Bar & Restaurant Expo 2025: Full Schedule

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9:10am PDT

Industry Keynote: Unreasonable Hospitality – Pursuing Perfection in F&B

Tuesday March 25, 2025 9:10am - 10:00am PDT

Will Guidara, the renowned restaurateur, author, and co-producer of FX’s hit series The Bear, has redefined what it means to deliver exceptional hospitality. As the former co-owner of Eleven Madison Park, Guidara’s more-is-more philosophy turned the restaurant into a three-Michelin-starred, World’s Best Restaurant winner. His groundbreaking approach—centered on creating a deep sense of belonging— also became a major influence on The Bear’s portrayal of hospitality.

In this keynote, Guidara shares his journey from running one of the world’s top restaurants to shaping one of television’s most celebrated depictions of the industry. He’ll dive into the lessons from his book, Unreasonable Hospitality, and offer actionable insights on team culture, guest experience, and scaling hospitality with heart. Whether you’re looking to elevate your business, empower your team, or create unforgettable moments, this session delivers exclusive wisdom from an industry visionary who has influenced both real-life and on-screen hospitality.

Sponsored By: Blaze

Speakers

Will Guidara

Author NY Times Bestseller Unreasonable Hospitality, Former Co-Owner Eleven Madison Park

Will Guidara is the author of The NY Times Bestseller Unreasonable Hospitality, which chronicles the lessons in service and leadership he has learned over the course of his career in restaurants. He is the former co-owner Eleven Madison Park, which under his leadership received four... Read More →

Tuesday March 25, 2025 9:10am - 10:00am PDT
Room #222/223

Conference Session, Keynote

Registration Pass Deluxe Pass, Expo Pass, Conference Pass, Expo Plus Pass
Audience Bar Manager, Bartender, Chef, GM, Owner/Operator, Start-Up
Experience Level All Levels
Track Keynote

10:00am PDT

Industry Excellence, Industry Impact and Supplier Awards Ceremony

Tuesday March 25, 2025 10:00am - 10:45am PDT

Room #222/223

Industry Excellence Awards
Recognizing the best of the best in hospitality, the Bar & Restaurant Expo Industry Excellence Awards honor outstanding individuals and venues that are making a significant impact on the industry. This is your chance to nominate those who embody excellence and innovation.

Award Categories
Individual Awards

Bartender of the Year
Chef of the Year
Community Leadership Award
Industry Impact

Venue Awards

NEW! Design of the Year
Bar of the Year
Restaurant of the Year
Best Hospitality Training Program
Best Cocktail Program

Supplier Awards
These prestigious awards aim to honor industry trailblazers who have redefined the bar and restaurant landscape with their exceptional products and solution

Categories

Best Alcoholic Beverage
Best Food Product/Producer
Best Non-Alcoholic Product or Mixer
Best Entertainment Product
Best Equipment, Tool, or Bar Supply
Best Technology Product
Best Décor or Furniture Product

Tuesday March 25, 2025 10:00am - 10:45am PDT
Room #222/223

Conference Session, Award Ceremony

Registration Pass Conference Pass, Deluxe Pass, Expo Pass, Expo Plus Pass
Audience Bar Manager, Bartender, Bartender/Mixologist, Chef, GM, Owner/Operator, Start-Up
Experience Level All Levels

10:45am PDT

Beyond the Bar. Empowering Hospitality Pros—Inside & Out

Tuesday March 25, 2025 10:45am - 11:45am PDT

Room #222/223

Join industry experts Art Sutley Phil Wills, Mia Mastroianni and a special celebrity guest for an engaging and dynamic session on the power of empowerment in the hospitality industry. This panel will explore how to empower your staff, management, and ownership to foster growth, success, and a positive work culture—both inside and outside the four walls of your business. In this interactive session, our panelists will share real-life experiences, industry insights, and
actionable strategies to help you:
• Empower your staff by creating a supportive, inclusive environment where they can
thrive both personally and professionally.
• Inspire management with leadership tools that encourage self-growth, emotional
intelligence, and effective conflict resolution.
• Strengthen ownership by cultivating an empowering culture that drives business success
and personal growth for leaders.
Expect to walk away with practical tips and fresh ideas to implement in your business, as well as
the opportunity to engage directly with our panelists during a Q&A session. Whether you're an
owner, manager, or part of the front-line team, this session is designed to help you elevate your
role and your business to the next level.
Don’t miss out! Come ready with your burning questions and get the tools you need to
empower yourself and your team.

