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WS5 If You Build It, They Will Come: Crafting Concepts and Guest Experiences That Bring Your Vision to Life
Monday March 24, 2025 9:00am - 12:00pm PDT
Las Vegas Convention Center, South Hall
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Build or rebrand your venue into a guest experience destination with this hands-on workshop—your yellow brick road to success. Led by Michael Tipps and the Maverick Theory team, you’ll discover how to create a unique concept, optimize your design, and elevate your service to craft unforgettable guest experiences that keep customers coming back.

  • Learn how to create or rebrand your venue concept from scratch.
  • Master the key elements of design that impact guest perception.
  • Dive into the fundamentals of service and hospitality for all staff levels.
  • Control every aspect of your guests’ sensory experience.
  • Ensure your vision is reflected in every touchpoint, from ownership to staff execution.
Speakers
avatar for Michael Tipps

Michael Tipps

Founder, Maverick Theory
Michael Tipps has over 30 years of experience working, managing, and consulting in all facets of the hospitality world (throughout all positions, and most venue types including hotels, restaurants, bars, nightclubs, and fast service). Michael Tipps’s Career started in Hospitality... Read More →
Monday March 24, 2025 9:00am - 12:00pm PDT
Las Vegas Convention Center, South Hall
  Workshop

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