In this dynamic workshop, participants will learn how to craft a compelling and flexible brand story that aligns their hospitality project with community values and supports sustainable growth. Through interactive activities, we’ll guide you in defining core brand values, refining your messaging, and ensuring consistent communication with employees, partners, and customers.
- Identify and define core brand values for long-term success.
- Develop a compelling brand story that resonates with your community.
- Learn how to communicate consistently across all stakeholder groups.
- Build a brand story that remains adaptable as your project grows.
- Gain practical tools to structure and discipline your brand messaging efforts.
**SESSION AVAILABLE ONLY WITH DELUXE PASS**
