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Building an Enduring Brand: Expanding, Protecting, and Growing Your Hospitality Presence
Tuesday March 25, 2025 1:00pm - 1:45pm PDT
TBA
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Learn key strategies to create a strong hospitality brand that grows beyond its initial concept and stands the test of time. This session covers how to expand, legally protect, and leverage your brand's assets for long-term growth.
  • Conduct trademark searches and navigate registration to legally protect your brand from the start.
  • Expand your brand into new revenue streams like TV, CPGs, and cookbooks.
  • Transition from a single concept to a multi-concept hospitality group.
  • Secure your brand’s assets through intellectual property (IP) strategies.
  • Use cease-and-desist letters and litigation to prevent brand infringement and ensure ongoing success.


Speakers
avatar for Hamutal Lieberman

Hamutal Lieberman

Partner & Chair of Trademark Group, Helbraun & Levey LLP
Hamutal is a Partner & the Chair of the Trademark Group at Helbraun & Levey LLP, a full-service hospitality law firm in New York City. She regularly counsels clients on trademark matters including trademark searches, applications, and prosecutions. Hamutal also assists clients with... Read More →
Tuesday March 25, 2025 1:00pm - 1:45pm PDT
TBA
  Conference Session

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