Explore the dynamic Bar & Restaurant Expo Hall, where innovation meets opportunity! Discover the latest products, services, and solutions that can take your business to the next level. With access and complimentary samples included in all registration passes, this is your chance to taste, test, and connect with top industry suppliers.
Access to watch the Shake It Up Competition is included in all registration passes.
Bar & Restaurant Expo is the official location for the United States Bartenders' Guild (USBG) National Cocktail Competition.
Get ready to witness the cocktail event of the year – the electrifying USBG Shake It Up Competition that will have you on the edge of your seats!
Watch this thrilling competition as the most talented bartenders go head-to-head in a battle of creativity, speed, and skill. Witness mind-blowing cocktail concoctions that push the boundaries of what you thought a drink could be.
Support the bartender community and cheer on the National Finalists in both the Classic and Flair Division! Spotlight Stage, Future Proof Experience
