Bar & Restaurant Expo 2025

Build or rebrand your venue into a guest experience destination with this hands-on workshop—your yellow brick road to success. Led by Michael Tipps and the Maverick Theory team, you’ll discover how to create a unique concept, optimize your design, and elevate your service to craft unforgettable guest experiences that keep customers coming back.

• Learn how to create or rebrand your venue concept from scratch.
• Master the key elements of design that impact guest perception.
• Dive into the fundamentals of service and hospitality for all staff levels.
• Control every aspect of your guests’ sensory experience.
• Ensure your vision is reflected in every touchpoint, from ownership to staff execution.

Bar & Restaurant Expo Presents: The Startup Essentials Bootcamp
Turn your dream of owning a venue into reality with this hands-on, no-nonsense bootcamp led by Maverick Theory. Bring your ideas, refine your vision, and walk away with actionable strategies to take your concept from paper to profit.
This immersive workshop covers every stage of opening a venue—location selection, concept development, design, construction, menu creation, staff training, opening day, and navigating your first year of operations.
Led by Maverick Theory’s expert team and guest instructors, you’ll gain insider knowledge and tools to craft a venue that’s not only unique but profitable.
What You’ll Learn:

• Launch Essentials: Navigate compliance, supplier selection, and marketing strategies to prepare for a successful opening.
• Concept Development: Create a standout brand, menu, and guest experience in the competitive F&B market.
• Securing Capital: Explore funding options and financial management strategies to build a strong foundation.
• Building a Team: Recruit, train, and retain top talent for exceptional service and a thriving workplace.
• Location Strategy: Choose the perfect site, negotiate lease terms, and establish landlord partnerships for long-term stability.
• Proven Playbooks: Benefit from decades of industry experience and leave with the tools and insights to succeed.

This is your opportunity to workshop your business plan in real time and gain a strategic edge in launching your bar or restaurant. Don’t miss this one-of-a-kind experience to set your vision on the path to success!
Sponsored By: 

Are you truly owning your restaurant or bar? Do you have the systems in place to scale, or are you getting bogged down in daily tasks that don’t move the needle?
In the fast-paced hospitality industry, real success comes from mastering ownership—not just of your business, but of your time, your team, and your future. My Ownership Masterclass is designed to equip you with the actionable tools and mindset needed to take full control and drive your business forward TODAY!
In this game-changing session, you’ll learn how to:

• Build and Implement Scalable Systems: Develop workflows and Standard Operating Procedures (SOPs) that streamline operations and allow you to focus on strategic growth.
• Prioritize What Truly Matters: Learn to triage your workload, distinguishing between what you can do and what you should do to maximize impact.
• Instill Core Values that Drive Performance: Create a values-driven culture that aligns your team with the mission, ensuring every decision and action contributes to your success and how to fix those that do not.
• Focus on What Moves the Needle: Identify the key activities you need to do, to drive results and delegate or systematize the rest, freeing you up to lead effectively.

This masterclass is your opportunity to step into true ownership, creating a business that thrives because you’ve designed it to. Take control, scale with intention.
Claim Your Spot Now and Start Owning Your Future.

Successfully manage and motivate a diverse workforce by understanding different generations' communication and training needs. This session will help you create harmony and high performance across your team.
Session participants will learn how to:

• Tailor communication styles to suit different generations.
• Implement training programs that engage all age groups.
• Foster collaboration and reduce generational tension.
• Motivate and energize employees across the board.
• Develop leadership skills that bridge generational gaps.

This session dives into creating an efficient, revenue-boosting, and customer-focused bar environment. Attendees will discover how strategic layouts and data-driven decisions can enhance service speed, improve workflow, and elevate guest satisfaction. With practical, actionable steps, the session provides a roadmap for implementing impactful changes that streamline behind-the-bar operations.
Attendees Will:

• Discover layout strategies to maximize revenue and improve service speed.
• Learn tips to optimize space and functionality for smoother bar operations.
• Gain insights on using data to identify high-impact changes.
• Explore steps for implementing small, manageable improvements that make a difference.
• Receive practical advice for creating an efficient and guest-centered bar environment.