Bar & Restaurant Expo 2025

In this advanced workshop, bar and restaurant owners will learn how to elevate their operations by fostering a true hospitality mindset within their teams. Going beyond basic customer service, this session focuses on creating a guest-first culture that drives loyalty, satisfaction, and long-term business success. Learn how to instill a sense of purpose in every interaction, empowering your staff to exceed guest expectations and deliver memorable experiences. This workshop will provide actionable strategies to build a culture that prioritizes genuine hospitality at every touchpoint.
• Develop and communicate core values that emphasize hospitality in every aspect of your business.
• Train staff to anticipate guest needs and personalize service accordingly.
• Implement regular feedback loops to ensure continuous improvement in guest interactions.
• Foster a culture of empathy and empowerment, enabling your team to handle challenging situations gracefully.
• Create recognition programs that reward employees for embodying the hospitality mindset and going above and beyond for guests.

**SESSION AVAILABLE ONLY WITH DELUXE PASS**

In today’s competitive and fast-changing restaurant landscape, businesses may need a pivot for various reasons—whether it’s due to shifts in the marketplace, increasing competition, outdated menus, or even the need for a cosmetic refresh. Successfully navigating these changes requires a clear and strategic approach. Whether the issue is culinary direction, customer engagement, or operational inefficiencies, this session will help restaurant owners and managers create a clear path to revitalization.

• Identify Core Challenges: Participants will articulate the specific challenges their restaurant faces, whether it’s menu fatigue, market pressures, or operational inefficiencies, setting the foundation for revitalization
• Asses how your restaurant’s brand, audience, and market position stack up against competitors, using this information to guide the revitalization process.
• Learn how to incorporate the correct key partners, to assess or design recommendations for solutions
• Evaluate your financial resources, define operational processes, and implement testing strategies to ensure the successful execution of your new concept.
• Develop a clear, actionable plan to re-create the process with your team and revitalize your restaurants.

**SESSION AVAILABLE ONLY WITH DELUXE PASS**
Sponsored by:

You’ve done the hard work, opened your business, and successfully promoted it and the sales are coming in.  But how do you make it profitable?  This seminar will take a deep dive into basic and advanced restaurant accounting helping to ensure you run a profitable business.  Participants will learn the art of calculating, controlling, recording, and profiting from the numbers that every successful operation needs to know.  The purpose of this seminar will be to familiarize operators not only with the three most important costs affecting an operation (the Prime Numbers: Food Cost, Labor Cost, and Beverage Cost) but also with the entire P & L statement, balance sheets, and budgeting.  All operators know (or should know) the importance of these numbers, yet few understand how to derive them accurately, let alone interpret them and put them to use.  With this knowledge, participants will unlock the profit potential within their operations.  This will be an intensive, hands-on, in-depth seminar in which participants will learn to:

• Budget the Prime numbers, both for start-ups and established operations, as well as techniques for easily adhering to these budgets
• Accurately calculate food, beverage, and labor costs (including advance formulae for detecting, budgeting, and pricing for waste)
• Create, analyze, and interpret a P&L and Balance Sheet
• Create annual and declining budgets
• How to define controllable figures
• Deliver consistent profitability through properly budgeted and managed Prime Numbers

There will be numerous hand-outs from which the attendees can follow along. Interactive Q&A throughout the seminar will be encouraged. Participants will engage in real-time problem-solving and be guided through a step-by-step process in which they will learn the topic easily.
Seminar participants will be fully prepared to utilize the information learned upon leaving the seminar, being able to action their knowledge at their own establishments immediately.

**SESSION AVAILABLE ONLY WITH DELUXE PASS**

Unlock the power of digital marketing with actionable insights and strategies tailored to the hospitality industry. This seminar covers the latest trends in branding, social media, and content creation, giving you the tools to elevate your online presence and drive customer engagement.

• Analyze the current digital marketing landscape and its impact on customer loyalty.
• Explore influencer partnerships, storytelling, and targeted advertising on platforms like Instagram, TikTok, Facebook, and Google Ads.
• Learn how to craft a compelling brand identity that resonates with your target audience.
• Create high-quality content and develop a content calendar aligned with your marketing goals.
• Develop and refine social media strategies through interactive workshops and real-life case studies.

**SESSION AVAILABLE ONLY WITH DELUXE PASS**

Exclusive Add-On Experience During Registration, transportation included
Bus departs 9:30am from Main Entrance, LVCC
Arrives back to LVCC by 12:30pm

Get an exclusive, behind-the-scenes look at how Wynn Nightlife builds and markets one of the most successful nightlife brands in Las Vegas. Whether you run a bar, restaurant, or hospitality venue, this masterclass will show you how branding, digital marketing, and data-driven strategies can transform your business and help you stand out in a competitive market. 

