bar and inspire your team.
• Understand how to design a well-balanced and sustainable beverage menu that appeals to your clientele.
• Gain insights into accurately costing your beverage program to ensure profitability and sustainability.
• Participate in hands-on activities that reinforce key concepts and practical skills.
• Access helpful tools and resources to support your journey towards becoming a successful bar manager.

Speakers

Kyla Hein

Operating Owner, TWP Hospitality

Same

Tuesday March 25, 2025 2:45pm - 4:15pm PDT
Room #229/230

Master Class

Registration Pass Deluxe Pass, Add Separate
Audience Bar Manager, Bartender
Experience Level All Levels
Track Masterclass
Item Code MASTER4

2:45pm PDT

Chef Masterclass: Menu Engineering: Back of House Insights for Crafting Profitable Dishes

Tuesday March 25, 2025 2:45pm - 4:15pm PDT

Room #233

Details Coming Soon!

Speakers

Adrianne Calvo

Chef/ Author/ Restaurateur/ TV Host, Maximum Flavor

Chef Adrianne Calvo is an award-winning Miami based restaurateur, cookbook author,Emmy-nominated YouTube show host and podcaster known for her signature “Maximum Flavor” style. Her highly-acclaimed restaurants, Chef Adrianne’s Vineyard Restaurant and Bar andCracked by Chef Adrianne... Read More →

Tuesday March 25, 2025 2:45pm - 4:15pm PDT
Room #233

Master Class

Registration Pass Add Separate, Deluxe Pass
Audience Owner/Operator, Start-Up, Chef
Experience Level Growth Mode, Start Up, All Levels
Track BootCamp, Masterclass
Item Code MASTER5

3:00pm PDT

Culture as Currency: Building a Business Model for Success

Tuesday March 25, 2025 3:00pm - 3:45pm PDT

Room #221

Speakers

Steve Palmer

Founder and Chief Vision Officer, The Indigo Road Hospitality Group

Best-selling author, TedX speaker, James Beard semifinalist, industry leader, mental health advocate, restaurateur, and more, Steve Palmer is founder, managing partner and most significantly, chief vision officer, of the nationally recognized Indigo Road Hospitality Group (IRHG... Read More →

Tuesday March 25, 2025 3:00pm - 3:45pm PDT
Room #221

Conference Session

Registration Pass Conference Pass, Deluxe Pass
Audience Owner/Operator, Start-Up, GM
Experience Level Fundamentals
Track People & Staffing

3:00pm PDT

Digital Dining: The Social-First Blueprint for Modern Hospitality Marketing

Tuesday March 25, 2025 3:00pm - 3:45pm PDT

Room #226/227

The digital marketing landscape is complex, and it's time to simplify. Join Alexa Pence—serial entrepreneur, CEO of Saltshine Creative, and former hospitality global director—for a dynamic crash course on building a holistic digital strategy that propels your brand into a league of its own. Explore the key tools and common pitfalls that differentiate brands that make noise from those that generate hype.
In this session you will:

Uncover how digital marketing in hospitality has evolved and where it's headed.
Engage in exercises to re-position your unique selling proposition and define what makes your brand shine.
Explore The Saltshine Framework—a holistic, social-first strategy to propel your commercial initiatives.
Learn the psychology behind effective influencer campaigns and how to optimize ROI.
Identify the key elements of partnerships that amplify impact and drive growth.

Speakers

Alexa Pence

CEO & Co-Founder, Saltshine Creative

With a career that began in traditional print magazine and evolved into cutting-edge digital marketing in Honolulu, Alexa Pence embodies the spirit of innovation and adaptability. As a young serial entrepreneur, she has built a long and diverse career, blending her passion for storytelling... Read More →

Tuesday March 25, 2025 3:00pm - 3:45pm PDT
Room #226/227

Conference Session

Registration Pass Conference Pass, Deluxe Pass
Audience GM, Owner/Operator, Start-Up
Experience Level Fundamentals
Track Marketing

3:00pm PDT

In Conversation – Successful F&B Partnerships

Tuesday March 25, 2025 3:00pm - 3:45pm PDT

Room #231/232

Speakers

Benson Wang

CEO, Palm House Hospitality

Benson was born into a family of third generation restaurateurs and distillers. In his home, the typical salutation is “are you hungry?” Hospitality is in his blood and what he loves. As a child, Benson would sneak into the dining room and be mesmerized by the sights, sounds and... Read More →

Scot Turner

Founder & Managing Director, Auden Hospitality

Tuesday March 25, 2025 3:00pm - 3:45pm PDT
Room #231/232

Conference Session

Registration Pass Conference Pass, Deluxe Pass
Audience Owner/Operator
Experience Level Fundamentals
Track Hotel F&B

3:00pm PDT

Maximize Profitability with Advanced Financial Management

Tuesday March 25, 2025 3:00pm - 3:45pm PDT

Room #224/225

Advanced financial management is essential for maximizing profitability in the hospitality industry. This session will teach you how to analyze profit and loss (P&L) statements to identify key areas for cost control and revenue growth. Learn advanced techniques for managing financial performance and driving long-term profitability.
Participants will:

Understand the critical components of a P&L statement.
Identify cost-saving opportunities and revenue growth strategies.
Use financial data to make informed operational decisions.
Implement controls to reduce costs without sacrificing quality.
Monitor financial performance to continuously improve profitability.

