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Tuesday, March 25
 

1:00pm PDT

Building an Enduring Brand: Expanding, Protecting, and Growing Your Hospitality Presence
Tuesday March 25, 2025 1:00pm - 1:45pm PDT
TBA
Register Here
Learn key strategies to create a strong hospitality brand that grows beyond its initial concept and stands the test of time. This session covers how to expand, legally protect, and leverage your brand's assets for long-term growth.
  • Conduct trademark searches and navigate registration to legally protect your brand from the start.
  • Expand your brand into new revenue streams like TV, CPGs, and cookbooks.
  • Transition from a single concept to a multi-concept hospitality group.
  • Secure your brand’s assets through intellectual property (IP) strategies.
  • Use cease-and-desist letters and litigation to prevent brand infringement and ensure ongoing success.


Speakers
avatar for Hamutal Lieberman

Hamutal Lieberman

Partner & Chair of Trademark Group, Helbraun & Levey LLP
Hamutal is a Partner & the Chair of the Trademark Group at Helbraun & Levey LLP, a full-service hospitality law firm in New York City. She regularly counsels clients on trademark matters including trademark searches, applications, and prosecutions. Hamutal also assists clients with... Read More →
Tuesday March 25, 2025 1:00pm - 1:45pm PDT
TBA
  Conference Session

1:00pm PDT

Elevating Guest Service: Unlocking Sales and Profit Potential
Tuesday March 25, 2025 1:00pm - 1:45pm PDT
TBA
Register Here
Guest service is the backbone of any successful food and beverage operation. Learn how exceptional service impacts sales, profitability, and customer loyalty. This session will cover key strategies for fostering a service-driven culture that enhances guest satisfaction and drives long-term success.
Participants will learn:
  • The direct link between guest service and increased sales/profitability
  • How high-quality service builds trust, loyalty, and repeat business
  • Strategies for creating personalized guest experiences that drive upselling
  • The role of a positive service environment in improving operational efficiency
  • Best practices for training and empowering teams to deliver exceptional service
Speakers
avatar for Timura Jackson

Timura Jackson

Director of Hospitality Operations, Highway West Vacations
With over two decades of distinguished leadership in hospitality, Timura Jackson is renowned for his strategic vision and transformative impact across diverse operational landscapes. His career reflects an unwavering commitment to excellence in guest experiences, team development... Read More →
Tuesday March 25, 2025 1:00pm - 1:45pm PDT
TBA
  Conference Session

1:00pm PDT

New Pour, New Profits: Capturing Revenue and Customers with No & Low Alcohol Programs
Tuesday March 25, 2025 1:00pm - 1:45pm PDT
TBA
Register Here
In this panel, top operators will discuss strategies for capitalizing on the growing demand for low and no-alcohol beverages. Learn how to innovate your beverage program while maintaining profitability and guest satisfaction. Gain insights on how to curate menus that appeal to a wider demographic and reflect current industry trends.
Attendees will: 
  • Explore the latest consumer preferences for low/no alcohol options.
  • Learn about successful strategies for marketing and promoting these offerings.
  • Discover how to maintain profitability while adjusting your beverage program.
  • Understand the importance of staff training to ensure quality and consistency.
  • Hear real-world success stories from operators who have excelled in this category.
Tuesday March 25, 2025 1:00pm - 1:45pm PDT
TBA
  Conference Session

2:00pm PDT

Data-Driven Decisions: Using Analytics to Shape Your Beverage Marketing Strategy
Tuesday March 25, 2025 2:00pm - 2:45pm PDT
TBA
Register Here
Unlock the power of data to drive your marketing strategy and make smarter decisions for your bar or restaurant. In this session, you’ll learn how to leverage analytics to target the right customers, optimize your promotions, and maximize your marketing ROI.

