Bar & Restaurant Expo 2025: Full Schedule

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1:00pm PDT

Building an Enduring Brand: Expanding, Protecting, and Growing Your Hospitality Presence

Tuesday March 25, 2025 1:00pm - 1:45pm PDT

Learn key strategies to create a strong hospitality brand that grows beyond its initial concept and stands the test of time. This session covers how to expand, legally protect, and leverage your brand's assets for long-term growth.

Conduct trademark searches and navigate registration to legally protect your brand from the start.
Expand your brand into new revenue streams like TV, CPGs, and cookbooks.
Transition from a single concept to a multi-concept hospitality group.
Secure your brand’s assets through intellectual property (IP) strategies.
Use cease-and-desist letters and litigation to prevent brand infringement and ensure ongoing success.

Speakers

Hamutal Lieberman

Partner & Chair of Trademark Group, Helbraun & Levey LLP

Hamutal is a Partner & the Chair of the Trademark Group at Helbraun & Levey LLP, a full-service hospitality law firm in New York City. She regularly counsels clients on trademark matters including trademark searches, applications, and prosecutions. Hamutal also assists clients with... Read More →

Tuesday March 25, 2025 1:00pm - 1:45pm PDT
TBA

Conference Session

Registration Pass Conference Pass, Deluxe Pass
Audience Owner/Operator, Start-Up
Experience Level Fundamentals
Track Operations

3:00pm PDT

Culture as Currency: Building a Business Model for Success

Tuesday March 25, 2025 3:00pm - 3:45pm PDT

TBA

Speakers

Steve Palmer

Founder and Chief Vision Officer, The Indigo Road Hospitality Group

Best-selling author, TedX speaker, James Beard semifinalist, industry leader, mental health advocate, restaurateur, and more, Steve Palmer is founder, managing partner and most significantly, chief vision officer, of the nationally recognized Indigo Road Hospitality Group (IRHG... Read More →

Tuesday March 25, 2025 3:00pm - 3:45pm PDT
TBA

Conference Session

Registration Pass Conference Pass, Deluxe Pass
Audience Owner/Operator, Start-Up, GM
Experience Level Fundamentals
Track People & Staffing

4:00pm PDT

FOH as Brand Ambassadors: Elevating Your Venue’s Reputation

Tuesday March 25, 2025 4:00pm - 4:45pm PDT

TBA

Your front-of-house team plays a crucial role in representing your brand and delivering exceptional guest experiences. This session will teach you how to empower your FOH staff to act as brand ambassadors, elevating your venue’s reputation. Learn strategies for training and motivating your team to deliver top-notch service that aligns with your brand values.

Train FOH staff to embody and communicate your brand values.
Create a culture of hospitality that fosters guest loyalty and satisfaction.
Empower staff to provide personalized, memorable experiences for guests.
Develop a recognition and reward system to keep your team motivated.
Monitor guest feedback to ensure consistent, high-quality service delivery.

Tuesday March 25, 2025 4:00pm - 4:45pm PDT
TBA

Conference Session

Registration Pass Deluxe Pass, Conference Pass
Audience Owner/Operator, GM
Experience Level Fundamentals
Track Marketing