Speakers

Adam Hegsted

Owner, Eat Good Group

Tuesday March 25, 2025 3:00pm - 3:45pm PDT
Room #224/225

Conference Session

Registration Pass Deluxe Pass, Conference Pass
Audience Owner/Operator
Experience Level Mastery
Track Operations

3:15pm PDT

Future Stars of Culinary - JWU Land O' Lakes Showdown!

Tuesday March 25, 2025 3:15pm - 3:45pm PDT

FBIC Stage, 2nd floor Expo Hall

Watch (3) Johnson & Wales culinary students battle it out for the tastiest use of Land O'Lakes cheese. Taste them all and help choose the winner!

Tuesday March 25, 2025 3:15pm - 3:45pm PDT
FBIC Stage, 2nd floor Expo Hall

Expo Hall - Open to All!, F&B Innovation Center Demo

Registration Pass Conference Pass, Deluxe Pass, Expo Pass, Expo Plus Pass
Audience Chef, GM, Owner/Operator, Start-Up, Bar Manager
Experience Level All Levels

3:30pm PDT

Elevate your Cocktails with Agar

Tuesday March 25, 2025 3:30pm - 4:00pm PDT

Cocktail Clubhouse, 1st Floor Expo Hall

In Les vergers Boiron’s cocktail-focused class, Philip Khandehrish, Senior National Beverage Ambassador, will explore three distinct techniques to elevate mixology utilizing agar and our frozen and shelf-stable fruit purees.

Agar fluid gel adds smooth yet structured texture, perfect for innovative garnishes or layered drinks. Agar caviar, small flavor spheres that deliver intense fruit flavor, add a playful twist to cocktails. Lastly, agar foam provides a stable, airy topping that enhances both the presentation and sensory experience of a fruit-focused beverage.

Les vergers Boiron has been the industry leader in premium frozen and ambient fruit purees for over 80 years. With a portfolio of 50+ fruit flavors, most of which have no sugar added, we offer a range of fruit solutions to provide beverage professionals with creativity at their fingertips. Taste matters, which is why Les vergers Boiron focuses on the fruit, and sources the very best from around the world to deliver unparalleled flavor and consistency.

Speakers

Philip Khandehrish

National Bar Ambassador, Les verger Boiron

Tuesday March 25, 2025 3:30pm - 4:00pm PDT
Cocktail Clubhouse, 1st Floor Expo Hall

Expo Hall - Open to All!

Registration Pass Conference Pass, Deluxe Pass, Expo Pass, Expo Plus Pass
Audience Bar Manager, Bartender, Bartender/Mixologist, Owner/Operator, GM
Experience Level All Levels

4:00pm PDT

F&B Innovation Center Demo with Chef Brian Duffy

Tuesday March 25, 2025 4:00pm - 4:30pm PDT

FBIC Stage, 2nd floor Expo Hall

Duck Fat Fries
Toasted mustard seed demi glace, cheese curd, queso bravo dip, pink peppercorn & popcorn shoots

Speakers

Brian Duffy

Owner, Duffified Experience Group

Tuesday March 25, 2025 4:00pm - 4:30pm PDT
FBIC Stage, 2nd floor Expo Hall

Expo Hall - Open to All!, F&B Innovation Center Demo

Registration Pass Conference Pass, Deluxe Pass, Expo Pass, Expo Plus Pass
Audience Bar Manager, Chef, GM, Owner/Operator, Bartender/Mixologist, Start-Up
Experience Level All Levels

4:00pm PDT

Never Lead Alone Again: 5 Keys to Build Back Your Team & Your Time

Tuesday March 25, 2025 4:00pm - 4:45pm PDT

Room #221

Discover the five essential traits every leader needs to rebuild their team and reclaim their time. This session focuses on overcoming the soft skill regression many managers experienced during the pandemic, helping you create a culture of not just goal setting, but goal achieving. By the end, you'll have actionable steps to transform your team into a high-performing, cohesive unit.
Participants will learn to:

Build a productive team through the power of relationships.
Identify and develop the unique strengths of each team member.
Overcome fears and concerns that hinder leadership effectiveness.
Create a management pattern that fosters continuous team growth.
Implement actionable steps to turn business goals into achieved results from Day 1.

Speakers

Jason Brooks

Founder/CEO, HospiVation

Jason Brooks has over 30 years of experience in the hospitality industry in multiple leadership roles with 6 of the Top 100 hospitality brands today. Jason coaches business owners, operators, & executives in the art of not just goal setting, but goal getting. He also teaches managers... Read More →

Tuesday March 25, 2025 4:00pm - 4:45pm PDT
Room #221

Conference Session

Registration Pass Deluxe Pass, Conference Pass
Audience Owner/Operator, GM, Bar Manager
Experience Level All Levels
Track People & Staffing

4:00pm PDT

Panel: Preparing for Franchising: Is Your Concept Ready to Scale?

Tuesday March 25, 2025 4:00pm - 4:45pm PDT

Room #224/225

Learn the essential steps to position your business for franchising success. This session covers financial planning, startup requirements, and proven strategies for scaling while attracting your first franchisees.
Participants will:

Understand how to define and communicate your market positioning to stand out.
Assess the financial viability of your concept and set realistic goals.
Learn the actual costs and considerations for launching a franchise company.
Explore strategies for scaling your franchise while maintaining operational excellence.
Discover effective methods to recruit and onboard your first franchisees.

