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Tuesday, March 25
 

1:00pm PDT

Zero-Proof, Full Profit: Making NA Drinks Work for Your Business
Tuesday March 25, 2025 1:00pm - 1:45pm PDT
The demand for high-quality non-alcoholic options is skyrocketing, and hospitality venues that embrace this shift can unlock new revenue streams, attract diverse guests, and enhance the overall guest experience. But how can bars, restaurants, and hotels go beyond token offerings to create a truly compelling NA program?
This interactive seminar brings together industry experts to explore best practices for integrating non-alcoholic drinks into hospitality settings—covering menu strategy, pricing, staff training, consumer engagement, and operational execution.
Join moderator Derek Brown (Co-Founder, Mindful Drinking Fest; Author, Mindful Mixology: A Comprehensive Guide to No & Low-Alcohol Cocktails) as he leads a discussion with top hospitality leaders on:
  • How to build a non-alcoholic beverage program that sells
  • Maximizing margins while offering value to guests
  • Understanding what today’s guests expect from NA offerings
  • Equipping teams to promote and serve NA drinks effectively
  • Seamlessly integrating NA options into your venue’s workflow
Whether you run a cocktail bar, restaurant, hotel, or multi-unit operation, this seminar will provide actionable insights to help you stay ahead in a rapidly evolving beverage landscape.


Speakers
avatar for Derek Brown

Derek Brown

President, Drink Company
Derek Brown is a mindful drinking advocate, NASM-certified wellness coach, and beverage consultant. Formerly the owner of Columbia Room in Washington, D.C.—named Best American Cocktail Bar at the 2017 Spirited Awards—he was celebrated as one of the nation’s top bartenders. He... Read More →
avatar for Maria Bastasch

Maria Bastasch

CEO, Drink Company
Maria Bastasch is the CEO of Drink Company, a designer, and a hospitality innovator shaping the future of social connection. A leader in the mindful drinking movement, she has built award-winning beverage programs and immersive experiences that challenge industry norms, creating more... Read More →
avatar for Marcos Salazar

Marcos Salazar

Co-Founder + CEO, Adult Non-Alcoholic Beverage Association
Marcos Salazar is the CEO of the Adult Non-Alcoholic Beverage Association (ANBA), a global trade association providing the insights, connections, and resources needed to accelerate the growth of the adult non-alcoholic beverage industry. Marcos is working to build the adult NA drinks... Read More →
Tuesday March 25, 2025 1:00pm - 1:45pm PDT
Room #221

2:00pm PDT

Data-Driven Decisions: Using Analytics to Shape Your Beverage Marketing Strategy
Tuesday March 25, 2025 2:00pm - 2:45pm PDT
Unlock the power of data to drive your marketing strategy and make smarter decisions for your bar or restaurant. In this session, you’ll learn how to leverage analytics to target the right customers, optimize your promotions, and maximize your marketing ROI.

  • Identify metrics that matter for your business.
  • Learn how to track customer behavior and preferences.
  • Use data to create personalized, effective marketing campaigns.
  • Optimize your promotions for better reach and engagement.
  • Make informed decisions that boost sales and customer loyalty.
Speakers
avatar for Matt Crompton

Matt Crompton

VP Beverage Alcohol On Premise (Americas), NielsenIQ
With 15+ years of experience working with Beverage Alcohol clients, Matt is an expert in all things On Premise. He has managed and provided consultancy for some of the largest Beverage Alcohol manufacturers across Europe and the Americas, helping his clients to build On premise strategies... Read More →
Tuesday March 25, 2025 2:00pm - 2:45pm PDT
Room #221
  Conference Session

3:00pm PDT

Culture as Currency: Building a Business Model for Success
Tuesday March 25, 2025 3:00pm - 3:45pm PDT
Speakers
avatar for Steve Palmer

Steve Palmer

Founder and Chief Vision Officer, The Indigo Road Hospitality Group
Best-selling author, TedX speaker, James Beard semifinalist, industry leader, mental health advocate, restaurateur, and more, Steve Palmer is founder, managing partner and most significantly, chief vision officer, of the nationally recognized Indigo Road Hospitality Group (IRHG... Read More →
Tuesday March 25, 2025 3:00pm - 3:45pm PDT
Room #221

4:00pm PDT

Never Lead Alone Again: 5 Keys to Build Back Your Team & Your Time
Tuesday March 25, 2025 4:00pm - 4:45pm PDT
Discover the five essential traits every leader needs to rebuild their team and reclaim their time. This session focuses on overcoming the soft skill regression many managers experienced during the pandemic, helping you create a culture of not just goal setting, but goal achieving. By the end, you'll have actionable steps to transform your team into a high-performing, cohesive unit.
Participants will learn to: 
  • Build a productive team through the power of relationships.
  • Identify and develop the unique strengths of each team member.
  • Overcome fears and concerns that hinder leadership effectiveness.
  • Create a management pattern that fosters continuous team growth.
  • Implement actionable steps to turn business goals into achieved results from Day 1.
Speakers
avatar for Jason Brooks

Jason Brooks

Founder/CEO, HospiVation
Jason Brooks has over 30 years of experience in the hospitality industry in multiple leadership roles with 6 of the Top 100 hospitality brands today. Jason coaches business owners, operators, & executives in the art of not just goal setting, but goal getting. He also teaches managers... Read More →
Tuesday March 25, 2025 4:00pm - 4:45pm PDT
Room #221
 

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