Speakers

Mia Mastroianni

Beverage/Hospitality Consultant, Consultant as seen on Bar Rescue USA

With over 20 years of experience in the service industry from Boston to Los Angeles and beyond, Mia Mastroianni became one of the founding bartenders of Soho House West Hollywood; the private members-only club where she remained a well-respected and often requested mixologist for... Read More →

Arthur Sutley

Owner, The Resident Boulevardier

Art Sutley, the hospitality expert known as The Resident Boulevardier, has been in the restaurant/bar space for over 20 years. As an educator in the industry, he speaks at many of the top restaurants and spirits trade shows globally. In addition to this, he is traveling both locally... Read More →

Phil Wills

Hospitality Expert, The Spirits in Motion

Phil Wills is a celebrated mixologist, television personality, and hospitality consultant, best known as a dynamic mixology expert and co-host of the hit TV show Bar Rescue. With over two decades of hands-on experience in the hospitality industry, Phil has become a leading authority... Read More →

Tuesday March 25, 2025 10:45am - 11:45am PDT
Room #222/223

Conference Session, General Session - Open to All!

Registration Pass Deluxe Pass, Conference Pass, Expo Pass, Expo Plus Pass
Audience Owner/Operator, GM, Bar Manager, Bartender, Bartender/Mixologist, Chef, Start-Up
Experience Level All Levels
Track General Session

11:45am PDT

Red Carpet & Ribbon Cutting Ceremony

Tuesday March 25, 2025 11:45am - 12:00pm PDT

Las Vegas Convention Center, South Hall

Join the industry as we officially open the Expo Hall! Sponsored by Rodeo de las Aguas Tequila

Tuesday March 25, 2025 11:45am - 12:00pm PDT
Las Vegas Convention Center, South Hall

Expo Hall - Open to All!

Registration Pass Conference Pass, Deluxe Pass, Expo Pass, Expo Plus Pass
Audience Bar Manager, Bartender, Chef, GM, Owner/Operator, Start-Up

12:00pm PDT

Expo Hall - Open to All!

Tuesday March 25, 2025 12:00pm - 6:00pm PDT

Las Vegas Convention Center, South Hall

Explore the dynamic Bar & Restaurant Expo Hall, where innovation meets opportunity! Discover the latest products, services, and solutions that can take your business to the next level. With access and complimentary samples included in all registration passes, this is your chance to taste, test, and connect with top industry suppliers.

Tuesday March 25, 2025 12:00pm - 6:00pm PDT
Las Vegas Convention Center, South Hall

Expo Hall - Open to All!

Registration Pass Deluxe Pass, Expo Pass, Conference Pass, Expo Plus Pass
Audience Bar Manager, Bartender, Chef, GM, Owner/Operator, Start-Up

12:30pm PDT

Generational Dynamics in Hospitality: Adapting to Future-Focused Shifts in Work and Culture

Tuesday March 25, 2025 12:30pm - 12:55pm PDT

Spotlight Stage, Expo Floor

Speakers

Colleen Mcleod Garner

Advisory Board Member, Cecilia.AI

Colleen is a futurist and industry innovator specializing in driving future-forward initiatives across thefood, beverages, and hospitality sectors. She serves as an Advisory Board Member for Cecilia.ai, the World'sfirst interactive robotic bartender, where she explores innovative... Read More →

Tuesday March 25, 2025 12:30pm - 12:55pm PDT
Spotlight Stage, Expo Floor

Spotlight Stage Talk, Spotlight Stage Future Proof Experience

Registration Pass Conference Pass, Deluxe Pass, Expo Pass, Expo Plus Pass
Audience Bar Manager, Bartender, Bartender/Mixologist, Chef, GM, Owner/Operator, Start-Up
Experience Level All Levels

1:00pm PDT

Changing The Mindset – How the Modern Guest is Influencing Change

Tuesday March 25, 2025 1:00pm - 1:25pm PDT

Spotlight Stage, Expo Floor

Speakers

Scot Turner

Founder & Managing Director, Auden Hospitality

Scot Turner has lived and breathed hospitality his entire career. From luxury hotels to independent restaurants, his drive to challenge convention has powered projects in 14 countries, working with iconic brands and chefs such as Dorchester Collection, Alain Ducasse, and China Grill... Read More →

Tuesday March 25, 2025 1:00pm - 1:25pm PDT
Spotlight Stage, Expo Floor

Spotlight Stage Talk, Spotlight Stage Future Proof Experience

Registration Pass Deluxe Pass, Expo Pass, Expo Plus Pass
Audience GM, Bartender/Mixologist, Bar Manager, Bartender, Chef, Owner/Operator, Start-Up
Experience Level Growth Mode
Track Spotlight Stage

