Not all promotions lead to profit—some can cost you more than they bring in. Using real-life examples like Red Lobster’s “Endless Shrimp” promotion, this session will help you design food and cocktail events that resonate with guests while avoiding financial pitfalls.
In this session:
- Identify the common pitfalls in promotions that cost time and money.
- Use case studies to understand the risks of poorly planned events.
- Learn how to create effective promotions that connect with your audience.
- Project and manage budgets for events and promotions.
- Engage with brands for sponsorship opportunities and boost your marketing efforts.