Moderators

Jonathan Weathington

CEO, Shuckin' Shack Oyster Bar

Jonathan serves as the CEO of Shuckin Shack Oyster Bar, a fresh seafood and cold beer concept out of Wilmington, NC, which has expanded to include locations in six states. He’s been featured on the cover of FSR Magazine, appeared on Good Morning America, quoted and featured in numerous... Read More →

Speakers

Carl Comeaux

CEO, Crust Pizza Co.

Carl Comeaux is the CEO of Crust Pizza Co., a fast-growing limited-service pizza chain that has redefined the local pizzeria experience. Known for its inviting interior designinspired by classic Chicago elements, Crust Pizza locations feature old Chicago brick,light wood accents... Read More →

Lauren Coulter

Owner, Integrator and Chief Biscuit Eater, Biscuit Belly

Lauren Coulter began her career as a pharmacist before discovering her passion for the restaurant industry. After graduating pharmacy school, Lauren and her husband, Chad Coulter, launched Louisville’s first “paint and sip” businesses, blending creativity with community engagement.In... Read More →

Tuesday March 25, 2025 4:00pm - 4:45pm PDT
Room #224/225

Conference Session

Registration Pass Deluxe Pass, Conference Pass
Audience Owner/Operator
Experience Level Growth Mode
Track Operations

4:00pm PDT

Visual Bites: How Great Photos Drive Revenue for Bars and Restaurants

Tuesday March 25, 2025 4:00pm - 4:45pm PDT

Room #226/227

Great photography isn't just eye-catching—it’s a powerful tool to attract customers and boost revenue. This session explores how bars and restaurants can use professional-quality images to highlight their offerings, create an emotional connection with guests, and maximize marketing efforts. Learn actionable tips to ensure your photos resonate across platforms and drive tangible results.

Discover how to choose a photographer who aligns with your brand vision.
Plan for impactful photos that showcase your menu, atmosphere, and unique offerings.
Learn techniques to enhance the appeal of your dishes and venue through lighting and angles.
Get tips on incorporating movement, props, and human elements for dynamic visuals.
Strategize how to use your photos effectively on social media, websites, and promotional materials.

Speakers

Melanie Blair

Marketing + PR Strategist, Beacon & Brand

Melanie Blair has spent the past 20 years perfecting brand strategy, creative vision and a critical eye. She knows the genius behind how chefs think, understand the nuances of how hotels and restaurants function and uses that to create a compelling synergy leading to meaningful campaigns... Read More →

Tuesday March 25, 2025 4:00pm - 4:45pm PDT
Room #226/227

Conference Session

Registration Pass Deluxe Pass, Conference Pass
Audience Owner/Operator, GM
Experience Level Fundamentals
Track Marketing

4:00pm PDT

First Timer's Meet and Greet

Tuesday March 25, 2025 4:00pm - 6:00pm PDT

Cocktail Clubhouse, 1st Floor Expo Hall

Attending the show for the first time? Don't miss our First-Timer's Meet-Up, designed just for you! Connect with fellow professionals, share experiences, and mingle with our esteemed Advisory Board of industry experts who are eager to offer insights and guidance. This is your chance to build valuable relationships and kick off your show experience with confidence!

Speakers

Mia Mastroianni

Beverage/Hospitality Consultant, Consultant as seen on Bar Rescue USA

Tuesday March 25, 2025 4:00pm - 6:00pm PDT
Cocktail Clubhouse, 1st Floor Expo Hall

Networking, Networking Meet-up

Registration Pass Conference Pass, Deluxe Pass, Expo Pass, Expo Plus Pass
Audience Bar Manager, Bartender, Bartender/Mixologist, Chef, GM, Owner/Operator
Experience Level All Levels

4:30pm PDT

Live Menu Read with Chef Brian Duffy - Bring Your Menu!

Tuesday March 25, 2025 4:30pm - 5:30pm PDT

FBIC Stage, 2nd floor Expo Hall

Bring your menu! It’s time to talk about your menu. What are your offerings? How creative are you? Join Chef Duffy for an eye-opening session as he breaks down menus looking for opportunities to improve food offerings, kitchen operations, and guest experience.

Speakers

Brian Duffy

Owner, Duffified Experience Group

Tuesday March 25, 2025 4:30pm - 5:30pm PDT
FBIC Stage, 2nd floor Expo Hall

Expo Hall - Open to All!, F&B Innovation Center Demo

Registration Pass Conference Pass, Deluxe Pass, Expo Pass, Expo Plus Pass
Audience Bar Manager, Chef, GM, Owner/Operator, Bartender/Mixologist, Start-Up
Experience Level All Levels

6:00pm PDT

Badge Perk! Jason Aldean's Kitchen & Bar

Tuesday March 25, 2025 6:00pm - 10:00pm PDT

Jason Aldean's Kitchen & Bar

2 for 1 cocktail, beer or wine! Present badge on the Club Level to redeem. Show your Bar & Restaurant Expo badge

Tuesday March 25, 2025 6:00pm - 10:00pm PDT
Jason Aldean's Kitchen & Bar

Badge Perk

Registration Pass Conference Pass, Deluxe Pass, Expo Pass, Add Separate

9:00pm PDT

Industry Afterparty II at OMNIA Nightclub

Tuesday March 25, 2025 9:00pm - 11:00pm PDT

OMNIA Nightclub, Caesars Palace

Cap off your Bar & Restaurant Expo experience with an epic night at OMNIA Nightclub! Connect with fellow attendees, build valuable relationships, and unwind in one of the hottest nightlife venues. This is where business meets pleasure—don’t miss out!