What You'll Learn: 

• How to position your brand for success in a crowded market 
• Insider marketing strategies from one of the most recognized nightlife brands in the world 
• How to use data to drive customer engagement & loyalty 
• Behind-the-scenes look at a major campaign launch from concept to execution 
• Emerging trends & challenges in hospitality marketing 
  
  

EXPERIENCE BREAKDOWN 

• Welcome with Wynn Nightlife visuals & brand history 
• Complimentary drinks & exclusive Wynn Nightlife gift bag 

Masterclass at Intrigue Nightclub (10:30 AM - 12:00 PM) 

• The Evolution of Hospitality Marketing – How consumer behavior and digital trends have changed marketing 
• Branding & Storytelling – How Wynn Nightlife creates a premium experience through strategic marketing 
• Social Media & Digital Influence – How to leverage influencers, content, and targeted ads for maximum reach 
• Behind-the-Scenes of a Residency Campaign – Step-by-step breakdown of launching a high-profile entertainment event 
• Data-Driven Decision Making – How to measure success and optimize your marketing strategies 
• Q&A with Emilio Gonzales – Interactive discussion to answer your biggest marketing challenges 

Departure (12:00 PM) 

Limited capacity & transportation is provided! Additional registration add-on item and fees apply to attend. Add to any registration pass.

This is a “can’t miss opportunity” for owners and operators to get a behind-the-scenes look at some of Vegas’ most acclaimed venues. Visit several of the world’s leading restaurants inside Wynn during this expansive tour and get an insider’s look at the operations from reservations and seating process, to food and beverage offerings and strategy, to staffing, training and more. You’re sure to leave with insights and inspiration to bring back to your operation!

Tour will cover

1. Delilah
2. Wing Lei
3. Mizumi

Bus Schedule:
9:30am - Bus departs from Las Vegas Convention Center to Wynn
10:00am-12:00pm –Wynn Restaurant Tour
12:15pm - Bus arrives back at Las Vegas Convention Center

Limited capacity & transportation is provided! Additional registration add-on item and fees apply to attend. Add to any registration pass.

In recent years, many bars have embraced trends such as high-end glassware, craft ice, homemade ingredients, and elaborate garnishes. However, some of the world's most iconic bars have achieved lasting success without adhering to these mainstream practices. This masterclass will explore how to establish your own timeless trends, ensuring your bar remains distinctive and memorable for years to come.

Key Takeaways:

1. Understand the limitations of following mainstream cocktail trends.
2. Discover strategies to develop unique and enduring bar concepts.
3. Learn from case studies of iconic bars that have set their own standards.

Bus Schedule:
10:30am - Bus departs from Las Vegas Convention Center to Southern Glazer's Wine & Spirits
11:00am-1:00pm –Mixology Training
1:30pm - Bus arrives back at Las Vegas Convention Center

Not all promotions lead to profit—some can cost you more than they bring in. Using real-life examples like Red Lobster’s “Endless Shrimp” promotion, this session will help you design food and cocktail events that resonate with guests while avoiding financial pitfalls.
In this session:

• Identify the common pitfalls in promotions that cost time and money.
• Use case studies to understand the risks of poorly planned events.
• Learn how to create effective promotions that connect with your audience.
• Project and manage budgets for events and promotions.
• Engage with brands for sponsorship opportunities and boost your marketing efforts.

In today's hospitality industry, the old ways of recruiting and leading teams aren't enough. This session will equip you with strategies to attract top talent, foster loyalty, and become the kind of leader people want to work for. Learn how to move beyond outdated practices and create a culture that retains the best of the best.
Participants will: 

• Discover nearly free methods that have kept teams fully staffed for over a decade.
• Learn how to inspire team members to stay long-term and build a lasting bond with your brand.
• Identify personal triggers and learn techniques to prevent small issues from disrupting your leadership.
• Uncover the key traits that will make you a leader employees want to follow, driving success and engagement.

Let’s be real—tech is supposed to help, not slow you down. One technology expert went behind the stick to better understand exactly how bar tech impacts the day-to-day operation. The result? It’s clear that the right tech partner understands what it’s like to work a busy shift and what it takes to help you run a smoother operation.

In this session, you’ll hear from the owners and operators on how working with a tech partner who truly gets the day-to-day grind can help you run a smoother operation. Learn how cutting down on clicks and speeding up order times can make a world of difference for your team and your guests. We’ll walk you through real ways technology can solve the everyday challenges your bar faces, so you can get back to what matters most: boosting your bottom line while building community.

