Bar & Restaurant Expo 2025

Explore the dynamic Bar & Restaurant Expo Hall, where innovation meets opportunity! Discover the latest products, services, and solutions that can take your business to the next level. With access and complimentary samples included in all registration passes, this is your chance to taste, test, and connect with top industry suppliers.

Chicken Hummus Bowl with Tim Witcher

Striking the right balance between managing costs and driving revenue is one of the most challenging aspects of running a successful bar or restaurant. This session dives into actionable strategies for pricing menus effectively, maintaining profitability, and staying competitive in an ever-evolving market. Gain the tools to optimize pricing while enhancing guest satisfaction and loyalty.
Participants will: 

• Learn how menu pricing influences customer perception and drives purchasing decisions.
• Explore tactics for managing food, beverage, and labor costs while maintaining high standards.
• Discover how to strategically price and structure menus to increase profitability and guide guest choices.
• Leverage industry data and consumer behavior insights to stay ahead of pricing shifts.
• Design promotions that align with your pricing strategy and attract repeat business.

In this dynamic workshop, participants will learn how to craft a compelling and flexible brand story that aligns their hospitality project with community values and supports sustainable growth. Through interactive activities, we’ll guide you in defining core brand values, refining your messaging, and ensuring consistent communication with employees, partners, and customers.

• Identify and define core brand values for long-term success.
• Develop a compelling brand story that resonates with your community.
• Learn how to communicate consistently across all stakeholder groups.
• Build a brand story that remains adaptable as your project grows.
• Gain practical tools to structure and discipline your brand messaging efforts.

Tuna Tostada with Nick Liberato

Access to watch the Shake It Up Competition is included in all registration passes.

Bar & Restaurant Expo is the official location for the United States Bartenders' Guild (USBG) National Cocktail Competition.

Get ready to witness the cocktail event of the year – the electrifying USBG Shake It Up Competition that will have you on the edge of your seats!

Watch this thrilling competition as the most talented bartenders go head-to-head in a battle of creativity, speed, and skill. Witness mind-blowing cocktail concoctions that push the boundaries of what you thought a drink could be.

Support the bartender community and cheer on the National Finalists in both the Classic and Flair Division!

Spotlight Stage, Future Proof Experience

Become a local leader by building meaningful connections with your community. This session will help you develop strategies to strengthen your brand’s presence and foster loyalty in your local market.

Learn how to engage with your community to build lasting relationships.
Discover strategies for supporting and collaborating with local businesses.
Position your venue as a cornerstone of your neighborhood.
Utilize local events and partnerships to enhance visibility.
Build a loyal customer base through authentic community involvement.

Chicken Jalapeno Popper Meatballs with Bobby Marcotte

Live Menu Read with Brian Duffy