What would compel a prospective customer to go out of their way to try your food, or even pay a premium to dine with you? Imagine doubling your prices and still having people line up to order. Too many restaurants remain undifferentiated in a crowded "commodity" market, but by drawing inspiration from iconic brands like Hermès, Bentley, and Krug, you can create a product that people truly crave. This session will show you how to cultivate a brand that builds raving fans and sets your restaurant apart.
Key Takeaways:- Identify what makes your brand unique and worth a premium price.
- Learn how to create experiences that customers actively seek out and prioritize.
- Discover how luxury brands cultivate desire and loyalty among customers.
- Develop strategies to transform your offerings from commodities to craveable experiences.
- Build a loyal customer base by applying principles from the world’s most exclusive brands.
