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Wednesday, March 26
 

11:00am PDT

Keynote: Beyond the Glass: Exploring Unexpected Directions in Beverage Innovation
Wednesday March 26, 2025 11:00am - 11:45am PDT
Innovation in the beverage industry isn’t just about what’s in the glass—it’s about creating new avenues for growth and profitability. As guest expectations evolve, forward-thinking operators are discovering unconventional ways to enhance margins, optimize efficiency, and create memorable experiences that drive revenue. This session will explore bold strategies that go beyond traditional beverage programs, offering actionable insights on how to maximize impact, differentiate in a competitive market, and turn innovation into a powerful business advantage
Speakers
avatar for Dale DeGroff

Dale DeGroff

Author, The New Craft of the Cocktail, Partner, Degroff Spirits
Master Mixologist Dale DeGroff developed his extraordinary techniques and talent tending bar at the legendary Rainbow Room, where in the 1980’s, he pioneered a gourmet approach to recreating the classic cocktails. DeGroff has since been credited with reviving the profession of bartending... Read More →
Wednesday March 26, 2025 11:00am - 11:45am PDT
Room #222/223

1:00pm PDT

Fusing Marketing, Charity, and Competition in the Hospitality Industry
Wednesday March 26, 2025 1:00pm - 1:45pm PDT
Learn how to create an engaging industry night that boosts sales during slow months, fosters community support, and adds excitement with friendly competition. This session will guide you in setting up a successful event that unites hospitality workers and gives back to the hospitality community while building lasting relationships with local businesses and suppliers.
Participants will learn:
  • How to organize a competition that attracts hospitality professionals and builds camaraderie.
  • Effective strategies for marketing the event on social media to maximize attendance.
  • Techniques to engage the community and ensure long-term participation.
  • How to partner with suppliers and local businesses for sponsorship and support.
  • Key steps to manage high volumes and optimize your venue for a seamless, successful event.

Moderators
avatar for Michael Elefante

Michael Elefante

Co-Creator, Tucson Knife Fight
Chef Michael Elefante is a Tucson native who grew up in the kitchen helping his father and grandfather make pasta, pizza and sauce. In order to gain more experience in the culinary world, Chef Elefante joined the culinary team at The Ritz Carlton Dove Mountain in 2010. He moved up... Read More →
Speakers
avatar for Rico Hominda

Rico Hominda

Videographer, Tuscon Knife Fight
My name is Rico and I'm a freelance graphic designer, photographer and videographer from Tucson, Arizona. I also co-host a morning radio show on KFMA and work as a door bouncer on the weekends. I've befriended and worked with Gary and Michael for a couple of years now and it's wonderful... Read More →
avatar for Gary Hickey

Gary Hickey

Co-founder, Tucson Knife Fight
Tucson knife fight is a local community cooking contest that raises funds for food service employees. But also injects over $80,000 in local revenue every year.
avatar for Michael R Lopez

Michael R Lopez

DJ/Producer, Master Mixx Pro Dj's AZ / Knife Fight Tucson AZ
Michael Lopez has been on the decks longer than most people can remember.  Playing along side of some of the best in and on Radio Stations, Clubs, and Venues from San Diego to Miami, Dj Michael Bignut Lopez has played and seen it all. A well respected DJ in the 520 and 619, Michael... Read More →
Wednesday March 26, 2025 1:00pm - 1:45pm PDT
Room #226/227
  Conference Session

1:00pm PDT

Hospitality Heroes: Engaging Your Front of House for Outstanding Guest Experiences
Wednesday March 26, 2025 1:00pm - 1:45pm PDT
This session highlights the vital role front-of-house staff play in crafting memorable guest experiences. Gain actionable strategies to energize and empower your team, ensuring they deliver exceptional service that transforms first-time visitors into loyal patrons.
Participants will know how to: 
  • Empower staff to make on-the-spot decisions that enhance guest experiences.
  • Build a culture of recognition that celebrates outstanding service and teamwork.
  • Enhance training focusing on soft skills like empathy and conflict resolution.
  • Personalize guest interactions by remembering preferences and special occasions.
  • Foster a feedback-driven environment to encourage continuous improvement.

