Unlock the power of digital marketing with actionable insights and strategies tailored to the hospitality industry. This seminar covers the latest trends in branding, social media, and content creation, giving you the tools to elevate your online presence and drive customer engagement.
Analyze the current digital marketing landscape and its impact on customer loyalty.
Explore influencer partnerships, storytelling, and targeted advertising on platforms like Instagram, TikTok, Facebook, and Google Ads.
Learn how to craft a compelling brand identity that resonates with your target audience.
Create high-quality content and develop a content calendar aligned with your marketing goals.
Develop and refine social media strategies through interactive workshops and real-life case studies.
With over 10 years of online reputation management, branding, and social media marketing, Todd has become a go-to in the restaurant, real estate, and automotive industry on how to strategize for the best results.
Not all promotions lead to profit—some can cost you more than they bring in. Using real-life examples like Red Lobster’s “Endless Shrimp” promotion, this session will help you design food and cocktail events that resonate with guests while avoiding financial pitfalls. In this session:
Identify the common pitfalls in promotions that cost time and money.
Use case studies to understand the risks of poorly planned events.
Learn how to create effective promotions that connect with your audience.
Project and manage budgets for events and promotions.
Engage with brands for sponsorship opportunities and boost your marketing efforts.
Jacob Trevino, Founder and CEO of Gorilla Cinema Presents has specialized in bar consulting and developing cocktail programs for the past 18 years. He is the owner and managing operator of The Overlook Lodge (ranked by Playboy Magazine and USA Today as one of the top bars in the United... Read More →
In this interactive Q&A session, top marketing experts will share insights on how to create marketing strategies that drive measurable results. Learn how to craft campaigns that resonate with your target audience and increase brand visibility. Get answers to your most pressing marketing questions and walk away with actionable strategies. Attendees will:
Hear expert advice on developing impactful marketing campaigns.
Discover the most effective channels for reaching your target audience.
Learn how to measure the ROI of your marketing efforts.
Explore innovative ways to engage guests through social media and digital platforms.
Gain insights on brand-building strategies that foster long-term loyalty.
Rev is a New York City restaurant owner and knows exactly how hard it is to operate and brand a hospitality business.He is a hospitality marketing consultant, customer and technology evangelist at Branded Strategic Hospitality, with more than 20 years experience in B2B digital marketing... Read More →
Danni Eickenhorst is the CEO of HuSTL Hospitality and co-owner of Steve's Hot Dogs, Steve's Meltdown, and The Fountain restaurants in St. Louis, Missouri.Danni's background is in non-profit marketing and community outreach work, and for that reason, the focus on community bleeds into... Read More →
Join Chief Marketing Strategist and Coach Maria Elena Duron for a hands-on session that equips business owners with actionable strategies to enhance their online visibility and attract more customers. Learn how to optimize your search rankings, leverage free tools from Google, and thrive in the digital landscape.
Attendees will:
Master the basics of SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) to boost online presence.
Learn how to use Google Search Console and Google Analytics to improve search rankings and streamline visibility.
Discover how a properly optimized Google Business Profile can generate 7x more clicks.
Explore free features in Google Merchant Center and Google Ads to maximize online reach.
Gain practical tips to implement these tools effectively for long-term digital success.
In the fast-paced world of bars and restaurants, being found online isn’t just a bonus—it’s how you keep you getting found fast by customers and your business thriving. Maria Elena knows exactly how to make that happen. With years of experience helping over 12,400 small businesses... Read More →
What would compel a prospective customer to go out of their way to try your food, or even pay a premium to dine with you? Imagine doubling your prices and still having people line up to order. Too many restaurants remain undifferentiated in a crowded "commodity" market, but by drawing inspiration from iconic brands like Hermès, Bentley, and Krug, you can create a product that people truly crave. This session will show you how to cultivate a brand that builds raving fans and sets your restaurant apart. Key Takeaways:
Identify what makes your brand unique and worth a premium price.
Learn how to create experiences that customers actively seek out and prioritize.
Discover how luxury brands cultivate desire and loyalty among customers.
Develop strategies to transform your offerings from commodities to craveable experiences.
Build a loyal customer base by applying principles from the world’s most exclusive brands.
Chip Klose is the host of the Restaurant Strategy podcast, author of The Restaurant Marketing Mindset, and founder of the P3 Mastermind. He has an MBA in Food Marketing from Saint Joseph’s University and over 25 years of operational experience. His mission is to help independent... Read More →
