Bar & Restaurant Expo 2025

Exclusive Add-On Experience During Registration, transportation included
Bus departs 9:30am from Main Entrance, LVCC
Arrives back to LVCC by 12:30pm

Get an exclusive, behind-the-scenes look at how Wynn Nightlife builds and markets one of the most successful nightlife brands in Las Vegas. Whether you run a bar, restaurant, or hospitality venue, this masterclass will show you how branding, digital marketing, and data-driven strategies can transform your business and help you stand out in a competitive market. 

What You'll Learn: 

• How to position your brand for success in a crowded market 
• Insider marketing strategies from one of the most recognized nightlife brands in the world 
• How to use data to drive customer engagement & loyalty 
• Behind-the-scenes look at a major campaign launch from concept to execution 
• Emerging trends & challenges in hospitality marketing 
  
  

EXPERIENCE BREAKDOWN 

• Welcome with Wynn Nightlife visuals & brand history 
• Complimentary drinks & exclusive Wynn Nightlife gift bag 

Masterclass at Intrigue Nightclub (10:30 AM - 12:00 PM) 

• The Evolution of Hospitality Marketing – How consumer behavior and digital trends have changed marketing 
• Branding & Storytelling – How Wynn Nightlife creates a premium experience through strategic marketing 
• Social Media & Digital Influence – How to leverage influencers, content, and targeted ads for maximum reach 
• Behind-the-Scenes of a Residency Campaign – Step-by-step breakdown of launching a high-profile entertainment event 
• Data-Driven Decision Making – How to measure success and optimize your marketing strategies 
• Q&A with Emilio Gonzales – Interactive discussion to answer your biggest marketing challenges 

Departure (12:00 PM) 

Limited capacity & transportation is provided! Additional registration add-on item and fees apply to attend. Add to any registration pass.

This is a “can’t miss opportunity” for owners and operators to get a behind-the-scenes look at some of Vegas’ most acclaimed venues. Visit several of the world’s leading restaurants inside Wynn during this expansive tour and get an insider’s look at the operations from reservations and seating process, to food and beverage offerings and strategy, to staffing, training and more. You’re sure to leave with insights and inspiration to bring back to your operation!

Tour will cover

1. Delilah
2. Wing Lei
3. Mizumi

Bus Schedule:
9:30am - Bus departs from Las Vegas Convention Center to Wynn
10:00am-12:00pm –Wynn Restaurant Tour
12:15pm - Bus arrives back at Las Vegas Convention Center

Limited capacity & transportation is provided! Additional registration add-on item and fees apply to attend. Add to any registration pass.

In recent years, many bars have embraced trends such as high-end glassware, craft ice, homemade ingredients, and elaborate garnishes. However, some of the world's most iconic bars have achieved lasting success without adhering to these mainstream practices. This masterclass will explore how to establish your own timeless trends, ensuring your bar remains distinctive and memorable for years to come.

Key Takeaways:

1. Understand the limitations of following mainstream cocktail trends.
2. Discover strategies to develop unique and enduring bar concepts.
3. Learn from case studies of iconic bars that have set their own standards.

Bus Schedule:
10:30am - Bus departs from Las Vegas Convention Center to Southern Glazer's Wine & Spirits
11:00am-1:00pm –Mixology Training
1:30pm - Bus arrives back at Las Vegas Convention Center

Limited capacity & transportation is provided! Additional registration add-on item and fees apply to attend. Add to any registration pass.

Add this exclusive behind-the-scenes tour to your Bar & Restaurant Expo experience for an insider look at Tao's four venues: Tao Restaurant, Tao Lounge, Tao Nightclub, and Tao Beach Dayclub. Explore the unique ambiance of each space and learn how they deliver exceptional guest experiences—from fine dining and training processes to high-energy nightlife and dayclub operations. Roundtrip transportation is included.

Bus Schedule:
12:30pm - Bus departs from South Hall Las Vegas Convention Center to Tao
1:00pm-3:00pm Tao Tour
3:15pm - Bus returns to South Hall Las Vegas Convention Center

Limited capacity & transportation is provided! Additional registration add-on item and fees apply to attend. Add to any registration pass.

Experience Wynn nightlife like no one has before. Stroll behind the velvet ropes of Las Vegas most celebrated venues within the impressive Wynn and Encore Properties and see Encore Beach Club, and XS Nightclub.

Wynn and Encore can boast the most celebrated nightlife and day life experiences in Las Vegas. These unique clubs feature the hottest entertainment, cutting edge technology and the most luxurious spaces that have put our resort on the map as the ultimate party destination. World-renowned performers, celebrities, and party-goers alike clamor to be part of the action at XS and Encore Beach Club. Intrigue adds an air of mystery, seduction and the unexpected featuring a 14,000-square-foot space that makes the most of indoor and outdoor revelry with attractive waterside scenery.