Sponsored by:
Moderators
avatar for Nesha Arbano

Nesha Arbano

Event Producer, Duke and Van Deusen
Nesha Abarno is a dynamic leader in the hospitality and event industries with over 20 years of experience. Renowned for managing top-tier restaurants and producing high-stakes events, she has expertly helmed iconic venues like La Esquina and Beauty & Essex NYC, both celebrated for... Read More →
Speakers
avatar for Jess Rowland

Jess Rowland

Service and Hospitality Expert, The Restaurant Launch
With over 45,000 hours of server training experience, Jess Rowland is a true leader in the restaurant and hospitality industry. Over the past 26 years as a Regional Trainer for Hillstone, Jess played a key role in reinventing their 47-year-old service manual, creating one of the best... Read More →
avatar for Christopher McFadden

Christopher McFadden

Founder & Hospitality Career Coach, The McFadden Group
Christopher brings over 25 years of experience in restaurant management and sommelier roles, primarily on Canada’s West Coast, giving him a deep and confident understanding of the hospitality industry's needs.  In 2022, he returned to his hometown of Burlington, Ontario, with his... Read More →

Wednesday March 26, 2025 1:00pm - 1:45pm PDT
Room #221

1:00pm PDT

The Pricing Paradox: Balancing Cost Control and Revenue Growth in Bars and Restaurants
Wednesday March 26, 2025 1:00pm - 1:45pm PDT
Striking the right balance between managing costs and driving revenue is one of the most challenging aspects of running a successful bar or restaurant. This session dives into actionable strategies for pricing menus effectively, maintaining profitability, and staying competitive in an ever-evolving market. Gain the tools to optimize pricing while enhancing guest satisfaction and loyalty.
Participants will:
  • Learn how menu pricing influences customer perception and drives purchasing decisions.
  • Explore tactics for managing food, beverage, and labor costs while maintaining high standards.
  • Discover how to strategically price and structure menus to increase profitability and guide guest choices.
  • Leverage industry data and consumer behavior insights to stay ahead of pricing shifts.
  • Design promotions that align with your pricing strategy and attract repeat business.
Sponsored by:
Speakers
avatar for Alexander Fletcher

Alexander Fletcher

Owner, Shaken and Stirred Hospitality
Alex Fletcher is the owner of Shaken And Stirred Hospitality and formerly served as the national beverage director and head of sustainability for Hospitality Alliance. With over 20 years of experience in the hospitality sector, Alex has focused on positivity, sustainability, creativity... Read More →

Wednesday March 26, 2025 1:00pm - 1:45pm PDT
Room #224/225

1:00pm PDT

Bar & Restaurant Triage: Tailored Solutions for Established Venues and Scaling Operations
Wednesday March 26, 2025 1:00pm - 3:00pm PDT
Designed specifically for established independent restaurants and multi-unit operators with 2-25 units, this session tackles the unique challenges for established businesses or those currently in an active scale-up phase.
This 2-hour "triage" session is tailored for those facing specific business challenges or actively scaling up operations.
After brief introductions and opening remarks, three industry consultants will provide targeted insights on these key areas: People & Staffing, Operations & Financials, and Digital & Social Media Marketing, focusing on solutions that drive growth and streamline operations.
Choose from these breakout discussions to gain one-on-one coaching that addresses your current challenge or questions. Get ready to leave with tailored, actionable insights to help you scale effectively and enhance your business’s long-term success. Attendees can move from table to table once they have received the feedback they need.

What to Do When You Arrive:
Join a Table: Choose from one of the three breakout discussions:
  • People & Staffing – Hiring, retention, and team performance
  • Operations & Financials – Cost control, profit drivers, and operational efficiency
  • Digital & Social Media Marketing – Building engagement and driving sales online
Engage at Your Own Pace: Ask your question if you have one — or just listen in to the small group discussion.
Move Freely: Once you’ve received the feedback you need, you’re welcome to switch to another table or continue the conversation.
Take Action: Leave with tailored, actionable strategies to scale your business effectively.
Speakers
avatar for Chip Klose

Chip Klose

Restaurant Coach, Restaurant Strategy
Chip Klose is the host of the Restaurant Strategy podcast, author of The Restaurant Marketing Mindset, and founder of the P3 Mastermind. He has an MBA in Food Marketing from Saint Joseph’s University and over 25 years of operational experience. His mission is to help independent... Read More →
avatar for Monte Silva

Monte Silva

CEO, Ten Tables Hospitality
Monte has 25 years of executive leadership experience in the Hospitality industry. Prior to that, he started his career like many, as a dishwasher. He worked through all of the front of house and back of house hourly positions and into management. 2 years into his restaurant management... Read More →
avatar for Kenneth Kneif

Kenneth Kneif

Managing Director, Hospitality Resource Group
Kenneth has accumulated more than 30 years of experience in the hospitality industry, stemming from his passion for cooking as a child. He has operated a successful hospitality and management consulting company, Hospitality Resource Group, for the past 15 years. Kenneth's expertise... Read More →
Wednesday March 26, 2025 1:00pm - 3:00pm PDT
Room #233
  Conference Session, Business Triage

