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Wednesday, March 26
 

11:00am PDT

Keynote: Beyond the Glass: Exploring Unexpected Directions in Beverage Innovation
Wednesday March 26, 2025 11:00am - 11:45am PDT
Innovation in the beverage industry isn’t just about what’s in the glass—it’s about creating new avenues for growth and profitability. As guest expectations evolve, forward-thinking operators are discovering unconventional ways to enhance margins, optimize efficiency, and create memorable experiences that drive revenue. This session will explore bold strategies that go beyond traditional beverage programs, offering actionable insights on how to maximize impact, differentiate in a competitive market, and turn innovation into a powerful business advantage
Speakers
avatar for Dale DeGroff

Dale DeGroff

Author, The New Craft of the Cocktail, Partner, Degroff Spirits
Master Mixologist Dale DeGroff developed his extraordinary techniques and talent tending bar at the legendary Rainbow Room, where in the 1980’s, he pioneered a gourmet approach to recreating the classic cocktails. DeGroff has since been credited with reviving the profession of bartending... Read More →
Wednesday March 26, 2025 11:00am - 11:45am PDT
Room #222/223

12:00pm PDT

Badge Perk! Jason Aldean's Kitchen & Bar
Wednesday March 26, 2025 12:00pm - 9:00pm PDT
2 for 1 cocktail, beer or wine! Present badge on the Club Level to redeem. Show your Bar & Restaurant Expo badge

Wednesday March 26, 2025 12:00pm - 9:00pm PDT
Jason Aldean's Kitchen & Bar

1:00pm PDT

Bar & Restaurant Triage: Tailored Solutions for Established Venues and Scaling Operations
Wednesday March 26, 2025 1:00pm - 3:00pm PDT
Designed specifically for established independent restaurants and multi-unit operators with 2-25 units, this session tackles the unique challenges for established businesses or those currently in an active scale-up phase.
This 2-hour "triage" session is tailored for those facing specific business challenges or actively scaling up operations.
After brief introductions and opening remarks, three industry consultants will provide targeted insights on these key areas: People & Staffing, Operations & Financials, and Digital & Social Media Marketing, focusing on solutions that drive growth and streamline operations.
Choose from these breakout discussions to gain one-on-one coaching that addresses your current challenge or questions. Get ready to leave with tailored, actionable insights to help you scale effectively and enhance your business’s long-term success. Attendees can move from table to table once they have received the feedback they need.

What to Do When You Arrive:
Join a Table: Choose from one of the three breakout discussions:
  • People & Staffing – Hiring, retention, and team performance
  • Operations & Financials – Cost control, profit drivers, and operational efficiency
  • Digital & Social Media Marketing – Building engagement and driving sales online
Engage at Your Own Pace: Ask your question if you have one — or just listen in to the small group discussion.
Move Freely: Once you’ve received the feedback you need, you’re welcome to switch to another table or continue the conversation.
Take Action: Leave with tailored, actionable strategies to scale your business effectively.
Speakers
avatar for Chip Klose

Chip Klose

Restaurant Coach, Restaurant Strategy
Chip Klose is the host of the Restaurant Strategy podcast, author of The Restaurant Marketing Mindset, and founder of the P3 Mastermind. He has an MBA in Food Marketing from Saint Joseph’s University and over 25 years of operational experience. His mission is to help independent... Read More →
avatar for Monte Silva

Monte Silva

CEO, Ten Tables Hospitality
Monte has 25 years of executive leadership experience in the Hospitality industry. Prior to that, he started his career like many, as a dishwasher. He worked through all of the front of house and back of house hourly positions and into management. 2 years into his restaurant management... Read More →
avatar for Kenneth Kneif

Kenneth Kneif

Managing Director, Hospitality Resource Group
Kenneth has accumulated more than 30 years of experience in the hospitality industry, stemming from his passion for cooking as a child. He has operated a successful hospitality and management consulting company, Hospitality Resource Group, for the past 15 years. Kenneth's expertise... Read More →
Wednesday March 26, 2025 1:00pm - 3:00pm PDT
Room #233
  Conference Session, Business Triage

1:30pm PDT

USBG Shake It Up National Final - Flair
Wednesday March 26, 2025 1:30pm - 3:30pm PDT
Access to watch the Shake It Up Competition is included in all registration passes.

Bar & Restaurant Expo is the official location for the United States Bartenders' Guild (USBG) National Cocktail Competition.

Get ready to witness the cocktail event of the year – the electrifying USBG Shake It Up Competition that will have you on the edge of your seats!

Watch this thrilling competition as the most talented bartenders go head-to-head in a battle of creativity, speed, and skill. Witness mind-blowing cocktail concoctions that push the boundaries of what you thought a drink could be.

Support the bartender community and cheer on the National Finalists in both the Classic and Flair Division!

Spotlight Stage, Future Proof Experience
Wednesday March 26, 2025 1:30pm - 3:30pm PDT
Spotlight Stage, Expo Floor
 

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