Includes free admission and complimentary beverages provided by our sponsors.

Helpful Tips:
Private Bar & Restaurant Expo Hours: 9pm-11pm
Bring your I.D. and show your badge or registration email confirmation at the door.
For OMNIA Nightclub dress code, click here.

Tuesday March 25, 2025 9:00pm - 11:00pm PDT
OMNIA Nightclub, Caesars Palace 3570 S Las Vegas Blvd, Las Vegas, NV 89109

Networking, Late Night Networking Bundle

Registration Pass Deluxe Pass, Expo Plus Pass, Add Separate
Audience Bar Manager, Bartender, Chef, GM, Owner/Operator, Start-Up

8:00am PDT

Registration/Badge Pick-up

Wednesday March 26, 2025 8:00am - 4:30pm PDT

Las Vegas Convention Center, South Hall

Must be 21+ to attend Bar & Restaurant Expo. Please bring your valid I.D.

Wednesday March 26, 2025 8:00am - 4:30pm PDT
Las Vegas Convention Center, South Hall

Registration/ Badge Pick-up

11:00am PDT

Keynote: Beyond the Glass: Exploring Unexpected Directions in Beverage Innovation

Wednesday March 26, 2025 11:00am - 11:45am PDT

Room #222/223

Innovation in the beverage industry isn’t just about what’s in the glass—it’s about creating new avenues for growth and profitability. As guest expectations evolve, forward-thinking operators are discovering unconventional ways to enhance margins, optimize efficiency, and create memorable experiences that drive revenue. This session will explore bold strategies that go beyond traditional beverage programs, offering actionable insights on how to maximize impact, differentiate in a competitive market, and turn innovation into a powerful business advantage

Speakers

Dale DeGroff

Author, The New Craft of the Cocktail, Partner, Degroff Spirits

Master Mixologist Dale DeGroff developed his extraordinary techniques and talent tending bar at the legendary Rainbow Room, where in the 1980’s, he pioneered a gourmet approach to recreating the classic cocktails. DeGroff has since been credited with reviving the profession of bartending... Read More →

Wednesday March 26, 2025 11:00am - 11:45am PDT
Room #222/223

Conference Session, Keynote

Registration Pass Conference Pass, Deluxe Pass, Expo Pass, Expo Plus Pass, Add Separate
Experience Level All Levels
Track Keynote

12:00pm PDT

Expo Hall - Open to All!

Wednesday March 26, 2025 12:00pm - 5:00pm PDT

Las Vegas Convention Center, South Hall

Wednesday March 26, 2025 12:00pm - 5:00pm PDT
Las Vegas Convention Center, South Hall

Expo Hall - Open to All!

Registration Pass Deluxe Pass, Expo Pass, Conference Pass, Expo Plus Pass
Audience Owner/Operator, GM, Bar Manager, Bartender, Chef, Start-Up

12:00pm PDT

Badge Perk! Jason Aldean's Kitchen & Bar

Wednesday March 26, 2025 12:00pm - 9:00pm PDT

Jason Aldean's Kitchen & Bar

2 for 1 cocktail, beer or wine! Present badge on the Club Level to redeem. Show your Bar & Restaurant Expo badge

Wednesday March 26, 2025 12:00pm - 9:00pm PDT
Jason Aldean's Kitchen & Bar

Badge Perk

Registration Pass Conference Pass, Deluxe Pass, Expo Pass, Add Separate

12:30pm PDT

Beyond the Bank: Crowdfunding Lightning Round

Wednesday March 26, 2025 12:30pm - 12:55pm PDT

Spotlight Stage, Expo Floor

Raising capital in hospitality is changing fast—are you keeping up? In this fast-paced, no-fluff session, I’ll break down how Gin & Luck has raised $12M+ through Reg CF, Reg D, and two Reg A offerings, unlocking non-traditional funding to fuel expansion without giving up control.

We’ll dive into equity crowdfunding, private placements, and developer-backed deals, showing how these tools can work together to build a capital stack that maximizes growth while minimizing risk. Whether you’re looking to open your next location, expand a multi-unit operation, or future-proof your funding strategy, this session will give you real-world insights, practical takeaways, and a roadmap to raising the right capital—on your terms.

Speakers

David Kaplan

CEO, Gin & Luck

Wednesday March 26, 2025 12:30pm - 12:55pm PDT
Spotlight Stage, Expo Floor

Spotlight Stage Talk, Spotlight Stage Future Proof Experience

Registration Pass Conference Pass, Deluxe Pass, Expo Pass, Expo Plus Pass
Audience Owner/Operator, Start-Up
Experience Level Growth Mode, Start Up

12:30pm PDT

F&B Innovation Center Demo with Chef Tim Witcher

Wednesday March 26, 2025 12:30pm - 1:00pm PDT

FBIC Stage, 2nd floor Expo Hall

Buttermilk Fried Donuts & Dips
Sea salt caramel, pickled raspberry, white chocolate, espresso milk chocolate

Speakers

Tim Witcher

Owner, The Wing Kitchen

Wednesday March 26, 2025 12:30pm - 1:00pm PDT
FBIC Stage, 2nd floor Expo Hall

Expo Hall - Open to All!, F&B Innovation Center Demo

Registration Pass Conference Pass, Deluxe Pass, Expo Pass, Expo Plus Pass
Audience Bar Manager, Chef, GM, Owner/Operator, Bartender/Mixologist, Start-Up
Experience Level All Levels

1:00pm PDT

The Consumers' Impact on 2025 Food Away from Home Industry Forecast

Wednesday March 26, 2025 1:00pm - 1:25pm PDT

Spotlight Stage, Expo Floor

A new President, a cautious consumer, and an unsteady economy all could have an impact on operator spending in 2025. To separate the hype from reality, get the latest segment growth projections for 2025, including the why behind the numbers.