Limited capacity & transportation is provided! Additional registration add-on item and fees apply to attend. Add to any registration pass.

Add this exclusive behind-the-scenes tour to your Bar & Restaurant Expo experience for an insider look at Tao's four venues: Tao Restaurant, Tao Lounge, Tao Nightclub, and Tao Beach Dayclub. Explore the unique ambiance of each space and learn how they deliver exceptional guest experiences—from fine dining and training processes to high-energy nightlife and dayclub operations. Roundtrip transportation is included.

Bus Schedule:
12:30pm - Bus departs from South Hall Las Vegas Convention Center to Tao
1:00pm-3:00pm Tao Tour
3:15pm - Bus returns to South Hall Las Vegas Convention Center

Limited capacity & transportation is provided! Additional registration add-on item and fees apply to attend. Add to any registration pass.

Experience Wynn nightlife like no one has before. Stroll behind the velvet ropes of Las Vegas most celebrated venues within the impressive Wynn and Encore Properties and see Encore Beach Club, and XS Nightclub.

Wynn and Encore can boast the most celebrated nightlife and day life experiences in Las Vegas. These unique clubs feature the hottest entertainment, cutting edge technology and the most luxurious spaces that have put our resort on the map as the ultimate party destination. World-renowned performers, celebrities, and party-goers alike clamor to be part of the action at XS and Encore Beach Club. Intrigue adds an air of mystery, seduction and the unexpected featuring a 14,000-square-foot space that makes the most of indoor and outdoor revelry with attractive waterside scenery.

Bus Schedule:
12:30pm - Bus departs from Las Vegas Convention Center to Wynn
1:00pm-4:00pm –Wynn Nightlife Tour
4:15pm - Bus arrives back at Las Vegas Convention Center

Tour will cover

• Wynn Nightlife including Intrigue, XS, Encore Beach Club
• How lines work and VIP entrances
• Security
• DJ/ Lighting booths
• How we staff each venue
• Capacity
• Special Events and how they are operated in each venue
• VIP Tables/Rooms
• Marketing and Promotions
• Uniqueness of each venue
• Gaming in venues
• Q&A

Transform your venue into a destination by mastering the art of ambience. Learn how design, lighting, and sound can create a welcoming atmosphere that enhances guest experience and increases revenue.

• Optimize design elements to set the right mood.
• Use lighting and music to influence guest behavior.
• Create an ambiance that drives repeat business.
• Incorporate décor that aligns with your brand.
• Maximize comfort and guest satisfaction with thoughtful design choices.

Learn how to craft a menu that not only delights customers but can also be scaled easily as your business expands. Consistency and creativity go hand-in-hand in this strategic session.

• Design menus that work across multiple locations.
• Ensure consistency in taste, presentation, and delivery.
• Scale recipes and kitchen processes for growth.
• Keep your brand identity intact while expanding.
• Use data to inform menu adjustments and innovations.

Limited capacity & transportation is provided! Additional registration add-on item and fees apply to attend. Add to any registration pass.

Pre-batching cocktails was once viewed with skepticism but has now become an invaluable technique for busy bars. It ensures consistency in flavor and presentation, allowing bartenders to engage more with guests. This masterclass will delve into various pre-batching methods and help you identify the most suitable approach for your establishment, ultimately saving time and reducing costs.

Key Takeaways:

1. Explore the evolution of pre-batching in the bar industry.
2. Learn different pre-batching techniques and their applications.
3. Assess the benefits of pre-batching in terms of efficiency and guest satisfaction.

Bus Schedule:
2:00pm - Bus departs from Las Vegas Convention Center to Southern Glazer's Wine & Spirits
2:30pm-4:30pm –Mixology Training
5:00pm - Bus arrives back at Las Vegas Convention Center

Trends without data are just noise, but data-backed insights drive real results. In this session, Adam Teeter, CEO of VinePair, will share proprietary trend data that reveals what’s hot in the drinks world. Learn which cocktails to feature, where to focus in wine and beer, and how to stand out from the competition.

• Identify the key drink trends that actually matter.
• Discover high-impact drinks and categories to add to your menu now.
• Plan for seasonal spikes in drink preferences.
• Understand data-driven insights for optimizing your beverage offerings.
• Gain a competitive edge with exclusive trend insights from the industry’s top publication.

Successfully manage and motivate a diverse workforce by understanding different generations' communication and training needs. This session will help you create harmony and high performance across your team.
Session participants will learn how to:

• Tailor communication styles to suit different generations.
• Implement training programs that engage all age groups.
• Foster collaboration and reduce generational tension.
• Motivate and energize employees across the board.
• Develop leadership skills that bridge generational gaps.