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Monday, March 24
 

9:00am PDT

WS2 Restaurant Revitalization
Monday March 24, 2025 9:00am - 12:00pm PDT
In today’s competitive and fast-changing restaurant landscape, businesses may need a pivot for various reasons—whether it’s due to shifts in the marketplace, increasing competition, outdated menus, or even the need for a cosmetic refresh. Successfully navigating these changes requires a clear and strategic approach. Whether the issue is culinary direction, customer engagement, or operational inefficiencies, this session will help restaurant owners and managers create a clear path to revitalization.

  • Identify Core Challenges: Participants will articulate the specific challenges their restaurant faces, whether it’s menu fatigue, market pressures, or operational inefficiencies, setting the foundation for revitalization
  • Asses how your restaurant’s brand, audience, and market position stack up against competitors, using this information to guide the revitalization process.
  • Learn how to incorporate the correct key partners, to assess or design recommendations for solutions
  • Evaluate your financial resources, define operational processes, and implement testing strategies to ensure the successful execution of your new concept.
  • Develop a clear, actionable plan to re-create the process with your team and revitalize your restaurants.

Speakers
avatar for Cate Hollowitsch

Cate Hollowitsch

Chief Marketing Officer, Burracho"s Midwest Mex
Cate Hollowitsch is an energetic, results-driven Chief Marketing Officer with more than 30 years of experience and a proven track record in all areas of marketing. As an executive, she also has an extensive background in business acumen, value creation, and strategy for small to medium-sized... Read More →
Monday March 24, 2025 9:00am - 12:00pm PDT
Las Vegas Convention Center, South Hall
  Workshop

1:00pm PDT

Empowering Culinary Talent from the Grassroots
Monday March 24, 2025 1:00pm - 1:45pm PDT
TBA
This session delves into the key challenges chefs encounter at the grassroots level and provides practical strategies for building a solid foundation for lasting success. Drawing from real-life experiences and case studies, attendees will gain valuable insights into mentorship, resourcefulness, and balancing culinary and business skills.
Participants will address:
  • Overcoming common grassroots challenges faced by chefs
  • The role of mentorship in career growth and development
  • Tips for being resourceful in a demanding industry
  • Strategies for maintaining work-life balance
  • The importance of mastering both culinary and business skills for long-term success







Speakers
avatar for Kayla Robinson

Kayla Robinson

Chef Owner/Operator, Commander N Beef
Monday March 24, 2025 1:00pm - 1:45pm PDT
TBA
  Conference Session

2:00pm PDT

Scalable Menu Strategies: Designing Menus for Growth and Consistency Across Multiple Locations
Monday March 24, 2025 2:00pm - 2:45pm PDT
TBA
Learn how to craft a menu that not only delights customers but can also be scaled easily as your business expands. Consistency and creativity go hand-in-hand in this strategic session.

  • Design menus that work across multiple locations.
  • Ensure consistency in taste, presentation, and delivery.
  • Scale recipes and kitchen processes for growth.
  • Keep your brand identity intact while expanding.
  • Use data to inform menu adjustments and innovations.
Monday March 24, 2025 2:00pm - 2:45pm PDT
TBA
  Conference Session

3:00pm PDT

Owners & Chefs: Who Owns the Kitchen?
Monday March 24, 2025 3:00pm - 3:45pm PDT
TBA
The age old question which came first the chicken or the egg.. or in this case... the owner or the chef..
Immerse yourself in a classroom like no other, chef Brian Duffy, the "Kitchen Muse'' is here to discuss the current issues that are plaguing our industry & we're not talking about food cost or labor cost, it's the chef's domain..
  • Understand the balance between an owner's business requirements and a chef's creative domain.
  • Highlight the need for chefs to excel not only in culinary arts but also in finance, organization, costing, inventory, and labor management.
  • Engage in a raw and direct conversation about setting expectations for chefs and kitchen managers.
  • Learn strategies to bridge the gap between creativity and business acumen in the kitchen.
Speakers
avatar for Brian Duffy

Brian Duffy

Owner, Duffified Experience Group
Monday March 24, 2025 3:00pm - 3:45pm PDT
TBA
  Conference Session

4:00pm PDT

Flavor Trends Panel
Monday March 24, 2025 4:00pm - 4:45pm PDT
TBA
Explore the latest flavor trends shaping the bar and restaurant industry with expert insights from a panel of industry leaders. Learn how to stay ahead of the curve and incorporate these trends into your menu.

  • Discover trending flavors that attract customers.
  • Learn how to incorporate new flavors into your menu.
  • Balance innovation with guest preferences.
  • Understand consumer demand for bold and unique tastes.
  • Work with suppliers to source trendy ingredients.
Speakers
avatar for Brian Duffy

Brian Duffy

Owner, Duffified Experience Group
Monday March 24, 2025 4:00pm - 4:45pm PDT
TBA