  • Identify metrics that matter for your business.
  • Learn how to track customer behavior and preferences.
  • Use data to create personalized, effective marketing campaigns.
  • Optimize your promotions for better reach and engagement.
  • Make informed decisions that boost sales and customer loyalty.
Speakers
avatar for Matt Crompton

Matt Crompton

VP Beverage Alcohol On Premise (Americas), NielsenIQ
With 15+ years of experience working with Beverage Alcohol clients, Matt is an expert in all things On Premise. He has managed and provided consultancy for some of the largest Beverage Alcohol manufacturers across Europe and the Americas, helping his clients to build On premise strategies... Read More →
Tuesday March 25, 2025 2:00pm - 2:45pm PDT
TBA
  Conference Session

2:00pm PDT

Thriving Through Change: Industry Insights for Bar, Restaurant, and F&B Owners
Tuesday March 25, 2025 2:00pm - 2:45pm PDT
TBA
Register Here
Join top industry leaders as they explore the challenges and opportunities shaping the future of food and beverage operations. This panel will offer actionable insights on tackling labor shortages, managing costs, adapting to shifting consumer demands, and leveraging technology to enhance guest experiences. Walk away with strategies to navigate today’s hurdles and position your business for long-term success.
Attendees will gain: 
  • Proven methods for retaining top talent and building a resilient workforce.
  • Strategies to manage rising costs without compromising quality or guest experience.
  • Insights into shifting consumer preferences and how to adapt effectively.
  • Best practices for collaborating with suppliers to drive mutual success.
  • How to integrate technology to optimize operations and improve guest engagement.

Tuesday March 25, 2025 2:00pm - 2:45pm PDT
TBA
  Conference Session

2:00pm PDT

Transformational Hospitality- Transforming Transactions Into Human Connection
Tuesday March 25, 2025 2:00pm - 2:45pm PDT
TBA
Register Here
This session delves into the art of crafting world-class guest experiences by fostering genuine human connections. Industry expert Monte Silva will share strategies to elevate guest interactions, followed by an interactive Q&A where he’ll coach attendees on implementing practical solutions to real-life challenges. Leave with actionable insights to create memorable, loyalty-building guest experiences.
Participants will learn to:
  • Define your business’s unique approach to guest interactions and hospitality.
  • Understand and exceed guest expectations to create standout experiences.
  • Build and motivate a high-performance team dedicated to delivering exceptional service.
  • Implement strategies that enhance guest satisfaction and foster repeat visits.
  • Develop a culture of meaningful connection that turns guests into loyal advocates.






Speakers
avatar for Monte Silva

Monte Silva

Secret Sandwich Society, Director of Operations, Monte Silva Coaching, Owner/Coach
Monte has 25 years of executive leadership experience in the Hospitality industry. Prior to that, he started his career like many, as a dishwasher. He worked through all of the front of house and back of house hourly positions and into management. 2 years into his restaurant management... Read More →
Tuesday March 25, 2025 2:00pm - 2:45pm PDT
TBA
  Conference Session

3:00pm PDT

Culture as Currency: Building a Business Model for Success
Tuesday March 25, 2025 3:00pm - 3:45pm PDT
TBA
Register Here
Speakers
avatar for Steve Palmer

Steve Palmer

Founder and Chief Vision Officer, The Indigo Road Hospitality Group
Best-selling author, TedX speaker, James Beard semifinalist, industry leader, mental health advocate, restaurateur, and more, Steve Palmer is founder, managing partner and most significantly, chief vision officer, of the nationally recognized Indigo Road Hospitality Group (IRHG... Read More →
Tuesday March 25, 2025 3:00pm - 3:45pm PDT
TBA
  Conference Session

3:00pm PDT

Maximize Profitability with Advanced Financial Management
Tuesday March 25, 2025 3:00pm - 3:45pm PDT
TBA
Register Here
Advanced financial management is essential for maximizing profitability in the hospitality industry. This session will teach you how to analyze profit and loss (P&L) statements to identify key areas for cost control and revenue growth. Learn advanced techniques for managing financial performance and driving long-term profitability.
Participants will: 
  • Understand the critical components of a P&L statement.
  • Identify cost-saving opportunities and revenue growth strategies.
  • Use financial data to make informed operational decisions.
  • Implement controls to reduce costs without sacrificing quality.
  • Monitor financial performance to continuously improve profitability.
Speakers
avatar for Obadiah Ostergard