1:00pm PDT

F&B Innovation Center Demo with Chef Tori Lubekci

Tuesday March 25, 2025 1:00pm - 1:30pm PDT

FBIC Stage, 2nd floor Expo Hall

Vegan Pulled "Pork"
Roasted maitake mushrooms, charred vegetable slaw, remoulade & pickled stuff, micro amaranth & bulls blood

Speakers

Tori Lubecki

Vegan Chef

Tuesday March 25, 2025 1:00pm - 1:30pm PDT
FBIC Stage, 2nd floor Expo Hall

Expo Hall - Open to All!, F&B Innovation Center Demo

Registration Pass Conference Pass, Deluxe Pass, Expo Pass, Expo Plus Pass
Audience Bar Manager, Chef, GM, Owner/Operator, Bartender/Mixologist, Start-Up
Experience Level All Levels

1:00pm PDT

Building an Enduring Brand: Expanding, Protecting, and Growing Your Hospitality Presence

Tuesday March 25, 2025 1:00pm - 1:45pm PDT

Room #224/225

Learn key strategies to create a strong hospitality brand that grows beyond its initial concept and stands the test of time. This session covers how to expand, legally protect, and leverage your brand's assets for long-term growth.

Conduct trademark searches and navigate registration to legally protect your brand from the start.
Expand your brand into new revenue streams like TV, CPGs, and cookbooks.
Transition from a single concept to a multi-concept hospitality group.
Secure your brand’s assets through intellectual property (IP) strategies.
Use cease-and-desist letters and litigation to prevent brand infringement and ensure ongoing success.

Hamutal Lieberman

Partner & Chair of Trademark Group, Helbraun & Levey LLP

Hamutal is a Partner & the Chair of the Trademark Group at Helbraun & Levey LLP, a full-service hospitality law firm in New York City. She regularly counsels clients on trademark matters including trademark searches, applications, and prosecutions. Hamutal also assists clients with... Read More →

Tuesday March 25, 2025 1:00pm - 1:45pm PDT
Room #224/225

Conference Session

Registration Pass Conference Pass, Deluxe Pass
Audience Owner/Operator, Start-Up
Experience Level Fundamentals
Track Operations

1:00pm PDT

Craft, Culture, and Capital: Scaling a Hospitality Business with Purpose

Tuesday March 25, 2025 1:00pm - 1:45pm PDT

Room #231/232

Scaling a hospitality business in today’s market requires more than just great food and drinks—it demands operational discipline, strategic expansion, and financial acumen. In this session, we’ll explore how Gin & Luck, the company behind Death & Co, grew from a single New York cocktail bar into a nationally recognized, multi-revenue stream brand. Attendees will gain insights into scalable business models, developer-funded growth, licensing opportunities, and brand-driven revenue diversification to expand without massive capital outlays.
Attendees will:

Understand the fundamentals of scalable hospitality business models.
Explore developer-funded expansion and licensing as growth strategies.
Learn how to diversify revenue streams beyond brick-and-mortar locations.
Identify financial strategies to increase margins and fund sustainable growth.
Gain real-world insights from a successful multi-location hospitality brand.

Speakers

David Kaplan

CEO, Gin & Luck

In the summer of 2006, at 24 years old, David opened Death & Company, a cocktail bar in the East Village of Manhattan. In the years that followed, David, along with Alex Day, founded Proprietors LLC, a hospitality consulting and management company which has opened over 50 bars and... Read More →

Tuesday March 25, 2025 1:00pm - 1:45pm PDT
Room #231/232

Conference Session

Registration Pass Conference Pass, Deluxe Pass
Audience GM, Owner/Operator, Start-Up
Experience Level All Levels
Track Hotel F&B

1:00pm PDT

Elevating Guest Service: Unlocking Sales and Profit Potential

Tuesday March 25, 2025 1:00pm - 1:45pm PDT

Room #226/227

Guest service is the backbone of any successful food and beverage operation. Learn how exceptional service impacts sales, profitability, and customer loyalty. This session will cover key strategies for fostering a service-driven culture that enhances guest satisfaction and drives long-term success.
Participants will learn:

The direct link between guest service and increased sales/profitability
How high-quality service builds trust, loyalty, and repeat business
Strategies for creating personalized guest experiences that drive upselling
The role of a positive service environment in improving operational efficiency
Best practices for training and empowering teams to deliver exceptional service

Speakers

Timura Jackson

Director of Hospitality Operations, Highway West Vacations

With over two decades of distinguished leadership in hospitality, Timura Jackson is renowned for his strategic vision and transformative impact across diverse operational landscapes. His career reflects an unwavering commitment to excellence in guest experiences, team development... Read More →

