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Monday, March 24
 

9:00am PDT

WS3 The Business of Beverage: Operational Essentials for Success
Monday March 24, 2025 9:00am - 12:00pm PDT
In this workshop, participants will gain a comprehensive understanding of key strategies for managing beverage operations. From mastering cocktail pricing and controlling labor costs to navigating the complexities of single-unit versus multi-location bars, this session will provide the tools needed to streamline operations and drive growth. Participants will also learn how to create effective Standard Operating Procedures (SOPs), analyze market trends, and build strategic partnerships to strengthen their brand.
What participants can expect to learn:
  • Pricing cocktails and managing labor costs effectively
  • Handling operations for single versus multi-location bars
  • Developing SOPs to streamline processes
  • Understanding market demands and customer preferences
  • Forming smart partnerships for business growth
Speakers
avatar for Amy Racine

Amy Racine

Beverage Director, JF Restaurants
Amy Racine is Beverage Director and Partner of JF Restaurants (JFR), Michelin-starred Chef John Fraser’s New York City-based, full-service hospitality group that operates creative F&B concepts across America. She is responsible for leading cocktail creation, curating unique wine... Read More →
Monday March 24, 2025 9:00am - 12:00pm PDT
Las Vegas Convention Center, South Hall
  Workshop

1:00pm PDT

How to Create a Luxury Beverage Program on a Value Budget
Monday March 24, 2025 1:00pm - 1:45pm PDT
TBA
In an ever-changing economic landscape, it's crucial to balance cutting costs with delivering a premium guest experience. Join me as I share strategies that not only meet but exceed guest expectations while driving profitability.

  • Create perceived value through memorable guest experiences.
  • Define and strengthen your brand identity.
  • Assess and manage risks to optimize menu offerings.
  • Implement cost-saving strategies without compromising quality.
Speakers
avatar for Majdi Kayyali

Majdi Kayyali

Corporate Vice President of F&B, Gila River Resorts & Casinos
Majdi Kayyali began his 15-year career in food & beverage in Charlotte, NC before moving to Phoenix, AZ in 2017. In the thriving foodie city, he assisted in managing F&B programs at the esteemed Arizona Biltmore, a Waldorf Astoria Resort. He then transitioned to open Maple & Ash... Read More →
Monday March 24, 2025 1:00pm - 1:45pm PDT
TBA

2:00pm PDT

Building a Bar Empire Without Food
Monday March 24, 2025 2:00pm - 2:45pm PDT
TBA
Discover the secrets to running a successful bar without the need for a food menu. This session will teach you how to maximize alcohol sales, elevate guest experiences, and hit financial targets while operating a "bar-only" business.
  • Learn the pros of having zero food.
  • Drive alcohol sales and promotions when that’s the only product you sell.
  • Focus and excel at guest experience with a "bar-only" mentality.
  • Understand the financial standards you should be targeting with a zero-food model.
Speakers
avatar for Bob Deck

Bob Deck

Managing Partner, 4 Entertainment Group (4EG)
Bob Deck is a managing partner at Four Entertainment Group (4EG), a privately held hospitality company with over 25 unique bar concepts across Cincinnati, Chicago, Columbus, and Naples. Founded in 2001 by four partners, 4EG acquires, develops, and manages a diverse portfolio of exceptional... Read More →
Monday March 24, 2025 2:00pm - 2:45pm PDT
TBA
  Conference Session

3:00pm PDT

2024 Drink Trends to Boost Revenue and Enhance Guest Experience
Monday March 24, 2025 3:00pm - 3:45pm PDT
TBA
Trends without data are just noise, but data-backed insights drive real results. In this session, Adam Teeter, CEO of VinePair, will share proprietary trend data that reveals what’s hot in the drinks world. Learn which cocktails to feature, where to focus in wine and beer, and how to stand out from the competition.
  • Identify the key drink trends that actually matter.
  • Discover high-impact drinks and categories to add to your menu now.
  • Plan for seasonal spikes in drink preferences.
  • Understand data-driven insights for optimizing your beverage offerings.
  • Gain a competitive edge with exclusive trend insights from the industry’s top publication.
Speakers
avatar for Adam Teeter

Adam Teeter

CEO, VinePair
Adam Teeter is the co-founder and CEO of VinePair. Together with his CoFounder Josh Malin, they have grown VinePair into the most read, watched and listened to media outlet focused on the world of drinks and drinks culture in America. He is also co-host of the publication's flagship... Read More →
Monday March 24, 2025 3:00pm - 3:45pm PDT
TBA
  Conference Session

4:00pm PDT

Bar Efficiencies to Boost Profits by 50%
Monday March 24, 2025 4:00pm - 4:45pm PDT
TBA
This session dives into creating an efficient, revenue-boosting, and customer-focused bar environment. Attendees will discover how strategic layouts and data-driven decisions can enhance service speed, improve workflow, and elevate guest satisfaction. With practical, actionable steps, the session provides a roadmap for implementing impactful changes that streamline behind-the-bar operations.
Attendees Will:
  • Discover layout strategies to maximize revenue and improve service speed.
  • Learn tips to optimize space and functionality for smoother bar operations.
  • Gain insights on using data to identify high-impact changes.
  • Explore steps for implementing small, manageable improvements that make a difference.
  • Receive practical advice for creating an efficient and guest-centered bar environment.
Speakers
avatar for Hailey Workman

Hailey Workman

Bar Manager, Nightingale Cocktail
Hailey Workman is an accomplished general manager at Nightingale Cocktail in Des Moines, where she has led the team for over a decade. With 18 years of diverse experience in the hospitality industry—including roles in waitressing, bartending, menu creation, and large event management—Hailey... Read More →
Monday March 24, 2025 4:00pm - 4:45pm PDT
TBA
 
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