Speakers

Charlie McConnell

Vice President of Industry Insights, Research, and Education, IFMA The Food Away from Home Association

In his role with IFMA The Food Away from Home Association, Charlie ensures that members and the larger ecosystem stay informed of the industry's state and the changes happening. Additionally, he leads the training pillar of the Association, having taught Foodservice Fundamentals over... Read More →

Phil Kafarakis

President & CEO, IFMA The Food Away from Home Association

Wednesday March 26, 2025 1:00pm - 1:25pm PDT
Spotlight Stage, Expo Floor

Spotlight Stage Talk, Spotlight Stage Future Proof Experience

Registration Pass Expo Plus Pass, Expo Pass, Deluxe Pass, Conference Pass
Audience Owner/Operator, GM, Chef, Start-Up, Bartender/Mixologist, Bartender
Experience Level All Levels
Track Spotlight Stage

1:00pm PDT

Fusing Marketing, Charity, and Competition in the Hospitality Industry

Wednesday March 26, 2025 1:00pm - 1:45pm PDT

Room #226/227

Learn how to create an engaging industry night that boosts sales during slow months, fosters community support, and adds excitement with friendly competition. This session will guide you in setting up a successful event that unites hospitality workers and gives back to the hospitality community while building lasting relationships with local businesses and suppliers.
Participants will learn:

How to organize a competition that attracts hospitality professionals and builds camaraderie.
Effective strategies for marketing the event on social media to maximize attendance.
Techniques to engage the community and ensure long-term participation.
How to partner with suppliers and local businesses for sponsorship and support.
Key steps to manage high volumes and optimize your venue for a seamless, successful event.

Moderators

Michael Elefante

Co-Creator, Tucson Knife Fight

Chef Michael Elefante is a Tucson native who grew up in the kitchen helping his father and grandfather make pasta, pizza and sauce. In order to gain more experience in the culinary world, Chef Elefante joined the culinary team at The Ritz Carlton Dove Mountain in 2010. He moved up... Read More →

Speakers

Rico Hominda

Videographer, Tuscon Knife Fight

My name is Rico and I'm a freelance graphic designer, photographer and videographer from Tucson, Arizona. I also co-host a morning radio show on KFMA and work as a door bouncer on the weekends. I've befriended and worked with Gary and Michael for a couple of years now and it's wonderful... Read More →

Gary Hickey

Co-founder, Tucson Knife Fight

Tucson knife fight is a local community cooking contest that raises funds for food service employees. But also injects over $80,000 in local revenue every year.

Michael R Lopez

DJ/Producer, Master Mixx Pro Dj's AZ / Knife Fight Tucson AZ

Michael Lopez has been on the decks longer than most people can remember. Playing along side of some of the best in and on Radio Stations, Clubs, and Venues from San Diego to Miami, Dj Michael Bignut Lopez has played and seen it all. A well respected DJ in the 520 and 619, Michael... Read More →

Wednesday March 26, 2025 1:00pm - 1:45pm PDT
Room #226/227

Conference Session

Registration Pass Deluxe Pass, Conference Pass
Audience Owner/Operator, GM
Experience Level Growth Mode
Track Marketing

1:00pm PDT

Hospitality Heroes: Engaging Your Front of House for Outstanding Guest Experiences

Wednesday March 26, 2025 1:00pm - 1:45pm PDT

Room #221

This session highlights the vital role front-of-house staff play in crafting memorable guest experiences. Gain actionable strategies to energize and empower your team, ensuring they deliver exceptional service that transforms first-time visitors into loyal patrons.
Participants will know how to:

Empower staff to make on-the-spot decisions that enhance guest experiences.
Build a culture of recognition that celebrates outstanding service and teamwork.
Enhance training focusing on soft skills like empathy and conflict resolution.
Personalize guest interactions by remembering preferences and special occasions.
Foster a feedback-driven environment to encourage continuous improvement.

Sponsored by:

Moderators

Nesha Arbano

Event Producer, Duke and Van Deusen

Speakers

Jess Rowland

Service and Hospitality Expert, The Restaurant Launch

With over 45,000 hours of server training experience, Jess Rowland is a true leader in the restaurant and hospitality industry. Over the past 26 years as a Regional Trainer for Hillstone, Jess played a key role in reinventing their 47-year-old service manual, creating one of the best... Read More →

Christopher McFadden

Founder & Hospitality Career Coach, The McFadden Group

Christopher brings over 25 years of experience in restaurant management and sommelier roles, primarily on Canada’s West Coast, giving him a deep and confident understanding of the hospitality industry's needs. In 2022, he returned to his hometown of Burlington, Ontario, with his... Read More →

Wednesday March 26, 2025 1:00pm - 1:45pm PDT
Room #221

Conference Session

Registration Pass Deluxe Pass, Conference Pass
Audience Owner/Operator, GM
Experience Level Growth Mode
Track People & Staffing