2:00pm PDT

Acing the Bar Exam: A Legal Survival Guide for Bar and Restaurant Operators.
Wednesday March 26, 2025 2:00pm - 2:45pm PDT
Join a veteran bar operator and lawyer for a concise overview of the legal factors that can shape the long-term success of your business. This session covers critical topics like business formation, property acquisition, licensing, and compliance, offering actionable insights for navigating the complex legal challenges of the hospitality industry.
Session participants will: 
  • Understand the key legal considerations for starting and structuring a hospitality business.
  • Learn strategies for property acquisition and lease negotiations.
  • Gain insights into licensing and compliance requirements for bar and restaurant operations.
  • Identify common legal pitfalls and how to mitigate risks effectively.
  • Equip yourself with practical knowledge to address legal challenges at any stage of business growth.
Sponsored by:
Speakers
avatar for George Qualley

George Qualley

Operating Partner/ Partner, Nightingale Cocktail /Qualley Law, P.L.C.
George Qualley is a distinguished attorney and entrepreneur based in Des Moines, Iowa. He studied Political Science and swam competitively at the University of Nebraska - Lincoln before earning his Juris Doctorate and MBA from Drake University and Drake Law School. Licensed to practice... Read More →

Wednesday March 26, 2025 2:00pm - 2:45pm PDT
Room #224/225

2:00pm PDT

Local Market Leadership: Strategies for Building a Strong Community Presence
Wednesday March 26, 2025 2:00pm - 2:45pm PDT
Become a local leader by building meaningful connections with your community. This session will help you develop strategies to strengthen your brand’s presence and foster loyalty in your local market.

Learn how to engage with your community to build lasting relationships.
Discover strategies for supporting and collaborating with local businesses.
Position your venue as a cornerstone of your neighborhood.
Utilize local events and partnerships to enhance visibility.
Build a loyal customer base through authentic community involvement.
Speakers
avatar for Michelle Corigliano

Michelle Corigliano

Executive Director, Salt Lake Area Restaurant Association
Michele has worked with independent restaurant and bar owners for over 8 years, growing the Salt Lake Area Restaurant Association from 35 members to over 400.Michele prioritizes relationships with all municipal and state agencies to advocate for SLARA’s members and lobbies for positive... Read More →
avatar for Adam Orman

Adam Orman

Co-Owner, L’Oca d’Oro & Bambino
Adam Orman’s culinary career spans over two decades, starting in front-of-house in New York and San Francisco and evolving into a seasoned restaurateur in Austin. His early work at Cafe at Rockefeller Center and collaborations with influential owners at An American Place, Jojo... Read More →
avatar for Kristen Rauch

Kristen Rauch

Executive Director, EatDenver
Kristen Rauch is the Executive Director of EatDenver, a nonprofit membership organization that connects and empowers the Denver region’s independent food and beverage community through education, collaboration, marketing, and advocacy. After receiving a dual bachelor’s degree... Read More →
Wednesday March 26, 2025 2:00pm - 2:45pm PDT
Room #226/227

2:00pm PDT

The Impact of People-First Leadership on the Restaurant Business Model
Wednesday March 26, 2025 2:00pm - 2:45pm PDT
Explore how adopting a people-first approach can transform your restaurant's business model by fostering loyalty, increasing productivity, and enhancing customer experiences. This session dives into actionable strategies that link employee satisfaction with financial success, paving the way for long-term growth in the industry.
Participants will learn to:
  • Empower employees by creating a supportive environment that encourages ownership and excellence in their roles.
  • Build trust to form a foundation for team resilience and long-term business stability.
  • Understand the connection between employee well-being and customer experience, focusing on mutual benefits.
  • Gain insights on structuring training programs that increase competency, reduce turnover, and align with company values.
  • Learn to achieve profitability through people-centric practices that improve morale, retention, and revenue.
Speakers
avatar for Jim Taylor

Jim Taylor

Managing Partner/Founder, Le Crocodile by Rob Feenie/Benchmark Sixty Restaurant Services
Over the last 20+ years, Jim has helped to fuel the growth of a leading national restaurant brand, consulted with hundreds of other restaurants to navigate the ever changing restaurant industry, and is the managing partner at Le Crocodile by Rob Feenie, a french fine dining restaurant... Read More →
Wednesday March 26, 2025 2:00pm - 2:45pm PDT
Room #221
 

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