Bar & Restaurant Expo 2025

In this advanced workshop, bar and restaurant owners will learn how to elevate their operations by fostering a true hospitality mindset within their teams. Going beyond basic customer service, this session focuses on creating a guest-first culture that drives loyalty, satisfaction, and long-term business success. Learn how to instill a sense of purpose in every interaction, empowering your staff to exceed guest expectations and deliver memorable experiences. This workshop will provide actionable strategies to build a culture that prioritizes genuine hospitality at every touchpoint.
• Develop and communicate core values that emphasize hospitality in every aspect of your business.
• Train staff to anticipate guest needs and personalize service accordingly.
• Implement regular feedback loops to ensure continuous improvement in guest interactions.
• Foster a culture of empathy and empowerment, enabling your team to handle challenging situations gracefully.
• Create recognition programs that reward employees for embodying the hospitality mindset and going above and beyond for guests.

**SESSION AVAILABLE ONLY WITH DELUXE PASS**

In today’s competitive and fast-changing restaurant landscape, businesses may need a pivot for various reasons—whether it’s due to shifts in the marketplace, increasing competition, outdated menus, or even the need for a cosmetic refresh. Successfully navigating these changes requires a clear and strategic approach. Whether the issue is culinary direction, customer engagement, or operational inefficiencies, this session will help restaurant owners and managers create a clear path to revitalization.

• Identify Core Challenges: Participants will articulate the specific challenges their restaurant faces, whether it’s menu fatigue, market pressures, or operational inefficiencies, setting the foundation for revitalization
• Asses how your restaurant’s brand, audience, and market position stack up against competitors, using this information to guide the revitalization process.
• Learn how to incorporate the correct key partners, to assess or design recommendations for solutions
• Evaluate your financial resources, define operational processes, and implement testing strategies to ensure the successful execution of your new concept.
• Develop a clear, actionable plan to re-create the process with your team and revitalize your restaurants.

**SESSION AVAILABLE ONLY WITH DELUXE PASS**
Sponsored by:

Build or rebrand your venue into a guest experience destination with this hands-on workshop—your yellow brick road to success. Led by Michael Tipps and the Maverick Theory team, you’ll discover how to create a unique concept, optimize your design, and elevate your service to craft unforgettable guest experiences that keep customers coming back.

• Learn how to create or rebrand your venue concept from scratch.
• Master the key elements of design that impact guest perception.
• Dive into the fundamentals of service and hospitality for all staff levels.
• Control every aspect of your guests’ sensory experience.
• Ensure your vision is reflected in every touchpoint, from ownership to staff execution.

**SESSION AVAILABLE ONLY WITH DELUXE PASS**

In today's hospitality industry, the old ways of recruiting and leading teams aren't enough. This session will equip you with strategies to attract top talent, foster loyalty, and become the kind of leader people want to work for. Learn how to move beyond outdated practices and create a culture that retains the best of the best.
Participants will: 

• Discover nearly free methods that have kept teams fully staffed for over a decade.
• Learn how to inspire team members to stay long-term and build a lasting bond with your brand.
• Identify personal triggers and learn techniques to prevent small issues from disrupting your leadership.
• Uncover the key traits that will make you a leader employees want to follow, driving success and engagement.

Transform your venue into a destination by mastering the art of ambience. Learn how design, lighting, and sound can create a welcoming atmosphere that enhances guest experience and increases revenue.

• Optimize design elements to set the right mood.
• Use lighting and music to influence guest behavior.
• Create an ambiance that drives repeat business.
• Incorporate décor that aligns with your brand.
• Maximize comfort and guest satisfaction with thoughtful design choices.

Join industry experts to explore the challenges and best practices of running a successful beverage program while managing your bar staff efficiently.

• Balance beverage costs and quality to maximize profits.
• Discover staff management techniques to improve performance.
• Ensure your beverage program aligns with guest expectations.
• Reduce waste and streamline inventory management.
• Keep your team engaged while maintaining operational efficiency.