1:00pm PDT

The Pricing Paradox: Balancing Cost Control and Revenue Growth in Bars and Restaurants

Wednesday March 26, 2025 1:00pm - 1:45pm PDT

Room #224/225

Striking the right balance between managing costs and driving revenue is one of the most challenging aspects of running a successful bar or restaurant. This session dives into actionable strategies for pricing menus effectively, maintaining profitability, and staying competitive in an ever-evolving market. Gain the tools to optimize pricing while enhancing guest satisfaction and loyalty.
Participants will:

Learn how menu pricing influences customer perception and drives purchasing decisions.
Explore tactics for managing food, beverage, and labor costs while maintaining high standards.
Discover how to strategically price and structure menus to increase profitability and guide guest choices.
Leverage industry data and consumer behavior insights to stay ahead of pricing shifts.
Design promotions that align with your pricing strategy and attract repeat business.

Sponsored by:

Speakers

Alexander Fletcher

Owner, Shaken and Stirred Hospitality

Alex Fletcher is the owner of Shaken And Stirred Hospitality and formerly served as the national beverage director and head of sustainability for Hospitality Alliance. With over 20 years of experience in the hospitality sector, Alex has focused on positivity, sustainability, creativity... Read More →

Wednesday March 26, 2025 1:00pm - 1:45pm PDT
Room #224/225

Conference Session

Registration Pass Deluxe Pass, Conference Pass
Audience Owner/Operator, GM, Bar Manager
Experience Level Growth Mode
Track Operations

1:00pm PDT

Bar & Restaurant Triage: Tailored Solutions for Established Venues and Scaling Operations

Wednesday March 26, 2025 1:00pm - 3:00pm PDT

Room #233

Designed specifically for established independent restaurants and multi-unit operators with 2-25 units, this session tackles the unique challenges for established businesses or those currently in an active scale-up phase.
This 2-hour "triage" session is tailored for those facing specific business challenges or actively scaling up operations.
After brief introductions and opening remarks, three industry consultants will provide targeted insights on these key areas: People & Staffing, Operations & Financials, and Digital & Social Media Marketing, focusing on solutions that drive growth and streamline operations.
Choose from these breakout discussions to gain one-on-one coaching that addresses your current challenge or questions. Get ready to leave with tailored, actionable insights to help you scale effectively and enhance your business’s long-term success. Attendees can move from table to table once they have received the feedback they need.

What to Do When You Arrive:
Join a Table: Choose from one of the three breakout discussions:

People & Staffing – Hiring, retention, and team performance
Operations & Financials – Cost control, profit drivers, and operational efficiency
Digital & Social Media Marketing – Building engagement and driving sales online

Engage at Your Own Pace: Ask your question if you have one — or just listen in to the small group discussion.
Move Freely: Once you’ve received the feedback you need, you’re welcome to switch to another table or continue the conversation.
Take Action: Leave with tailored, actionable strategies to scale your business effectively.

Speakers

Chip Klose

Restaurant Coach, Restaurant Strategy

Monte Silva

CEO, Ten Tables Hospitality

Kenneth Kneif

Managing Director, Hospitality Resource Group

Wednesday March 26, 2025 1:00pm - 3:00pm PDT
Room #233

Conference Session, Business Triage

Registration Pass Add Separate, Deluxe Pass
Audience Owner/Operator
Experience Level Mastery
Track Triage

1:00pm PDT

WS7 Building a Profitable Brand Identity: Telling Your Hospitality Story to Drive Revenue, Customer Loyalty and Success

Wednesday March 26, 2025 1:00pm - 4:00pm PDT

Room #229/230

In this dynamic workshop, participants will learn how to craft a compelling and flexible brand story that aligns their hospitality project with community values and supports sustainable growth. Through interactive activities, we’ll guide you in defining core brand values, refining your messaging, and ensuring consistent communication with employees, partners, and customers.

Identify and define core brand values for long-term success.
Develop a compelling brand story that resonates with your community.
Learn how to communicate consistently across all stakeholder groups.
Build a brand story that remains adaptable as your project grows.
Gain practical tools to structure and discipline your brand messaging efforts.

**SESSION AVAILABLE ONLY WITH DELUXE PASS**

Speakers

Judy Bennett

Co-owner, American 35

Judy Bennett is a physical therapist, certified wellness consultant, and bartender. She now co-owns a single-location Neapolitan pizza restaurant with her husband in a small rural Washington town. She has traveled the country delivering workshops to groups large and small on the topic... Read More →

Thomas Bennett

Owner, American 35

Thomas Bennett is co-owner of American 35 restaurant in Waitsburg WA. Along with his wife, Judy, he renovated an 1895 historic building and is now pursuing awards for hospitality and quality in a wine-tourism region. He also runs a catering company using a mobile wood-fired oven on... Read More →

Wednesday March 26, 2025 1:00pm - 4:00pm PDT
Room #229/230

Workshop

Registration Pass Deluxe Pass
Audience Owner/Operator, GM, Bar Manager
Experience Level Fundamentals
Track Guest Experience
Item Code WKSP7

