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Monday, March 24
 

9:00am PDT

WS4 Mastering Bar & Restaurant Accounting for Operational Success
Monday March 24, 2025 9:00am - 12:00pm PDT
You’ve done the hard work, opened your business, and successfully promoted it and the sales are coming in.  But how do you make it profitable?  This seminar will take a deep dive into basic and advanced restaurant accounting helping to ensure you run a profitable business.  Participants will learn the art of calculating, controlling, recording, and profiting from the numbers that every successful operation needs to know.  The purpose of this seminar will be to familiarize operators not only with the three most important costs affecting an operation (the Prime Numbers: Food Cost, Labor Cost, and Beverage Cost) but also with the entire P & L statement, balance sheets, and budgeting.  All operators know (or should know) the importance of these numbers, yet few understand how to derive them accurately, let alone interpret them and put them to use.  With this knowledge, participants will unlock the profit potential within their operations.  This will be an intensive, hands-on, in-depth seminar in which participants will learn to:
  • Budget the Prime numbers, both for start-ups and established operations, as well as techniques for easily adhering to these budgets
  • Accurately calculate food, beverage, and labor costs (including advance formulae for detecting, budgeting, and pricing for waste)
  • Create, analyze, and interpret a P&L and Balance Sheet
  • Create annual and declining budgets
  • How to define controllable figures
  • Deliver consistent profitability through properly budgeted and managed Prime Numbers
There will be numerous hand-outs from which the attendees can follow along. Interactive Q&A throughout the seminar will be encouraged. Participants will engage in real-time problem-solving and be guided through a step-by-step process in which they will learn the topic easily.
Seminar participants will be fully prepared to utilize the information learned upon leaving the seminar, being able to action their knowledge at their own establishments immediately.

**SESSION AVAILABLE ONLY WITH DELUXE PASS**
Speakers
avatar for Kenneth Kneif

Kenneth Kneif

Managing Director, Hospitality Resource Group
Kenneth has accumulated more than 30 years of experience in the hospitality industry, stemming from his passion for cooking as a child. He has operated a successful hospitality and management consulting company, Hospitality Resource Group, for the past 15 years. Kenneth's expertise... Read More →
Monday March 24, 2025 9:00am - 12:00pm PDT
Room #231/232
  Workshop

9:00am PDT

WS5 If You Build It, They Will Come: Crafting Concepts and Guest Experiences That Bring Your Vision to Life
Monday March 24, 2025 9:00am - 12:00pm PDT
Build or rebrand your venue into a guest experience destination with this hands-on workshop—your yellow brick road to success. Led by Michael Tipps and the Maverick Theory team, you’ll discover how to create a unique concept, optimize your design, and elevate your service to craft unforgettable guest experiences that keep customers coming back.

  • Learn how to create or rebrand your venue concept from scratch.
  • Master the key elements of design that impact guest perception.
  • Dive into the fundamentals of service and hospitality for all staff levels.
  • Control every aspect of your guests’ sensory experience.
  • Ensure your vision is reflected in every touchpoint, from ownership to staff execution.
**SESSION AVAILABLE ONLY WITH DELUXE PASS**
Speakers
avatar for Michael Tipps

Michael Tipps

Founder, Maverick Theory
Michael Tipps has over 30 years of experience working, managing, and consulting in all facets of the hospitality world (throughout all positions, and most venue types including hotels, restaurants, bars, nightclubs, and fast service). Michael Tipps’s Career started in Hospitality... Read More →
Monday March 24, 2025 9:00am - 12:00pm PDT
Room #226/227
  Workshop

1:00pm PDT

How to Create a Luxury Beverage Program on a Value Budget
Monday March 24, 2025 1:00pm - 1:45pm PDT
In an ever-changing economic landscape, it's crucial to balance cutting costs with delivering a premium guest experience. Join me as I share strategies that not only meet but exceed guest expectations while driving profitability.

  • Create perceived value through memorable guest experiences.
  • Define and strengthen your brand identity.
  • Assess and manage risks to optimize menu offerings.
  • Implement cost-saving strategies without compromising quality.
Speakers
avatar for Majdi Kayyali

Majdi Kayyali

Corporate Vice President of F&B, Gila River Resorts & Casinos
Majdi Kayyali began his 15-year career in food & beverage in Charlotte, NC before moving to Phoenix, AZ in 2017. In the thriving foodie city, he assisted in managing F&B programs at the esteemed Arizona Biltmore, a Waldorf Astoria Resort. He then transitioned to open Maple & Ash... Read More →
Monday March 24, 2025 1:00pm - 1:45pm PDT
Room #222

1:00pm PDT

Integrated Brand Experiences
Monday March 24, 2025 1:00pm - 1:45pm PDT
Speakers
avatar for Christopher Sayegh

Christopher Sayegh

CEO, The Herbal Chef / Sayegh Hospitality
Chris Sayegh is the Founder and CEO of The Herbal Chef™ and Sayegh Hospitality which has become known as the worlds leading Plant Medicine Hospitality platform.  Sayegh was a passionate science and biology student of UC Santa Cruz  who turned to the chemistry of food plant medicine... Read More →
Monday March 24, 2025 1:00pm - 1:45pm PDT
Room #226/227

4:00pm PDT

Panel: Cultivating a Legacy Mindset: Strategies for Engaging Gen Z in Hospitality
Monday March 24, 2025 4:00pm - 4:45pm PDT
In the face of rapid change in the hospitality industry, maintaining a legacy mindset is crucial for long-term success. This panel features experienced operators discussing how to define and communicate your unique core values, instill them during onboarding, and leverage them to foster customer loyalty. Additionally, we will explore the influence of artificial intelligence, immersive learning technologies, and Generation Z on the future of hospitality, providing actionable strategies for attracting and retaining top talent.
Participants will: 
  • Learn how to identify and articulate the unique values that differentiate your business.
  • Discover methods to instill these values in your team from the very beginning.
  • Understand how a legacy mindset can cultivate long-term customer relationships.
  • Explore how AI and immersive learning can enhance training and operations.
  • Gain strategies for attracting and retaining top talent from the emerging workforce.

Moderators
avatar for Meaghan Dorman

Meaghan Dorman

Bar Director/Partner, Raines Law Room & Dear Irving
Meaghan Dorman is currently the Bar Director & partner of New York City’s Raines Law Room (2009), Raines Law Room at the William (2014), Dear Irving (2014) and Dear Irving on Hudson (2019).  The bars have become essential cocktail stops in NYC, and received recognition from World’s... Read More →
Speakers
avatar for Colleen Mcleod Garner

Colleen Mcleod Garner

Advisory Board Member, Cecilia.AI
Colleen is a futurist and industry innovator specializing in driving future-forward initiatives across thefood, beverages, and hospitality sectors. She serves as an Advisory Board Member for Cecilia.ai, the World'sfirst interactive robotic bartender, where she explores innovative... Read More →
avatar for David Kaplan

David Kaplan

CEO, Gin & Luck
In the summer of 2006, at 24 years old, David opened Death & Company, a cocktail bar in the East Village of Manhattan. In the years that followed, David, along with Alex Day, founded Proprietors LLC, a hospitality consulting and management company which has opened over 50 bars and... Read More →
avatar for Beth Hussey

Beth Hussey

Founder / Restaurateur, Shifty and Hazel's
Beth Hussey, a 35-year veteran of the restaurant industry, is a passionate advocate for cultivating a legacy mindset through innovative workforce development. She founded Shifty in 2020, a subscription-as-a-service mobile application designed to revolutionize how the service industry... Read More →
Monday March 24, 2025 4:00pm - 4:45pm PDT
Room #219/220
 

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