Tuesday March 25, 2025 1:00pm - 1:45pm PDT
Room #226/227

Conference Session

Registration Pass Add Separate, Deluxe Pass, Conference Pass
Audience Start-Up, Owner/Operator, GM, Bar Manager
Experience Level Start Up, Mastery
Track BootCamp, Guest Experience

1:45pm PDT

F&B Innovation Center Demo with Chef Kayla Robison

Tuesday March 25, 2025 1:45pm - 2:15pm PDT

FBIC Stage, 2nd floor Expo Hall

Filipino Fried Chicken Lollipops
Kare-kare sauce and pickled papaya slaw

Speakers

Kayla Robison

Chef Owner/Operator, Commander N Beef LLC.

Tuesday March 25, 2025 1:45pm - 2:15pm PDT
FBIC Stage, 2nd floor Expo Hall

Expo Hall - Open to All!, F&B Innovation Center Demo

Registration Pass Conference Pass, Deluxe Pass, Expo Pass, Expo Plus Pass
Audience Bar Manager, Chef, GM, Owner/Operator, Bartender/Mixologist, Start-Up
Experience Level All Levels

2:30pm PDT

F&B Innovation Center Demo with Chef Aaron Fish

Tuesday March 25, 2025 2:30pm - 3:00pm PDT

FBIC Stage, 2nd floor Expo Hall

Miso Mac and Cheese
Beet kimchi, micro wasabi & furikake & garlic crunch

Speakers

Aaron Fish

Executive Chef, Eat Good Group

Originally from Sonoma County, CA, Aaron Fish moved to the Pacific Northwest in 2008 and never looked back. As the Chef of Eat Good Group, he collaborates with Spiceology on content and recipe development, helps plan and operate Crave NW!, and has appeared on Food Network. A dedicated... Read More →

Tuesday March 25, 2025 2:30pm - 3:00pm PDT
FBIC Stage, 2nd floor Expo Hall

Expo Hall - Open to All!, F&B Innovation Center Demo

Registration Pass Conference Pass, Deluxe Pass, Expo Pass, Expo Plus Pass
Audience Bar Manager, Chef, GM, Owner/Operator, Bartender/Mixologist, Start-Up
Experience Level All Levels

2:45pm PDT

Chef Masterclass: Menu Engineering: Back of House Insights for Crafting Profitable Dishes

Tuesday March 25, 2025 2:45pm - 4:15pm PDT

Room #233

Details Coming Soon!

Speakers

Adrianne Calvo

Chef/ Author/ Restaurateur/ TV Host, Maximum Flavor

Chef Adrianne Calvo is an award-winning Miami based restaurateur, cookbook author,Emmy-nominated YouTube show host and podcaster known for her signature “Maximum Flavor” style. Her highly-acclaimed restaurants, Chef Adrianne’s Vineyard Restaurant and Bar andCracked by Chef Adrianne... Read More →

Tuesday March 25, 2025 2:45pm - 4:15pm PDT
Room #233

Master Class

Registration Pass Add Separate, Deluxe Pass
Audience Owner/Operator, Start-Up, Chef
Experience Level Growth Mode, Start Up, All Levels
Track BootCamp, Masterclass
Item Code MASTER5

3:00pm PDT

Culture as Currency: Building a Business Model for Success

Tuesday March 25, 2025 3:00pm - 3:45pm PDT

Room #221

Speakers

Steve Palmer

Founder and Chief Vision Officer, The Indigo Road Hospitality Group

Best-selling author, TedX speaker, James Beard semifinalist, industry leader, mental health advocate, restaurateur, and more, Steve Palmer is founder, managing partner and most significantly, chief vision officer, of the nationally recognized Indigo Road Hospitality Group (IRHG... Read More →

Tuesday March 25, 2025 3:00pm - 3:45pm PDT
Room #221

Conference Session

Registration Pass Conference Pass, Deluxe Pass
Audience Owner/Operator, Start-Up, GM
Experience Level Fundamentals
Track People & Staffing

3:00pm PDT

Digital Dining: The Social-First Blueprint for Modern Hospitality Marketing

Tuesday March 25, 2025 3:00pm - 3:45pm PDT

Room #226/227

The digital marketing landscape is complex, and it's time to simplify. Join Alexa Pence—serial entrepreneur, CEO of Saltshine Creative, and former hospitality global director—for a dynamic crash course on building a holistic digital strategy that propels your brand into a league of its own. Explore the key tools and common pitfalls that differentiate brands that make noise from those that generate hype.
In this session you will:

Uncover how digital marketing in hospitality has evolved and where it's headed.
Engage in exercises to re-position your unique selling proposition and define what makes your brand shine.
Explore The Saltshine Framework—a holistic, social-first strategy to propel your commercial initiatives.
Learn the psychology behind effective influencer campaigns and how to optimize ROI.
Identify the key elements of partnerships that amplify impact and drive growth.

