Bar & Restaurant Expo 2025

In this workshop, participants will gain a comprehensive understanding of key strategies for managing beverage operations. From mastering cocktail pricing and controlling labor costs to navigating the complexities of single-unit versus multi-location bars, this session will provide the tools needed to streamline operations and drive growth. Participants will also learn how to create effective Standard Operating Procedures (SOPs), analyze market trends, and build strategic partnerships to strengthen their brand.
What participants can expect to learn:

• Pricing cocktails and managing labor costs effectively
• Handling operations for single versus multi-location bars
• Developing SOPs to streamline processes
• Understanding market demands and customer preferences
• Forming smart partnerships for business growth

Unlock the power of digital marketing with actionable insights and strategies tailored to the hospitality industry. This seminar covers the latest trends in branding, social media, and content creation, giving you the tools to elevate your online presence and drive customer engagement.

• Analyze the current digital marketing landscape and its impact on customer loyalty.
• Explore influencer partnerships, storytelling, and targeted advertising on platforms like Instagram, TikTok, Facebook, and Google Ads.
• Learn how to craft a compelling brand identity that resonates with your target audience.
• Create high-quality content and develop a content calendar aligned with your marketing goals.
• Develop and refine social media strategies through interactive workshops and real-life case studies.

Not all promotions lead to profit—some can cost you more than they bring in. Using real-life examples like Red Lobster’s “Endless Shrimp” promotion, this session will help you design food and cocktail events that resonate with guests while avoiding financial pitfalls.
In this session:

• Identify the common pitfalls in promotions that cost time and money.
• Use case studies to understand the risks of poorly planned events.
• Learn how to create effective promotions that connect with your audience.
• Project and manage budgets for events and promotions.
• Engage with brands for sponsorship opportunities and boost your marketing efforts.

Let’s be real—tech is supposed to help, not slow you down. One technology expert went behind the stick to better understand exactly how bar tech impacts the day-to-day operation. The result? It’s clear that the right tech partner understands what it’s like to work a busy shift and what it takes to help you run a smoother operation.

In this session, you’ll hear from the owners and operators on how working with a tech partner who truly gets the day-to-day grind can help you run a smoother operation. Learn how cutting down on clicks and speeding up order times can make a world of difference for your team and your guests. We’ll walk you through real ways technology can solve the everyday challenges your bar faces, so you can get back to what matters most: boosting your bottom line while building community.

Discover the secrets to running a successful bar without the need for a food menu. This session will teach you how to maximize alcohol sales, elevate guest experiences, and hit financial targets while operating a "bar-only" business.

• Learn the pros of having zero food.
• Drive alcohol sales and promotions when that’s the only product you sell.
• Focus and excel at guest experience with a "bar-only" mentality.
• Understand the financial standards you should be targeting with a zero-food model.

Trends without data are just noise, but data-backed insights drive real results. In this session, Adam Teeter, CEO of VinePair, will share proprietary trend data that reveals what’s hot in the drinks world. Learn which cocktails to feature, where to focus in wine and beer, and how to stand out from the competition.

• Identify the key drink trends that actually matter.
• Discover high-impact drinks and categories to add to your menu now.
• Plan for seasonal spikes in drink preferences.
• Understand data-driven insights for optimizing your beverage offerings.
• Gain a competitive edge with exclusive trend insights from the industry’s top publication.

Successfully manage and motivate a diverse workforce by understanding different generations' communication and training needs. This session will help you create harmony and high performance across your team.
Session participants will learn how to:

• Tailor communication styles to suit different generations.
• Implement training programs that engage all age groups.
• Foster collaboration and reduce generational tension.
• Motivate and energize employees across the board.
• Develop leadership skills that bridge generational gaps.

Explore the latest flavor trends shaping the bar and restaurant industry with expert insights from a panel of industry leaders. Learn how to stay ahead of the curve and incorporate these trends into your menu.

• Discover trending flavors that attract customers.
• Learn how to incorporate new flavors into your menu.
• Balance innovation with guest preferences.
• Understand consumer demand for bold and unique tastes.
• Work with suppliers to source trendy ingredients.