The demand for high-quality non-alcoholic options is skyrocketing, and hospitality venues that embrace this shift can unlock new revenue streams, attract diverse guests, and enhance the overall guest experience. But how can bars, restaurants, and hotels go beyond token offerings to create a truly compelling NA program?
This interactive seminar brings together industry experts to explore best practices for integrating non-alcoholic drinks into hospitality settings—covering menu strategy, pricing, staff training, consumer engagement, and operational execution.
Join moderator
Derek Brown (
Co-Founder, Mindful Drinking Fest; Author, Mindful Mixology: A Comprehensive Guide to No & Low-Alcohol Cocktails) as he leads a discussion with top hospitality leaders on:
- How to build a non-alcoholic beverage program that sells
- Maximizing margins while offering value to guests
- Understanding what today’s guests expect from NA offerings
- Equipping teams to promote and serve NA drinks effectively
- Seamlessly integrating NA options into your venue’s workflow
Whether you run a cocktail bar, restaurant, hotel, or multi-unit operation, this seminar will provide actionable insights to help you stay ahead in a rapidly evolving beverage landscape.
