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Monday, March 24
 

9:00am PDT

WS1 Beyond the Basics: Cultivating a Hospitality Mindset
Monday March 24, 2025 9:00am - 12:00pm PDT
In this advanced workshop, bar and restaurant owners will learn how to elevate their operations by fostering a true hospitality mindset within their teams. Going beyond basic customer service, this session focuses on creating a guest-first culture that drives loyalty, satisfaction, and long-term business success. Learn how to instill a sense of purpose in every interaction, empowering your staff to exceed guest expectations and deliver memorable experiences. This workshop will provide actionable strategies to build a culture that prioritizes genuine hospitality at every touchpoint.
• Develop and communicate core values that emphasize hospitality in every aspect of your business.
• Train staff to anticipate guest needs and personalize service accordingly.
• Implement regular feedback loops to ensure continuous improvement in guest interactions.
• Foster a culture of empathy and empowerment, enabling your team to handle challenging situations gracefully.
• Create recognition programs that reward employees for embodying the hospitality mindset and going above and beyond for guests.

Speakers
avatar for Christopher Melly

Christopher Melly

Director of Operations, Fox Restaurant Concepts
Monday March 24, 2025 9:00am - 12:00pm PDT
Las Vegas Convention Center, South Hall
  Workshop

2:00pm PDT

Panel: Marketing That Moves the Needle: Q&A with Industry Experts
Monday March 24, 2025 2:00pm - 2:45pm PDT
TBA
In this interactive Q&A session, top marketing experts will share insights on how to create marketing strategies that drive measurable results. Learn how to craft campaigns that resonate with your target audience and increase brand visibility. Get answers to your most pressing marketing questions and walk away with actionable strategies.
Attendees will: 
  • Hear expert advice on developing impactful marketing campaigns.
  • Discover the most effective channels for reaching your target audience.
  • Learn how to measure the ROI of your marketing efforts.
  • Explore innovative ways to engage guests through social media and digital platforms.
  • Gain insights on brand-building strategies that foster long-term loyalty.
Moderators
avatar for David Ciancio

David Ciancio

Co-Founder & CMO, Handcraft Burgers & Brew
Rev is a New York City restaurant owner and knows exactly how hard it is to operate and brand a hospitality business.He is a hospitality marketing consultant, customer and technology evangelist at Branded Strategic Hospitality, with more than 20 years experience in B2B digital marketing... Read More →
Speakers
avatar for Danni Eickenhorst

Danni Eickenhorst

CEO, HuSTL Hospitality
Danni Eickenhorst is the CEO of HuSTL Hospitality and co-owner of Steve's Hot Dogs, Steve's Meltdown, and The Fountain restaurants in St. Louis, Missouri.Danni's background is in non-profit marketing and community outreach work, and for that reason, the focus on community bleeds into... Read More →
Monday March 24, 2025 2:00pm - 2:45pm PDT
TBA
  Conference Session

3:00pm PDT

Levelling Up With Google
Monday March 24, 2025 3:00pm - 3:45pm PDT
TBA
Join Chief Marketing Strategist and Coach Maria Elena Duron for a hands-on session that equips business owners with actionable strategies to enhance their online visibility and attract more customers. Learn how to optimize your search rankings, leverage free tools from Google, and thrive in the digital landscape.
Attendees will:
  • Master the basics of SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) to boost online presence.
  • Learn how to use Google Search Console and Google Analytics to improve search rankings and streamline visibility.
  • Discover how a properly optimized Google Business Profile can generate 7x more clicks.
  • Explore free features in Google Merchant Center and Google Ads to maximize online reach.
  • Gain practical tips to implement these tools effectively for long-term digital success.



Speakers
avatar for Maria Elena Duron

Maria Elena Duron

Business Growth with Google Coach, K.L.I. Brand
In the fast-paced world of bars and restaurants, being found online isn’t just a bonus—it’s how you keep you getting found fast by customers and your business thriving. Maria Elena knows exactly how to make that happen. With years of experience helping over 12,400 small businesses... Read More →
Monday March 24, 2025 3:00pm - 3:45pm PDT
TBA
  Conference Session

3:00pm PDT

Owners & Chefs: Who Owns the Kitchen?
Monday March 24, 2025 3:00pm - 3:45pm PDT
TBA
The age old question which came first the chicken or the egg.. or in this case... the owner or the chef..
Immerse yourself in a classroom like no other, chef Brian Duffy, the "Kitchen Muse'' is here to discuss the current issues that are plaguing our industry & we're not talking about food cost or labor cost, it's the chef's domain..
  • Understand the balance between an owner's business requirements and a chef's creative domain.
  • Highlight the need for chefs to excel not only in culinary arts but also in finance, organization, costing, inventory, and labor management.
  • Engage in a raw and direct conversation about setting expectations for chefs and kitchen managers.
  • Learn strategies to bridge the gap between creativity and business acumen in the kitchen.
Speakers
avatar for Brian Duffy

Brian Duffy

Owner, Duffified Experience Group
Monday March 24, 2025 3:00pm - 3:45pm PDT
TBA
  Conference Session

3:00pm PDT

Unleashing Epic Experiences: Engaging Employees, Social Media, and Interactive Guest Magic for Bars and Restaurants
Monday March 24, 2025 3:00pm - 3:45pm PDT
TBA
Learn how to turn negative guest experiences into positive outcomes with expert service recovery strategies. This session will teach you how to handle complaints in a way that builds loyalty and enhances your reputation.

  • Master techniques for addressing guest complaints.
  • Turn unhappy customers into loyal patrons.
  • Implement service recovery protocols that work.
  • Train staff to handle difficult situations professionally.
  • Use feedback to improve operations and guest satisfaction.
Speakers
avatar for Jennifer Behm-Lazzarini

Jennifer Behm-Lazzarini

Chef/Owner, Red Fin 2.0 + The Lucky Rabitt Culinary Creations
Jennifer Behm-Lazzarini brings a culinary edge that bar and nightclub owners will find invaluable. A celebrated chef and TEDx alumni speaker, Jennifer’s journey through entrepreneurship and the culinary arts has equipped her with a battle-hardened recipe for success in fast-paced... Read More →
Monday March 24, 2025 3:00pm - 3:45pm PDT
TBA