1:00pm PDT

WS8: How to Avoid 3 Deadly Mistakes in Labor Cost

Wednesday March 26, 2025 1:00pm - 4:00pm PDT

Room #231/232

Labor costs are a real challenge for restaurants that want to make money. Restaurant owners have to battle with a lot of variables to control their labor cost and create success from things that are out of their control. For example, there is rising minimum wage – could be going as high as $22/hour in some places, labor laws that freeze scheduled hours for staff, a fear of working people so hard they leave and don’t forget the cost of providing the best service possible. What is a restaurant owner to do? How can you give good service, keep your team happy and make money? In this session, David Scott Peters, restaurant expert and coach, will teach restaurant owners three deadly mistakes commonly made in managing labor hours and how to correct them. Attendees will learn the formulas to properly plan for and manage these mistakes and leave with the knowledge and tools to fix it immediately. Attend this session to learn:

How to successfully budget for labor
How to identify shifts where you are over staffed
How to track and control labor cost
How to avoid overstaffing
How to teach and lead your team to run the right ideal labor cost

**SESSION AVAILABLE ONLY WITH DELUXE PASS**

Speakers

David Scott Peters

Founder, DavidScottPeters.com

David Scott Peters is a restaurant expert who teaches restaurant operators how to cut costs and increase profits with his trademark Restaurant Prosperity Formula. He’s taught thousands of restaurants how to use operational systems and create a hospitality-based company culture to... Read More →

Wednesday March 26, 2025 1:00pm - 4:00pm PDT
Room #231/232

Workshop

Registration Pass Deluxe Pass
Experience Level All Levels
Track Operations
Item Code WKSP8

1:15pm PDT

F&B Innovation Center Demo with Chef Nick Liberato

Wednesday March 26, 2025 1:15pm - 1:45pm PDT

FBIC Stage, 2nd floor Expo Hall

Duck Confit Tostada
Avocado, burnt onion powder, micro cilantro, micro epazote & chicharrónes

Speakers

Nick Liberato

The Borscht Belt Delicatessen, Owner/Chef

Wednesday March 26, 2025 1:15pm - 1:45pm PDT
FBIC Stage, 2nd floor Expo Hall

Expo Hall - Open to All!, F&B Innovation Center Demo

Registration Pass Conference Pass, Deluxe Pass, Expo Pass, Expo Plus Pass
Audience Bar Manager, Chef, GM, Owner/Operator, Bartender/Mixologist, Start-Up
Experience Level All Levels

1:30pm PDT

USBG Shake It Up National Final - Flair

Wednesday March 26, 2025 1:30pm - 3:30pm PDT

Spotlight Stage, Expo Floor

Wednesday March 26, 2025 1:30pm - 3:30pm PDT
Spotlight Stage, Expo Floor

Expo Hall - Open to All!, Spotlight Stage Future Proof Experience

Registration Pass Conference Pass, Deluxe Pass, Expo Pass, Add Separate
Audience Bar Manager, Bartender, Chef, GM, Owner/Operator, Start-Up

2:00pm PDT

F&B Innovation Center Demo with Chef Bobby Marcotte

Wednesday March 26, 2025 2:00pm - 2:30pm PDT

FBIC Stage, 2nd floor Expo Hall

Duck Duck Cuban
Honey-rubbed duck breast, spiced confit duck, aged gouda, guajillo cran mostarda, pickled fennel & cukes

Speakers

Bobby "The Butcher" Marcotte

Founder, Grindhouse Meat Company

Wednesday March 26, 2025 2:00pm - 2:30pm PDT
FBIC Stage, 2nd floor Expo Hall

Expo Hall - Open to All!, F&B Innovation Center Demo

Registration Pass Conference Pass, Deluxe Pass, Expo Pass, Expo Plus Pass
Audience Bar Manager, Chef, GM, Owner/Operator, Bartender/Mixologist, Start-Up
Experience Level All Levels

2:00pm PDT

Acing the Bar Exam: A Legal Survival Guide for Bar and Restaurant Operators.

Wednesday March 26, 2025 2:00pm - 2:45pm PDT

Room #224/225

Join a veteran bar operator and lawyer for a concise overview of the legal factors that can shape the long-term success of your business. This session covers critical topics like business formation, property acquisition, licensing, and compliance, offering actionable insights for navigating the complex legal challenges of the hospitality industry.
Session participants will:

Understand the key legal considerations for starting and structuring a hospitality business.
Learn strategies for property acquisition and lease negotiations.
Gain insights into licensing and compliance requirements for bar and restaurant operations.
Identify common legal pitfalls and how to mitigate risks effectively.
Equip yourself with practical knowledge to address legal challenges at any stage of business growth.

Sponsored by:

Speakers

George Qualley

Operating Partner/ Partner, Nightingale Cocktail /Qualley Law, P.L.C.

George Qualley is a distinguished attorney and entrepreneur based in Des Moines, Iowa. He studied Political Science and swam competitively at the University of Nebraska - Lincoln before earning his Juris Doctorate and MBA from Drake University and Drake Law School. Licensed to practice... Read More →

Wednesday March 26, 2025 2:00pm - 2:45pm PDT
Room #224/225

Conference Session

Registration Pass Conference Pass, Deluxe Pass
Audience Owner/Operator, Start-Up
Experience Level Fundamentals
Track Operations

2:00pm PDT

Local Market Leadership: Strategies for Building a Strong Community Presence

Wednesday March 26, 2025 2:00pm - 2:45pm PDT

Room #226/227

Become a local leader by building meaningful connections with your community. This session will help you develop strategies to strengthen your brand’s presence and foster loyalty in your local market.