Obadiah Ostergard

CEO, Vine Hospitality
With over 20 years as a top hospitality executive, Obadiah Ostergard began his journey in the culinary industry as Executive Chef at Gaylord’s in Kauai, Hawaii. He subsequently relocated to Wilmington, Delaware to run Executive Catering for MBNA.While in Delaware, he co-owned and... Read More →
Tuesday March 25, 2025 3:00pm - 3:45pm PDT
TBA
  Conference Session

4:00pm PDT

FOH as Brand Ambassadors: Elevating Your Venue’s Reputation
Tuesday March 25, 2025 4:00pm - 4:45pm PDT
TBA
Register Here
Your front-of-house team plays a crucial role in representing your brand and delivering exceptional guest experiences. This session will teach you how to empower your FOH staff to act as brand ambassadors, elevating your venue’s reputation. Learn strategies for training and motivating your team to deliver top-notch service that aligns with your brand values.

Train FOH staff to embody and communicate your brand values.
Create a culture of hospitality that fosters guest loyalty and satisfaction.
Empower staff to provide personalized, memorable experiences for guests.
Develop a recognition and reward system to keep your team motivated.
Monitor guest feedback to ensure consistent, high-quality service delivery.
Tuesday March 25, 2025 4:00pm - 4:45pm PDT
TBA
  Conference Session

4:00pm PDT

Never Lead Alone Again: 5 Keys to Build Back Your Team & Your Time
Tuesday March 25, 2025 4:00pm - 4:45pm PDT
TBA
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Discover the five essential traits every leader needs to rebuild their team and reclaim their time. This session focuses on overcoming the soft skill regression many managers experienced during the pandemic, helping you create a culture of not just goal setting, but goal achieving. By the end, you'll have actionable steps to transform your team into a high-performing, cohesive unit.
Participants will learn to: 
  • Build a productive team through the power of relationships.
  • Identify and develop the unique strengths of each team member.
  • Overcome fears and concerns that hinder leadership effectiveness.
  • Create a management pattern that fosters continuous team growth.
  • Implement actionable steps to turn business goals into achieved results from Day 1.
Speakers
avatar for Jason Brooks

Jason Brooks

Founder/CEO, HospiVation
Jason Brooks has over 30 years of experience in the hospitality industry in multiple leadership roles with 6 of the Top 100 hospitality brands today. Jason coaches business owners, operators, & executives in the art of not just goal setting, but goal getting. He also teaches managers... Read More →
Tuesday March 25, 2025 4:00pm - 4:45pm PDT
TBA
  Conference Session

4:00pm PDT

Panel: Preparing for Franchising: Is Your Concept Ready to Scale?
Tuesday March 25, 2025 4:00pm - 4:45pm PDT
TBA
Register Here
Learn the essential steps to position your business for franchising success. This session covers financial planning, startup requirements, and proven strategies for scaling while attracting your first franchisees.
Participants will: 
  • Understand how to define and communicate your market positioning to stand out.
  • Assess the financial viability of your concept and set realistic goals.
  • Learn the actual costs and considerations for launching a franchise company.
  • Explore strategies for scaling your franchise while maintaining operational excellence.
  • Discover effective methods to recruit and onboard your first franchisees.
 
Moderators
avatar for Jonathan Weathington

Jonathan Weathington

CEO, Shuckin' Shack Oyster Bar
Jonathan serves as the CEO of Shuckin Shack Oyster Bar, a fresh seafood and cold beer concept out of Wilmington, NC, which has expanded to include locations in six states. He’s been featured on the cover of FSR Magazine, appeared on Good Morning America, quoted and featured in numerous... Read More →
Tuesday March 25, 2025 4:00pm - 4:45pm PDT
TBA
  Conference Session