Bus Schedule:
12:30pm - Bus departs from Las Vegas Convention Center to Wynn
1:00pm-4:00pm –Wynn Nightlife Tour
4:15pm - Bus arrives back at Las Vegas Convention Center

Tour will cover

• Wynn Nightlife including Intrigue, XS, Encore Beach Club
• How lines work and VIP entrances
• Security
• DJ/ Lighting booths
• How we staff each venue
• Capacity
• Special Events and how they are operated in each venue
• VIP Tables/Rooms
• Marketing and Promotions
• Uniqueness of each venue
• Gaming in venues
• Q&A

Are you truly owning your restaurant or bar? Do you have the systems in place to scale, or are you getting bogged down in daily tasks that don’t move the needle?
In the fast-paced hospitality industry, real success comes from mastering ownership—not just of your business, but of your time, your team, and your future. My Ownership Masterclass is designed to equip you with the actionable tools and mindset needed to take full control and drive your business forward TODAY!
In this game-changing session, you’ll learn how to:

• Build and Implement Scalable Systems: Develop workflows and Standard Operating Procedures (SOPs) that streamline operations and allow you to focus on strategic growth.
• Prioritize What Truly Matters: Learn to triage your workload, distinguishing between what you can do and what you should do to maximize impact.
• Instill Core Values that Drive Performance: Create a values-driven culture that aligns your team with the mission, ensuring every decision and action contributes to your success and how to fix those that do not.
• Focus on What Moves the Needle: Identify the key activities you need to do, to drive results and delegate or systematize the rest, freeing you up to lead effectively.

This masterclass is your opportunity to step into true ownership, creating a business that thrives because you’ve designed it to. Take control, scale with intention.
Claim Your Spot Now and Start Owning Your Future.

Limited capacity & transportation is provided! Additional registration add-on item and fees apply to attend. Add to any registration pass.

Pre-batching cocktails was once viewed with skepticism but has now become an invaluable technique for busy bars. It ensures consistency in flavor and presentation, allowing bartenders to engage more with guests. This masterclass will delve into various pre-batching methods and help you identify the most suitable approach for your establishment, ultimately saving time and reducing costs.

Key Takeaways:

1. Explore the evolution of pre-batching in the bar industry.
2. Learn different pre-batching techniques and their applications.
3. Assess the benefits of pre-batching in terms of efficiency and guest satisfaction.

Bus Schedule:
2:00pm - Bus departs from Las Vegas Convention Center to Southern Glazer's Wine & Spirits
2:30pm-4:30pm –Mixology Training
5:00pm - Bus arrives back at Las Vegas Convention Center

Successfully manage and motivate a diverse workforce by understanding different generations' communication and training needs. This session will help you create harmony and high performance across your team.
Session participants will learn how to:

• Tailor communication styles to suit different generations.
• Implement training programs that engage all age groups.
• Foster collaboration and reduce generational tension.
• Motivate and energize employees across the board.
• Develop leadership skills that bridge generational gaps.

This session dives into creating an efficient, revenue-boosting, and customer-focused bar environment. Attendees will discover how strategic layouts and data-driven decisions can enhance service speed, improve workflow, and elevate guest satisfaction. With practical, actionable steps, the session provides a roadmap for implementing impactful changes that streamline behind-the-bar operations.
Attendees Will:

• Discover layout strategies to maximize revenue and improve service speed.
• Learn tips to optimize space and functionality for smoother bar operations.
• Gain insights on using data to identify high-impact changes.
• Explore steps for implementing small, manageable improvements that make a difference.
• Receive practical advice for creating an efficient and guest-centered bar environment.

What would compel a prospective customer to go out of their way to try your food, or even pay a premium to dine with you? Imagine doubling your prices and still having people line up to order. Too many restaurants remain undifferentiated in a crowded "commodity" market, but by drawing inspiration from iconic brands like Hermès, Bentley, and Krug, you can create a product that people truly crave. This session will show you how to cultivate a brand that builds raving fans and sets your restaurant apart.
Key Takeaways:

• Identify what makes your brand unique and worth a premium price.
• Learn how to create experiences that customers actively seek out and prioritize.
• Discover how luxury brands cultivate desire and loyalty among customers.
• Develop strategies to transform your offerings from commodities to craveable experiences.
• Build a loyal customer base by applying principles from the world’s most exclusive brands.

2 for 1 cocktail, beer or wine! Present badge on the Club Level to redeem. Show your Bar & Restaurant Expo badge

Join fellow bar and restaurant professionals for an unforgettable night of networking at the iconic XS Nightclub! Mix, mingle, and make connections with industry leaders and peers in a lively, upscale setting. Don't miss out on the ultimate after-hours experience—where deals are made, and the drinks keep flowing.

Includes free admission and complimentary beverages provided by our sponsors.

Helpful Tips:
Private Bar & Restaurant Expo Hours: 9pm-11pm
Bring your I.D. and show your badge or registration email confirmation at the door.
For XS Nightclub dress code, click here.