Speakers

Alexa Pence

CEO & Co-Founder, Saltshine Creative

With a career that began in traditional print magazine and evolved into cutting-edge digital marketing in Honolulu, Alexa Pence embodies the spirit of innovation and adaptability. As a young serial entrepreneur, she has built a long and diverse career, blending her passion for storytelling... Read More →

Tuesday March 25, 2025 3:00pm - 3:45pm PDT
Room #226/227

Conference Session

Registration Pass Conference Pass, Deluxe Pass
Audience GM, Owner/Operator, Start-Up
Experience Level Fundamentals
Track Marketing

3:15pm PDT

Future Stars of Culinary - JWU Land O' Lakes Showdown!

Tuesday March 25, 2025 3:15pm - 3:45pm PDT

FBIC Stage, 2nd floor Expo Hall

Watch (3) Johnson & Wales culinary students battle it out for the tastiest use of Land O'Lakes cheese. Taste them all and help choose the winner!

Tuesday March 25, 2025 3:15pm - 3:45pm PDT
FBIC Stage, 2nd floor Expo Hall

Expo Hall - Open to All!, F&B Innovation Center Demo

Registration Pass Conference Pass, Deluxe Pass, Expo Pass, Expo Plus Pass
Audience Chef, GM, Owner/Operator, Start-Up, Bar Manager
Experience Level All Levels

4:00pm PDT

F&B Innovation Center Demo with Chef Brian Duffy

Tuesday March 25, 2025 4:00pm - 4:30pm PDT

FBIC Stage, 2nd floor Expo Hall

Duck Fat Fries
Toasted mustard seed demi glace, cheese curd, queso bravo dip, pink peppercorn & popcorn shoots

Speakers

Brian Duffy

Owner, Duffified Experience Group

Tuesday March 25, 2025 4:00pm - 4:30pm PDT
FBIC Stage, 2nd floor Expo Hall

Expo Hall - Open to All!, F&B Innovation Center Demo

Registration Pass Conference Pass, Deluxe Pass, Expo Pass, Expo Plus Pass
Audience Bar Manager, Chef, GM, Owner/Operator, Bartender/Mixologist, Start-Up
Experience Level All Levels

4:30pm PDT

Live Menu Read with Chef Brian Duffy - Bring Your Menu!

Tuesday March 25, 2025 4:30pm - 5:30pm PDT

FBIC Stage, 2nd floor Expo Hall

Bring your menu! It’s time to talk about your menu. What are your offerings? How creative are you? Join Chef Duffy for an eye-opening session as he breaks down menus looking for opportunities to improve food offerings, kitchen operations, and guest experience.

Speakers

Brian Duffy

Owner, Duffified Experience Group

Tuesday March 25, 2025 4:30pm - 5:30pm PDT
FBIC Stage, 2nd floor Expo Hall

Expo Hall - Open to All!, F&B Innovation Center Demo

Registration Pass Conference Pass, Deluxe Pass, Expo Pass, Expo Plus Pass
Audience Bar Manager, Chef, GM, Owner/Operator, Bartender/Mixologist, Start-Up
Experience Level All Levels

9:00pm PDT

Industry Afterparty II at OMNIA Nightclub

Tuesday March 25, 2025 9:00pm - 11:00pm PDT

OMNIA Nightclub, Caesars Palace

Cap off your Bar & Restaurant Expo experience with an epic night at OMNIA Nightclub! Connect with fellow attendees, build valuable relationships, and unwind in one of the hottest nightlife venues. This is where business meets pleasure—don’t miss out!

Includes free admission and complimentary beverages provided by our sponsors.

Helpful Tips:
Private Bar & Restaurant Expo Hours: 9pm-11pm
Bring your I.D. and show your badge or registration email confirmation at the door.
For OMNIA Nightclub dress code, click here.

Tuesday March 25, 2025 9:00pm - 11:00pm PDT
OMNIA Nightclub, Caesars Palace 3570 S Las Vegas Blvd, Las Vegas, NV 89109

Networking, Late Night Networking Bundle

Registration Pass Deluxe Pass, Expo Plus Pass, Add Separate
Audience Bar Manager, Bartender, Chef, GM, Owner/Operator, Start-Up