In this interactive Q&A session, top marketing experts will share insights on how to create marketing strategies that drive measurable results. Learn how to craft campaigns that resonate with your target audience and increase brand visibility. Get answers to your most pressing marketing questions and walk away with actionable strategies.
Attendees will: 

• Hear expert advice on developing impactful marketing campaigns.
• Discover the most effective channels for reaching your target audience.
• Learn how to measure the ROI of your marketing efforts.
• Explore innovative ways to engage guests through social media and digital platforms.
• Gain insights on brand-building strategies that foster long-term loyalty.

Learn how to craft a menu that not only delights customers but can also be scaled easily as your business expands. Consistency and creativity go hand-in-hand in this strategic session.

• Design menus that work across multiple locations.
• Ensure consistency in taste, presentation, and delivery.
• Scale recipes and kitchen processes for growth.
• Keep your brand identity intact while expanding.
• Use data to inform menu adjustments and innovations.

Are you truly owning your restaurant or bar? Do you have the systems in place to scale, or are you getting bogged down in daily tasks that don’t move the needle?
In the fast-paced hospitality industry, real success comes from mastering ownership—not just of your business, but of your time, your team, and your future. My Ownership Masterclass is designed to equip you with the actionable tools and mindset needed to take full control and drive your business forward TODAY!
In this game-changing session, you’ll learn how to:

• Build and Implement Scalable Systems: Develop workflows and Standard Operating Procedures (SOPs) that streamline operations and allow you to focus on strategic growth.
• Prioritize What Truly Matters: Learn to triage your workload, distinguishing between what you can do and what you should do to maximize impact.
• Instill Core Values that Drive Performance: Create a values-driven culture that aligns your team with the mission, ensuring every decision and action contributes to your success and how to fix those that do not.
• Focus on What Moves the Needle: Identify the key activities you need to do, to drive results and delegate or systematize the rest, freeing you up to lead effectively.

This masterclass is your opportunity to step into true ownership, creating a business that thrives because you’ve designed it to. Take control, scale with intention.
Claim Your Spot Now and Start Owning Your Future.

This session dives into creating an efficient, revenue-boosting, and customer-focused bar environment. Attendees will discover how strategic layouts and data-driven decisions can enhance service speed, improve workflow, and elevate guest satisfaction. With practical, actionable steps, the session provides a roadmap for implementing impactful changes that streamline behind-the-bar operations.
Attendees Will:

• Discover layout strategies to maximize revenue and improve service speed.
• Learn tips to optimize space and functionality for smoother bar operations.
• Gain insights on using data to identify high-impact changes.
• Explore steps for implementing small, manageable improvements that make a difference.
• Receive practical advice for creating an efficient and guest-centered bar environment.

Expand your business with new revenue streams that complement your existing concept. Learn how to identify and implement growth opportunities that align with your brand and operations.

• Identify new revenue streams that fit your concept.
• Expand without compromising your brand identity.
• Use market research to guide growth decisions.
• Align new offerings with guest preferences.
• Leverage partnerships to create innovative revenue opportunities.

What would compel a prospective customer to go out of their way to try your food, or even pay a premium to dine with you? Imagine doubling your prices and still having people line up to order. Too many restaurants remain undifferentiated in a crowded "commodity" market, but by drawing inspiration from iconic brands like Hermès, Bentley, and Krug, you can create a product that people truly crave. This session will show you how to cultivate a brand that builds raving fans and sets your restaurant apart.
Key Takeaways:

• Identify what makes your brand unique and worth a premium price.
• Learn how to create experiences that customers actively seek out and prioritize.
• Discover how luxury brands cultivate desire and loyalty among customers.
• Develop strategies to transform your offerings from commodities to craveable experiences.
• Build a loyal customer base by applying principles from the world’s most exclusive brands.