Learn how to engage with your community to build lasting relationships.
Discover strategies for supporting and collaborating with local businesses.
Position your venue as a cornerstone of your neighborhood.
Utilize local events and partnerships to enhance visibility.
Build a loyal customer base through authentic community involvement.

Speakers

Michelle Corigliano

Executive Director, Salt Lake Area Restaurant Association

Michele has worked with independent restaurant and bar owners for over 8 years, growing the Salt Lake Area Restaurant Association from 35 members to over 400.Michele prioritizes relationships with all municipal and state agencies to advocate for SLARA’s members and lobbies for positive... Read More →

Adam Orman

Co-Owner, L’Oca d’Oro & Bambino

Adam Orman’s culinary career spans over two decades, starting in front-of-house in New York and San Francisco and evolving into a seasoned restaurateur in Austin. His early work at Cafe at Rockefeller Center and collaborations with influential owners at An American Place, Jojo... Read More →

Kristen Rauch

Executive Director, EatDenver

Kristen Rauch is the Executive Director of EatDenver, a nonprofit membership organization that connects and empowers the Denver region’s independent food and beverage community through education, collaboration, marketing, and advocacy. After receiving a dual bachelor’s degree... Read More →

Wednesday March 26, 2025 2:00pm - 2:45pm PDT
Room #226/227

Conference Session

Registration Pass Deluxe Pass, Conference Pass
Audience Owner/Operator, GM, Bar Manager
Experience Level Growth Mode
Track Marketing

2:00pm PDT

The Impact of People-First Leadership on the Restaurant Business Model

Wednesday March 26, 2025 2:00pm - 2:45pm PDT

Room #221

Explore how adopting a people-first approach can transform your restaurant's business model by fostering loyalty, increasing productivity, and enhancing customer experiences. This session dives into actionable strategies that link employee satisfaction with financial success, paving the way for long-term growth in the industry.
Participants will learn to:

Empower employees by creating a supportive environment that encourages ownership and excellence in their roles.
Build trust to form a foundation for team resilience and long-term business stability.
Understand the connection between employee well-being and customer experience, focusing on mutual benefits.
Gain insights on structuring training programs that increase competency, reduce turnover, and align with company values.
Learn to achieve profitability through people-centric practices that improve morale, retention, and revenue.

Speakers

Jim Taylor

Managing Partner/Founder, Le Crocodile by Rob Feenie/Benchmark Sixty Restaurant Services

Over the last 20+ years, Jim has helped to fuel the growth of a leading national restaurant brand, consulted with hundreds of other restaurants to navigate the ever changing restaurant industry, and is the managing partner at Le Crocodile by Rob Feenie, a french fine dining restaurant... Read More →

Wednesday March 26, 2025 2:00pm - 2:45pm PDT
Room #221

Conference Session

Registration Pass Deluxe Pass, Conference Pass
Experience Level Fundamentals
Track People & Staffing

2:00pm PDT

Under 30s Meet-up: Tomorrow's leaders, grow your network!

Wednesday March 26, 2025 2:00pm - 3:00pm PDT

Cocktail Clubhouse, 1st Floor Expo Hall

Navigating your career in the bar and restaurant industry? You’re not alone. Join our Under 30s Meet-up, hosted by Art Sutley and featuring members of our distinguished Advisory Board, to connect with fellow young professionals and industry leaders who "get it". Whether you're figuring out your next move, looking to expand your network, or just want to swap experiences, this is your space to talk, learn, and grow in a casual environment.

Speakers

Arthur Sutley

Owner, The Resident Boulevardier

Wednesday March 26, 2025 2:00pm - 3:00pm PDT
Cocktail Clubhouse, 1st Floor Expo Hall

Networking, Networking Meet-up

Registration Pass Conference Pass, Deluxe Pass, Expo Pass, Expo Plus Pass
Audience Bar Manager, Bartender, Bartender/Mixologist, Chef, GM, Owner/Operator, Start-Up
Experience Level All Levels

2:45pm PDT

Live Menu Read with Chef Brian Duffy

Wednesday March 26, 2025 2:45pm - 4:30pm PDT

FBIC Stage, 2nd floor Expo Hall

It’s time to talk about your menu. What are your offerings? How creative are you? Join Chef Duffy for an eye-opening session as he breaks down menus looking for opportunities to improve food offerings, kitchen operations, and guest experience.

Speakers

Brian Duffy

Owner, Duffified Experience Group

Wednesday March 26, 2025 2:45pm - 4:30pm PDT
FBIC Stage, 2nd floor Expo Hall

Expo Hall - Open to All!, F&B Innovation Center Demo

Registration Pass Conference Pass, Deluxe Pass, Expo Pass, Expo Plus Pass
Audience Bar Manager, Chef, GM, Owner/Operator, Bartender/Mixologist, Start-Up
Experience Level All Levels

10:30pm PDT

The Studio at Hakkasan - Open to All!

Wednesday March 26, 2025 10:30pm - 11:59pm PDT

Hakkasan Nightclub, MGM Grand Hotel & Casino

Complimentary admission when you show your badge at the door 10:30pm-1:00am

Wednesday March 26, 2025 10:30pm - 11:59pm PDT
Hakkasan Nightclub, MGM Grand Hotel & Casino

Networking, Badge Perk - Open to All!

Registration Pass Conference Pass, Deluxe Pass, Expo Pass, Expo Plus Pass
Audience Bar Manager, Bartender, Bartender/Mixologist, Chef, GM, Owner/Operator, Start-Up
Experience Level All Levels