Bar & Restaurant Expo 2025

Exclusive Add-On Experience During Registration, transportation included
Bus departs 9:30am from Main Entrance, LVCC
Arrives back to LVCC by 12:30pm

Get an exclusive, behind-the-scenes look at how Wynn Nightlife builds and markets one of the most successful nightlife brands in Las Vegas. Whether you run a bar, restaurant, or hospitality venue, this masterclass will show you how branding, digital marketing, and data-driven strategies can transform your business and help you stand out in a competitive market. 

What You'll Learn: 

• How to position your brand for success in a crowded market 
• Insider marketing strategies from one of the most recognized nightlife brands in the world 
• How to use data to drive customer engagement & loyalty 
• Behind-the-scenes look at a major campaign launch from concept to execution 
• Emerging trends & challenges in hospitality marketing 
  
  

EXPERIENCE BREAKDOWN 

• Welcome with Wynn Nightlife visuals & brand history 
• Complimentary drinks & exclusive Wynn Nightlife gift bag 

Masterclass at Intrigue Nightclub (10:30 AM - 12:00 PM) 

• The Evolution of Hospitality Marketing – How consumer behavior and digital trends have changed marketing 
• Branding & Storytelling – How Wynn Nightlife creates a premium experience through strategic marketing 
• Social Media & Digital Influence – How to leverage influencers, content, and targeted ads for maximum reach 
• Behind-the-Scenes of a Residency Campaign – Step-by-step breakdown of launching a high-profile entertainment event 
• Data-Driven Decision Making – How to measure success and optimize your marketing strategies 
• Q&A with Emilio Gonzales – Interactive discussion to answer your biggest marketing challenges 

Departure (12:00 PM) 

Limited capacity & transportation is provided! Additional registration add-on item and fees apply to attend. Add to any registration pass.

In recent years, many bars have embraced trends such as high-end glassware, craft ice, homemade ingredients, and elaborate garnishes. However, some of the world's most iconic bars have achieved lasting success without adhering to these mainstream practices. This masterclass will explore how to establish your own timeless trends, ensuring your bar remains distinctive and memorable for years to come.

Key Takeaways:

1. Understand the limitations of following mainstream cocktail trends.
2. Discover strategies to develop unique and enduring bar concepts.
3. Learn from case studies of iconic bars that have set their own standards.

Bus Schedule:
10:30am - Bus departs from Las Vegas Convention Center to Southern Glazer's Wine & Spirits
11:00am-1:00pm –Mixology Training
1:30pm - Bus arrives back at Las Vegas Convention Center

Limited capacity & transportation is provided! Additional registration add-on item and fees apply to attend. Add to any registration pass.

Pre-batching cocktails was once viewed with skepticism but has now become an invaluable technique for busy bars. It ensures consistency in flavor and presentation, allowing bartenders to engage more with guests. This masterclass will delve into various pre-batching methods and help you identify the most suitable approach for your establishment, ultimately saving time and reducing costs.

Key Takeaways:

1. Explore the evolution of pre-batching in the bar industry.
2. Learn different pre-batching techniques and their applications.
3. Assess the benefits of pre-batching in terms of efficiency and guest satisfaction.

Bus Schedule:
2:00pm - Bus departs from Las Vegas Convention Center to Southern Glazer's Wine & Spirits
2:30pm-4:30pm –Mixology Training
5:00pm - Bus arrives back at Las Vegas Convention Center