The digital marketing landscape is complex, and it's time to simplify. Join Alexa Pence—serial entrepreneur, CEO of Saltshine Creative, and former hospitality global director—for a dynamic crash course on building a holistic digital strategy that propels your brand into a league of its own. Explore the key tools and common pitfalls that differentiate brands that make noise from those that generate hype.
In this session you will:
- Uncover how digital marketing in hospitality has evolved and where it's headed.
- Engage in exercises to re-position your unique selling proposition and define what makes your brand shine.
- Explore The Saltshine Framework—a holistic, social-first strategy to propel your commercial initiatives.
- Learn the psychology behind effective influencer campaigns and how to optimize ROI.
- Identify the key elements of partnerships that amplify impact and drive growth.
